Connect with us

News

Africa Tempts Hi-Tec Companies

Published

on

Kindly share this post

Multinational HighTech companies looking for new frontiers and fresh ideas are lining up for a slice of Africa’s relatively untapped consumer market.

Many experts are saying the continent is poised to be the next hotbed of technological innovation. Others are even more optimistic.

“Africa is that frontier right now,” said Douglas Idugboe, Canada-based New Media marketing strategist.

And it is the place where “a lot of technology innovation” is taking place, added Mark Walker, a research director at IDC Middle East, Turkey and Africa.

“In Africa, the consumers are using technology in new and creative ways,” Walker said. “The most obvious ones are the ones that relate to … payment mechanisms, or transfer of information or just basic human communication.”

Walker said technology development in Africa is the opposite of conventional markets, where innovation has come to be considered more of an improvement on existing products, and less of a breakthrough.

Africa Rising
“If you look today, you see a glut of capacity on the east coast of Africa,” he said. “And you see places like Kenya, places like Tanzania, becoming very, very innovative and using the technology very, very quickly.”

He said Africa also is developing outsourcing companies that provide multinational companies with local talent and labor, and that has been “stealing some of the market away from India.”

“They’ve got a great English-speaking population … They are on the same time zone as Central Europe, and [have] a reasonably well-educated workforce who is able to deploy at a price more competitive that what India would do nowadays,” Walker said.

Marketing strategist Idugboe says Africa has a potentially huge consumer base and companies such as Microsoft, Google and Samsung are paying attention.

“Africa today wants the same things the West already has or wants as well. They want [a] better life,” Idugboe said.

“You’re talking about a market that has over a billion people, a market that is young and growing,” said Nmachi Jidenma, founder of CP Africa, a website that focuses on the continent’s technology and socio-economic progress.

Jidenma said Investors interested in the continent are basing their decisions on an expected “exponential growth in the earning potential of the average African and the fact that conflict is going to continue to decline considerably in most African countries.”

“If these two conditions materialize over the next few decades,” she said, “what we would have is a continent that would be growing exponentially fast, with a young labor force and as a result, a thriving consumer market.”

Jidenma said these companies are looking to Africa as both a consumer of high-tech products and eventually a developer of innovative products that can be marketed to the rest of the world. She cited two African companies that already are successful innovators – Open Source platforms M-Pesa and Ushahidi.

M-Pesa is a mobile phone-based payment, money transfer and microfinancing service.
Since its beginning in Nairobi, Kenya in 2007, it has expanded operations to more than 154 countries.

Ushahidi is a crowdsourcing website that relies on user reports to map incidents of violence. It got started in Nairobi in 2008 to track post-election violence in Kenya and has since been used track Kenya’s peace efforts and to help locate survivors under the rubble of Haiti’s 2010 earthquake.

“What makes Ushahidi so inspiring is that it was started by Kenyans for Kenya,” said Jidenma. “It has become a perfect example of what it takes to develop Africa solutions for African problems and how to export these solutions to other areas of the world.”

These two tech companies aside, Jidenma acknowledged that Africa is still not where it needs to be in high-tech development.

She said companies such as Google are working with telecommunications providers and universities to help make the Internet more useful to Africans.

And Microsoft has recently announced its 4Afrika initiative in Tanzania, where it is teaming up with local companies to provide broadband Internet access to the University of Dar es Salaam.

The company is also working with banks to help African students get loans to buy computer hardware using its Windows 8 operating system.

No Yet ‘Ripe for Picking’
But large parts of Africa lack adequate basic utilities and infrastructure, so even optimists like Walker, the IDC research director, warn that Africa’s market potential is not yet “ripe for picking.”

What’s needed to fix that, Walker said, is a collaborative approach between African companies and the high-tech multinationals. And both sides, he said, need to understand that “it’s not going to be all moonlight and roses along the way.”

Idugboe said the Chinese were the first to take advantage of the opportunities.

“Chinese companies are willing to give a certain quota of the labor force to the local market and give ownership stake to the local market for them to operate, so that you get an incentive as well,” Idugboe said. “And the governments are really catching up to that … kind of initiative and [it] is becoming common ground.”

Culled from Voice of America (Washington, DC)


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

News

UK Appoints Peter Vowles as British High Commissioner to Nigeria

Published

on

Kindly share this post

The UK Government has announced the appointment of Mr Peter Vowles as the next British High Commissioner to the Federal Republic of Nigeria.

Mr Vowles succeeds Dr Richard Montgomery CMG and is expected to take up his post in Abuja in September 2026. Dr Montgomery remains in post until that time.

Mr Vowles brings extensive diplomatic and development experience to the role, having served as His Majesty’s Ambassador to Zimbabwe from 2023 to 2026 and previously as Ambassador to Myanmar from 2021 to 2022.

He has held senior leadership positions across the FCDO and its predecessor department DFID, including as Transformation Director and Director for Asia, Caribbean and Overseas Territories.

Earlier in his career, Mr Vowles worked in international development across South Asia, Central Africa and East Africa, including postings in Bangladesh, India, the Democratic Republic of Congo and Kenya. He began his career in Zimbabwe, where he worked in education and development.

Peter Vowles said: “I am honoured to be appointed as British High Commissioner to Nigeria. Nigeria is a country of immense importance to the United Kingdom, and I look forward to working closely with Nigerian partners to strengthen our relationship across trade, development and security.”


Kindly share this post
Continue Reading

News

Nigeria’s Apapa, Tin Can Ports Make Global Top 20 Improvement List

Published

on

Kindly share this post

World Bank has ranked the Apapa and Tin Can Island Port complexes in Lagos among the world’s 20 most improved ports in its 2025 Container Port Performance Index (CPPI), released in June 2026.

Nigeria’s Apapa, Tin Can Ports Make Global Top 20 Improvement List

The ranking places both ports in the “Top 20 Port Improvement Since 2020” category, reflecting significant gains in operational efficiency and vessel turnaround time.

The CPPI is a global benchmark used to assess the efficiency of container ports based on factors such as cargo handling speed, ship turnaround time and overall logistics performance.

According to the report, the improvement highlights ongoing reforms and modernization efforts within Nigeria’s maritime sector.

The Managing Director of the Nigerian Ports Authority (NPA), Mr Abubakar Dantsoho, attributed the recognition to ongoing policy reforms and infrastructure upgrades in the sector.

He said the development reflects the impact of economic policies of President Bola Tinubu and the support of the Minister of Marine and Blue Economy, Mr Adegboyega Oyetola.

“With the investor-friendly policies of President Bola Ahmed Tinubu providing the impetus for increased investment to drive our port infrastructure and equipment modernisation programme, coupled with the unflinching support of the Honourable Minister of Marine and Blue Economy, Adegboyega Oyetola, we have all it takes to further enhance trade facilitation, improve competitiveness and boost the national economy,” he said.

The NPA said the recognition is expected to strengthen investor confidence in Nigeria’s maritime sector and enhance the country’s position as a regional trade and logistics hub.

It noted that improvements in port operations are already contributing to increased efficiency in cargo movement and reduced delays at key terminals.

The authority also pointed to ongoing efforts to modernise port infrastructure and expand digital systems aimed at improving service delivery.

Earlier in February 2026, the NPA said the federal government had intensified efforts to position Nigeria as a leading maritime destination through port rehabilitation and modernization projects.

It also highlighted public-private partnership initiatives, including developments at the Lekki Deep Sea Port, as part of broader reforms aimed at improving efficiency and attracting investment.

The CPPI ranking is expected to further boost Nigeria’s maritime profile and encourage additional investment in the sector.


Kindly share this post
Continue Reading

News

PalmPay Joins Industry Leaders @ Digital Pay Expo 2026

Published

on

Kindly share this post

As digital payment adoption continues to grow across Nigeria and emerging markets, the next phase will depend not just on innovation, but on the strength, reliability, and trustworthiness of the infrastructure behind it.

While the ecosystem has made clear progress in recent years, trust remains a critical issue for users, businesses, and operators alike. Questions around resilience, security, interoperability and transaction reliability continue to shape how the market evolves and how confidently digital payments can scale.

These issues will be central to the deliberations at Digital Pay Expo 2026, where fintech leaders, payment operators, and other ecosystem stakeholders will gather under the theme, “Seamless Digital: Fostering Pan-African Market Expansion in the Era of AI.”

PalmPay’s participation reflects its continued commitment to building trusted and scalable payment infrastructure, while contributing to the broader industry efforts to strengthen systems, standards, and partnerships needed to support long-term ecosystem growth.

Speaking ahead of the event, Olorunfemi Hanson, Head of Marketing and Communications at PalmPay Nigeria, said: “As the financial services ecosystem continues to grow, trust and reliability become even more important.

“The industry’s next phase will be shaped not only by innovation, but by the strength of the infrastructure supporting it. Digital Pay Expo provides an important platform to address the resilience, interoperability, and trust issues that will shape the future of digital payments growth across Africa.”

The event, scheduled to be held from the 17th to the 18th of June, 2026, will feature Chika Nwosu, Managing Director of PalmPay Nigeria, alongside other distinguished guests, including the Director-General, Payment System Management Department (PSMD), Central Bank of Nigeria. The event will examine how the industry can balance innovation, regulation, and scalability while strengthening trust across the digital payments value chain.

For PalmPay, this event reinforces its role in supporting a more resilient, secure and scalable payments ecosystem for Nigeria and emerging markets more broadly.


Kindly share this post
Continue Reading

Trending