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African CEOs Identify Advanced AI and Analytics as Success Drivers – IBM Study
A new global study by the IBM (NYSE: IBM) Institute for Business Value found that over half (54%) of African CEOs surveyed identify customer experience as their highest business priority.
They also recognize productivity or profitability as key to achieving their business goals, ranking it their second highest priority (46%). However, they continue to face key barriers as they race to modernize and adopt new technologies like generative AI.
The annual CEO study*, CEO decision-making in the age of AI, Act with intention, found that African CEOs expect to realize significant value from advanced forms of AI and analytics such as cloud computing, automation, generative AI, deep learning, machine learning, advanced analytics, and more.
However, African organizations face influential external factors hindering their AI readiness over the next three years. Over half (53%) of African CEOs identify technology factors as the most impactful force that could significantly impact their respective AI adoption journeys.
Additionally, regional CEOs cite market factors (51%), regulatory factors (49%) and workforce and skills (33%) as leading external factors that are having the most significant impact on their organizations.
More than half (57%) of global CEOs surveyed cite concerns concerned about data security, and 48% worry about bias or data accuracy, barriers they indicate could slow their adoption of generative AI.
African CEOs face several data challenges, with nearly half of the respondents citing unclear data calculation and reporting across suppliers and partners (48%) and within their organizations (47%) as the most critical risks or barriers.
“The Fourth Industrial Revolution has presented Africa with an opportunity to leapfrog various stages of economic development.
“Consequently, African organizations are leveraging generative AI and emerging innovation models to accelerate innovation, enhance customer experiences, productivity and profitability, and environmental sustainability, to name a few,” said Julia Carvalho, General Manager of IBM Africa Growth Markets.
“However, it’s critical that CEOs in Africa establish and implement clear and consistent standards as it concerns the utilization of AI across all areas of strategic focus, as it will determine the level of investment and, ultimately, an organization’s success in a rapidly advancing digital economy.”
Key study findings include:
CEOs in Africa say customer experience and productivity, or profitability, are pressing priorities
- Over half (54%) of CEOs surveyed pinpoint customer experience as a top priority for their organization, whilst productivity or profitability follows as their second highest (46%).
- Additionally, CEOs surveyed say technology factors remain the top external force impacting their organization over the next three years.
CEOs in Africa are increasingly looking toward operational, technology and data leaders as strategic decision-makers.
Additional data gathered during the survey indicates the following:
- When asked which C-Suite members will make the most crucial decisions over the next three years, CEO respondents identify COOs (63%) and CFOs (54%).
- The influence of technology leaders on decision-making is growing – 41% of surveyed CEOs point to CIOs, followed by Chief Technology or Chief Digital Officers (39%), as making the most crucial decision-makers in their organization.
CEOs in Africa expect to realize significant value from advanced forms of AI and analytics. However, the absence of consistent standards in strategic focus areas is affecting investment
- Half (50%) of African CEOs report generative AI, deep learning, and machine learning will deliver the results they need over the next three years; 58% say they expect cloud computing to deliver the most results, while 51% bank on automation.
- However, around 6 in 10 (60%) of CEOs in Africa report a lack of clear standards in one or more strategic focus areas and are delaying investments as a result.
CEOs in Africa say sustainability is their top challenge amid their respective AI journeys, and they also face a balancing act when it comes to engaging in challenging public issues
- 39% of CEOs identify environmental sustainability as their greatest challenge over the next three years, followed by cybersecurity and talent recruiting/retention, with 28% each.
- However, CEOs are wary about taking a public stand on social, geopolitical and ESG issues impacting customers and employees. While 73% of CEOs believe they should take a stand, 39% say they regret a public stand they have taken in the past three years.
QNET, leading global wellness and lifestyle direct-selling company, has successfully concluded V-Malaysia 2025, its flagship annual convention, at the Penang SPICE Convention Centre in Malaysia. Held from 21–25 June, the five-day event drew over 8,000 participants from more than 30 countries, including Nigeria, reinforcing the company’s global reach and strong foothold in the African market.
For over a decade, QNET has chosen Penang as the destination for this transformative event, which blends business networking, entrepreneurial development, and immersive personal growth experiences.
The 2025 edition underscores the continued collaboration between QNET, its event partner V Global Management (The V), Tourism Malaysia, the Malaysia Convention and Exhibition Bureau (MyCEB), and its state-level affiliate, Penang Convention and Exhibition Bureau (PCEB).
In Nigeria, QNET has steadily gained recognition as a key player in the direct selling and wellness space, empowering thousands of Nigerians with entrepreneurial opportunities, health-conscious products, and financial education.
Through its innovative business model, QNET has fostered a growing community of independent distributors across states like Lagos, Abuja, and Port Harcourt. Events such as V-Malaysia provide distributors a platform to connect with the global QNET network, learn from top leaders, and gain exposure to cutting-edge tools and products that can be leveraged in their local businesses.
V-Malaysia has evolved into a premier platform for business networking, entrepreneurial development, and cross-cultural collaboration. The synergy between QNET and The V — an internationally recognised organisation specialising in large-scale training and events has been pivotal in building the convention’s global draw.
YB Wong Hon Wai, Penang State EXCO for Tourism and Creative Economy (PETACH), emphasised the regional impact of V-Malaysia: “Penang’s vibrant tourism and business events ecosystem continues to attract top-tier events like QNET’s V-Malaysia.
In 2024 alone, Penang recorded an estimated RM1.29 billion in economic impact from such events – a testament to their significance. QNET’s long-term commitment brings not only economic value but also strengthens Penang’s global reputation.”
Trevor Kuna, Chief Marketing Officer of QNET, added: “For QNET, Penang is more than just a venue; it’s a home for inspiration, collaboration, and transformation.
“Our strong base in Nigeria and across Africa makes this event especially meaningful, as we bring together entrepreneurs from across the continent to share ideas and build cross-border relationships that accelerate personal and economic growth.”
The Malaysia Convention and Exhibition Bureau (MyCEB), a government agency under the Ministry of Tourism, Arts and Culture and parent body of PCEB, plays a pivotal role in Malaysia’s business events ecosystem. In 2023 alone, MyCEB facilitated 248 business events, brought in over 180,700 international delegates, and generated about RM 2.8 billion in economic impact.
For V-Malaysia 2025, MyCEB’s expertise in destination marketing, strategic facilitation, and coordination between federal and state levels (through PCEB) has been instrumental in elevating Penang’s standing as a premier MICE hub.
Complementing this effort is Tourism Malaysia, whose targeted incentives and logistical backing helped deliver V-Malaysia 2025 as a high-impact global event. Their support underscores the government’s broader commitment to positioning Malaysia as a top-tier host for international conferences and high-impact corporate events.
As part of the event’s activities, QNET also unveiled new wellness innovations, including Harmoniq, a bio-signaling patch designed to enhance energy and well-being, and QWIK, a line of oral health and nutrition strips — products set to expand into markets like Nigeria in the coming year.
V-Malaysia 2025 is not just a celebration of innovation and entrepreneurship; it is a dynamic platform that exemplifies how global vision and local action, especially across Africa, can reshape the future of direct selling. For more information about V-Malaysia 2025, please visit QNET’s official website.
In today’s digital world, teens are using social media to connect with their friends, learn and explore their interests.
Instagram has developed a variety of tools to give parents peace of mind, support safer interactions, and empower teens to make thoughtful decisions online. Whether you’re new to the platform or want to stay informed, here are essential safety tools every parent should know about:
Teen Accounts: Teen Accounts were designed to support parents better and give them peace of mind that their teens have the right protections in place. Teen Accounts have built-in protections that limit who can contact them and the content they see. By default, teen accounts are set to private and teens under 16 can only change this default setting with help from a parent or guardian.
Supervision tools (parental controls): As part of Teen Accounts, Instagram offers supervision features that allow parents to stay involved in their teen’s experience on the app. With this feature, parents can monitor how much time their teen spends on Instagram, view who they follow and who follows them, receive updates when their teen reports accounts or content, and set daily time limits or scheduled breaks to help manage usage.
Daily time limit: The daily time limit feature is also part of Teen Accounts. It allows parents and teens to set limits on app usage, encouraging healthier and more mindful engagement over time.
Block, restrict and report feature: Teen Accounts include tools that allow teens to block or restrict people they don’t want to interact with and report harmful content or behavior. Restricted users won’t be able to see when your teen is online or if they’ve read messages.
Sensitive content control: This safety feature, also available through Teen Accounts, lets users filter out potentially upsetting or mature content in Explore and other surfaces. content across Explore and other surfaces.
Educational Family Center: Instagram’s Family Center is an educational hub that provides articles and guidance to help parents have meaningful conversations with their teens about their online experiences and how to make time spent online a positive experience. The hub focuses on providing parents with practical tools from online safety experts, organisations and academics on everything from bullying to cybersecurity.
Take time to explore these features with your teen and use them as a starting point for open, ongoing conversations about their online life. When parents and teens navigate these digital spaces together, everyone wins.
In a bold move to blend digital empowerment with fun and entertainment, the Anambra State ICT Agency, in partnership with the Geeks and Founders Alliance for Soludo (GEFAS), announces the availability of free WiFi at the Anambra Mega Fest/Grand Opening of Solution Fun City.
Powered by Pine Heights Systems (PHSWEB), this initiative reinforces the state government’s commitment to bridging the digital divide and bringing connectivity directly to the people.
Set to hold on Saturday, June 28, 2025, at 1 PM, the grand opening of Solution Fun City will light up Awka with a mix of tech-forward innovation and high-energy entertainment, all under the distinguished hosting of Governor Charles Chukwuma Soludo, CFR.
Attendees are in for a tech-enhanced experience featuring music, dance, comedy, games, and electrifying performances from Flavour, Umu Obiligbo, JeriQ, Jennifer Eliogu, Ugoccie, Apete, Ojadili, Ogbuefi I Go Tuk, Onye Obodo, Prince Neche, and many more.
“Technology is one of the greatest equalizers of our time.
Through digital access, we are not only empowering citizens, we are deepening civic participation and driving progress,” said Chukwuemeka Fred Agbata, MD/CEO of the Anambra State ICT Agency and Convener of GEFAS.
The event signals a new chapter in Anambra’s smart governance journey, where technology, inclusivity, and community celebration come together in one dynamic space.
To connect to the Free WiFi: turn your phone’s WiFi, select Soludo Solution WiFi and follow the prompts on the landing page
For details, call: 0201 410 1240
Follow the conversation: @gefasoludo across all social media platforms.
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