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Africa’s Mbira Chat Strategizes to Compete with Rival Messaging Apps

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The creators of ride-sharing app Afri Ride will soon bring to market multi-purpose chat service, as an independent app.

Named after the family of musical instruments traditional to the Shona people in Zimbabwe, Mbira is a communication tool that can be used as a social media platform to communicate with friends and family through text, video and voice calls.

It has been a key feature of Afri Ride, having been integrated into the app service to allow users to communicate with each other to vet and iron out travel details before and after payment.

Come the end of March, the chat platform will also be downloadable from the App Store and Google Play Store, confirmed Joe Moyo, group CEO of The Think Tech Team – the Pan-African tech company that produced Afri Ride.

After Afri Ride and Afri Wallet, Mbira is another service the organisation is pleased to offer, says Moyo. “Although we started as Afri Ride, we have developed into a tech company, and are busy with a range of businesses, by Africans, in Africa, for Africans.

“It (Mbira) will continue to be accessible on the ride-sharing app – a light version which will have text, video call, voice call and live location-sharing.”

According to Moyo, the “need for a chat platform with a tailored payment system and an independent chat platform with no privacy or data violation gave us the motivation to make it into an independent chat platform”.

In recent weeks, WhatsApp’s updated privacy policy sparked public outcry, after Android and iOS users received an in-app notification about its new policy, which allows WhatsApp to share certain data with Facebook – an option that users previously had a chance to opt out of.

Users of the Facebook-owned popular messaging app were initially given a deadline of 8 February 2021 to accept the updated terms of service in order to continue using WhatsApp, which has about two billion active users globally.

The new terms led to scores of frustrated users across the globe boycotting WhatsApp, moving to rival messaging apps Telegram and Signal.

However, last week, the messaging and voice over IP service announced the extension of its privacy policy to 15 May 2021, noting this will allow WhatsApp more time to inform users about the new policy.

Moyo points to Mbira’s privacy policy as the differentiating factor when compared to rival chatting services.

“The privacy policy in place secures all the user’s information and grants no access to such information to third-parties,” he says.

“The app has an exciting live video option, which will allow users to create live videos that they can share with all their contacts, or simply select which circle they wish to share this live video with. For example, a tutor can create a ‘student circle’ in their lifestyle section and post live videos which only the contacts included in the student circle will have access to.

“We have included all the features of any premier chat app and employ end-to-end encryption. However, unlike other apps on the market, we do not collect anybody’s information, except for what is needed for account management. There are no cookies, and no ‘booby traps’ on our platform.”

Making sure the app is up to international standards is of paramount importance, and ultimately, Mbira is a lifestyle for people to showcase their unique experience, notes Moyo. “The app features a section titled ‘lifestyle’ to encourage users to share their creativity with others by way of posting multiple visuals with all their contacts or just their selected circle of people.”

In terms of future additions, Moyo says a wallet system will be introduced that will enable peer-to-peer money transfer to contacts.

Furthermore, links to online stores will also be included, which will enable users to purchase virtual gifts and physical gifts for their contacts on the app.

“Users will have the ability to make payments on the app. Within the first half of this year, not only will users of the app be able to send money to each other, in-app prepaid purchases will be enabled as well,” he concludes.


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Beware!, Fraudsters Using our Name to Defraud Investors- NNPCL

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Nigerian National Petroleum Company Limited (NNPC) has warned local investors and foreign businesses about the activities of fraudsters falsely claiming to represent the company.

Beware!, Fraudsters Using our Name to Defraud Investors- NNPCL

The state-owned company said the impostors are reportedly soliciting illegal fees under the guise of arranging meetings with the new NNPC board members, executives, and management.

The disclaimer comes following the change of the NNPCL board.

On April 2, 2025, President Bola Tinubu appointed a new 11-member board with Engineer Bashir Bayo Ojulari as the Group Chief Executive Officer (GCEO) and Ahmadu Musa Kidano as executive chairman.

In a statement signed on Monday by Olufemi Soneye, chief corporate communications officer, NNPC, t said the practice of soliciting fees is completely unauthorised and unlawful.

NNPCL said, “The general public is advised to beware of individuals and companies falsely claiming to represent NNPC Limited.

” Their tactics include soliciting fees for meetings with the NNPC board of directors, executives, and management staff. These actions are unauthorised and illegal.

“Foreign investors and international business entities are especially urged to remain cautious. If approached, report the incident to the appropriate authorities immediately.”

The company clarified that engagements with its boards or executives must follow official channels in line with company policy.

The oil giant said, “All legitimate engagements with NNPC Limited occur strictly through official channels or business units only.

“For further enquiries, please contact us at contactus@nnpcgroup.com.

“NNPC Limited remains committed to transparency, integrity, and the protection of our stakeholders in all interactions.”

The company called for public cooperation to prevent scammers from defrauding investors.

 

 

 

 

 

 

 


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FG Plans AgriConnect Initiative Pilot

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Nigeria’s Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has announced that plans to support the country’s farmers with its AgriConnect initiative have kicked off with a pilot scheme launched in Ogun State in southwestern Nigeria.

FG Plans AgriConnect Initiative Pilot

Dr ‘Bosun Tijani, minister, communications, Innovation and Digital Economy,

Dr ‘Bosun Tijani, minister, communications, Innovation and Digital Economy, last week launched the initiative at the Ogum State Cultural Centre Complex. AgriConnect is described as a transformative programme designed to digitally empower Nigerian farmers through real-time access to agronomic services, weather insights, financial tools and market intelligence.

The pilot scheme is being implemented in partnership with technology vendor Huawei Technologies and operator MTN Nigeria.

AgriConnect will initially benefit over 1,000 farmers, selected from the Ogun State Farmers Information Management System (OGFIMS), with over 160,000 registered farmers.

Each beneficiary will receive mobile-data-enabled smart devices, embedded with Huawei’s AI-powered tools and MTN-supported connectivity to enable smarter planting, better risk mitigation and streamlined communication with government data centres.

Speaking at the launch, Dr Tijani noted that AgriConnect highlighted the importance of food security. Referring to a target of cultivating 500,000 hectares of land, he pointed out that innovation would be an important part of the effort.

As the government builds out the framework from this pilot in Ogun State (a leader in cassava production), he said, it aims to scale the AgriConnect model across other states – “ensuring that every farmer, regardless of geography, has the opportunity to benefit from the digital economy”, as he put it.

The AgriConnect initiative reflects an FMCIDE commitment under the government’s Renewed Hope Agenda to promote rural inclusion and leverage Nigeria’s comparative advantage in agriculture.

By fusing AI, connectivity, and human-centred design, the ministry says that AgriConnect stands as a scalable model for advancing food security, driving innovation, and improving livelihoods for smallholder farmers across the country.


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AAAN Congratulates Steve Babaeko, X3M Ideas on Financial Times Recognition

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Association of Advertising Agencies of Nigeria (AAAN) has extended its heartfelt congratulations to Steve Babaeko and the entire X3M Ideas team following their remarkable achievement of being ranked 31st on the Financial Times’ prestigious 2025 list of Africa’s Fastest-Growing Companies.

This recognition by the Financial Times, in collaboration with global research firm Statista, highlights X3M Ideas’ outstanding performance and resilience in a highly competitive and challenging business landscape.

The agency’s ranking was determined based on its compound annual growth rate (CAGR) between 2020 and 2023, verified through independently certified financial data, underscoring the credibility and transparency of the accolade.

Founded by renowned advertising executive Steve Babaeko, X3M Ideas has consistently demonstrated innovation, operational excellence, and creative leadership. The agency’s bold campaigns and commitment to impactful storytelling have not only elevated its profile in Nigeria but have also established its presence across several African markets.

This milestone marks a significant moment for Nigeria’s creative sector, traditionally overshadowed by industries such as fintech and energy in continental rankings.

AAAN President, Lanre Adisa, in a statement, congratulated Babaeko and X3M Ideas on the remarkable recognition. He said: “Steve’s tenure as AAAN President was quite revolutionary. He raised the bar for our association and industry at large. His leadership brought bold ideas to life, executed with brilliance and a deep sense of purpose for the creative community.

“This global acknowledgment is a testament to his enduring impact, not just as a creative force but as a trailblazer on the African continent.”

The Financial Times’ 2025 list features 130 top-performing companies from across Africa, with Nigeria and South Africa accounting for a significant share, reflecting the economic strength and entrepreneurial spirit of the continent’s largest economies.

X3M Ideas’ recognition not only celebrates its own growth but also signals the rising influence of the creative economy in shaping Africa’s future.

This latest accolade adds to a string of recent achievements for X3M Ideas, including being named Independent Network of the Year at the 2025 Pitcher Awards, further cementing the agency’s status as a leader in African creativity and innovation.

AAAN commends Steve Babaeko and the entire X3M Ideas team for their outstanding contribution to the industry and for flying the flag of Nigerian creativity high on the global stage.


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