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Africa’s Pay-TV Market to Hit $6Bn

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Africa’s pay-TV revenue for the year 2016 stood at $4.4 billion and is forecast to reach $6 billion by 2021.

This is according to market research firm Dataxis, which notes that for the year ending 2016, Africa’s pay-TV subscribers stood at approximately 18.7 million, which represents an increase of approximately two million subscribers compared to the previous year.

Dataxis’ research team has rolled out a new TV tracker product for Sub-Saharan Africa. The service provides quarterly reporting of the pay and distribution statistics for all TV channels active in the region. More than 1 000 channels were analysed and 25% of the channels are generalists, 19% are movies and fiction, and 9% represent sport channels.

Out of the 18.7 million subscribers, the market research firm says 14 million are direct-to-home (DTH) subscribers and the remaining represent mostly pay digital terrestrial television (DTT) with limited cable and IPTV deployments.

The key players for the Sub-Saharan African region are Naspers (approximately 56%), Canal+ (approximately15%) and StarTimes (9%).

“The satellite operator MultiChoice, owned by Naspers, has been the key player in the Anglophone Africa pay-TV market since its launch. However, the new entrant of the year, Econet Media/Kwesé, along with in particular further deployments by StarTimes, will change this configuration,” says Pascal Orhan, chief analyst at Dataxis.

Regarding the DTT migration process, the full transition is still far from completed, says Dataxis. One of the main issues is distribution of millions of DTT set-top boxes (STBs) to low income households, with associated industrial policies that are leading to further delays, it notes.

Dataxis predicts the DTT process should be completed in Sub-Saharan African by 2021. After missing the 2015 digital migration deadline for countries to migrate from analogue to DTT, SA subsequently began the registration process for STBs required to transmit digital signals.

The South African government has promised to subsidise five million TV-owning households with free STBs.

“Pay-TV operators like Naspers, Canal+ and StarTimes play an important role in the channel edition, as 18% of all the channels belong to one of them. They focus mainly on movies and fiction and sports, as the two genres account for almost three-quarter of all the channels they edit,” adds Orhan.

Meanwhile, video-on-demand (VOD) services are also gaining traction in Africa, with players like Naspers-owned ShowMax and US-based Netflix making inroads.

Last year, ShowMax said that less than a year after launch, its subscription VOD service had passed the 10 million views milestone.

Analysts believe content will determine if Netflix can gain a big market share in Africa.

Although Netflix is popular, it is not at the level of ShowMax for three reasons: ShowMax has more local content, Netflix does not allow subscription to its US service through IP-masking services, and ShowMax is heavily marketed in SA, says World Wide Worx MD Arthur Goldstuck.

Africa Analysis’ Richard Hurst says although Netflix will certainly shake up the market, the most serious challenge facing the company in Africa will be the ability to deliver a consistent quality service with an appropriate depth of content.


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Meet ADU Candidates 2024: ITREALMS collaborates with Awba-Ofemili Chatroom

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The international multiple award-winning, ITREALMS Media group, is collaborating with Awba-Ofemili ChatRoom to organise a week-long ‘Meet ADU Candidates 2024’ on social media for the forthcoming Awba-Ofemili Development Union (ADU) general elections aspirants.

At press time, Awba-Ofemili ChatRoom boosts of hundreds of indigenous membership from the rice producing community in Awka-North of Anambra State, both locally and in diaspora, whereas ITREALMS is a media entity with clouts in the usage of Information and Communication Technologies (ICT) to entrench digitalSENSE in the society.

Speaking on this collaboration, the Editor-in-chief of ITREALMS Media and publishers of ITREALMS Online, Sir Remmy Nweke, said the initiative is to afford all indigenes of Awba-Ofemili the opportunity to meet with some key aspirants, who aspire to any elective positions during the 2024 general elections, especially from the secretariat to presidency.

The weeklong ‘Meet ADU Candidates 2024,’ Nweke pointed out, would afford aspirants to reach ndi Awba-Ofemili in one room both home and abroad, share their manifesto to over 200 members of the group.

Additionally, he said aspirants would be able to take constructive feedback to enable them gauge the expectations of ndi Awba-Ofemili.

Also, he said that the session would be hosted in collaboration with the leadership of Awba-Ofemili ChatRoom on WhatsApp from Monday 25th through Thursday, March 28, 2024.

Nweke, who would be moderating the session, said it offers aspirants the possibilities of leveraging social media to engage and market themselves to teeming youths and every eligible adult in the town and diaspora for the forthcoming ADU general elections slated for Monday, April 1, 2024 at Awba-Ofemili Civic Center.

ITREALMS Media group www.itrealms.com.ng pioneered this in 2021 as part of our contribution in endearing peace and democratic education, among other tenets to help the good people of Awba-Ofemili make informed decision and have a sense of direction in building Awba-Ofemili we want,

Equally speaking, the chief administrator of Awba-Ofemili ChatRoom, Mr. Fred Nweke said that the ‘Meet ADU Candidates 2024’ sessions are expected to enable participants set agenda and interact with aspirants in various offices not limited to Secretary-General, Vice President-General and President General for this year.

He urged every indigene of Awba-Ofemili to use the medium to interface with aspirants and provide relevant feedback they could use after their elections.

Recall that in year 2021, ITREALMS Media group, pioneered ‘Meet ADU Candidates’ as part of its contribution in deepening peace and democratic education, among other tenets to help the good people of Awba-Ofemili make informed decision and have a sense of direction in building Awba-Ofemili they want.


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Ghanaian Musician, Stonebwoy, Stars on Glo-sponsored African Voices Playmakers

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This week’s edition of the Glo-sponsored African Voices Playmakers, a magazine program of Cable News Network (CNN) is featuring the unique talent of Ghanaian Afropop and reggae star, Stonebwoy.

In an honest interview with CNN’s Larry Madowo, the 36-year-old, whose real  name is Livingstone Etse Satekla, claims to be the “King of Afro-dancehall.” He serves as the CEO of the Accra, Ghana-based musical ensemble Burniton. His commitment to bringing the Black diaspora together via his musical genre serves to further his fame.

Stonebwoy is no stranger to awards. In 2015, he won the Best International Act: Africa title at the BET Awards and the Artist of the Year title at the Ghana Music Awards, among other honors and recognitions. In addition, he received two Billboard plaques and Boomplay’s Golden Club plaque for garnering a staggering 100 million streams on the site.

He was included by YCEO and Avance media in their list of the 2019 50 (fifty) young CEOs. The list was established in 2018 to recognize outstanding young people who are dedicated to offering answers to some of Ghana’s issues. “Happy Death Day” and “My Name Is Ramadan” are two high-profile films in which Stonebwoy has acted.

African Voices Playmakers will be shown on DSTV Channel 401 on Saturday at 7.30 a.m. with repeat broadcast the same day at 11 a.m. Further rebroadcasts will be on Sunday 3.30 a.m., 6.00 p.m. and on Monday at 3.00 a.m. The edition will be repeated next week Saturday at 7.30 a.m., 11 a.m., on Sunday at 4.30 a.m., 7.00 p.m. and on Monday at 4.00 a.m.

 


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Safeguarding the Source: World Water Day and the Crucial Role of Home Water Filters

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As we commemorate World Water Day, the global focus on the significance of fresh water highlights the urgent water challenges confronting our planet. With escalating scarcity and pollution endangering our water sources, it’s time for individuals to step up, taking center stage in addressing this issue.

The spotlight now illuminates the transformative potential of home water filters, which not only helps reduce the usage of single use plastic water bottles but also leads to a more sustainable lifestyle Access to clean, safe water is not just a privilege; it’s a fundamental human right.

In the face of mounting global water crises, home water filters emerge as a beacon of hope, offering a tangible solution to ensure the purity of our most precious resource.

The World Health Organization warns of the grave health risks posed by contaminated water sources, underscoring the urgency of securing a safe water supply. Investing in home water filters isn’t just about personal health; it’s a collective commitment to safeguarding public health and well-being on a global scale.

QNET, a global lifestyle and wellness focused direct selling company, and staunch advocate of the United Nations Sustainable Development Goals (UNSDG). With a firm dedication to sustainability, QNET has pioneered a range of products that not only meet ethical manufacturing standards but also leave a positive impact on the planet.

In the quest for clean water, home water filters emerge as unsung heroes, diligently working to strip away impurities and contaminants, delivering a steady flow of clean, safe drinking water directly to your home.

Trevor Kuna, Chief Transformation & Reputation Officer at QNET, emphasizes the company’s unwavering commitment to sustainability and the UNSDG, stating, “Home water filters offer a sustainable and eco-friendly solution, reducing our reliance on single-use plastics and promoting responsible water consumption.”

Introducing QNET’s HomePure range, featuring the revolutionary HomePure Viva and HomePure Nova. These state-of-the-art home water filters boast a cutting-edge 9-stage water purification system, effectively eliminating an astounding 99.99% of bacteria and viruses, ensuring water that’s not just safe, but pristine.

Kuna also stated that “Investing in home water filters isn’t merely a personal choice; it’s a powerful statement in support of global water conservation efforts.

By embracing sustainable water practices at the grassroots level, we can ease the burden on our planet’s water resources.

World Water Day serves as a poignant reminder that every decision we make, including the choice to install a water filter, ripples outward, shaping the health of our planet”.

As we mark World Water Day, let’s take a moment to contemplate the indispensable role water plays in our lives and the weighty responsibility we shoulder in preserving this invaluable resource.

By adopting home water filters, we take proactive steps to safeguard the health of our families and pave the way for a future where clean water flows freely for all generations.

Together, as conscientious custodians of our planet, we can rewrite the narrative of the global water crisis, forging a path toward a sustainable, healthier world for all.


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