News
Africa’s Second Customer Loyalty NPS Masterclass Opens Today in Lagos

mSurvey , the company that enables businesses to reach out to their customers directly from their mobile phones, will be hosting Africa’s second Customer Loyalty Net Promoter Score [NPS] Masterclass on March 20th and 21st, 2018 at Lagos Business School.
The news comes just weeks after the company expanded into the Nigerian market, having just opened a Lagos office. mSurvey is the first to implement Net Promoter Score [NPS], the internationally recognised metric is used to gauge the loyalty of a brand’s customer relationships and their overall perception of a brand, in Africa.
The metric, which has been adopted by more than two-thirds of Fortune 1000 companies, including Apple, Sony, Amazon, British Airways and Tesla, is used to drive business growth by measuring the loyalty that exists between a provider and consumer.
It is based on responses to how likely a consumer would recommend a company, product or service on a 0 to 10 scale. One Kenyan company who implemented mSurvey’s NPS has recorded a revenue turn around of 800%.
Launched in 2012, mSurvey has been dedicated to transforming businesses in Africa through quality customer feedback and by delivering this most powerful customer loyalty tool to date through a series of Masterclasses.
The NPS Masterclass, hosted by mSurvey and Richard Owen, Co-creator of the Net Promoter Score, is targeted at Heads of Customer Service, Heads of Research, Chief Marketing Officers and Business Analysts and will explain the science that powers the NPS as well as how NPS is the real driver to customer retention, customer recommendation and customer acquisition.
Headlined by Mo Abudu, Chairman and Chief Executive, Ebonylife TV, the event will have a panel discussion with key speakers including Ken Kuguru [Group CEO, Java House], Ken Okwero, Head of Strategy, Safaricom, Funke Shobanjo [Head of Organisational Transformation, FBN Capital], Stella Kamau [Group Head of Customer Experience, ABM Group], Odunayo Sanya, General Manager, Planning & Customer Management, MTN Nigeria] and moderator Onyi Sunday [Presenter & Producer, CNBC Africa].
Dr. Kenfield Griffith PhD, mSurvey CEO and co-Founder says “mSurvey’s Customer Loyalty NPS Masterclass is value-driven; we are giving decision-makers in Nigeria practical examples of how their customer perception increases operational efficiency and revenue growth.
There is also research, from Satmetrix, which shows that it costs 5x more to acquire a new customer than to retain your existing ones. Using the NPS tool as a guide, businesses will be able to gauge their relationship with their customers and further identify areas in which they can improve their performance and growth.
This powerful insight and technology is actively embraced by the vast majority of Western companies, who rely on NPS to give them unique understanding into their customers’ experience, and we are bullish in our mission to see NPS have the same impact on the continent and power customer conversations for millions of business across Africa.
News
Atte, Nigerian Develops AI Algorithm for Hair Transplants

Atte Ayodeji, a Nigerian computer scientist,has developed an artificial intelligence algorithm capable of detecting, counting, grouping and generating healthy hair follicles during hair transplant procedures, an innovation that earned him the Best Innovative Technology award.

Atte Ayodeji
Ayodeji also graduated with a Distinction in his Master of Science (MSc) in Computer Science from Birmingham City University on Friday, adding another milestone to an impressive academic year.
Beyond his award-winning hair transplant innovation, the Nigerian researcher developed a system and framework on Explainable Artificial Intelligence (XAI) as a professional responsibility in the diagnosis of lung cancer.
His dissertation received a silver award at the PGXPO2026 Winter, further highlighting the impact of his research in applying artificial intelligence to healthcare.
Sunday Dare, special adviser on Media and Public Communication to President Tinubu, celebrated Ayodeji’s achievements in a post on X, recalling how he first met him in 2019 during his National Youth Service.
“In 2019 when I became a Minister of the Republic, I met a young man of medium height, genteel with penetrating eyes: Atte Ayodeji. His words rarely come out and he could easily be passed by unnoticed. But I noticed him especially when my SA Kemi Areola brought him to me asking my approval for him to do his Youth Service in my office. I approved. From then on he was unstoppable. His brilliance shown and he developed skills beyond his frame.”
Highlighting Ayodeji’s recent accomplishments, Dare congratulated him saying, “Congratulations Atte. I am proud of you!”
News
FG to Abolish Subsidies in Power Sector in 2027 – Minister

Mr. Joseph Tegbe, minister of Power, has said that the federal government plans to end power sector subsidies from 2027 and that there are no immediate plans for tariff increases.

Mr. Joseph Tegbe, minister of Power
The minister told journalists during the media interactive session at the weekend that the government has announced plans to phase out electricity subsidy payments from 2027 as part of efforts to address mounting liabilities in the power sector.
He explained that the planned removal forms part of the broader reforms aimed at ensuring the long-term sustainability of the electricity sector, while tackling the financial challenges confronting the industry.
According to the minister, despite the planned subsidy withdrawal, there are no immediate plans to increase electricity tariffs, reassuring consumers that the government is not considering a tariff hike in the short term.
News
AfCFTA Urges Africa to Stop Exporting Raw Materials

Patience Okala, the National Coordinator and Chief Executive Officer of the Nigeria AfCFTA Coordination Office has urged African countries to stop exporting raw materials and instead focus on adding value to its natural resources if it is to fully harness the opportunities offered by the African Continental Free Trade Area.

She stated this on Thursday at the Streamsowers & Köhn 20th Anniversary Business Forum, where she stressed that value addition and beneficiation are essential to Africa’s industrialisation and long-term economic growth.
According to a statement issued on Friday by the Nigeria AfCFTA Coordination Office, she said the AfCFTA goes beyond the elimination of tariffs, serving as a framework for industrialisation, value addition, and job creation across the continent.
“AfCFTA is not only about tariffs; it is also about value addition. Africa has to stop exporting raw materials. We need to add value and ensure that beneficiation is done on the continent,” she said.
Okala also said Africa’s economic transformation would depend on the effective implementation of the AfCFTA rather than on the signing of trade agreements alone.
“We have moved beyond negotiations. The success of AfCFTA will be measured by the extent to which businesses can access new markets, trade seamlessly across borders, and benefit from the opportunities created by the agreement,” she said.
She noted that Nigeria had intensified efforts to implement the agreement under the leadership of the Minister of Industry, Trade and Investment, Dr Jumoke Oduwole, including the development of simplified AfCFTA guides in six languages to help businesses understand and take advantage of opportunities under the trade pact.
Okala called for stronger collaboration among governments, regulators, and the private sector to eliminate barriers to trade and investment and build a truly integrated African market.
“As we move from policy to implementation, our collective responsibility is to ensure that the opportunities created by AfCFTA become practical realities for businesses, particularly MSMEs, women-owned enterprises, and young entrepreneurs across the continent,” she said.
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