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Africa’s Smartphone Market Declines Amid Strong Performance of Region’s Biggest Markets

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Africa’s smartphone market experienced a quarter-on-quarter (QoQ) decline of 6.4% during Q4 2017, according to the latest insights announced today by International Data Corporation (IDC).

The global technology research and consulting firm’s Quarterly Mobile Phone Tracker shows smartphone shipments were down to 20.3 million units for the quarter.

Year on year (YoY), this represents an 18.0% decline, meaning the YoY improvement seen in the previous quarter did not extend to the year’s final – and traditionally strongest – quarter.

In the feature phone space, shipments totaled 33.4 million units, up 3.1% QoQ after decreasing in the previous quarter. Year on year, the feature phone market was up 9.9%.

Feature phones continue to account for a majority share (62.2%) of the region’s overall mobile phone market as they adequately address the needs of consumers that have limited purchasing power and require a reliable long-lasting mode of communication, particularly in rural areas.

Combining smartphones and feature phones together, the overall Africa mobile phone market saw shipments of 53.7 million units in Q4 2017, which represents downturns of 0.7% QoQ and 2.6% YoY. The continent’s two biggest markets saw extremely strong growth, with shipments up 19.9% QoQ in Nigeria and 27.0% QoQ in South Africa.

North Africa also experienced a slight increase, although there were declines across most other markets, which explain the region’s overall decline.

“Major campaigns took place around Black Friday and during the lead up to Christmas, which positively impacted consumer spending in Nigeria and South Africa,” says Ramazan Yavuz, a research manager at IDC.

“While Nigeria continues to recover from recession and consumer spending is on the rise, there are also clear signs of improvement in South Africa.

The end to the political crisis means that challenging economic conditions will be addressed as a priority by the new government, which will have a positive effect on consumer confidence and spending on mobile phones.”

In terms of the vendor landscape, Transsion brands continued to lead the smartphone category in Q4 2017 with 30.4% share, followed closely by Samsung on 27.0%.

“The Transsion Group maintains its top position by designing attractively priced devices that address the specific needs of each local market – a strategy the group proudly refers to as its ‘glocal’ approach.

Despite the significant presence of Transsion brands in most African markets, it is important to note the increasing prevalence of local brands that are gaining considerable share in their home markets and slowly expanding to surrounding countries,” ,” says Nabila Popal, a senior research manager at IDC.

In the feature phone space, Tecno and itel – both of which are Transsion brands – continued to dominate in Q4 2017 with a combined share of 57.2%.

IDC’s research shows that 4G phones are growing in popularity, finally accounting for a majority share of the smartphone market at 56.8%. Shipments of 4G devices were up 3.9% QoQ in Q4 2017, with a drop in prices for entry-level 4G phones and an increase in the number of 4G networks across the continent driving this growth.

“Despite the push of operators towards 4G, the price differential between 3G and 4G devices together with the price sensitivity of African consumers means that many people in Africa still prefer 3G phones,” says Popal.

Looking ahead, IDC expects Africa’s overall mobile phone market to grow 0.7% QoQ in Q1 2018, with overall shipments to increase slightly through 2018, leading to YoY growth of 2.0% for the year as a whole. Demand for feature phones is expected to remain strong, although IDC expects vendors to drive smartphone uptake by offering more features in affordable price bands.

 

 


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Telecom

Xenophobia: MTN Nigeria Belongs to Nigerians, Not Only South Africans — Toriola

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Karl Toriola, chief executive officer, MTN Nigeria, has stated that the telecom company is “a Nigerian company through and through,” emphasising that it belongs as much to Nigerians as to its global investors, with over 11 million Nigerians holding indirect stakes through pension funds.

Xenophobia: MTN Nigeria Belongs to Nigerians, Not Only South Africans — Toriola

Toriola also defended the federal government’s approval of telecom tariff adjustments, noting that the move helped prevent a financial crisis in the sector and enabled the company to ramp up capital expenditure to about N1 trillion in 2025 to improve network quality.

Speaking during an interview on Arise News, the MTN boss dismissed claims that the company is solely South African, despite its origins.

According to him, MTN Nigeria is incorporated locally, listed on the Nigerian Exchange, pays taxes in Nigeria, and is largely managed by Nigerians.

“We are labelled as a South African company because MTN Group was founded in South Africa. But the reality is that MTN Group has a very diverse global shareholding. Only about 50 percent of the shareholding is African, while the rest is held by investors from North America, Europe, the United Kingdom, the Middle East and Asia-Pacific,” he said.

Speaking further on MTN Nigeria’s identity, Toriola stressed the company’s deep roots in the Nigerian economy.

“MTN Nigeria is a Nigerian company through and through. We are domiciled in Nigeria. We are listed on the Nigerian Exchange. We pay all the taxes, duties and levies expected of us, and we are run by Nigerians.

“I am Nigerian. Apart from one executive, every member of our executive committee is Nigerian, while our entire expatriate workforce in Nigeria is just four people.

“We have over 201,000 retail investors, while about 11 million Nigerians own MTN shares indirectly through pension funds. We are very proud of our Nigerian identity,” he stated.

On the recent telecom tariff adjustment, Toriola said the increase was driven by necessity rather than profit motives, noting that operators were struggling to meet basic financial obligations before the review.

“People perceived the tariff increase as an aspiration for profitability, but the reality was that we were on our knees financially. We couldn’t even pay our month-to-month bills with the revenues we were generating. The tariff adjustment was an absolute necessity. It enabled us to stay alive,” he said.

He added that the improved revenue base has enabled MTN to scale up infrastructure investments to enhance service delivery.

“In the first quarter of this year alone, we spent N390 billion on capital expenditure, compared with a profit after tax of N359 billion. That shows our commitment to improving quality of service,” he said.

Addressing concerns over poor network quality, Toriola attributed the challenges to increasing demand, infrastructure gaps, vandalism, insecurity, and unreliable power supply.

“There are people who deliberately pour petrol into our manholes and set them on fire. A single incident can knock out services for millions of subscribers. We also face security challenges that prevent our engineers from quickly accessing some sites.

“In addition, we operate about 18,000 sites nationwide, each requiring generators, batteries, rectifiers and constant fuelling because of inadequate public electricity supply. All these affect quality of service,” he explained.

While acknowledging that service quality still needs improvement, he assured customers of continued investment.

“We are not perfect, but we are investing aggressively and continuously striving to do better,” he added.

On allegations that telecom operators deliberately deplete customers’ data, Toriola said findings often point to background data usage by smartphone applications.

“There is a perception that MTN goes and takes customers’ data, but our studies have shown repeatedly that background applications are consuming much of that data.

“I encourage customers to check their device settings. Daily automatic backups are unnecessary for many users. If possible, carry out backups over Wi-Fi instead of mobile data,” he advised.


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MTN Nigeria Celebrates Volunteers at Y’ello Care Impact Showcase

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MTN Nigeria celebrated its 2026 edition of the 25 Days of Y’ello Care employee volunteerism initiative with an impact showcase held at the MTN Rooftop, Ikoyi, on Wednesday, June 24, 2026.

MTN Nigeria Celebrates Volunteers at Y’ello Care Impact Showcase

MTN Nigeria

This year’s edition saw employees move beyond financial donations to invest their time, skills, and even their blood [donations] into underserved communities across the country.

The impact showcase served as a reflection point on weeks of intensive outreach, including the recent medical intervention at Badore Market in Ajah, where traders received free screenings for hypertension, diabetes, and other non-communicable diseases which schools benefit from and many more.

Hundreds of market women, artisans, and residents benefited from on-the-spot consultations, medications, and health education sessions led by MTN staff volunteers.

In Lagos, the initiative brought critical health and wellness resources directly to the youth at Kuramo Senior College. Volunteers led intensive health awareness campaigns and structured medical outreach programmes, equipping students with vital information on preventive care and personal well-being.

Simultaneously, the regional execution extended to the nation’s capital to support the busy transit community at Utako Motor Park in Jabi, Abuja.

This regional activation targeted transport workers and commuters with the “Know Your Numbers” campaign, providing accessible basic health screenings, general wellness education, and essential medical checkups designed to promote long-term preventive healthcare.

Setting the tone for the ceremony, Ayham Moussa, Chief Operating Officer, MTN Nigeria, praised the dedication of staff volunteers who consistently showed up across the campaign’s field activations. “From day one, we said we don’t just give money we sacrifice, we put in the effort, we go to the field, and we even give our blood.

“Not many companies are doing what we are doing today. We are one of the very few making this kind of big impact,” he said.

Building on that sentiment, Odunayo Sanya, Executive Director of the MTN Foundation, celebrated the cultural shift the initiative has triggered both inside and outside the organisation. “The greatest takeaway from Y’ello Care is that it confronts you with your privilege and helps you channel that privilege in the right direction.

“Someone told me today that she never knew MTN would do these kinds of things in the market. We are changing the narrative of what MTN means to communities,” she noted.

The impact showcase ultimately reinforced that Y’ello Care is a sustained movement embedded in MTN Nigeria’s corporate culture. With healthier markets, empowered communities, and inspired employees as visible proof of impact, the company signaled that its commitment to equitable health and social good will continue well beyond the 25 days shaping a future where business and purpose remain inseparable.

 


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Listicle: 10 Essential Meta Safety Tools Every Parent and Teen Should Know

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As teens spend more time online connecting, creating, and exploring their interests, safety needs to be built into their digital experiences.

Listicle: 10 Essential Meta Safety Tools Every Parent and Teen Should Know

To ensure safe, age-appropriate online experiences for teens, Meta has Teen Accounts to give parents more peace of mind and address their top concerns: making sure teens see age-appropriate content and don’t experience unwanted contact.

Here are 10 ways Teen Accounts are helping create safer and more positive online experiences for young people.

  1. Teen Accounts Are Private by Default: Teen Accounts automatically come with private settings enabled. This means teens must approve new followers, and people who don’t follow them cannot view or interact with their content. And with Teen Accounts teens under 16 need a parent’s permission to change any settings to be less strict.

  2. Stricter Messaging Controls Reduce Unwanted Contact: Teen Accounts are automatically placed in the strictest messaging settings, allowing messages only from people teens already follow or are connected to.

  3. Sensitive Content Is Limited Automatically: Teens are automatically enrolled in Teen Accounts and defaulted into 13+ age appropriate content settings, These settings help create a more age-appropriate experience by limiting exposure to sensitive content such as violence, graphic imagery or content promoting cosmetic procedures. Teens also won’t be able to follow, message or see accounts that regularly share age-inappropriate content, or whose profile photo, name or bio suggests the account may not be suitable for younger users.

  4. Protections Against Bullying Are Built In: Meta automatically enables its strongest anti-bullying protections for Teen Accounts. Hidden Words filters offensive language from comments and message requests, helping create a more positive experience.

  5. Tagging and Mentions Are More Controlled: To reduce unwanted interactions, teens can only be tagged or mentioned by people they already follow.

  6. Screen Time Reminders Encourage Healthier Habits: After 60 minutes of daily usage, teens receive reminders encouraging them to take a break from the app and spend time offline.

  7. Sleep Mode Supports Better Digital Wellbeing: Teen Accounts automatically switch to Sleep Mode between 10 PM and 7 AM, muting notifications and sending automatic replies to direct messages overnight.

  8. Parents Can See Who Their Teens Are Chatting With: While parents cannot read their teen’s messages, supervision tools allow them to view who their teen has messaged over the previous seven days, creating greater transparency while respecting privacy.

  9. Parents Can Set Time Limits and Usage Schedules: Parents can establish daily Instagram usage limits and block access during specific times, such as school hours, study periods, or overnight.

  10. Family Center Gives Parents Resources and Support: Meta’s Family Center brings all parental tools across Instagram, Facebook, and Messenger into one hub, so parents can manage and supervise their teen’s experiences more easily. Parents can also see the topics their teen has chosen to explore, and access expert-backed resources to help them have meaningful conversations about being online.
    Building Safer Digital Experiences Together

Teen Accounts are designed to help parents feel more confident about their teens’ online experiences while empowering young people to connect, create, and discover content in age-appropriate ways. Combined with parental supervision tools, Family Center resources, and digital literacy initiatives, Teen Accounts represent Meta’s ongoing commitment to creating safer online spaces for young people and their families.


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