E-Business
Afrikrea Secures $6.2M in Pre-series A Round, Rebrands to “ANKA” to Export Africa

Afrikrea, the e-commerce platform for “all things made of Africa”, has announced the successful completion of a US$6.2M pre-Series A round led by Investisseurs & Partenaires and the rebrand to “ANKA”, its all-in-one solution for selling anywhere, shipping globally and receiving payments quickly.

The new investment includes participation from Alibaba’s Executive Vice Chairman Joe Tsai, BESTSELLER Foundation, VestedWorld, Enigmo, Groupe Prunay and Rising Tide Africa. They join existing investors SAVIU Ventures (who is also participating in the round), Lofty Inc, Kepple Africa, Consonance, id4 Ventures and Thierry Petit. The additional funding brings the company’s total investment to date to US$8.1M since being founded in 2016.
The new capital raised will be deployed to build out the mobile infrastructure of ANKA’s e-commerce SaaS, allowing effortless global access for its retailers, as well as investing in further product development. Funding will also be used to boost talent acquisition across its product, sales and finance teams, while looking to hire more remote developers.
ANKA has grown its retailer base to include sellers from 47 out of 54 African countries and completed over $35M in transactions in 174 countries worldwide. More than 80% are women who have grown their revenue by 50% on average since joining the ANKA community.
The platform currently records over 700,000+ visits a month with the majority of customers located in Europe and North America. Now operating as one of several channels under the ANKA umbrella, Afrikrea.com retailers will still have access to the ANKA platform and its expanded services, content and support to drive business growth.
Originally founded as an online marketplace for selling and buying African-inspired clothing, accessories, arts and crafts, Afrikrea recorded 250% y-o-y growth since 2016.
In order to better support its sellers and the rapid scaling of the business, ANKA was launched in 2021 as the first of its kind all-in-one SaaS solution to provide a seamless e-commerce service for African micro-retailers. ANKA, (meaning “Ours” in Bambara and Djoula), aims to build an infrastructure dedicated to powering e-commerce for its 13,000+ sellers exporting literally “all things made of Africa” to a global audience.
ANKA operates as an inclusive SaaS allowing sellers to:
- Sell via a customised online storefront (like Shopify), linked to sellers’ social media platforms and marketplace channels (such as Stripe, Gumroad or PayPal)
- Ship globally with verified best rates via leading logistics partner DHL
- Receive payments internationally in all currencies, including a free Buy Now Pay Later option, and the ability to withdraw funds through local African payment methods like mobile money
- Manage the lifecycle of all transactions with a single omni-channel dashboard.
- Sell on the Afrikrea.com marketplace : the world leading platform will now be one of the channels accessible when you use ANKA and continue helping sellers and buyers transact better.
With the company generating more revenue from the addition of these multiple services, the evolution of ANKA as a comprehensive e-commerce platform was imminent.
“As the company positions itself as an African leader of commerce, the all-inclusive nature of the new name reflects its pan-African reach and expanded scale of operations across the beauty, food, textiles, agricultural and industrial sectors, providing new routes to market and opportunities for thousands of sellers on the continent.
Speaking on the fundraise and rebrand, Moulaye Taboure, CEO and Co-Founder of ANKA said, “We have recorded unprecedented growth since the launch of ANKA last year; since then our subscribers tripled and volume on the newest services has multiplied by 8 just over the last 6 months.
“As our vision and clients’ needs had outgrown the singular purpose of the Afrikrea marketplace, operating under ANKA provides a more holistic description of our mission as a pan-African company.
“Through the ANKA platform, which integrates every aspect of business, we now serve sellers, not just in fashion, but in what will be a variety of sectors in over 80% of the African countries.”
He added, “ Instead of trying to get Africans to buy more or spend faster, ANKA will be one the few companies that actually help them earn, own and create, at a global scale. Growth, velocity, volume and “financial inclusion” are all empty words without value creation, distribution and worldwide scale.
“Most of Africa’s development problems will not be solved by just better efficiencies in moving cash, we need to produce, sell and build for the world to matter.”
Sebastien Boye, Co-CEO of Investisseurs & Partenaires said, “ We are delighted to have led ANKA’s funding round. This company is at the heart of IPAE2’s investment strategy : a talented and ambitious African founders team, a significant growth and value creation potential and a compelling impact thesis.
“Indeed, ANKA aims to give micro entrepreneurs in Africa all the tools to access the potentialities of the global ecommerce market. The company has the potential to create a full entrepreneurial ecosystem, around its comprehensive platform.
“We are very impressed with the growth of ANKA since it launched and are confident in their ability to drive digital and financial inclusion for African entrepreneurs.”
ANKA is expanding its fully remote team of 30 on 4 continents and recruiting for a number of roles including product management, sales, finance and remote developers.
E-Business
HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.
The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.
The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.
HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.
The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.
According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.
It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.
HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.
The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.
It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.
According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.
It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.
The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.
E-Business
Nigeria Leads Africa in Online Gambling Regulation – GCI

Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.
However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.
In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.
Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.
The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.
Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.
Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.
Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.
Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.
E-Business
Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.
Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.
In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.
While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.
Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.
Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.
“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.
To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.
If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.
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