E-Business
After Data WAR, What Next for Telcos’ Customers

In a ‘Signature Research’ series, an industry leading perspectives on telecoms technology, competition, and market evolution released by Ovum in November 2011, the analysts without much equivocation pointed at ‘customers’ and ‘cost reductions’ as the prime focus areas for telecoms service providers today.
They opined that, if tackled correctly, these objectives are not mutually exclusive: they are complementary. The Signature Research reflected the breadth and depth of Ovum’s coverage, including informed opinion, advice on how to capitalize on industry developments, and intelligence in the form of forecasts and market insight.
In a nutshell, analysts at Ovum identified thus, “telco customer service directors have identified that ‘addressing the customer service model’ is a top priority while CIOs have acknowledged that ‘improving the customer experience’ is a primary area for investment.
This demonstrates that telcos have recognized that their future lies with their existing customers.
However, customers’ service expectations have been raised by their experiences in other verticals, meaning that telcos will need to work very hard to engage, retain, and satisfy their existing customers.
It seems the telcos in Nigeria are borrowing a leaf from the Ovum’s perspective, as they have recently been entangled in a ‘data price war’; a sort of cold war with Airtel first to adjust its data plans, starting with the Android market.
Airtel today offers over 2GB data for less than N2000 and 4.5GB for N3000 on BlackBerry phones it could be applied on Android too; a feat that seemed impossible few years ago.
Glo followed with an even more enticing data plans, to the extent 12GB of internet data for sells for N5000.
Prompted by the enticing packages of the two operators mentioned above, MTN and Etisalat threw their hats in the ring. Are you kidding me? 3.5GB data on MTN line for N2000 and Etisalat offering with 1.5GB for N1000 and 3.5GB for N2000 club.
Well, this piece is not meant to dwell entirely on the so called ‘new data price regime’, but to remind the telcos that there are other nagging issues they must swiftly address – customer care.
Take the issue of electricity for instance. Mr. Babataunde Fashola, Minister of Power, Works and Housing, and the National Electricity Regulatory Commission (NERC) have been labouring towards convincing Nigerians on how to pay more for power, so that the GENCOS and DISCOS of this world will perform better. The argument has always been: provide power and we shall willingly pay.
In the case of telcos and the customers, the case is a little bit different in the sense, telcos seems to be covering their tracks by stuffing the mouth of the customers with price reductions. How do I mean? Remember, some time in 2015, the telcos, knowing that revenue from voice services has been on downward trend, they introduced ‘buy-now-pay-later’ campaign, where customers are to live as real kings; no more running out of credit. Though that is still on play, but the stem is no more there. That is not to say Nigerians have totally ditched that scheme. No.
Customer Service Is Lacking
Customer service is key! I think most customers would prefer an uninterrupted quality of service. Of what essence is giving one 2.5GB of data at the lowest price, but he ends up utilising only 1GB. That is obtaining by tricks; in other climes it would be called a deception and scam.
I believe such customer would prefer a moderate price regime with adequate service provisioning. There is no sacred cow here, but all telcos default at one point or the other. Yes, I admit that telcos are at the forefront of deepening the ecosystem, but there are plenty rooms for improvement.
From the same study quoted above, Ovum emphasized thus, “Customer service does not describe a point-to-point relationship between a telco and its customers, nor is it a relationship that exists purely to resolve problems. The relationship between a telco and its customers extends all the way from pre-sales research to in-life usage as customers look to purchase new services, upgrade existing ones, and add new features throughout their lifecycle. To secure the customer relationship in the face of disruptive competitors, telcos must stay with the customer through every step of their lifecycle”.
Please, pay attention to this, “Telcos need to be accessible, responsive, consistent, and effective. Web-based customer service delivers on accessibility and consistency and has the added benefit of diverting costs from more expensive alternatives such as contact centres, and has the ability to scale without adding exponentially to costs”. What can I say, as a result of Ovum’s breath-taking postulation, telcos in Nigeria should not cease from increasingly investing in web-based platforms, software, and business processes to improve their online customer service channels.
When the initial results are encouraging, with customer service-related capex, call volumes, and repeat calls to contact centers will start to decline.
“However, online customer service tends to lack the personal touch that other channels provide, and telcos need to ensure Online customer that they retain the hearts and minds of their customers”.
At this junction, it is pertinent to acknowledge the Nigerian Communications Commission (NCC) for using its policy thrust in such a positive manner that now innovation dictates the pace of competition aimed at customers’ satisfaction.
ICT Investment
Fortunately, Barrister Adebayo Shittu, Minister of Communications, speaking at the first industry stakeholders forum convoked by the Ministry on his assumption of office, he acknowledged the need for improved infrastructure, as “Inadequate ICT infrastructure is the bane of ICT development in the country and a leading cause of quality of service deficiencies. From broadband penetration to last mile fibre optic connectivity, this infrastructure deficit is preventing all Nigerians from gaining affordable and reliable access.
Lack of affordability, due in part, to the proliferation of taxes, fees, levies and associated costs further inhibits investment in infrastructure required to support and grow our boisterous ICT market”, he said.
Nigeria’s ICT sector is growing and in view of the prevailing potentials, the Federal Government is targeting additional Foreign Direct Investment in the sector in excess of N4trillion ($15billion).
To this end, the government needs to stimulate the industry for further investments and deal with the issue of multiple taxation particularly the notorious right-of-way, while the telcos become more customer-centric to ensure that subscriber get value for their money.
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Local App Developers Rake $1m in Sales in 2025- NOTAP

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.
Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.
She said it was also a direct outcome of targeted support initiatives led by NOTAP.
She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.
According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.
“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.
“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.
“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.
Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.
“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.
“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.
The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.
She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.
“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.
Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.
“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.
She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.
According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.
“Three years ago, many of these developers were only providing support services to foreign companies.
“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.
The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.
“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.
“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
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