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AI to Push Smartphones Purchases Rebound This Year- Accenture

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After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules, a global Accenture survey finds.

The survey of 26,000 consumers in 26 countries – whose findings are summarized in Accenture’s new Dynamic Digital Consumers – reveals consumer demand for specific types of connected devices, such as smartwatches and fitness monitors, will remain sluggish this year due to high prices and persistent concerns about the security and privacy of their personal data.

The survey also shows consumers are increasingly embracing artificial intelligence capabilities such as digital voice assistants.

Resurgence of Smartphone Market
More than half (54 percent) of consumers surveyed said they plan to buy a smartphone in the next year, up from 48 percent in last year’s survey.

Chinese consumers are the main drivers of this upturn, with three-quarters (74 percent) of respondents in China saying they intend to purchase a smartphone in the coming 12 months, up from less than two-thirds (61 percent) in last year’s survey.

The number of respondents in India and the United States who said they plan to buy a smartphone in the coming 12 months also increased by double digits over last year, to 79 percent in India (from 68 percent last year) and 52 percent in the United States (from 38 percent last year).

Among all consumers surveyed, the leading driver of purchase intent is the ability to access the newest and most innovative features and functions, cited by 51 percent of respondents in this year’s survey, compared with only 41 percent last year.

Another reason consumers are opting to buy new smartphones is inadequate performance of their existing devices, cited by 45 percent of customers this year – up from 33 percent last year.

“Improved features and falling prices are key reasons consumers around the world are signaling a desire to buy new smartphones,” said David Sovie, global managing director for Accenture’s Electronics and High-Tech business. “Growing acceptance of services powered by artificial intelligence, such as voice assistants, is also fueling this market upswing. 2017 will be the year when artificial intelligence goes mainstream in consumer devices.”

Strong interest in AI-powered devices and services
For the first time, the annual survey polled consumers about their intentions to buy digital voice-enabled assistants such as Amazon Echo and Google Home. Powered by artificial intelligence, the products recognize a human’s voice commands, such as ‘Turn on the light’ and ‘Play music’ and answer questions such as ‘What time is it?’ and ‘What is the temperature outside?’ While only 4 percent of the respondents said they own such a device today, two-thirds (65 percent) of owners said they use their device on a regular basis, showing strong acceptance of this new technology.

Voice assistants on smartphones
Voice assistants on Smartphone are also becoming increasingly popular as the AI technology powering these services has improved dramatically.

Younger consumers are leading the adoption, with more than four in five (84 percent) of 14-to-17 year olds saying they either use this technology today or are interested in doing so.

Consumers are also willing to embrace a wide array of potential AI-powered, personalized services, with a majority of respondents saying they are interested in personal health assistants (cited by 60 percent), smart trip assistants (59 percent) and entertainment advisors (51 percent).

Personal data concerns are widespread
Many consumers remain uneasy about securing their personal data, much of which is housed on smartphones or in the cloud. Nearly nine in 10 respondents (87 percent) said they are concerned about the security of financial transactions such as buying online.

Similarly, 89 percent are uneasy that companies or systems they have not approved would get access to their financial information.

The encouraging news for smartphone manufacturers is that consumers trust device manufacturers with their personal data more than they trust telecom providers, banks and search-engine companies.

More than one-third (37 percent) said they trust device manufacturers, up from 31 percent last year. By contrast, 36 percent trust telecom providers with their data – a drop from 42 percent last year, and only 13 percent trust search engine providers, down from 23 percent last year.

Stalling demand for connected devices
Although smartphone purchase intent is on a growth trajectory this year, the same does not hold true for other connected devices. For example, only 14 percent said they plan to buy a wearable fitness monitor and smartwatch this year, virtually unchanged from last year (at 13 percent).

“The ‘insecurity of things’ is a major industry challenge,” added Sovie. “There are widespread consumer concerns about the privacy of their personal data being stolen or compromised. And relative to the value delivered, prices of these connected devices remain too high. Market momentum for these devices will stall unless the industry overcomes these obstacles. If that happens, market demand could accelerate quickly.”

The survey findings provide evidence that this could happen for connected devices. Nearly half (46 percent) of respondents said they plan to buy a home connected surveillance camera within the next five years, compared with only 10 percent who said they plan to do so in the next year.

In addition, 44 percent intend to buy a wearable fitness monitor in the next five years, versus 12 percent who said they will do so in the next year, and 42 percent said they plan to buy a smart home thermostat over the next five years, compared with only 8 percent who said they will do so this year.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

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Mr Adeoye Oludamilola, managing director, Zequence Digital, a digital agency,  has said strong enforcement of Intellectual Property (IP) laws , protection of Nigeria’s software industry against piracy will encourage innovation and investment.

Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

Adeoye told reporters lately in Lagos that software piracy and the unauthorised use of proprietary technology are widespread in the country.

According to report Intellectual Property (IP) laws in software refers to the legal rights that protect the creations of the mind used in software development.

These rights, which include copyrights, patents, trade secrets, and trademarks, grant developers exclusive control over their software and related assets, preventing unauthorised use or reproduction.

Adeoye said that many startups do not protect their innovations, due to a lack of knowledge and the cumbersome legal processes involved.

“IP registration and litigation are expensive and time-consuming, which further discourages developers from protecting their work,” Adeoye said.

He added that the lack of awareness among developers about their IP rights contributed to the problem.

To address these challenges, Adeoye stressed the need for the formation of an IP Protection Consortium, comprising tech firms, legal experts, and regulators, to advocate for stronger IP enforcement.

He also suggested collaborating with legal tech startups to create simplified platforms for fast-tracked IP registration.

The managing director further called for joint initiatives between legal bodies and tech communities to launch IP rights education campaigns.

This, he said, would equip developers with the knowledge they needed to protect their innovations and grow their businesses.

Adeoye emphasised the need for the government and stakeholders to create an ecosystem for development and inclusivity by proactively engaging with regulators.

According to him, this will help ensure that policies are created with the input of concerned agencies and industry experts.

 

 


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PalmPay Partners AXA Mansard Health to Make Digital Insurance Accessible, Affordable

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L-r: Oluwatoyin Alao, Head, Emerging Customers & Project Management, AXA Mansard Insurance Plc; Tope Adeniyi, CEO AXA Mansard Health Limited; Habib Kowontan, Head of Wealth Product, PalmPay; Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance Plc; Olorunfemi Hanson, Head of Marketing & Communications, PalmPay.
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PalmPay, a leading fintech platform and full-stack digital neobank for emerging markets, has partnered with Nigeria’s biggest Health Insurance Company, AXA Mansard Health a member of the globally trusted AXA Group, to provide millions of Nigerians with affordable, accessible digital health insurance.

This strategic partnership enables PalmPay users to seamlessly access a range of health insurance packages from AXA Mansard directly within the PalmPay app. With plans starting as low as N500 per month, users can now choose from flexible insurance options tailored to fit their everyday needs.

The plans are designed to meet a wide range of needs; for example, the AXA Digital Health plan offers access to telemedicine consultations with doctors, N5,000 worth of medications, and up to N40,000 in surgical coverage. Users can also opt for the AXA Mansard MicroHealth plan at N1,000 per month, which provides unlimited diagnostic tests and funeral benefits. Additionally, the AXA Mansard Accident plan, available for N500 monthly, offers comprehensive death cover for both accidental and non-accidental cases.

Speaking on the partnership, Habib Kowontan, Head of Wealth Product at PalmPay, said: “Insurance is a key pillar of financial security, yet millions of Nigerians remain underserved. Our partnership with AXA Mansard Health breaks down long-standing barriers by placing reliable and affordable insurance solutions right at our users’ fingertips.”

In her remarks, Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance said that the partnership with Palmpay presents the AXA with another opportunity to improve health and productivity of Nigerians. “Through partnerships like this, we are covering over 1.8 million Nigerians and ensuring that healthcare is accessible, available and affordable.

“So we are excited about joining forces with a brand like Palmpay to compliment the range of financial possibilities they offer their customers with health plans. It fits well with our mission and our purpose of acting for human progress by protecting what matters, and we are looking forward to doing even more with Palmpay”, she explained.

This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.

This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.


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Artificial Intelligence: The Indispensable Catalyst for Nigeria’s Agricultural Revolution

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By Diana Tenebe, Chief Operating Officer, Foodstuff Store

Nigeria’s agricultural sector, a cornerstone of its economy, faces a critical crossroads. While employing a staggering 40% of the population and holding over 84 million hectares of arable land, the industry is hobbled by deep-seated challenges. Low productivity, a fragmented supply chain, poor infrastructure, and a lack of access to financial services are just a few of the hurdles that prevent the sector from reaching its full potential. Coupled with the unpredictable and severe shocks of climate change—from prolonged droughts to devastating floods—these issues threaten the food security of a rapidly growing population.

Diana Tenebe

To truly transform this vital sector, a new approach is needed, one that moves beyond traditional methods and embraces the power of technology. Artificial Intelligence (AI) is not just a futuristic buzzword; it is the imperative for Nigeria’s agricultural revolution. AI holds the key to unlocking higher yields, building resilience, and fostering an inclusive and sustainable food system that can feed a nation and drive economic growth.

The most immediate impact of AI is in the area of precision farming. By integrating AI with technologies like Internet of Things (IoT) sensors, drones, and satellite imagery, farmers can gain an unprecedented understanding of their land. AI-powered systems can analyse real-time data on soil moisture, nutrient levels, and plant health, providing actionable insights for targeted interventions. For instance, smart irrigation systems can optimize water usage, a critical resource in a country facing increasing water scarcity. AI-enabled drones can survey vast farmlands in minutes, identifying early signs of pests or disease and allowing for precise application of pesticides, reducing chemical use and cost. Early trials of these technologies in Nigeria have already demonstrated significant gains, with some reports showing a remarkable 60-70% increase in crop yields.

Climate adaptation is another area where AI’s role is indispensable. Nigeria’s farmers are on the front lines of climate change, enduring erratic rainfall and extreme weather events. AI can provide a shield against this volatility. By analyzing historical weather data and real-time forecasts, AI models can offer accurate, localized predictions. This allows farmers to proactively adjust their planting schedules, select climate-resilient crop varieties, and plan for potential risks, effectively mitigating the devastating impact of droughts and floods.

The economic benefits extend far beyond the farm gate. A significant portion of Nigeria’s agricultural produce is lost due to an inefficient and fragmented supply chain. AI can streamline logistics, optimize transportation routes, and enhance inventory management. By reducing spoilage and waste, AI ensures that more of what is harvested reaches the market, thereby boosting the incomes of farmers and providing a more stable supply of food for consumers. The success of Nigerian agritech companies like Crop2Cash, which has reportedly helped over 500,000 farmers increase their income by up to 70%, demonstrates the tangible economic impact of these technologies.

AI is a powerful tool for promoting financial inclusion and education. Millions of smallholder farmers, who form the backbone of Nigerian agriculture, are often excluded from formal financial systems due to a lack of collateral and credit history. AI-driven fintech solutions can bridge this gap by assessing creditworthiness using alternative data, making it easier for farmers to access the loans and insurance they need to scale their operations. AI-powered mobile apps and chatbots can also serve as virtual extension agents, providing personalized advice on best farming practices, pest control, and crop management, democratizing knowledge and empowering farmers to make better decisions.

Despite this immense potential, the journey towards widespread AI adoption is not without its hurdles. High upfront costs for AI-enabled equipment, a general lack of understanding and experience with these tools, and a preference for traditional methods are all significant barriers. Furthermore, infrastructural gaps, including poor roads and inadequate storage facilities, hinder the seamless implementation of these technologies. Data availability and computational capacity are also key challenges that need to be addressed.

However, the Nigerian government and a burgeoning ecosystem of agritech startups are already paving the way forward. The government’s vision is articulated in initiatives like the National AI Strategy, which aims to establish AI research centers and support R&D. Programs such as the Nigeria Artificial Intelligence Research Scheme (NAIRS) and the NITDA AI Developers Group are building the necessary skills among entrepreneurs and farmers. Strategic partnerships between government bodies, financial institutions, and innovative startups are creating localized solutions that are tailored to the unique conditions of Nigerian agriculture.

Ultimately, AI is not a luxury but an imperative for Nigeria to unlock its agricultural potential. Its successful integration will transform the role of the farmer from a manual laborer to a strategic planner and overseer of a smart, efficient, and sustainable food system.

By investing in infrastructure, fostering strategic partnerships, and prioritizing education and capacity building, Nigeria can harness the power of AI to feed its people, drive economic prosperity, and secure its place as a leader in the African agricultural revolution.


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