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Air Peace: Strategies to Gain Competitive Advantage in the Battle for the Skies

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By Austin Okere

Congratulations to Air Peace on its inaugural flight to London and for achieving full bookings for the upcoming months, thanks to attractive ticket prices. Over the past fortnight, Air Peace has been making waves on social media for various reasons.

On a positive note, the airline shared a LinkedIn post featuring a picture of former Nigerian President, Chief Olusegun Obasanjo, aboard a return flight to London.

The caption highlighted his positive experience, stating, “I went, it was pleasant. I came back, it was even more pleasant.”

However, on a different note, Nigeria Stories recently reported that the United Kingdom Civil Aviation Authority has contacted Nigeria’s Civil Aviation Authority regarding alleged violations of aviation safety regulations by Air Peace.

The significance of Air Peace’s impact on airfares along the Lagos-London route cannot be overstated. Since commencing operations on March 30, Air Peace has maintained its round-trip economy ticket price at $1,000 (₦1.2 million), a substantial reduction compared to the previous rates charged by international airlines, which could soar up to $2,500 (₦3 million).

This bold pricing approach has disrupted the established norms, prompting foreign carriers to reassess their pricing frameworks.

To uphold customer loyalty and ensure long-term viability, it is imperative for Air Peace to explore additional strategies for differentiation. I have outlined these strategies using Austin’s Four Models of Competitive Strategies below:

  1. Technological Leadership

This approach is commonly embraced by firms that have secured a substantial leadership edge on the innovation spectrum. Their dominant position within their specific market niche is profound, making it exceedingly challenging for competitors to replicate or close the gap. Companies like Apple, Alphabet, Airbus, SpaceX, Netflix, and Tesla, among others, adeptly employ this strategy to significant effect.

Typically, they command premium prices for their offerings, allowing for greater investment in ongoing research and expertise, thus fortifying their technological supremacy and perpetuating their cycle of success.

  1. Service Excellence

This strategy is often embraced by companies that may not necessarily lead in technology but excel in delivery and customer experience to secure patronage and foster loyalty. Airlines like Emirates, Singapore Airlines, Qatar Airways, and Japan Airlines consistently rank among the world’s top 10 airlines as voted by travelers worldwide, thereby drawing more patronage.

3. Customer Intimacy (Personalized Customer Engagement)

This approach is predominantly employed by companies that strive to create a familial bond with their customers. They foster a sense of intimacy with their clientele, exemplified by Ghana’s Africa World Airways (AWA), which has established a reputation for punctuality in West African travel.

Air Peace appears to be following suit with this strategy, offering popular Nigerian cuisine and beverages on the Lagos-London route, and outfitting their crew in vibrant Nigerian attire. Companies employing this strategy often boast prolonged customer retention rates. They possess a deep understanding of their customers, accommodating their unique preferences, while customers reciprocate with steadfast loyalty.

  1. Cost Leadership

This strategy is predominantly adopted by companies that have enjoyed an early lead in product development and launch, leveraging the returns on their investments over time. They employ low pricing to dissuade competitors from entering the market. A classic example is Coca-Cola and Pepsi-Cola.

Additionally, other companies that may employ this strategy are those that have accessed the experiences and intellectual property of more advanced competitors without incurring the costs and challenges of research and development. They are content to price their products relatively lower to attract patronage.

Many established companies with mature infrastructure also aim to increase their market share through periodic sales promotions, satisfied with extracting contribution margin from fixed costs.

Airlines often utilize this strategy during low seasons to improve their load factor rather than flying with empty seats or cargo space. They prefer to capture customers at any price rather than allow competitors to benefit from lost sales.

Bringing it All Together

In the fiercely competitive landscape of the airline industry, pricing strategies serve as a cornerstone in attracting passengers and maintaining a competitive edge. Employing competitor pricing, a dynamic and data-informed approach, enables airlines to swiftly adapt to market fluctuations and consumer preferences while optimizing revenue streams.

Airlines continuously fine-tune their fares in response to market dynamics, competitive maneuvers, and various other factors, employing a seamless and automated process to uphold competitiveness, optimize load factors, and maximize revenue streams.

While competitive pricing may serve as an initial strategy to penetrate the market and garner market share, I am cautious about relying solely on it for sustained success. It’s essential to recognize that no matter how aggressively priced one may be, there’s always someone offering a lower fare.

This approach risks triggering a downward spiral in pricing, potentially leading to a race to the bottom. In such a scenario, financially robust incumbents may outlast vulnerable newcomers, only to subsequently increase prices to recoup lost revenue once the newcomers are forced out of the market. This fate should not befall Air Peace.

Austin Okere is a thought leader, and business mentor. An Entrepreneur-in-Residence at Columbia Business School, New York.

 

 


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NITDA Raises Alarm over Fake ‘CPM’ Platform Extorting Victims Using Agency’s Name

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National Information Technology Development Agency (NITDA) has raised the alarm over a fraudulent online marketing and earning platform known as “CPM,” which is currently extorting scammed subscribers under the false pretense of collaborating with the government agency.

NITDA Raises Alarm over Fake 'CPM' Platform Extorting Victims Using Agency's Name

The platform operators, after allegedly freezing or stealing investments from users, claimed their systems were “hacked” and are now demanding additional payments from desperate subscribers to “recover” their lost funds, using NITDA’s name as a regulatory shield.

In an official public disclaimer released on Monday and signed by Mrs. Hadiza Umar, director of Corporate Communications and Media Relations Department, NITDA categorically dissociated itself from the scheme, labeling the operation a dangerous social engineering trap.

After the platform crashed or restricted withdrawals, the administrators designed a secondary extortion scheme.

They informed panicked subscribers that NITDA had stepped in to help resolve the technical glitch and hack, but mandated that users must pay extra fees to facilitate the emergency recovery process.

Disowning the claims, the regulatory body maintained that it has no hand in the operations of the platform, nor does it charge citizens for security interventions.

“NITDA wishes to categorically state that these claims are false and misleading,” the statement read. “As a government agency and Nigeria’s Information Technology regulator, NITDA does not request or collect money from citizens to provide incident response support, recover funds, or assist private entities in resolving cybersecurity incidents.”

Members of the public are therefore strongly advised to exercise caution and avoid making any additional payments to any individual, group, or platform claiming that such payments are required by or connected to NITDA.

The agency warned that the entire incident follows a classic double-extortion pattern often deployed by internet fraudsters to further exploit vulnerable victims who are already desperate to recoup their trapped investments.

To prevent further financial damage to unsuspecting Nigerians, NITDA urged the public to immediately cease all financial engagements with the platform’s handlers. The agency outlined several critical cybersecurity safety measures, advising citizens to:

“Exercise extreme caution when dealing with high-yield online investment and trading applications,” it said.

“Completely avoid sending additional funds or ‘activation fees’ in an attempt to recover previous losses.

“Verify any claims of government involvement directly through verified official channels rather than third-party statements.

“Refrain from sharing sensitive personal identifier numbers, bank details, or financial information with unverified entities.

“Immediately report suspicious cyber-related operations and fraudulent financial schemes to law enforcement authorities.”

Mrs. Umar reiterated that NITDA remains heavily committed to promoting cybersecurity awareness across the country and will continue to track and expose cyber-enabled fraud and deceptive online cartels targeting Nigerian citizens.

 

 


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Moniepoint Group Commits to Boost Hands-on, Entrepreneurship in Three Nigerian Universities with ₦3B Innovation Hubs

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L-r: Deputy Vice-Chancellor, Academics, University of Nigeria, Nsukka (UNN), Prof. Kamoru Usman; Vice President, People Operations, Moniepoint, Chinaza Nduka-Dike; Vice-Chancellor, Obafemi Awolowo University (OAU), Prof. Adebayo Simeon Bamire; Co-founder and Group CEO, Moniepoint, Tosin Eniolorunda, and Deputy Vice-Chancellor, Advancement, Innovation & Research, Ahmadu Bello University (ABU), Prof Aliyu Sanusi, during the launch of N3billion Moniepoint Innovation Hubs for UNN, OAU and ABU at OAU Campus, Ile-Ife, Osun State yesterday
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Moniepoint Inc, has signed a landmark ₦3 billion commitment to establish three Innovation Hubs across some of Nigeria’s most prestigious federal universities over the next three years. The initiative represents one of the most significant private-sector investments in Nigerian higher education in recent memory.

The Moniepoint Innovations Hubs will be built at Obafemi Awolowo University (OAU), the University of Nigeria, Nsukka (UNN), and Ahmadu Bello University (ABU). The three institutions were strategically selected to scale the impact of the interventions across Nigeria’s geographic regions and to reflect a commitment to ensuring that opportunity is not concentrated in a single city or region but is proportionally distributed across the country, in line with Nigeria’s diversity and potential.

Each hub will serve as a permanent centre for hands-on training in software engineering, data science, and artificial intelligence; design; robotics; product development; and entrepreneurship.

Open to students across all faculties, the programme will guide participants from curiosity to career readiness through structured, cohort-based learning, mentorship, and real-world project execution.

The initiative was formally announced today at Obafemi Awolowo University, Ile-ife in a ceremony attended by the Vice-Chancellors of all three universities, senior leaders from academia and industry, student representatives, alumni, and members of Nigeria’s broader innovation ecosystem.

Speaking on the initiative, co-founder and Chief Executive Officer, Moniepoint Group, Tosin Eniolorunda said, “When you look at the success of companies like Moniepoint, it’s easy to forget that it all started with the foundational training we received right here in Nigerian universities.

This initiative is about paying that trust forward. Nigeria’s digital economy cannot run on potential alone; it requires immense, localized talent density. By launching these Innovation Hubs beginning with OAU, UNN, and ABU Zaria, we are intentionally anchoring world-class technical skills across the country.

And this is just the first step as we look across other tertiary institutions. Before we built anything, universities like UNILAG and OAU built people like Felix and I, giving us our first formal training in the disciplines that became our careers.”

Furthermore, Eniolorunda continued, “Nigeria’s future will to a very large extent be built by Nigerians trained in Nigerian institutions. These three Hubs are my contribution to making that future credible by creating a solid pipeline for the emergence of great products and ideas.

“To truly scale our digital economy, we need high-density, industry-ready tech talent as a bulwark. We are investing these billions of Naira to ensure our tech ecosystem is powered by sustainable, homegrown excellence.”

Also speaking at the announcement ceremony, the Vice Chancellor, Obafemi Awolowo University, Professor Adebayo Simeon Bamire, stated, “Obafemi Awolowo University has always stood for excellence, and for the belief that knowledge must serve society. This partnership with Moniepoint Group is a powerful affirmation of that conviction.

“The Moniepoint Innovation Hub will not only expand what our students can learn but also transform what they believe is possible. We are grateful to Moniepoint for choosing to root this investment in our institutions, and we are committed to ensuring that every naira translates into opportunity for our students and for Nigeria.”

Beyond financial support, Moniepoint Inc will contribute deep industry expertise through curriculum development, mentorship, internship pathways, and expert-led learning experiences. The company’s engineering, product, and business teams will collaborate directly with each hub to ensure that training is not only globally relevant but also firmly grounded in the realities and demands of the modern African technology ecosystem.

The hubs are designed to be living institutions, not lecture halls, but launchpads of Nigerian excellence. Students will complete structured cohort programmes, work on live projects, and benefit from direct connections to Moniepoint’s network of engineers, investors, and industry leaders. The goal is not simply to teach skills, but to produce the builders and problem-solvers who will shape the next chapter of Africa’s digital economy.

The ceremony which attracted dignitaries from within and outside the University included Deputy Vice Chancellor, Academics, Professor G.A Aderounmu, Dean, Faculty of Technology, OAU, Professor L. E. Umoru, Dean of the Faculty of Science, OAU, Professor O.A Adesina, DVC Academic of UNN, Professor Kamoru O Usman, DVC, Advancement, Research & Innovation”, ABU, Professor Aliyu Sanusi, Former Head of Department, Mechanical Engineering, Prof. Obayopo, VP, People Operations, Moniepoint, Chinaza Nduka-Dike, SVP, Enterprise Network Sales, Ifeanyi Duru amongst others.

It will be recalled that Moniepoint Innovation Hubs builds on earlier investments by the Tosin Eniolorunda STEM Foundation in building a CAD/CAM laboratory at the Department of Mechanical Engineering, OAU valued at over 100m naira and the HatchDev Program at the University of Lagos championed by Moniepoint’s co-founder & Chief Technology Officer, Felix Ike in partnership with NiITHub innovation centre where about 500 young developers are trained annually.

The initiative reinforces Moniepoint’s broader mission to create financial happiness for every African, everywhere, a mission that, the company believes, requires investing not only in financial infrastructure, but in the institutions and talent pipelines that will drive Africa’s future prosperity.


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Legend Internet Repays N10Bn Commercial Paper

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Legend Internet Plc has announced the full and timely repayment of its Series 1 Commercial Paper under its N10bn multi-layered issuance programme, marking a key milestone in the company’s engagement with Nigeria’s debt capital market.

Legend Internet Repays N10Bn Commercial Paper

Aisha Abdulaziz, chief executive officer, Legend Internet Plc,

The repayment, completed on schedule and in full, underscores the company’s financial discipline and its continued commitment to maintaining strong investor relations in a tightening funding environment.

The Series 1 issuance had earlier attracted significant demand, recording a 119.7 per cent oversubscription at launch, reflecting strong investor appetite and confidence in the company’s credit profile, operational performance, and long-term expansion strategy.

Speaking on the repayment, Aisha Abdulaziz, chief executive officer, Legend Internet Plc, said the outcome reinforces the company’s credibility and operational strength.

“The successful repayment of our Series 1 Commercial Paper demonstrates Legend Internet’s unwavering commitment to meeting its financial obligations and maintaining the trust of the investment community.

This milestone further reinforces the strength of our business model, operational discipline, and long-term vision for building resilient digital infrastructure across Nigeria,” she said.

She added that investor confidence has remained central to the company’s funding strategy, saying, “We remain deeply appreciative of the confidence shown by our investors, advisers, issuing houses, and market partners during the issuance and throughout the tenor of the programme. Their support continues to position Legend Internet for sustainable growth and expansion.”

The Commercial Paper programme forms part of Legend Internet Plc’s broader capital strategy aimed at supporting broadband infrastructure expansion, strengthening working capital efficiency, and accelerating investment in Nigeria’s digital connectivity.

Legend Internet Plc operates as a digital infrastructure and broadband services provider, with a focus on fibre connectivity, enterprise solutions, and next-generation digital services designed to expand access and support economic inclusion across Nigeria

 


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