Telecom
Airtel Ads to Support African Businesses Achieve Effective and Enhanced Advertising Reach

Airtel Africa has launched Airtel Ads, Africa’s first integrated Demand-Side Platform (DSP) aimed at empowering advertisers and agencies to efficiently manage, purchase, and optimize digital ad inventory across multiple ad exchanges in real-time.

Powered by Intent.ai, Airtel Ads is designed for media agencies and businesses, streamlining the process of purchasing advertising space.
This feature enables advertisers to make informed ad placement decisions by combining various tools and functionalities within a single platform and offers a comprehensive solution for digital advertising management.
The platform will leverage Airtel Africa’s extensive customer base of more than 150 million customers, utilizing data from both telecommunications services and mobile wallets.
This approach aims to not only target digitally engaged individuals but also include those traditionally excluded from the digital realm through its 2G and feature phone user base.
Additionally, through the integrated Airtel Voice Reward Ads, the platform has the capability to reach consumers on various devices.
Understanding the current limitations in ad performance for organisations, Airtel Ads aims to seamlessly merge all ad networks with Airtel Africa’s first party telecommunications data.
It will provide a unified advertising platform with precise audience segmentation, a dedicated marketing team, data analytics with post-campaign support in addition to both native language support and access to 260+ bidding parameters.
The platform, powered by ai based brand safety tools, will also accept payments in local African currencies.
Since its inception, the platform has achieved a weekly audience reach of 27 billion impressions, 23.5 million in-app daily impressions and over 200 million daily SMS notifications daily with end-of-SMS tag messaging potential.
Speaking on the launch, Airtel Africa’s Chief Commercial Officer, Anthony Shiner said: “We are excited to introduce Airtel Ads in Africa. This innovative platform will support advertisers and businesses to gain unprecedented control over their marketing campaigns, leveraging Airtel Africa’s extensive customer base and world class technology.
“Airtel Ads is a testament to our leadership in shaping the communications landscape in Africa, ensuring businesses are supported to achieve their objectives using data first tools to inform their business decisions.”
Telecom
Compensation for Poor Service Quality is Automatic- NCC

Nigerian Communications Commission (NCC) has said that compensation of subscribers for poor service quality, such as persistent network outages or failed calls is automatic.

This initiative aims to ensure fairness by mandating that operators provide automatic compensation, such as airtime credits, for failing to meet regulatory Quality of Service Key Performance Indicators (KPIs).
According to the NCC, operators are required and mandated to identify affected subscribers and provide compensation directly.
In a framework for compensation of consumers published on its website, NCC said that it has directed Mobile Network Operators (MNOs) to compensate subscribers affected by prolonged or repeated poor quality of service experience within specific Local Government Areas where operators fail to meet regulatory Quality of Service Key Performance Indicators (KPIs).
The NCC also stated that the directive does not replace existing consumer protection mechanisms.
The NCC, said the directive adds a direct compensation mechanism for affected subscribers and aligns with measures set in existing legislations such as the Consumer Code of Practice Regulations 2024 and the Quality of Service Regulations 2024.
This directive applies to only Mobile Network Operators licensed and operating in Nigeria that have failed to meet their Key Performance Indicators on Quality of Service. For Internet Service Providers (ISPs) operating in Nigeria, a compensation framework is already in place.
To be eligible to receive compensation
. You experienced poor network service in an affected Local Government Area; and
- You made at least one outgoing revenue generating event (billed call, SMS, or data session) during the relevant period.
The compensation covers service failures affecting voice, data, or SMS services.
Operators are required and mandated by existing regulations to monitor their network performance across locations and service disruptions against Quality of Service KPIs.
This enables them to identify affected subscribers without the need for individual complaints.
Only service failures that fall below the defined thresholds set by the Quality of Service Regulations issued by the NCC will qualify for compensation.
Short, isolated interruptions and immediately remedied interruptions may not qualify
Compensation will be provided in the form of airtime credits.
This airtime credit will not have utilisation restrictions, and subscribers will be able to use it for voice calls, USSD sessions, data subscriptions, etc on the operators’ network.
Telecom
FG Moves to Strengthen Cybersecurity Coordination as NDPC Probes Alleged Data Breach

Federal Government has announced plans to deepen collaboration with private sector players and other stakeholders in a bid to strengthen Nigeria’s cybersecurity architecture and response systems.

NDPC
Minister of Communications, Innovation and Digital Economy, Bosun Tijani, disclosed this in a recent press statement, noting that the government is considering the establishment of a Cybersecurity Coordination Council.
According to the minister, the proposed council is aimed at enhancing national cyber resilience and ensuring a more coordinated response to emerging cyber threats across public and private institutions.
Tijani emphasised that cybersecurity must be treated as a collective responsibility involving government, industry, and civil society.
“Cybersecurity is a shared national responsibility. Protecting Nigeria’s digital economy requires strong partnerships, trusted collaboration, and collective vigilance across government, industry, and civil society,” he said.
He added that through sustained collaboration, Nigeria would strengthen its capacity to detect cyber threats early, respond effectively, and build a resilient and trusted digital ecosystem.
The minister also called for increased stakeholder participation in shaping a sustainable, partnership-driven cybersecurity framework capable of deterring cybercriminal activities and safeguarding citizens, businesses, and critical digital infrastructure.
Meanwhile, the Nigeria Data Protection Commission (NDPC) has commenced an investigation into an alleged data breach involving Remita Payment Services Ltd., Sterling Bank, and other entities.
In a statement signed by its Head of Legal, Enforcement and Regulations, Babatunde Bamigboye, the commission said notices of investigation were issued to relevant parties on April 1, 2026.
The NDPC noted that affected organisations and individuals are currently providing information to aid its inquiry into the incident.
“The aim of the investigation is to ensure that data subjects are protected with appropriate technical and organisational measures,” the statement read.
It added that the probe would examine the types of personal data involved, the scope and nature of the alleged breach, potential risks to data subjects, and mitigation steps taken where breaches are confirmed.
The commission further disclosed that its National Commissioner and Chief Executive Officer, Vincent Olatunji, has directed a broader review of organisations operating digital payment systems.
According to the NDPC, entities found to be non-compliant with provisions of the Nigeria Data Protection Act, 2023, particularly regarding technical and organisational safeguards, would be scrutinised as part of efforts to maintain the integrity of the nation’s data protection ecosystem.
Telecom
Bharti Airtel Crosses 650m Users

Sunil Mittal led Bharti Airtel has crossed the 650-million customer mark globally, fortifying its position as the world’s second-largest telecom operator by mobile subscriber base, as per a regulatory filing by the telecom operator.

“According to GSMA Intelligence, Bharti Airtel is ranked second globally by mobile customer base, with operations spread across India and Africa,” the filing said.
Commenting on this milestone, Gopal Vittal, executive vice chairman, Bharti Airtel, said: “Achieving the milestone of 650 million customers to be the second largest operator globally is a great responsibility for us to serve our customers better every day,”
He added that the telco strives to raise the bar on innovation, reliability, and experience so that every customer interaction is an opportunity to earn trust and deliver value connection.
Currently, Airtel India serves around 368 million mobile customers, meanwhile over 179 million users have been plugged into its subsidiary Airtel Africa spread across 14 countries.
Its mobile money platform, Airtel Money reached more than 52 million customers.
Additionally, the telco serves around 13 million homes with high-speed internet services and over 15 million through its Digital TV offering.
With operations spanning 15 countries and network coverage reaching over two billion people, analysts say that the latest milestone is a testimony to the natural curve of evolving from a telecom operator into a broader digital services provider.
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