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Airtel Makes Africa’s 10 Most Admired Global Brands

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Segun Ogunsanya, CEO, Airtel Nigeria
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Bharti Airtel, a leading telecommunications service provider with operations in 20 countries across South Asia and Africa, has consolidated its position as one of Africa’s top ten most admired global brands.

A new survey conducted by the African Business magazine indicates that despite only a 3 year presence in Africa, Airtel surpassed Japanese car manufacturer Honda and earned ninth position on the list of the top ten most admired global brands on the continent.

Except for Samsung which grew its brand value year-on-year by 121 per cent, Airtel’s 30 percent brand value increase was better than any of the others in the top ten, including that of leader Coca Cola, which grew just 27 percent. Its 30 per cent brand value growth indicates that the telecommunications company is connecting with communities on the African continent.
 
Commenting on the achievement, Andre Beyers, chief marketing officer at Airtel Africa, said: “When we launched the Airtel brand in 2010, our overall vision was to be the most loved brand in Africa by 2015. This recognition from the African Business Awards is proof that we are on the right track. ”

He added: “During the past three years, we have invested resources to provide customers with value added services and have reached out to the communities that we serve. We expect even better results over the coming years.”

Airtel Africa now has the largest 3G country footprint in sub Saharan Africa. The telecommunications company, which has launched 3G services in 14 African countries, recently hit the 15 million data user landmark in Africa.
 
In addition, Airtel Money is positioned to become Africa’s most preferred financial services provider. With a coverage across Airtel Africa’s operations in 17 African countries, the mobile money platform is poised to serve more Africans than any other financial institution in Africa by 2015.

Leveraging a network of over 100,000 agent locations, Airtel Money facilitates access to financial services for the unbanked population.

The success of Airtel Africa across all of its 17 African markets can also be linked to its social responsibility strategy which aims at creating a positive impact on local communities.

The telecommunications company has leveraged music and football to create an emotional connection with communities all over Africa.

Initiatives like the Airtel Rising Stars football tournament, Africa’s largest youth football tournament for girls and boys in collaboration with Manchester United and Arsenal; and Nigeria’s Got Talent reality show, which both aim at identifying and nurturing local talent, have helped enhance the brand’s popularity on the continent.

“Customers may choose our products and services because they are useful and affordable, but they also connect with Airtel as a brand because it connects with their passions”, concluded Mr. Beyers.


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Telcos in Nigeria, other Emerging Markets Squeezed by Diesel Crisis

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The blockade of the Strait of Hormuz caused by the US and Israel’s war with Iran is placing fresh pressure on emerging market telecom operators, many of which remain heavily reliant on diesel generators to keep their networks running.

Telcos in Nigeria, other Emerging Markets Squeezed by Diesel Crisis

According to developingtelecom, with around 20% of the world’s oil supply disrupted and crude prices climbing above US$120 per barrel for the first time since 2022, operators across Africa, the Middle East and Asia are being hit by soaring energy costs at a time when demand for connectivity continues to rise. Markets including Pakistan, the Philippines and parts of Sub-Saharan Africa are among the hardest hit due to their dependence on imported fuel and unreliable national electricity grids.

Industry analysts warn the crisis could accelerate the telecom sector’s shift towards renewable energy and alternative network back-up solutions such as satellite connectivity, as diesel becomes increasingly expensive and operationally unsustainable.

Emerging markets bear the brunt

Crude oil prices rose above US$120 per barrel at the end of April, their highest level since 2022.

Emerging markets have been hit hardest, particularly countries that have failed to diversify their energy supply chains.

The Philippines is currently facing a major crisis, with 98% of its oil imports sourced from the Middle East. Pakistan has also seen supplies of liquefied natural gas disrupted, making daily life increasingly difficult for households and businesses alike.

For the telecoms sector, it is unsurprisingly operators in emerging markets that are bearing the brunt of the energy shock.

Many rely heavily on diesel generators to power base stations and telecom towers, particularly in remote areas with little or no access to national electricity grids. As a result, the challenge of connecting underserved communities is becoming even steeper.

According to environmental certification organisation Gold Standard, developing countries host an estimated 350GW to 500GW of diesel generator capacity spread across 20 million to 30 million sites, in many cases exceeding the capacity of national grids themselves. Even before the latest conflict, diesel power was already costly, averaging around US$0.30 per kilowatt-hour and significantly more in remote regions where the unconnected often live.

Gold Standard estimates annual spending on generator fuel reaches between US$30 billion and US$50 billion.

Diesel dependence driving operational pressure

CrossBoundary Energy estimates that around 70% of Africa’s half a million telecom towers rely on diesel generators, accounting for between 30% and 60% of tower operating expenditure. Fuel costs for operators across parts of Africa have surged by 40% to 60% over the past two years, with the Strait of Hormuz disruption adding further pressure.

Nigeria has been highlighted as one of the markets facing the most acute energy challenges, with grid availability in some regions falling as low as 40% to 50%. In rural areas of the Democratic Republic of Congo, telecom infrastructure is almost entirely dependent on diesel due to the absence of national grid access.

Across Sub-Saharan Africa, between 60% and 80% of telecom towers experience daily grid outages lasting between eight and 12 hours.

The demand for energy is only expected to rise further as operators continue expanding 4G coverage and rolling out 5G networks across emerging markets.

Renewable energy gains momentum

According to MTN Consulting, renewable energy accounted for just 23% of global telecom energy consumption in 2024, up from 10% in 2019.

However, much of that progress has been driven by operators in Europe rather than developing regions.

Operators including Turkcell, Tele2, Telia, Deutsche Telekom, KPN, Swisscom, A1 Telekom Austria, Telefonica, Telecom Italia and Liberty Global were highlighted by MTN Consulting as benefiting from long-term “foresight” as competitors elsewhere face increasingly volatile energy costs.

Operators forced to rethink network resilience

Ismail Patel, senior analyst for Enterprise Technology and Services at GlobalData, said energy concerns are now becoming inseparable from telecom strategy in emerging markets.

“Energy policy is increasingly being integrated into telecoms policy,” Patel said.

“Diesel is used in markets where there are unreliable electricity grids or frequent loadshedding. Thus far, diesel has been a core part of the business model, not just as a back-up for powering towers. The whole ecosystem of diesel – which involves manually delivering fuel to towers and manpower – is also part of the model.”

Patel warned that rising diesel costs caused by geopolitical instability will ultimately push up the price of connectivity or squeeze already-thin operator margins in highly price-sensitive markets.

“Operators will be forced to re-evaluate the most optimal back-up power mechanisms for their networks, including clean energy upgrades,” he said.

“This includes solar panels, which are susceptible to theft but do not have the immediate resale value of diesel, which is even more prone to unauthorised misappropriation.”

He added that satellite connectivity could emerge as a medium-term alternative for network resilience, particularly as direct-to-device (D2D) satellite services mature.

“Within this context, satellite as a back-up coverage mechanism might feature in the medium term, with both US and Chinese LEO satellite operators in a prime position to offer back-up connectivity to devices in place of towers,” Patel said.

“As the digital divide decreases and more underserved communities become dependent on connectivity, it will become far less economical for operators and governments to tolerate outages.”

Rather than being driven primarily by sustainability goals, Patel argued the shift towards renewable and satellite-powered infrastructure may ultimately become an economic necessity.

“Operators will start to look at greener options and satellite not because they are green or necessarily offer better coverage, but because they are becoming more cost-effective compared to diesel,” he said.

Patel identified Pakistan, Bangladesh, much of Sub-Saharan Africa including Nigeria and South Africa, Lebanon, and rural regions of India, Indonesia and the Philippines as among the markets most exposed to the crisis.

 


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Nigeria gets AI-ready Lagos data centre

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Kasi Cloud Datacentres has launched an AI-ready hyperscale data centre in Lagos, marking a significant step in Nigeria’s digital infrastructure expansion and cloud localisation ambitions.

The company said the facility, known as LOS1, was developed on approximately four hectares in the Maiyegun area of Lekki, Lagos, adjacent to six subsea cable landing stations, including Equiano and 2Africa.

According to Kasi Cloud Datacentres, the campus is designed to scale to about 100MW of critical IT capacity once fully developed.

The company added that LOS1 has been engineered to support high-density artificial intelligence (AI) and accelerated computing workloads alongside enterprise cloud and connectivity platforms, while delivering sub-50ms latency for in-country services.

Kasi Cloud Datacentres said Nigerian enterprises currently spend an estimated $850 million annually on foreign cloud infrastructure, resulting in capital outflows and data being hosted under foreign legal jurisdictions.

The company said LOS1 provides what it describes as Nigeria’s first institutional-grade, AI-ready alternative built locally and aligned with the country’s National Cloud Policy 2025, which requires sensitive government and financial data to be hosted domestically.

Johnson Agogbua, founder and CEO of Kasi Cloud Datacentres, said: “For too long, Africa’s data has powered someone else’s economy.

“Today, that changes. This flag-off marks the transition from development into commissioning and operational readiness as we deliver world-class sovereign cloud and AI infrastructure, built in Lagos, for Africa’s digital future.”

Aminu Umar-Sadiq, managing director and CEO of the Nigerian Sovereign Investment Authority (NSIA), a foundational investor in Kasi Cloud Datacentres, views digital infrastructure as a key driver of Nigeria’s long-term economic transformation.

NSIA said in its 2025 annual report that Kasi Cloud Datacentres is helping to advance Nigeria’s digital infrastructure as an indigenous hyperscale data centre platform.

Umar-Sadiq added: “We target high-impact projects that transform critical sectors of economic growth, including initiatives like Kasi Data Centre.

“We expect that the transformative impact of this infrastructure on the domestic tech space will reposition Nigeria. The board and management of the Authority are proud to be associated with this development.”

Mark Adams, Co-Founder of Kasi Cloud Datacentres, said: “Africa represents one of the most compelling long-term digital infrastructure growth markets globally.

“As global cloud, AI and content platforms continue expanding into emerging markets, Nigeria — and Lagos specifically — is uniquely positioned to become the strategic digital gateway for the continent. Kasi LOS1 is the infrastructure that makes that possible.”

 


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ipNX Seeks Coordinated Action on Fibre Deployment @ National Dig-Once Forum

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ipNX has called for stronger policy enforcement across government and industry to address the persistent challenges affecting fibre infrastructure deployment, following key discussions at the 8th Policy Implementation Assisted Forum (PIAFO) National Dig-Once Event held in Lagos on 16th April, 2026 at the Radisson Blu, Ikeja.

The forum, themed “Accelerating Nigeria’s Digital Backbone: Dig-Once Policy, Project BRIDGE and Strategies for Effective Fibre Deployment,” brought together industry stakeholders to address inefficiencies in broadband rollout and the growing rate of network disruptions across the country.

In his keynote address on the day, President of the Association of Telecommunication Companies of Nigeria (ATCON), Tony Emoekpere, reinforced the need for improved execution of existing policies.

“We have strong policies in place, but execution remains our biggest challenge. The dig-once framework presents a clear opportunity to reduce inefficiencies, minimise service disruptions, and optimise infrastructure investment across the sector,” he said.

Speaking at the forum, Dr Olusola Teniola, Director, Strategic Business Initiatives, ipNX, emphasized the importance of aligning infrastructure development with Nigeria’s digital ambitions.

“The future of Nigeria’s digital economy depends on how efficiently we deploy and protect our fibre infrastructure. A coordinated dig-once approach is not just a cost-saving mechanism; it is a strategic imperative that ensures resilience, scalability, and sustainability of our networks.

At ipNX, we believe that collaboration between public and private stakeholders is critical to unlocking the full value of broadband connectivity across the country” he said.

A major highlight of the discussions was the revelation that road construction accounts for approximately 60 per cent of telecom network outages in Nigeria, underscoring the urgent need for a coordinated “dig-once” approach. The policy advocates the installation of fibre ducts during road construction or rehabilitation, enabling multiple operators to deploy infrastructure without repeated excavation.

On the first panel session, “Who Digs, Who Deploys, Who Protects: Developing the Ultimate Framework for Aligning Roles in Sustainable Fibre Expansion” Deputy Director, Strategic Business Initiatives, ipNX, Segun Okuneye, highlighted the shared responsibility required to safeguard critical telecom infrastructure.

“Protecting fibre infrastructure must be a collective effort involving government, operators, and local communities. While regulatory frameworks such as the Critical National Information Infrastructure designation are steps in the right direction, enforcement and awareness remain key to reducing the frequency of fibre cuts and ensuring service continuity for millions of Nigerians,” he noted.

Stakeholders at the forum collectively identified several critical issues and recommendations for improving fibre deployment in Nigeria, including, the adoption of shared infrastructure models to reduce duplication and unnecessary road excavation and leveraging emerging technologies, including real-time fibre monitoring systems, to improve fault detection and response times.

The discussions also highlighted the gap between Nigeria’s existing broadband capacity and actual utilisation, with significant infrastructure still under-leveraged due to distribution and access challenges.

ipNX reaffirmed its commitment to supporting initiatives that enhance connectivity, drive digital inclusion, and enable sustainable infrastructure development. As a pioneer in Nigeria’s broadband FTTH ecosystem, the company continues to advocate for policies and partnerships that will strengthen the nation’s digital backbone and unlock new opportunities across sectors.


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