Broadcasting
Airtel Trace Music Star Winner Emerges

On April 18, Tanzanian-born Mayunga Andrew Nalimi reigned supreme in the national broadcast of Airtel TRACE Music Star taking home the first place trophy as winner of the competition.
With 2.3 million calls, Airtel TRACE Music Star is the biggest ever music competition in Africa.
TRACE Urban viewers across Africa tuned into the 2-hour grande finale and finally got to witness the top 13 finalists battle it out for the number one spot and a chance to kick-start their music career.
Cries ensued as the mounting tension took emotions to explosive heights in the Grande Finale, which took place in Kenya on March 28.
Mayunga Andrew Nalimi was crowned by the megastar Akon as President of the jury (composed of renowned music executive Devyne Stephens and top-selling French Caribbean singer Lynnsha) after a merciless selection process.
The Tanzanian beat Jitey from Nigeria and Baz from Congo B who arrived respectively in 2nd and 3rd position. Tension was palpable and Mayunga fainted when he heard his name being announced.
The Tanzania native won the grand prize, which included a record deal with Universal Music, a promotion as well as mentorship campaigns for a total value.
The Tanzania native won the grand prize, which included a record deal with Universal Music, a promotion as well as mentorship campaigns for a total value exceeding $500,000.
Mayunga Andrew Nalimi is the last born son of a humble loving Tanzanian family from the town of Morogoro. Mayunga’s love for music started at the tender age of 5 and has since then flourished into a full blown passion.
Growing up, Mayunga continually searched for opportunities to take to the stage and share his musical talent, whether it was at a school recital or a wedding, the hopeful musician never ceased to captivate his audience with his vocal gifts and visible passion for singing.
In 2009, Mayunga experienced the difficult loss of his father and has since turned to his mother as his rock and endless fountain of support. In the hopes of one day achieving his dream to share his tremendous talent on the world stage, Mayunga decided to commit to his undying love of music after completing secondary school.
Through hard work and dedication, Mayunga managed to record an uplifting track entitled “Break The Rough”.
Mayunga draws his musical inspiration for his unique sound from international artists such as Usher, Chris Brown as well as local Tanzanian artists Nuru and Eli.
Airtel TRACE Music Star is all about making dreams come true and giving aspiring artists a chance to become stars.
The fans voted, the judges loved him and the audience applauded! Congratulations to Mayunga for winning this highly prestigious Airtel TRACE Music Star title.
According to the organizers, the shows on STV Networks hold as follow: Nigeria Winner Mini Movie – Monday May 4th 9:55am; (Repeat : Tuesday May 5th 9:55am|| Wednesday May 6th 9:55am|| Thursday May 7th 9:55 ); Nigeria Finale – 9am-10am Friday May 8th; Repeat : Monday May 11th 9am – 10am) and Africa Grand Finale – Tuesday May 12th 10am-12pm (Repeat: Tuesday May 19th 10am – 12am ).
TRACE is a leading urban and black entertainment group with activities in 180 countries.
It is a signature hub for black and urban entertainment content and offers TV channels, FM radios, mobile services, events etc. to the millennial and young adults audiences.
Broadcasting
Nigeria Finally Moves Closer to Digital TV as 100 Channels Go Free-to-Air

More than 100 channels have signed on to broadcast free-to-air digital content under Nigeria’s Digital Switchover (DSO) programme, marking a major milestone in the country’s transition to digital broadcasting.

The National Broadcasting Commission (NBC) disclosed this in a statement on Wednesday, saying the development followed the unveiling of FreeTV, a free-to-air direct-to-home (DTH) national platform supported by satellite and Internet Protocol (IP) delivery.
According to the commission, the platform offers a broad mix of content targeted at Nigerian households.
It said the channel line-up includes 14 news and current affairs stations, 15 general entertainment channels, six kids and family channels, two lifestyle and talk shows, three music and entertainment channels, one business and finance station, and five movie channels.
The commission added that 57 of the channels are already live and accessible through the FreeTV app and the NigSat satellite platform.
It advised viewers to download the FreeTV application from Google Play Store to access the services.
Director-General of NBC, Charles Ebuebu, said the initiative would improve television access and viewing quality for Nigerians.
“We will deliver digital TV with clearer pictures, more free channels, and opportunities for every family.
“It is one simple change for a better future,” he said.
Ebuebu noted that with over 100 stations onboard and a satellite-led strategy, Nigeria’s digital migration was making significant progress.
The DSO project was launched in 2008 following the Geneva 2006 Agreement (GE06) as part of efforts to modernise the nation’s broadcasting ecosystem.
Its objectives include improving picture and sound quality, freeing up spectrum space for broadband development, and supporting Nigeria’s creative industry.
The commission acknowledged that the project had faced delays despite its official launch in 2016 and an earlier pilot phase in Jos.
It said nationwide implementation had remained slow due to infrastructural and logistical challenges.
According to NBC, a major turnaround came after President Bola Tinubu approved a N10 billion intervention fund in August 2024 to accelerate the project.
The commission said the funding enabled the adoption of a new satellite-first model under a partnership between NBC and the Nigerian Communications Satellite Limited (NIGCOMSAT).
The strategy replaces the earlier terrestrial tower-heavy rollout with direct satellite broadcasting using the NigComSat-1R satellite.
“This technological leap is expected to accelerate nationwide rollout by over 65 per cent while avoiding infrastructure bottlenecks,” Ebuebu said.
He added that about 10 million Nigerian households already own satellite-ready televisions or DVB-S2 set-top boxes and can immediately access the channels.
For households without compatible devices, NBC said hybrid set-top boxes combining satellite reception and internet streaming would be introduced.
The commission added that the DSO initiative would also support local content creation, with 40 per cent of channel slots allocated to independent and regional producers.
It said plans were also underway for local production of five million set-top boxes annually, a move expected to generate more than 20,000 jobs.
Broadcasting
Spotify Launches Verification Badge to Distinguish Human Artists From AI Content

Music streaming platform Spotify has introduced a new verification system, “Verified by Spotify,” to help users identify authentic human artists and distinguish them from AI-generated music content.

Spotify
The company disclosed that the new verification badge, represented by a green checkmark on artist profiles and search results, would be rolled out in the coming weeks.
Spotify said only artists who meet specific authenticity requirements would qualify for verification.
According to the company, eligibility criteria include consistent listener engagement, compliance with platform policies, and proof of an active presence beyond the platform, such as live performances or verified social media activity.
“In the AI era, it is more important than ever to be able to trust the authenticity of the music you listen to,” Spotify said in a statement.
The company added that more than 99 per cent of artists actively searched by users are expected to be verified at launch, covering hundreds of thousands of musicians across multiple genres and regions.
Spotify’s move comes amid a rapid rise in AI-generated music on streaming services.
Music platform Deezer recently reported that approximately 44 per cent of daily uploads on its platform are fully AI-generated, while Apple Music has also recorded growing uploads created using artificial intelligence tools.
Spotify stated that profiles primarily dedicated to AI-generated music or virtual personas would not be eligible for the verification badge.
The company said the policy forms part of broader efforts to improve transparency and build user trust on the platform.
In addition to the verification badge, Spotify is also rolling out expanded profile details for all artists, including release history, touring activity, and career milestones.
The company described the feature as similar to “nutrition facts” for music, offering listeners clearer insight into an artist’s background and credibility.
Spotify noted that the initiative is part of wider measures to address growing concerns around AI in the music industry, including impersonation, spam uploads, and reduced visibility for human creators.
Broadcasting
SERAP, NGE Sue NBC over Threat to Sanction Broadcasters

Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE) have jointly sued the National Broadcasting Commission (NBC) over what they described as an “arbitrary, unconstitutional, and unlawful” threat to sanction broadcast stations and presenters.

The development was disclosed in a Sunday statement signed by Kolawole Oluwadare, deputy director, and Onuoha Ukeh, general secretary of the Nigerian Guild of Editors.
According to the statement, SERAP and NGE challenged a recent directive by NBC, warning presenters and journalists against “expressing personal opinions as facts,” “bullying or intimidating guests,” and failing to maintain neutrality.
The statement reads, “SERAP and the Nigerian Guild of Editors (NGE) have filed a lawsuit against the National Broadcasting Commission (NBC) over the arbitrary, unconstitutional, and unlawful ‘Formal Notice’, which threatens to sanction broadcast stations and presenters for allegedly ‘expressing personal opinions as facts, bullying or intimidating guests, or failing to maintain neutrality.’
“The NBC had recently threatened to sanction broadcast stations and presenters who ‘express personal opinions as facts’ or ‘bully and intimidate guests,’ claiming it had ‘identified a sustained increase in breaches of the 6th Edition of the Nigeria Broadcasting Code across news, current affairs, and political programmes.’”
In the suit marked FHC/L/CS/854/2026 filed last Friday at the Federal High Court in Lagos State, SERAP and NGE asked the court to determine whether the various provisions of the Nigeria Broadcasting Code relied upon by the NBC in the directive are inconsistent with the Nigerian Constitution 1999 (as amended) and the country’s international human rights obligations.
According to the statement, the groups disclosed that Femi Falana (SAN), human rights lawyer, would lead a team of senior lawyers to represent SERAP and NGE in the lawsuit.
SERAP and NGE asked the court to declare that the provisions of the 6th Edition of the Broadcasting Code used by the NBC are vague and constitute a fundamental breach of press freedom guaranteed by the Nigerian Constitution and international human rights standards.
The statement added, “SERAP and NGE are asking the court for a declaration that the provisions of the 6th Edition of the Broadcasting Code used by the NBC are vague and overly broad and constitute a fundamental breach of freedom of expression and media freedom guaranteed by the Nigerian Constitution and international human rights standards.”
The groups also sought an interim injunction to restrain the NBC, its agents and other authorities from imposing sanctions on broadcast stations and presenters based on what they described as “unlawful provisions of the 6th Edition of the Broadcasting Code”, pending the hearing and determination of the motion.
“SERAP and NGE are also seeking an order of interim injunction restraining the NBC, its agents or privies, whether jointly or severally or any other authority, from imposing sanctions on broadcast stations and presenters based on the patently unlawful provisions of the 6th Edition of the Broadcasting Code, pending the hearing and determination of the motion on notice filed simultaneously in this suit,” the statement concluded.
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