Broadcasting
Airtel’s NGT Auditions Commence Nationwide

Airtel Nigeria, at the Bolton White Hotels, Abuja, commenced the auditions for Season Two of Nigeria’s Got Talent, which will move to other major cities across Nigeria over the next three weeks.
Thousands of talented acts across different age-brackets, professions and culture will gather at different venues throughout Nigeria to showcase their skills and take a shot at the N10 million star prize.
Aside Abuja, other cities slated for the auditioning are the garden city of Port Harcourt; the Ancient city of Benin; the Coal city of Enugu; Nigeria’s first federal capital city, Calabar; Asaba in Delta State, Ibadan and Lagos.
The 2013 auditions is coming after a successful debut season in 2012 which produced hundreds of amazing talents, including the eventual winner, 8-year old Amarachi Uyanne, first runner-up,Violinist Godwin Ogechukwu, the Pebbles, Code Red and The Invincibles.
After the successful audition in Abuja, The next city to host the audition will now move to Mounty Suites in Calabar on October 12. It will then continue at Universal Hotel, Enugu and Xscape Centre, in Port Harcourt on October 17.
The Asaba auditions will hold on October 19 at Hotel Benizia before it is hosted in Benin at the Excalibur Hotel on October 21. Ibadan will follow shortly after at Genesis Suites on October 23 and the auditions will be rounded off in Lagos between October 26-27, at The Box Studio3, Omole Estate Phase One.
Emeka Oparah, director of Corporate Communications and CSR, Airtel Nigeria, while commenting on the pan-Nigeria auditions called on talented acts across the nation to take advantage of the platform provided by Airtel Nigeria to launch themselves to the limelight.
“The stage is set for the best reality show ever known and seen in the country. It is now left to every talented act across the nation to show Nigerians and the world what they can offer. With the NGT, we are offering an uncommon and the most appropriate platform for these talented Nigerians to launch themselves to stardom. We look forward to discovering the likes of Amarachi and Godwin Strings among others in Season 2,” he said.
He also spoke about his company’s sponsorship of the franchise which he said is in line with the company’s vision of providing credible platforms that can help people achieve their dreams.
His words: “Airtel is extremely delighted to remain the lead sponsor of the Nigeria’s Got Talent show now in Season Two. Airtel’s association with this unique platform is hinged on our passion for celebrating and rewarding young, talented Nigerians. The Airtel brand is not just red, bold and jazzy but youthful, exciting, unique and a lot of fun.
“As a telecommunications company, there are no limits to ensuring that we provide Nigerians with impactful services and veritable platforms for empowerment and wealth creation as well as entertainment and fun.”
The maiden edition of the Nigeria’s Got Talent was won by 9 year-old, Amarachi Uyanne from Benin City who performed as a dancer all through the competition.
Asides from South Africa, Nigeria is the only African country to have purchased the franchise. The Got Talent franchise has produced many notable performers in the last couple of years including Diversity, Bianca Ryan and Britain’s Got Talent’s 2009 1st runner up Susan Boyle, whose debut album became the fastest selling UK debut album of all time, selling over 3 million copies in the U.S amongst others.
The franchise currently in its 9th year is one of the fastest growing international franchises, closing the gap on other successful franchises such as ‘The Weakest Link’, ‘The X Factor’ and ‘Dancing with the Stars,’ amongst others.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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