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Aleph Announces Exclusive Partnership with Audiomack in Nigeria and Ghana

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Aleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, is proud to announce its exclusive partnership with New York-based audio streaming platform Audiomack.

This collaboration positions Aleph as Audiomack’s Authorized Sales Partner in Nigeria and Ghana, underlining Aleph’s commitment to enhancing its presence and strategy in Sub-Saharan Africa (SSA).

On December 5, Audiomack unveiled its groundbreaking partnership with Aleph at a vibrant pop-up event dubbed #AudiomackHouseLagos. This immersive music and education gathering brought together key players in the music industry to celebrate the thriving Nigerian and African music scenes, while also highlighting Audiomack’s remarkable contributions to the sector over the years.

Speaking at the Audiomack House Lagos event, David Ponte, Co-Founder and CMO, Audiomack, said, “we are thrilled about our partnership with Aleph. Our music service’s rapid expansion across Africa, with millions of engaged users, makes aligning with Aleph a strategic move to enhance our ability to offer tailored, impactful advertising solutions to our clients. Aleph’s expertise in digital advertising, combined with our platform’s reach, creates an ideal synergy for brands seeking to engage with the vibrant markets of Nigeria and Ghana.”

“Moreover, our partnership with Aleph offers an exceptional opportunity for our advertising clients in these markets to capitalize on our unparalleled reach and connect with their target audience. Additionally, this partnership will empower artists to enhance their earnings and elevate the overall music experience for our users,” Ponte emphasized.

To enrich both user experience and artistic expression, Audiomack also launched Rewarded Ads, an offering that grants users ad-free listening time, allowing them an uninterrupted music streaming.

Reflecting on the essence of this partnership, Stephen Newton, Aleph SSA Regional Director stated, “This collaboration with Audiomack is a strategic alignment that propels our mission forward in connecting advertisers with diverse, engaged audiences. Our focus on localizing advertising content ensures that brands can effectively reach and resonate with their target demographic in Nigeria and Ghana.”

The Audiomack House Lagos event began with a fireside chat facilitated by Motaloni Alake, the Label & Marketing Manager, Virgin Music Nigeria, featuring a team of Audiomack panel – David Ponte, Charlotte Bwana, Vice-President of Marketing, and Felix De Jong, Senior Marketing Manager, Europe & Electronic, highlighting Audiomack’s commitment to empowering artists and other stakeholders within the music space.

Following the session, there was also a fireside chat moderatorated by Wale Ozolua, Manager, Content Operations Audiomack Africa, featuring a panel of industry experts, including Joshua Iyamu, Manager, Content Strategy Audiomack Africa, Bizzle Osikoya, Co-Founder, The Plug, Osi Dirisu, Director of Programs, Beat FM and Osagie Osarenz, Director, African Operations, ONErpm Africa.

A vibrant energy pulsated through the room as throngs of music enthusiasts gathered for an evening of immersive sonic experiences. The dance floor pulsated with life, and the air buzzed with an infectious rhythm, courtesy of DJ Optimixx, DJ Yin, and DJ Shawn, who masterfully orchestrated a seamless blend of chart-topping Nigerian tracks.

As the night deepened, the stage transformed into a dazzling showcase of Nigeria’s burgeoning musical talent. Pawzz, Qing Madi, Crowd Kontroller, and Crayon captivated the audience with their electrifying performances, delivering a medley of hit songs that left the crowd spellbound.

This collaboration will leverage Aleph’s deep expertise in crafting targeted and impactful campaigns and Audiomack’s robust platform teeming with engaged users, creating an unparalleled landscape of opportunity for brands and agencies across the region.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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