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Aleph Launches One Brand Initiative to Unify its Global Brands

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Aleph Group, Inc., an ecosystem of local digital experts and technology-driven solutions, launches its ‘One Brand’ initiative, uniting its unique range of brands – including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa – under the Aleph name.

Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising. The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.

Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa as well as the majority* of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process. This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.

Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services. It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.

The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world. Through its global reach, unrivaled local knowledge and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally.

Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.

Stephen Newton, Managing Director at Aleph, Africa commented: “At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph.

“That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa, while helping them to grow at scale.”

Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express. Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.

Aleph Payments simplifies the financial complexities from KYC, local billing, collections, forex exchange and tax settlements, and cross-border payments, allowing businesses to focus on their main operations. Aleph Payments currently manages over $2bn worth of cross-border credit and payments.

Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education. Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate.

To create even more value for students, Digital Ad Expert recently joined UNESCO’s Global Education Coalition and supports its ambitious plans to upskill ten million people by 2029. This is in addition to Digital Ad Expert’s medium-term target to certify 100,000 students from around the world.

Across the Group, One Brand will enable Aleph to more effectively work with partners to scale Aleph Payments and Digital Ad Expert.

“Our vision for One Brand goes beyond unifying our visual identity,” adds Newton. “It’s about embracing innovation, fostering professional development, and accelerating economic growth in the markets we operate in.

“By equipping thousands of digital media experts with the skills they need to excel, we are not just shaping the future of digital advertising – we’re shaping future economies and providing dignity through education, the only currency that never depreciates in value.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN’s ₦31.75Bn Investment in Health Lauded at Arthur Mbanefo Lecture

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ARTHUR MBANEFO
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MTN Foundation has been spotlighted as a model for private sector-driven healthcare development in Nigeria, following commendations at the 6th Arthur Mbanefo Lecture held at the University of Lagos, Akoka.

ARTHUR MBANEFO

Themed “A Healthy Nation is a Wealthy Nation: The Role of Impact Investments and Sustainable Financing in Nigeria,” the lecture featured Dr. Tolulope Adewole, Managing Director of NSIA Advanced Medical Services Limited (MedServe), as keynote speaker.

Dr. Adewole praised the Foundation’s strategic investments, noting that MTN commits 1% of its profit after tax annually to development sectors. “They’ve invested ₦31.75 billion, reaching over 32 million Nigerians. Though only 25% went to health, it accounted for 51% of all lives impacted. That’s catalytic,” he said.

He cited MTN’s dialysis centre programme as a transformative intervention for patients with kidney disease, and highlighted community-focused initiatives like the Y’ello Doctor mobile scheme and ‘What Can We Do Together’ (WCWDT) programme, which revitalised 164 Primary Healthcare Centres, including 44 in 2024 alone.

Executive Director of MTN Foundation, Odunayo Sanya, reflected on the COVID-19 pandemic’s exposure of systemic health vulnerabilities. “When COVID hit, we realised a health emergency is also an economic and social emergency,” she said.

Sanya revealed that of the 52 PHCs remodeled in 2024, only one had clean water. “I’m not a doctor, but I know you can’t live a good life without clean water,” she added, reaffirming the Foundation’s commitment to bridging healthcare gaps in underserved communities.


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PIN to Empower 20 Million Youths with New Digital Rights Board Game

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Hundreds of university students across Africa are set to benefit from a new gamified learning experience on digital rights and inclusion launched by the leading pan-African non-profit organisation, Paradigm Initiative (PIN).

The Digital Rights and Inclusion Board Learning Experience (DRIBLE) is a game developed by Paradigm Initiative with support from the Open Society Foundations (OSF). The custom-designed board game provides young individuals with a fun and engaging entry point into digital rights and inclusion conversations, training sessions and storytelling tools.

The board game aims to build digital literacy, deepen understanding of online safety, and introduce young individuals to the organisation’s tools of impact. Currently being piloted in three universities: University of Lagos, Nigeria, the Catholic University of Eastern Africa (CUEA) in Nairobi, Kenya and the Dakar American University of Science and Technology (DAUST) in Dakar, Senegal, it will enhance interactions and create a holistic experience.

Speaking at the event launch at the University of Lagos, Nigeria, ‘Gbenga Sesan, Paradigm Initiative’s Executive Director, said: “PIN’s vision is to reach 20 million people through our Digital Inclusion and Digital Rights interventions. From Lagos, to Dakar, to Nairobi.. we will use the vehicle of our new Digital Rights and Inclusion Board Learning Experience (DRIBLE) which entails using gamification, training, multimedia materials, tools and other interventions to connect African youth with digital opportunities and protect their digital rights.”

‘Gbenga gave the keynote address on “Digital inclusion at PIN, our Past, Present and Future” and Nnenna Paul-Ugochukwu, the organisation’s Chief Operating Officer, said the goal of the learning experience would be instrumental in raising awareness of digital rights among the youth, building their capacity to address digital rights and inclusion issues in their communities. Prof. Olunifesi Adekunle Suraj shared a goodwill message with the students and other stakeholders.

Paradigm Initiative, which has been operational since 2007, started in a tiny cybercafe in Ajegunle, Lagos, Nigeria. Today, the organisation has expanded its wings to cover six African countries; Cameroon, Kenya, Nigeria, Senegal, Zambia and Zimbabwe, impacting the livelihoods of over 150,000 young Africans.

The launch of DRIBLE builds on the progress the organisation has made over the years in tackling the challenge of digital exclusion across Africa.

Paradigm Initiative’s tools of impact include Ripoti, a platform that enables individuals to report digital rights violations, Ayeta, a platform that provides digital security resources for stakeholders, more so human rights activists, defenders, journalists and other vulnerable groups, and the organisation’s latest short film, Whispers in the Wires.

Targeted at students, PIN rolled out a Campus Tour in the three universities on the continent starting July 15th, 2025.


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Meta Cracks Down on Fake Accounts, Deletes 10m Profiles

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Meta, the parent company of Facebook, has intensified its crackdown on fake accounts and spam, announcing it removed over 10 million fake profiles and roughly 500,000 spam accounts in the first half of 2025.

The sweeping purge is part of Meta’s broader effort to combat impersonation, fake engagement, and content duplication, aiming to elevate authentic creators and improve the quality of content across its platforms.

In a blog post, Meta said: “We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers.”

Meta stressed that accounts which primarily repost or recycle content without meaningful edits will face penalties such as reduced reach and the loss of monetisation tools.

The company also warned that repeatedly sharing unoriginal content — whether videos, photos, or text — undermines the platform’s integrity by crowding out genuine voices and making it harder for new creators to grow.

To support authentic creators, Meta is rolling out new tools that automatically trace reposted content back to its original source. The company says this will help ensure rightful credit and give higher visibility to original posts.

“Pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook. Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better,” Meta explained.

Creators are also being cautioned against uploading content that includes watermarks from other platforms. Such posts could see their reach restricted or lose monetisation privileges altogether.

As part of its latest update, Meta introduced post-level insights on the Professional Dashboard, allowing creators to monitor how individual posts perform. They can also check their Support Home screen to see if their content or earnings are facing restrictions.

In a parallel development, Google’s YouTube updated its monetisation guidelines, stating that content deemed mass-produced or excessively repetitive will no longer qualify for ad revenue. The announcement initially sparked concern among creators, who feared it was a blanket ban on AI-generated content. YouTube later clarified:

“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetise.”

Both tech giants say these new policies are aimed at raising content standards and safeguarding genuine creators in a crowded and rapidly evolving digital landscape.


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