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Amplify Digital Hosts Think Digital Meet Up; leads conversation on the power of Social Influencers

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R-l: Digital Marketing Manager, Mouka Limited, Damilola Taiwo; a Social Media Influencer Ms Pepo Olatunde; a Visual Storyteller & Tech Video Producer, Fisayo Fosudo; a Digital Marketer with SystemSpecs, Wale Adetona and an actress and social media influencer, Bukola, during the panel session at ‘Think Digital’ by Amplify Digital held at the Workstation, Maryland Mall, Lagos.. on Thursday.
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Amplify Digital; a full service, data-driven digital marketing agency in Lagos, on Thursday 30 May, held her second edition of the Think Digital Meet Up.

 

The event themed: ‘Under the Influence: Understanding the Power and Reach of Social Influencers’, was organized to bring brands, influencers and digital marketers together to discuss how to effectively utilise the power of social influencers to help reach brands’ marketing objectives.

 

The Business Development Manager, Amplify Digital, Ponmile Alabi said, “The point of the Think Digital Meet Up is to bring marketing managers and digital marketers together to talk about the problems they face with different digital marketing strategies and deployments because we realised that there’s a gap between the agency and the clients.

 

While speaking on the theme of the meet up, Alabi called on brand managers to ensure that the influencers they hire are ones that have inculcated their brands as their way of life.

 

According to her, “Influencer marketing is more than just one post; it’s a lifestyle, for example, if i’m influencing for Apple, I should have Apple products, Apple should be my lifestyle, it should be the way I live, the way I walk.

 

“So that everybody that sees me will emulate me because they are looking at us even when we do not know it.

 

“We advise brands to take conscious step of hiring influencers that can actually inculcate their brands in their personal lifestyles and not just one post.

 

During the panel discussion on the event’s theme, the Digital Marketing Manager, Mouka Limited, Damilola Taiwo, described an influencer as a person who can motivate members of the public/customers to buy products/ or grow brand’s acceptability.

 

Taiwo who warned that an influencer can make or mar a product/brand, also subscribed to using brand ambassador to function as advocate, influencer and face of the brand/company to drive acceptability or patronage.

 

“To start with, you need an influencer or ambassador who understands the brand’s concept or perspective; it goes beyond just tweeting about a brand,” he opined.

 

To Fisayo Fosudo, Visual Storyteller & Tech Video Producer, influence marketing is a crucial means to get brands to tell their story and convince members of the public.

 

“Influence marketing is as old as man; using an uncle to influence a certain office or a friend to recommend a product or sample for you – these are forms of influence marketing.

 

“But, today the process has been digitised using social media. Today, we talk about product reviews, etc.

 

Now, as an influence marketer you can sell yourself through your creativity; showing an understanding of different platforms and how they operate and using relevant content to market your client’s product or service.

 

To be an effective influencer, you should be able to mould people’s opinion, says Wale Adetona, a Digital Marketer with SystemSpecs.

 

“They serve as third party voices whom members of the public believe, sometimes more than they would believe the company. They are particular about moulding opinion.

 

“Before now, we had ‘celebrity ambassadors’ but the advent of social media created ‘marketing celebrity’. We have to be careful while selecting brand ambassadors as many can be influencers but may not carry the brand through in terms of sustainability of the brand prestige. At the end of the day, it is about the RoI ( Return on Investment)”, Adetona added.

 

Also, Brand Influencer, Ms. Onaopemipo Olatunde, advised brands not to depend wholly on an influencer’s large followership to bring in results.

 

“Some brands believe it is an influencer’s large followership that will earn them RoI. But it is not always true. One can have a niche market they have absolute influence on. There is a need to understand the shared voice in a particular market before selecting an influencer to work with”.

 

Generally, participants advised that influencers should study client’s brief thoroughly before embarking on influence marketing so as to deliver the needed message and generate marketing leads.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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ALTON Backs NCC’s Local Smartphone Manufacturing Drive to Widen Digital Access

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Association of Licensed Telecommunications Operators of Nigeria (ALTON) has declared support for the Nigerian Communications Commission (NCC’s) push to promote local smartphone manufacturing in the country.

ALTON Backs NCC’s Local Smartphone Manufacturing Drive to Widen Digital Access

Gbenga Adebayo, chairman, ALTON,

The News Agency of Nigeria reported that ALTON described the move as a practical measure capable of accelerating broadband adoption and expanding digital inclusion across the country.

Gbenga Adebayo, chairman, ALTON, made the remarks to newsmen on Saturday while reacting to comments by Idris Olorunnimbe, chairman, NCC Board, who had earlier called for local smartphone production and innovative financing models to address Nigeria’s digital inclusion gap.

Adebayo said Nigeria must intentionally transition from being predominantly a technology consumer to becoming an innovator, designer and manufacturer of digital technologies, pointing to the country’s large telecommunications market and youthful population as the scale and human capital needed to support world-class manufacturing.

He said Nigeria’s ambition in local manufacturing should extend well beyond simply assembling imported components into finished devices.

“Our ambition should extend beyond assembling devices. We must pursue genuine knowledge transfer, research and development, product engineering, software development, semiconductor capabilities and large-scale manufacturing,” he said, adding that the goal should be producing devices and digital technologies for Nigeria, Africa and the global market.

Adebayo explained that the emergence of artificial intelligence has further strengthened Nigeria’s opportunity to become a competitive technology manufacturing hub, noting that AI is transforming product design, manufacturing, quality assurance, supply chain management, customer experience and software innovation.

He said investing in AI-enabled manufacturing would improve productivity, create high-value jobs and strengthen Nigeria’s competitiveness across Africa.

On tackling counterfeit and non-type-approved devices, Adebayo described the grey market as a major challenge affecting consumers, original equipment manufacturers and the wider telecommunications ecosystem.

He said robust local manufacturing backed by strong quality standards would provide credible alternatives to grey-market imports.

“This will strengthen consumer protection, improve network performance, retain greater value within our economy, and stimulate industrial growth,” he said, while also endorsing innovative smartphone financing, stronger device management systems and identity-enabled credit frameworks to help more Nigerians afford quality smartphones.

Adebayo said telecom operators remain ready to partner with government, manufacturers, financiers, academia, investors and development partners to build sustainable local manufacturing capacity in Nigeria.

 

 

 


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OADC Reaffirms Abundant Capacity in Data Centres in Nigeria to Host Financial Data

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Ayotunde Coker, managing director, Open Access Data Centres has reiterated availability of abundant capacity and world-class infrastructure in key data centres in Nigeria.

This is coming against the backdrop of the Central Bank of Nigeria (CBN) directive to banks, fintechs, mobile money operators, and other payment service providers to host their payment transaction data generated within Nigeria on local servers from January 1st, 2027.

Mr. Coker made the assertion at a media interactive session on readiness of major data centres in the country such as Open Access Data centres to effectively host financial sector data.

“As far as readiness is concerned, we have the co-location base, the co-infrastructure basis, and interconnection capability. Indigenous cloud companies are building out, such companies like Unicloud Africa, Layer 3 within the data centres, adding cloud capability, and providing cloud solutions to local companies.

“The other key thing with the directive is that it sends a signal to the world that data sovereignty localization is key. And will also trigger the global providers to bring their own scale of cloud in here in time, which is good for building our digital infrastructure scale”.

The CBN directive signed by the Director of the Payments System Supervision Department, Rakiya Yusuf, also introduced new market structure rules, beneficial ownership disclosure requirements and systemic oversight measures for payment service operators.

According to the apex bank, the reforms became necessary following the rapid expansion of electronic payments and digital financial services across the country.

The CBN said it had observed “significant structural developments within the Nigerian Payments ecosystem, characterized by rapid growth in electronic payments, increasing adoption of digital financial services, and the emergence of operators with substantial market presence across key payment activities.”

It noted that while the growth had improved innovation, efficiency and financial inclusion, it had also created concerns around market concentration, operational dependence, ownership transparency and the storage of critical payments data.

To address these concerns, the regulator ordered all financial institutions facilitating payments in Nigeria to ensure that transaction data generated within the country are stored domestically.

The circular stated, “All Financial Institutions and participants facilitating payments within Nigeria shall ensure that payments transaction data generated within Nigeria are stored and managed in Nigeria in accordance with data protection laws and regulations applicable in Nigeria.”

It added that “all affected Financial Institutions shall fully comply with this requirement effective January 1, 2027.”

The move is expected to strengthen regulatory oversight, enhance data sovereignty and ensure that sensitive payment information remains within Nigeria’s jurisdiction.

It also aligns with broader efforts by regulators globally to localise critical financial data and reduce reliance on offshore infrastructure.


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MTN Leads, Airtel Follows as Nigeria’s Mobile Subscribers Climb to 188 Million

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Nigeria’s telecommunications sector recorded further growth in April 2026 as active mobile subscriptions increased to 188.01 million, while broadband penetration rose to 55.67 per cent, according to the Nigerian Communications Commission (NCC).

MTN Leads, Airtel Follows as Nigeria's Mobile Subscribers Climb to 188 Million

The latest industry statistics released by the commission showed that active telephony subscriptions rose to 188,009,171 in April from the previous month’s figure, raising the country’s teledensity to 86.73 per cent from 85.67 per cent recorded in March.

The report indicated sustained expansion in access to telecommunications services, driven by increasing demand for mobile voice and data services across the country.

According to the NCC, MTN Nigeria retained its position as the largest operator with 96,391,419 active subscribers, accounting for more than half of the country’s total mobile subscriptions.

Airtel Nigeria followed with 64,670,018 subscribers, while Globacom recorded 23,178,597 subscribers.

9mobile had 3,538,021 active subscribers during the period.

The commission’s data also showed continued migration by consumers to faster broadband technologies.

It said fourth-generation (4G) technology remained the dominant mobile network platform, accounting for 54.41 per cent of total network connections in April, up from 53.76 per cent in March.

Similarly, fifth-generation (5G) technology continued its steady growth, with market share increasing from 4.20 per cent in March to 4.34 per cent in April.

However, the share of second-generation (2G) subscriptions declined to 35.93 per cent from 36.74 per cent, reflecting a gradual shift away from legacy networks to higher-speed broadband services.

The report added that the third-generation (3G) segment remained relatively stable, accounting for 5.32 per cent of total connections compared with 5.30 per cent recorded in March.

It further showed that of the total subscriptions, 154,347,260 were on mobile GSM networks, while fixed wired internet subscriptions stood at 156,662.

Voice over Internet Protocol (VoIP) services accounted for 220,166 subscriptions.

The NCC also reported significant growth in broadband subscriptions, which increased to 120,684,625 in April from 117,710,397 in March.

Consequently, broadband penetration improved to 55.67 per cent from 54.30 per cent recorded in the previous month.

The commission attributed the increase to continued investment in broadband infrastructure and growing adoption of high-speed internet services by households and businesses.

Despite the growth in broadband subscriptions, total internet data consumption declined slightly during the month.

According to the report, internet usage fell marginally to 1,414,848.70 terabytes (TB) in April from 1,422,764.54TB recorded in March.

The report suggested that while more Nigerians were gaining internet access, overall data consumption remained relatively stable.

The NCC noted that the telecommunications sector continued to play a critical role in the nation’s economy, contributing 9.19 per cent to Nigeria’s Gross Domestic Product (GDP) in the first quarter of 2026.

It added that sustained investment in broadband infrastructure, wider deployment of 5G networks and improved quality of service would further accelerate digital inclusion, innovation and economic growth in the country.


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