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Amplify Digital Hosts Think Digital Meet Up; leads conversation on the power of Social Influencers
Amplify Digital; a full service, data-driven digital marketing agency in Lagos, on Thursday 30 May, held her second edition of the Think Digital Meet Up.
The event themed: ‘Under the Influence: Understanding the Power and Reach of Social Influencers’, was organized to bring brands, influencers and digital marketers together to discuss how to effectively utilise the power of social influencers to help reach brands’ marketing objectives.
The Business Development Manager, Amplify Digital, Ponmile Alabi said, “The point of the Think Digital Meet Up is to bring marketing managers and digital marketers together to talk about the problems they face with different digital marketing strategies and deployments because we realised that there’s a gap between the agency and the clients.
While speaking on the theme of the meet up, Alabi called on brand managers to ensure that the influencers they hire are ones that have inculcated their brands as their way of life.
According to her, “Influencer marketing is more than just one post; it’s a lifestyle, for example, if i’m influencing for Apple, I should have Apple products, Apple should be my lifestyle, it should be the way I live, the way I walk.
“So that everybody that sees me will emulate me because they are looking at us even when we do not know it.
“We advise brands to take conscious step of hiring influencers that can actually inculcate their brands in their personal lifestyles and not just one post.
During the panel discussion on the event’s theme, the Digital Marketing Manager, Mouka Limited, Damilola Taiwo, described an influencer as a person who can motivate members of the public/customers to buy products/ or grow brand’s acceptability.
Taiwo who warned that an influencer can make or mar a product/brand, also subscribed to using brand ambassador to function as advocate, influencer and face of the brand/company to drive acceptability or patronage.
“To start with, you need an influencer or ambassador who understands the brand’s concept or perspective; it goes beyond just tweeting about a brand,” he opined.
To Fisayo Fosudo, Visual Storyteller & Tech Video Producer, influence marketing is a crucial means to get brands to tell their story and convince members of the public.
“Influence marketing is as old as man; using an uncle to influence a certain office or a friend to recommend a product or sample for you – these are forms of influence marketing.
“But, today the process has been digitised using social media. Today, we talk about product reviews, etc.
Now, as an influence marketer you can sell yourself through your creativity; showing an understanding of different platforms and how they operate and using relevant content to market your client’s product or service.
To be an effective influencer, you should be able to mould people’s opinion, says Wale Adetona, a Digital Marketer with SystemSpecs.
“They serve as third party voices whom members of the public believe, sometimes more than they would believe the company. They are particular about moulding opinion.
“Before now, we had ‘celebrity ambassadors’ but the advent of social media created ‘marketing celebrity’. We have to be careful while selecting brand ambassadors as many can be influencers but may not carry the brand through in terms of sustainability of the brand prestige. At the end of the day, it is about the RoI ( Return on Investment)”, Adetona added.
Also, Brand Influencer, Ms. Onaopemipo Olatunde, advised brands not to depend wholly on an influencer’s large followership to bring in results.
“Some brands believe it is an influencer’s large followership that will earn them RoI. But it is not always true. One can have a niche market they have absolute influence on. There is a need to understand the shared voice in a particular market before selecting an influencer to work with”.
Generally, participants advised that influencers should study client’s brief thoroughly before embarking on influence marketing so as to deliver the needed message and generate marketing leads.
Lebara Nigeria has become a member of the Global System for Mobile Communications Association (GSMA) as it expands operations in the West African country.
The membership places Lebara Nigeria within a global network of more than 1,000 mobile operators, device manufacturers, technology companies and digital service providers.
Through the GSMA, the company will have access to industry research, technical standards, policy engagement and industry initiatives.
Lebara Nigeria said the move reflects its participation in the wider telecommunications ecosystem as it develops its operations in Nigeria’s mobile market.
Nigeria’s telecommunications sector plays a central role in the country’s digital economy, with more than 170 million active mobile subscriptions supporting services such as digital payments, e-commerce, education and healthcare.
Industry analysts say participation in international bodies such as the GSMA supports knowledge sharing and the adoption of industry standards.
Lebara Nigeria said GSMA membership will support its engagement with industry developments and policy discussions in the telecommunications sector.
The company said it remains focused on operating in Nigeria’s mobile telecommunications market as demand for connectivity continues to grow.
GSM Association is the advocacy and lobbying organization for the mobile communications industry, representing more than 1,000 mobile operators as full members and a further 400 companies in the broader mobile ecosystem as associate members.
Management of Vitel Wireless, mobile virtual network operator (MVNO), has distanced the company from a fraudulent scheme operating under the name: “Vitel Shares Services.”
In an official statement, the management clarified that Vitel Wireless is not selling shares or running any investment schemes.
They warned that the operators of “Vitel Shares Services” are using unauthorised websites, mobile applications, social media promotions, and bank accounts falsely linked to Vitel Wireless to mislead the public.
The statement reads: “The attention of Vitel Wireless has been drawn to a fraudulent scheme operating under the name ‘Vitel Shares Services.’
“We wish to state clearly that Vitel Wireless has no affiliation with Vitel Shares Services, or any platform claiming to offer Vitel shares, investments, or financial products through unofficial channels.
“We do not solicit investments through agents, social media, websites, apps, or third parties. Any platform claiming to offer Vitel Wireless shares or investments outside our official channels is fraudulent and should be treated as such.
“We urge the general public to remain vigilant and verify all information through official Vitel Wireless communication channels before making any payments or sharing personal data.”
Airtel Nigeria has concluded its second Customer Forum in Abuja, bringing together a large section of customers including high-volume data subscribers, 5G customers, and key stakeholders in another landmark engagement aimed at addressing concerns around data usage, transparency, and customer experience.
The forum themed “Understanding Your Data and Taking Control 2.0.” aimed to strengthen trust in Nigeria’s rapidly evolving telecommunications landscape. The session also featured inputs from representatives of the Nigerian Communications Commission (NCC).
Delivering the Keynote remarks, Dinesh Balsingh, CEO of Airtel Nigeria, who was represented by Femi Adeniran, Director, Corporate Communications and CSR, emphasised that trust remains the most valuable currency in telecommunications, and Airtel remains committed to strengthening customer confidence through transparency and continuous engagement.
He explained that discussions around data consumption have become increasingly important as digital lifestyles evolve, with smartphones, cloud services, video streaming and emerging artificial intelligence applications significantly influencing data usage patterns.
According to him, Airtel recently introduced the Airtel Data Calculator, an innovative tool designed to help customers estimate their data needs based on online activities such as multimedia streaming, video calls, social media usage, and gaming.
“The purpose of the Airtel Data Calculator is to provide greater visibility, support informed decision-making and place more information directly in the hands of customers. Because transparency should never be viewed as a compliance exercise. Transparency is good business,” he stated.
He further reassured customers that Airtel has no incentive to shortchange subscribers through inaccurate billing, forced spending or unnecessary data depletion, stressing that the company’s growth depends on customer satisfaction, loyalty and trust.
Adeniran also highlighted Airtel’s continued investments in network infrastructure, fibre capacity, digital platforms, artificial intelligence capabilities, customer service systems and workforce development, noting that these investments are aimed at improving service quality and enhancing customer experiences.
Oladokun Oye, Director, Customer Experience, Airtel Nigeria, while welcoming participants to the event, said the forum was created to provide customers with an open platform for education, engagement and problem-solving, noting that the customer remains at the centre of Airtel’s business.
“Data has become central to everyday life, powering work, education, commerce, entertainment, healthcare and countless opportunities. As data usage grows, so too does the desire for greater visibility and understanding.
Today’s conversation is part of an ongoing journey. A journey toward greater transparency. A journey toward deeper understanding. And a journey toward a better customer experience for every Airtel subscriber,” he said.
The forum also featured practical demonstrations on data consumption management, device settings, and usage habits that impact data usage. It also included an interactive session by which Airtel teams provided clarifications and offered feedback to customers.
The Abuja event follows the successful maiden edition held earlier this year in Lagos and aligns with broader industry efforts led by the Nigerian Communications Commission (NCC) to improve consumer awareness, transparency, and confidence within the telecommunications sector.
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