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AnabelMobile is Simply a Smartphone-Okoye

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Nicholas Okoye, managing director/chief executive officer, AnabelMobile is a consummate professional. He has experience in the finance and international capital markets and has worked with Merryl Lynch, United States of America. Okoye was also head of Strategy at the Nigerian Stock Exchange and group executive director at Transcorp and acting chief executive at Nitel for a brief period

Why AnabelMobile
There were two major issues that informed this bold step – if you look at the telecoms industry in Nigeria and of course, Africa, you will find out that there are no local players in the devices and handsets space. It is dominated by international brands and I thought there was a need for a Nigerian appeal in that particular niche of the market space. Particular of interest was once I tried to set the date and time of one of my international brand phones but could not find Nigeria on their menu but every country in the world was there. That was very annoying to me that Nigeria was not recognized by any of these brands meanwhile, they dominate in our market place and make a lot of money from Nigeria. So, I felt that the only reason that is happening is because we are not doing it ourselves and rather than going out to preach to our people on the need to design our own phones and manufacture something that is designed for us with our own embedded technologies, music, aspects that refer to us; I decided we could do it ourselves and put everything together, went out and did it! In addition to that, we decided that within the phone space, it has to be Smartphones. Smartphones are otherwise known as pocket PCs. These are phones that are able to act like computers, so they run on computer operating systems – ours run on Windows Mobile. They have central processing units (CPUs) and chips just like any other computer, and you can actually do your work on the move as if it were your office. Our phones have power point – you can programme your presentations and deliver them from the phone. They also have Excel, Word, Notes, as well as e-mail – all the office software products that you need on the PC or a laptop; you have them on your Anabel Smartphone. So, this tells us that is the future of the telecoms industry – Smartphones – and that was what we felt Africans needed to embrace because you find out that there is a lot of talk about bridging the digital divide in Africa, getting African people to understand and use information technology, but it is much more difficult to train somebody in the village who is barely literate, on how to use a computer. It is quite easy to train them on how to use a computerized phone because most of them are already using phones; they understand phones; they make both local and international calls; grandmas make and receive calls in every village right now. If I were to give grandma a Smartphone, it would be easier for me to train her on how to use it as opposed to training her to use a computer. So, I believe that the future is Smartphones and that is why we went into this business.
Windows Operating System as for AnabelMobile
Windows was chosen after a healthy debate and deep scrutiny of all the operating systems that are available to tier-one manufacturers and new manufacturers like us. We chose Windows because it is the best. That is one reason. Another is that it is the most compatible with PCs. So if you actually want your phone and your PC to be synchronized, Windows Mobile gives the best opportunity to do that because 95 percent of PCs in the world run on Windows operating system. If you want to give people an opportunity to synchronize seamlessly with their handheld devices such as Smartphones, Windows would be an ideal product to do that. Having said that, it is the best operating system; it has very interesting and unique applications which customers enjoy – the Outlook connects your e-mails seamlessly with your office, as well as connects your regular e-mails like Yahoomail and Gmail. It also allows you to do active Live Messenger from your phone. It is a very unique operating system which I think we made a good choice on, and it has Microsoft’s support. For us as new manufacturers, to use untested software system might be more of a challenge. So, that informed our choice of Windows operating system.
Cost of the Devices
There is a price range for the four models of AnabelMobile phones. We have an entry model and the more sophisticated model. The entry model would come out at a price point of about N39, 000; and a price point of about N59,000 for the more sophisticated model. Note that these are not written in stone, they might be adjusted in due course. But, we would try as much as possible to push these phones in an affordable way; we are coming at a very competitive price point. For low income earners, there is the Microfinance Bank. You spread the cost of that phone over 12 months and it comes out to less than N3,500 per month. Now most of the folks in the village who are doing business would need a computerized phone to enhance their operations because the phone is not just about making calls. It can do much more. So if somebody in the village needs to have a sophisticated work tool like this for N39,000, then the Microfinance Bank has an opportunity here and we are going to be meeting with them so that they can support these people in the village to have these kinds of tools.
Capturing Nigerian and African Market
In terms of market share, our focus mainly is the customer. We are going to be a disciplined company; we are going to listen to our customers; we are going to ask them what they want and we will endeavour to deliver on their request. Now, we are setting up a special network site called myanabel.com where citizens of the Anabel community – those who have bought our products and those who feel an affiliation with Anabel brand – can join that community and communicate to us what they think, how we can improve, what we can improve on because nobody has monopoly of ideas. Whatever the customers come up with, once it is consistent and spread across the globe, we will implement those ideas and give customers what they want. We believe that when you focus on the customers, the market share is yours for the taking. So, rather than focusing on the market share, we will focus on the customers, and what they would do is vote with their cash; they will vote with their demand and the rest becomes history. Our prospects depend solely on the customer, if the customer is unhappy with our products, then of course, we will move in a different direction. If otherwise, then our prospects are bright. It is all about what the customer wants; the prospects are tied clearly to that customer approach. We are not going to run our company like some others have done – they come up with ideas and force them down the customers’ throat. We want the customers to tell us what they want and then, we would implement them if they are worth it.
AnabelMobile Factories
We intend to actually have a factory in Nigeria in the next 3 – 4years but that would depend to a large extent on the power situation in the country. We are dealing with an international brand and we cannot be manufacturing at a loss when other international brands are doing that cost effectively. In that case, we need to make sure that the conditions for manufacturing these kinds of products are good and the power situation has been taken care of. I expect it should be taken care of in the next 3 – 4years, so we are planning in that direction.
Introducing Affordability Models
We do intend to service different segments of the market. The market segment that we are focused on now is the businesspersons, the professionals and the sophisticated students. Those aspects of the market that require phones that are little more affordable (if you will) – we would be providing phones for them. They may not necessarily be Smartphones but they would be good feature phones, and we would create features that everyone would be excited about. We have people in our research and development unit in the U.S working on such solutions as we speak, and when those solutions are ready, we will be very happy to announce to Nigerians that we have been able to crack coming up with a feature phone, with the best features in the world at the most affordable price. So, we are working on that but I cannot give you the details of that, but I can tell you that it is something that will make the Nigerian populace and customers very excited.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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