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Android Inspires Another Bright Quarter for MEA Tablet Market

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The Middle East and Africa (MEA) tablet market continued to record strong year-on-year growth in Q3 2014, spurred by a huge increase in shipments of Android-based devices.

The latest figures announced on MOnday by International Data Corporation (IDC) show that the market expanded 29.6% in volume terms during the quarter to reach a total of 4.15 million units. This growth was most evident in the consumer segment, where a number of IT festivals and back-to-school promotions across the region helped boost tablet demand.

“While iOS and Windows OS both suffered year-on-year declines in Q3 2014, shipments of Android tablets increased 47% over the same period,” says Victoria Mendes, a research analyst for systems and infrastructure solutions at IDC Middle East, Turkey, and Africa. “A number of local brands and low-cost Far-Eastern vendors aggressively shipped Android tablets to the region during the quarter. This in turn caused prices to decline even further, spurring yet more demand for these devices.”

After suffering a quarter-on-quarter slowdown in shipments in Q2 2014, Samsung experienced a very good quarter in Q3 2014, shipping 996,000 units.

This represented growth on both Q3 2013 (year on year) and Q2 2014 (quarter on quarter), and saw the vendor maintain its number-one position in the region. Apple remained in second place, despite its 572,000 units representing a decline both year on year and quarter on quarter.

Lenovo was not far behind in third place, with its shipments for the quarter increasing to 525,000 units on the back of aggressive marketing and promotion campaigns across the region.

Fourth-ranked Asus posted healthy growth to total 361,000 units, with the vendor aggressively shipping various low-cost models to the region during Q3 2014.

Huawei secured fifth spot with the shipment of 81,000 units, representing a decrease on Q2 2014 but an increase on Q3 2013.

While the commercial segment suffered an overall slowdown during Q3 2014, a number of significant deals were delivered to government entities and very large enterprises in the region.

And while there were no large tablet deliveries in the education sector, there was a deal for 11,000 2-in-1 devices as part of the UAE’s ongoing ‘Smart Learning Initiative’.

“2-in-1 devices are expected to see strong growth from 2015 onwards,” says Adriana Rangel, research director for systems and infrastructure solutions at IDC Middle East, Turkey, and Africa. “Most vendors are expected to add such devices to their portfolios as they continuously try to bridge the gap between tablets and PCs. And as 2-in-1 devices mainly come with large displays, we are expecting them to perform particularly strongly in the region’s commercial segments.”


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Lebara Nigeria Becomes Member of GSMA Network

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Lebara Nigeria has become a member of the Global System for Mobile Communications Association (GSMA) as it expands operations in the West African country.

Lebara Nigeria Becomes Member of GSMA Network

The membership places Lebara Nigeria within a global network of more than 1,000 mobile operators, device manufacturers, technology companies and digital service providers.

Through the GSMA, the company will have access to industry research, technical standards, policy engagement and industry initiatives.

Lebara Nigeria said the move reflects its participation in the wider telecommunications ecosystem as it develops its operations in Nigeria’s mobile market.

Nigeria’s telecommunications sector plays a central role in the country’s digital economy, with more than 170 million active mobile subscriptions supporting services such as digital payments, e-commerce, education and healthcare.

Industry analysts say participation in international bodies such as the GSMA supports knowledge sharing and the adoption of industry standards.

Lebara Nigeria said GSMA membership will support its engagement with industry developments and policy discussions in the telecommunications sector.

The company said it remains focused on operating in Nigeria’s mobile telecommunications market as demand for connectivity continues to grow.

GSM Association is the advocacy and lobbying organization for the mobile communications industry, representing more than 1,000 mobile operators as full members and a further 400 companies in the broader mobile ecosystem as associate members.


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Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

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Management of Vitel Wireless, mobile virtual network operator (MVNO), has distanced the company from a fraudulent scheme operating under the name: “Vitel Shares Services.”

Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

In an official statement, the management clarified that Vitel Wireless is not selling shares or running any investment schemes.

They warned that the operators of “Vitel Shares Services” are using unauthorised websites, mobile applications, social media promotions, and bank accounts falsely linked to Vitel Wireless to mislead the public.

The statement reads: ​“The attention of Vitel Wireless has been drawn to a fraudulent scheme operating under the name ‘Vitel Shares Services.’

“We wish to state clearly that Vitel Wireless has no affiliation with Vitel Shares Services, or any platform claiming to offer Vitel shares, investments, or financial products through unofficial channels.

“We do not solicit investments through agents, social media, websites, apps, or third parties. Any platform claiming to offer Vitel Wireless shares or investments outside our official channels is fraudulent and should be treated as such.

“We urge the general public to remain vigilant and verify all information through official Vitel Wireless communication channels before making any payments or sharing personal data.”


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Airtel Nigeria Deepens Focus on Data Usage Transparency @ Customer Forum

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Airtel Nigeria has concluded its second Customer Forum in Abuja, bringing together a large section of customers including high-volume data subscribers, 5G customers, and key stakeholders in another landmark engagement aimed at addressing concerns around data usage, transparency, and customer experience.

The forum themed “Understanding Your Data and Taking Control 2.0.” aimed to strengthen trust in Nigeria’s rapidly evolving telecommunications landscape. The session also featured inputs from representatives of the Nigerian Communications Commission (NCC).

Delivering the Keynote remarks, Dinesh Balsingh, CEO of Airtel Nigeria, who was represented by Femi Adeniran, Director, Corporate Communications and CSR, emphasised that trust remains the most valuable currency in telecommunications, and Airtel remains committed to strengthening customer confidence through transparency and continuous engagement.

He explained that discussions around data consumption have become increasingly important as digital lifestyles evolve, with smartphones, cloud services, video streaming and emerging artificial intelligence applications significantly influencing data usage patterns.

According to him, Airtel recently introduced the Airtel Data Calculator, an innovative tool designed to help customers estimate their data needs based on online activities such as multimedia streaming, video calls, social media usage, and gaming.

“The purpose of the Airtel Data Calculator is to provide greater visibility, support informed decision-making and place more information directly in the hands of customers. Because transparency should never be viewed as a compliance exercise. Transparency is good business,” he stated.

He further reassured customers that Airtel has no incentive to shortchange subscribers through inaccurate billing, forced spending or unnecessary data depletion, stressing that the company’s growth depends on customer satisfaction, loyalty and trust.

Adeniran also highlighted Airtel’s continued investments in network infrastructure, fibre capacity, digital platforms, artificial intelligence capabilities, customer service systems and workforce development, noting that these investments are aimed at improving service quality and enhancing customer experiences.

Oladokun Oye, Director, Customer Experience, Airtel Nigeria, while welcoming participants to the event, said the forum was created to provide customers with an open platform for education, engagement and problem-solving, noting that the customer remains at the centre of Airtel’s business.

“Data has become central to everyday life, powering work, education, commerce, entertainment, healthcare and countless opportunities. As data usage grows, so too does the desire for greater visibility and understanding.

Today’s conversation is part of an ongoing journey. A journey toward greater transparency. A journey toward deeper understanding. And a journey toward a better customer experience for every Airtel subscriber,” he said.

The forum also featured practical demonstrations on data consumption management, device settings, and usage habits that impact data usage. It also included an interactive session by which Airtel teams provided clarifications and offered feedback to customers.

The Abuja event follows the successful maiden edition held earlier this year in Lagos and aligns with broader industry efforts led by the Nigerian Communications Commission (NCC) to improve consumer awareness, transparency, and confidence within the telecommunications sector.


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