News
AppsFlyer’s Latest Performance Index Shows Google Leads in Scale, While Facebook Dominates Quality

AppsFlyer, the global attribution leader, today released the 12th edition of its Performance Index, ranking the top media sources marketers should partner with.

AppsFlyer analyzed 580 media sources, 29 billion installs, and over 16,000 apps globally over the second half of 2020.
In this edition, Google extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, which ranks media sources by their ability to drive loyal users at scale.
Google’s share in the global non-organic app install pie also increased by 15%. This was driven by the search giant’s continued growth in Android, especially in emerging markets, such as Africa.
In contrast, Facebook’s share of the global non-organic app install pie dropped 10% in Index 12, mostly due to iOS losses (as part of an overall drop in iOS). However, when it comes to quality, the social network reigns supreme. It is ranked second in the average of quality metrics across all of the different indices.
Facebook’s retention score, (which looks at the percentage of users who still use an app over a period of time after installing it), is 16% higher than Google’s, mostly the result of a growing divide in Android and among non-gaming apps.
The social network continues to dominate the remarketing index, while Google has significantly grown its share of app remarketing conversions by 65% in the second half of 2020.
20% drop in iOS installs among vast majority of media sources
While Apple’s impending AppTrackingTransparency framework, which will impact how mobile apps gather data about users, won’t be enforced until early spring, AppsFlyer’s Performance Index shows it is already causing shifts.
The share of non-organic installs (NOI) on iOS dropped 20% in the second half of 2020 (compared to the first half of the year). The decline was widespread, impacting the rankings of 17 of the top 20 media sources on iOS.
At the same time, the share of organic installs in iOS remained unchanged, as did the number of apps running campaigns on the platform. For comparison, Android’s NOI share showed the opposite trend, increasing by 6% over the same period.
A 30% jump in the cost per install (CPI) on iOS in H2 2020 was a key factor behind the significant drop (Android cost increased by only 10%). As a result, mobile app marketers generated fewer installs for the same budget.
The rise in media cost for iOS users was driven by two main elements: an increase in demand due to accelerated digital transformation caused by Covid-19, and a decrease in supply due to a 40% rise in the share of users who enabled Limited Ad Tracking (LAT).
Commenting on the trends and their impact on African marketers, Daniel Junowicz, Managing Director, LATAM & Africa, AppsFlyer said: “Given Android’s dominance in the African market, marketers in the region have been less impacted by Apple’s upcoming privacy changes and the findings revealed in this Performance Index.
“However, Apple’s changes are part of a growing shift that’s putting consumer privacy front and centre, and African marketers will need to be best prepared to adapt to this landscape as it evolves.
“Brands in Africa should choose the right measurement partner to guide them through these changes, and ensure they’re consistently prepared to offer their users an impeccable user experience, while maintaining the highest levels of user privacy”
“The increase in end users enabling Limited Ad Tracking (LAT) is likely due to the growing attention around user privacy in general and Apple’s privacy changes in particular,” said Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer. “Networks that rely on iOS were impacted across the board, as were the advertisers using them.”
News
NCDC Issues Public Advisory on Cerebrospinal Meningitis

Nigeria Centre for Disease Control and Prevention (NCDC) has issued a Public Health advisory on the spread of Cerebrospinal Meningitis (CSM).

It said that the caution is particularly for states within the African Meningitis belt.
In a statement by the Corporate Communications Division of NCDC urged all Nigerians to remain vigilant and adopt preventive measures.
The statement said: “As Nigeria continues through the peak dry season months, the Nigeria Centre for Disease Control and Prevention (NCDC) alerts the public to the ongoing risk of Cerebrospinal Meningitis (CSM), particularly in states within the African meningitis belt.
“Cerebrospinal meningitis occurs more frequently between December and April, when dry, dusty conditions, overcrowding, and poor ventilation increase the risk of transmission.
“The NCDC urges all Nigerians to remain vigilant and adopt preventive measures. Surveillance and response activities remain ongoing nationwide, and laboratory testing is being conducted at the state level while national laboratory capacity is being strengthened.
It explained that Cerebrospinal meningitis is a serious infection of the protective membranes covering the brain and spinal cord.
According to NCDC the affliction is most commonly caused by bacteria, particularly Neisseria meningitidis.
“Bacterial meningitis can progress rapidly and may be fatal within hours if untreated.
“However, early diagnosis and prompt antibiotic treatment significantly improve survival and reduce complications. CSM spreads through respiratory droplets during close contact, especially in overcrowded or poorly ventilated environments.”
It said that symptoms to watch out for include sudden high fever, severe headache, and neck stiffness.
It said other symptoms may include: nausea or vomiting, sensitivity to light, confusion or altered consciousness and seizures.
For In infants and young children, NCDC said the symptoms could bulging soft spot on the head.
The Centre said that early recognition and treatment can save lives.
News
Report finds the Number of Trojan Banker Attacks on Smartphones Increased by 56% in 2025

According to a Kaspersky report “Mobile malware evolution,” the number of Trojan banker attacks on Android smartphones increased by 56% in 2025 compared to the previous year*.

This type of malware is designed to steal user credentials for online banking, e-payment services and credit card systems. Cybercriminals commonly distribute Trojan bankers through messaging apps, as well as through malicious webpages.
The number of new Trojan banker installation packages for Android (unique APK files) also increased sharply, reaching 255,090 packages – a 271% increase over 2024. This may indicate that these tools generate substantial profit for cybercriminals.
Kaspersky experts believe threat actors will continue both to expand delivery channels and develop new Trojan variants trying to evade detection by security solutions. Among all detected Trojan bankers, the leading families were Mamont and Creduz.
“Although Trojan bankers for smartphones are the fastest-growing type of malware, we also observed another important trend: preinstalled backdoors such as Triada and Keenadu appeared more frequently compared to previous years. People purchase completely new, but infected, Android devices and may be unaware of the threat.
Once integrated into the firmware fully functional preinstalled backdoors provide attackers with unlimited control over the victims’ smartphones and tablets. As a result, all information on infected devices can be compromised.
It’s quite difficult to remove such malware. If the device is infected, we recommend users check for firmware updates. After the update, run a scan of the device with a security solution again to make sure newly installed firmware is not infected,” comments Anton Kivva, malware analyst team lead at Kaspersky.
News
FG Can Now Track, Prosecute Visa Overstayers – Interior Minister

Federal Government has said it now has the capacity to identify and apprehend foreigners who overstay their visas in the country.

Minister of Interior, Olubunmi Tunji-Ojo
The Minister of Interior, Olubunmi Tunji-Ojo, disclosed this on Thursday in Abuja during the 2026 Sectoral Performance Review Retreat of the Federal Ministry of Interior.
Tunji-Ojo said the government now possesses comprehensive data that enables authorities to track individuals who have entered the country over the past decade and determine those who have failed to comply with their visa conditions.
According to him, the development followed the establishment of an Integrated Operations Centre and a Network Operations Centre by the Nigeria Immigration Service.
The minister, however, said the FG will go after foreigners who have overstayed their visas, adding that outside of the country, Nigerians are not being spared.
He said, “In NIS, I know we are doing a lot already. As of today, we have been able to build our Integrated Operations Centre and the Network Operations Centre, which we never had before.
“With that, we can access, in the last 10 years, everybody who has entered, where you came from, everything, we have all your records, we have everything, we know the exact people who have overstayed in our country, and we will go after them, with due respect, because, outside of Nigeria, they go after the irregular immigrants and we think we have to protect the sanctity of our borders,” the minister stated.”
The minister also stressed the need for reforms across agencies under the ministry, including the Nigeria Security and Civil Defence Corps, to ensure services are delivered transparently and without corruption.
Tunji-Ojo said the goal of government institutions should be to protect citizens, particularly the most vulnerable in society.
NSCDC provides protection in an organised and corruption-free manner, where the son of a nobody will have the same opportunity as the son of anybody in government.
“If you are a businessman or there is a genuine threat to your life, you should be able to access protection without going through the minister, the Commandant General, or anyone else. It is only then that we can truly say we have a service that works for Nigerians.
“Nigeria should not be about selective service delivery. The essence of government is to protect everyone, with greater emphasis on protecting the weakest in society, ” he said.
Speaking on correctional reforms, he argued that a system where individuals repeatedly return to custody reflects a failure of rehabilitation.
“Anybody who goes in there must be reformed and transformed,” he said, adding that the objective was to reduce cases of repeat offences to the barest minimum.
In her remarks, the Permanent Secretary of the ministry, Magdalene Ajani, emphasised the importance of accountability in leadership.
She said leadership was about “devotion, promises, performance, and impact,” noting that the ministry’s agencies play critical roles that affect the daily lives of Nigerians and therefore require transparency and effective service delivery.
The move to go after foreigners who overstay their visas comes amid renewed efforts by the Federal Government to strengthen border management and enforce immigration regulations across the country.
This definitely would allow immigration authorities to track the movement of travellers and identify individuals who remain in Nigeria beyond the duration permitted by their visas.
E-Financial3 days agoNigeria’s VAT Jumps 34%, CIT Soars 48% to ₦14trn in 9M’25 – NBS
Telecom3 days agoFG Approves GIS-enabled Digital Postcode to Tackle Logistics Gaps, Boost E-commerce
E-Business3 days agoFirm Enhances its Security Awareness Platform with SCORM and PDF Support
E-Financial3 days agoBinance Cuts Illicit Activity Exposure by 96%, Leads Global Crypto Compliance Push
E-Financial3 days agoNAICOM Signs MoU with BPP to Deepen Insurance Compliance in Public Procurement
E-Financial2 days agoSenate Targets Fintech Overreach, Vows Ponzi Crackdown After ₦1.3trn CBEX Scam
Telecom3 days agoGSMA, African Operators, Others to Launch Low-cost 4G Devices
General News3 days agoNERC Orders DisCos to Refund ₦20.33Bn Meter Costs to Customers
















