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As many organisations head to the cloud, the first stop might be ‘hybrid’

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By Wale Olokodana, Business Group Lead for Cloud and Enterprise at Microsoft Middle East Africa,

 

Moving to the cloud is not unlike relocating your business to a primepiece of real estate. The benefits are many, but the transition can be tricky. As governments and businesses race to take advantage of cloud computing, they are navigating current and future data regulations, as well ashow to make the most of existing IT infrastructure.

Across the Middle East and Africa (MEA), businesses are prioritising cloud adoption. Research shows most organisations in the Middle East are either using cloud computing services or plan to do so in the next two years. African businesses are following closely, with cloud adoption becoming near pervasive.

With its improved security and cost savings, cloud has become key for businesses looking tocompete in the digital era. But there are sometimes obstacleson the road to digitisation, and this is where hybrid cloud is playing an invaluable role in helping businesses digitally transform.

Hybrid cloud enables businesses to store and process data in their on-premises private clouds and take advantage of a public cloud provider. Hybrid cloud computing is a “best of all possible worlds” platform, delivering all the benefits of cloud computing—flexibility, scalability, and cost efficiencies.

Data regulations and the cloud

One particularly important consideration when it comes to cloud adoption is regulatory compliance, and many of these policies are still being created across MEA.

Countries in the Gulf Cooperation Councilhave begun addressing issues around data privacy at a national level, but as it stands there is no overarching law that deals with data protection in the region. TheAfrican Union Convention on Cyber Security and Personal Data Protectionhas also recently made an appeal for countries to start adopting stricter legal frameworks for data protection purposes.

In Kenya, for example,The Data Protection Bill, 2019, was recentlyenacted and will regulate the processing of personal data and information governed by General Data Protection Regulation (GDPR). Those violating this lawface a penalty notice of up to five million shillings, or in the case of an undertaking, up to two per centum of an organization’sannual turnover of the preceding financial year, whichever is higher.

Future-proofing your IT strategy

Hybrid cloud is helping organisations future-proof their digital strategies, allowing them to explore the benefits of the cloud for data storage and applications, while using their existing on-premises servers forinformation,other applications and data with data residency implications.

It was for this exact reason that Oman Data Park (ODP), a leading IT managed services provider, deployed Microsoft Azure Stack, a hybrid cloud solution. ODP offers hosting, security and cloud services as well as virtual data centre services, leveraging its own data centres in Oman. But when it came to delivering on its digital transformation promises to clients through the provision of Azure services, ODP needed to navigate the Sultanate’s regulatory requirement to store data locally.

So ODP looked to Microsoft to build and deploy hybrid applications, while still meeting local data sovereignty and regulatory requirements.ODP now serves as a digital enabler for other organisations in Oman.

 

Utilising existing technology investments

Hybrid cloud is particularly important for companies like banks, which have significant existing IT infrastructure investments. With hybrid cloud computing, banks can maintain their mainframe systems while simultaneously adopting new cloud technologies.Banks are usingAzure Stack to link their current systems, while building an intelligent layer of digital services on top. The Microsoft Azure cloud platform then supports scalable hybrid environments for moving between on-premises and cloud computing environments seamlessly.

Sterling Bank is aimed at improving the time-to-market and improving the service quality to its customers.  The bank prioritized cloud services, the cloud-first approach was the rationale behind the selection of Microsoft Azure – for building, testing, deploying, and managing applications and services through a global network of Microsoft-managed data centers. So far, the bank has already deployed several products including Fare Pay which is addressing transportation; Specta – a community lending solution which gives out loans in 5 minutes; i-invest which is now a popular product in the market that allows anybody to buy or trade a treasury bill. Another consumer propositions that the bank introduced is OnePay – all which were deployed via Microsoft Cloud.

Is the future hybrid?

Innovations tocloud computing are also making it easier to manage hybrid cloud environments. Microsoft recently launched Azure Arc, enabling businesses to use Azure cloud tools across different cloud and computing services. As most organisations have IT infrastructure spread across multiple datacentres, clouds and edge locations, the ability to run on-premise and multi-cloud environments from one central space is a game-changer.

Not surprisingly,hybrid cloud adoption is expected to accelerate at a rapid pace – confirming that the future of cloud computing may well be hybrid. This is particularly the case in the Middle East which is already outpacing the average global adoption rate.

When deploying from the hybrid cloud, businesses have more control over their IT, improving the latency and reliability of their services. This would makehybrid cloud a particularly attractive option for businesses operating in the Middle East and North Africa, which is one of the most under-represented areas in the world when it comes to per capita Internet connectivity.

As businesses set out on their hybrid cloud journeys, it is important they begin with specific business objectives in mind, considering company needs and priorities. This will help them determine which workloads should be shifted to the cloud.Achieving the right balance between public and private cloud usage involvesseveral different considerations, such as IT budget, regulatory requirements,as well as the nature of different applications and where they are best deployed.

Partnering with a service provider that can manage and integrate your company’s different IT environments canhelp ensure your business optimises its hybrid cloud investment and that,ultimately,the move to becoming a digitally empowered business is much smoother.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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EAIF Commits Additional US$30M to Support Indorama’s Expansion with Third Urea Plant in Nigeria

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The Emerging Africa Infrastructure Fund (EAIF), a Private Infrastructure Development Group (PIDG) company, has committed a US$30 million senior debt facility to Indorama, a leading producer and exporter of fertiliser.

The investment enables the construction of a new plant, port terminal, handling stations, and storage facilities in Nigeria, providing a major boost for the country’s agricultural sector, which is a crucial driver of the country and region’s economic growth.

EAIF acted as a co-lender within a broader debt financing package arranged by the International Finance Corporation (IFC), mobilising US$1.25 billion from a syndicate of impact investors, development finance solutions, and commercial banks.

EAIF’s investment increases the Fund’s lending to the company to $111 million, reflecting a joint-ambition to accelerate Indorama’s growth strategy and Nigeria’s aspirations for diversification and industrialisation.

The new funding unlocks fresh capital to enable the construction of a dedicated port terminal and state-of-the-art urea fertiliser plant, anticipating an increase in its current capacity from 2.8 million metric tons to 4.2 million metric tons per annum.

The expansion leverages the company’s strategic location as a freight-competitive supplier serving the needs of significant urea markets in the southern Atlantic, including Brazil, Argentina and Uruguay, as well as West Africa, South Africa and the USA.

The facility bolsters Indorama’s capacity, extending its complex beyond the current two urea fertiliser plants, which is well poised to meet the entire demand of the Nigerian market.

The third urea plant aims to maximise output to meet the food demands of growing populations as disruptions precipitated by the COVID-19 pandemic and the Russia-Ukraine crisis affect food security around the globe.

Global crop production is reliant on the international supply of fertiliser. The landmark project is expected to position Nigeria, Africa’s largest economy, as a leading producer of urea among the top 10 producers worldwide.

Contributing to the UN Sustainable Development Goals 8 and 9 on Decent Work and Economic Growth, and Industry, Innovation, and Infrastructure, EAIF’s loan forms part of the Private Infrastructure Development Group (PIDG) objective for new infrastructure to drive action on climate and nature.

The construction of the port terminal and third plant is set to begin in 2024, with commercial operations expected to commence in 2026. During the construction phase, it is estimated that over 500 jobs will be generated, further contributing to economic development in Nigeria and beyond.

Commenting on the transaction, Olivia Carballo, Managing Director, Emerging Market, Fixed Income at Ninety One, the fund manager of the EAIF, said: “Our continued support for Indorama demonstrates EAIF’s commitment to harnessing the region’s significant economic prospects.

Africa’s potential for industrialisation is tremendous, and this landmark project is a testament to Nigeria’s enhanced ability to produce and export competitively priced, high-quality fertiliser to farmers in regional and international markets, which will remain a priority for years to come.”

Munish Jindal, CEO, Indorama, said: “Indorama will utilise state-of-the-art technology and adhere to stringent environmental standards to ensure optimal efficiency, product quality and sustainability.

We believe that the establishment of this fertiliser will position Nigeria as a key player in the global agricultural market. We are committed to maximising the potential of this project to benefit farmers, communities, and stakeholders across the value chain.

The involvement of esteemed lenders like the Emerging Africa Infrastructure Fund will not only help Nigeria’s in becoming one of the largest exporter of the fertilisers in the region but will also address the issues of global food security. We extend our sincere appreciation to all our partners, lenders, and stakeholders for their unwavering support and dedication to our shared vision.”

Sérgio Pimenta, IFC Vice President for Africa, said: “Reliable access to high quality fertiliser is essential for food production and food security around the world. IFC’s investment in Indorama, along with African, Asian, European, and American partners, signals our joint commitment to support the agriculture sector, Nigeria’s economy, and the expansion of Indorama, an important supplier in the global food chain.”


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Lifi.net Achieves 500mbps Speed to Rank among Fastest Internet Providers in Nigeria

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Lifi.net, a fast-growing internet service provider, has attained internet speed that is many times faster than the documented average internet speed in Nigeria as at January 2024.

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Latest disclosure by LIfi.net shows that the company now delivers up to 500 megabits per seconds (mbps) internet speed in unlimited services provided to homes and offices. This is higher than the country’s average internet speed of 26.74mbps.

As internet subscriber base increases in Nigeria and hit 161.68 million in January, the quality of internet service provided by operators to their users still constitutes concerns as 2G network which has limited speed dominates the space by covering 57.78%.

The Nigerian Communications Commission (NCC) revealed through its latest data that while 3G is responsible for 9.36% of internet users in the country, 4G covers 31.75% of internet access and 5G internet only serves 1.11% of internet users in the country.

This combination explains why Nigeria ranked 93rd on the global mobile internet speed test out of 144 countries tested by Ookla, a U.S-based internet speed analysis firm, in January, putting the country’s median internet speed at 26.74 megabits per second (mbps).

However, Lifi.net (NT/007/22), a licensee of NCC, is among few Internet service providers (ISPs) that deliver fastest internet speed in Nigeria with up 350mbps for homes and 2500mbps for offices while assisting new ISPs with speeds over 5000mbps at the data centre and delivering the capacity to their various hubs at no extra cost.

“For over five years Lifi.net has been a leading network company, providing quality internet solutions at the speed of light and at affordable rates. We have highly technical and hard-working personnel and partners. We are very skilled at managing Cisco and Mikrotik Routers’ deployment, configurations, and integrations, fibre laying, and splicing,” says Abraham Oluwambe, Chief Operating Officer of Lifi.net.

He added that as operators attract more subscribers to their respective networks, they should equally place a premium on upgrading the quality of services to deliver broadband at the fastest internet speed possible.

“Our services are not only widespread but also affordable. We believe in making quality connectivity accessible to all. We understand the importance of budget-friendly solutions. Our cost-effective broadband plans ensure you get the best value for your investment without compromising on quality.

“While providing high-speed and reliable broadband connectivity, operators may choose the floor or the peak performance of its service. At Lifi.net, we always go for the latter,” he said.


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Our 2023 Ads Safety Report

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By Duncan Lennox, VP & GM of Ads Privacy and Safety

Billions of people around the world rely on Google products to provide relevant and trustworthy information, including ads. That’s why we have thousands of people working around the clock to safeguard the digital advertising ecosystem. Today, we are releasing our annual Ads Safety Report to share the progress we’ve made in enforcing our advertiser and publisher policies and to hold ourselves accountable in our work of maintaining a healthy ad-supported internet.

The key trend in 2023 was the impact of generative AI. This new technology introduced significant and exciting changes to the digital advertising industry, from performance optimization to image editing. Of course, generative AI also presents new challenges. We take these challenges seriously and will outline the work we are doing to address them head-on.

Just as importantly, generative AI presents a unique opportunity to improve our enforcement efforts significantly. Our teams are embracing this transformative technology, specifically Large Language Models (LLMs), so that we can better keep people safe online.

Gen AI Bolsters Enforcement 

Our safety teams have long used AI-driven machine learning systems to enforce our policies at scale. It’s how, for years, we’ve been able to detect and block billions of bad ads before a person ever sees them. But, while still highly sophisticated, these machine learning models have historically needed to be trained extensively – they often rely on hundreds of thousands, if not millions of examples of violative content.

LLMs, on the other hand, are able to rapidly review and interpret content at a high volume, while also capturing important nuances within that content. These advanced reasoning capabilities have already resulted in larger-scale and more precise enforcement decisions on some of our more complex policies. Take, for example, our policy against Unreliable Financial Claims which includes ads promoting get-rich-quick schemes. The bad actors behind these types of ads have grown more sophisticated. They  adjust their tactics and tailor ads around new financial services or products, such as investment advice or digital currencies, to scam users.

To be sure, traditional machine learning models are trained to detect these policy violations. Yet, the fast-paced and ever-changing nature of financial trends make it, at times, harder to differentiate between legitimate and fake services and quickly scale our automated enforcement systems to combat scams. LLMs are more capable of quickly recognizing new trends in financial services, identifying the patterns of bad actors who are abusing those trends and distinguishing a legitimate business from a get-rich-quick scam. This has helped our teams become even more nimble in confronting emerging threats of all kinds.

We’ve only just begun to leverage the power of LLMs for ads safety. Gemini, launched publicly last year, is Google’s most capable AI modeI. We’re excited to have started bringing its sophisticated reasoning capabilities into our ads safety and enforcement efforts.

Our Work to Prevent Fraud and Scams

In 2023, scams and fraud across all online platforms were on the rise. Bad actors are constantly evolving their tactics to manipulate digital advertising in order to scam people and legitimate businesses alike. To counter these ever-shifting threats, we quickly updated policies, deployed rapid-response enforcement teams and sharpened our detection techniques.

  • In November, we launched our Limited Ads Serving policy, which is designed to protect users by limiting the reach of advertisers with whom we are less familiar. Under this policy, we’ve implemented a “get-to-know-you” period for advertisers who don’t yet have an established track record of good behavior, during which impressions for their ads might be limited in certain circumstances–for example, when there is an unclear relationship between the advertiser and a brand they are referencing. Ultimately, Limited Ads Serving, which is still in its early stages, will help ensure well-intentioned advertisers are able to build up trust with users, while limiting the reach of bad actors and reducing the risk of scams and misleading ads.

  • A critical part of protecting people from online harm hinges on our ability to respond to new abuse trends quickly. Toward the end of 2023 and into 2024, we faced a targeted campaign of ads featuring the likeness of public figures to scam users, often through the use of deepfakes. When we detected this threat, we created a dedicated team to respond immediately. We pinpointed patterns in the bad actors’ behavior, trained our automated enforcement models to detect similar ads and began removing them at scale. We also updated our misrepresentation policy to better enable us to rapidly suspend the accounts of bad actors.

Overall, we blocked or removed 206.5 million advertisements for violating our misrepresentation policy, which includes many scam tactics and 273.4 million advertisements for violating our financial services policy. We also blocked or removed over 1 billion advertisements for violating our policy against abusing the ad network, which includes promoting malware.

The fight against scam ads is an ongoing effort, as we see bad actors operating with more sophistication, at a greater scale, using new tactics such as deepfakes to deceive people. We’ll continue to dedicate extensive resources, making significant investments in detection technology and partnering with organizations like the Global Anti-Scam Alliance and Stop Scams UK to facilitate information sharing and protect consumers worldwide.

Investing in Election Integrity

Political ads are an important part of democratic elections. Candidates and parties use ads to raise awareness, share information and engage potential voters. In a year with several major elections around the world, we want to make sure voters continue to trust the election ads they may see on our platforms. That’s why we have long-standing identity verification and transparency requirements for election advertisers, as well as restrictions on how these advertisers can target their election ads. All election ads must also include a “paid for by” disclosure and are compiled in our publicly available transparency report. In 2023, we verified more than 5,000 new election advertisers and removed more than 7.3M election ads that came from advertisers who did not complete verification.

Last year, we were the first tech company to launch a new disclosure requirement for election ads containing synthetic content. As more advertisers leverage the power and opportunity of AI, we want to make sure we continue to provide people with the greater transparency and the information they need to make informed decisions.

Additionally, we’ve continued to enforce our policies against ads that promote demonstrably false election claims that could undermine trust or participation in democratic processes.

Overall 2023 Numbers

Our goal is to catch bad ads and suspend fraudulent accounts before they make it onto our platforms or remove them immediately once detected. AI is improving our enforcement on all these fronts. In 2023, we blocked or removed over 5.5 billion ads, slightly up from the prior year, and 12.7 million advertiser accounts, nearly double from the previous year. Similarly, we work to protect advertisers and people by removing our ads from publisher pages and sites that violate our policies, such as sexually explicit content or dangerous products. In 2023, we blocked or restricted ads from serving on more than 2.1 billion publisher pages, up slightly from 2022. We are also getting better at tackling pervasive or egregious violations. We took broader site-level enforcement action on more than 395,000 publisher sites, up markedly from 2022.

To put the impact of AI on this work into perspective: last year more than 90% of our publisher page level enforcement started with the use of machine learning models, including our latest LLMs. Of course, any advertiser or publisher can still appeal an enforcement action if they think we got it wrong. Our teams will review it and, in the cases where we find errors, use it to improve our systems.

Staying Nimble and Looking Ahead

When it comes to ads safety, a lot can change over the course of a year: the introduction of new technology such as generative AI to novel abuse trends and global conflicts. And the digital advertising space has to be nimble and ready to react. That’s why we are continuously developing new policies, strengthening our enforcement systems, deepening cross-industry collaboration and offering more control to people, publishers and advertisers.

In 2023, for example, we launched the Ads Transparency Center, a searchable hub of all ads from verified advertisers, which helps people quickly and easily learn more about the ads they see on Search, YouTube and Display. We also updated our suitability controls to make it simpler and quicker for advertisers to exclude topics that they wish to avoid across YouTube and Display inventory. Overall, we made 31 updates to our Ads and Publisher policies.

Though we don’t yet know what the rest of 2024 has in store for us, we are confident that our investments in policy, detection and enforcement will prepare us for any challenges ahead.


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