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Automotive Industry Adopts GSMA Embedded SIM Specification

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Leading companies from across the automotive and transportation sector are supporting the GSMA Embedded SIM Specification to help accelerate the growth of the connected car market, the GSMA has announced.

The interoperable specification has been backed by international brands including General Motors, Jaguar Land Rover, Renault Nissan, Scania and Volvo Cars, and will enable automakers to remotely provision connectivity over the air to vehicles with an operator of their choice.

It will help to deliver a range of in-vehicle services such as infotainment, real-time navigation, insurance and breakdown services, as well as telematics and remote diagnostics.

The use of the specification will also help to quickly connect vehicles with local operators, regardless of where the cars are manufactured.

“The GSMA Embedded SIM Specification has progressed from the first availability of commercial solutions to industry adoption in a very short space of time. The automotive sector is set for huge growth and it is clear that a common, global standard will help mobile operators to provide scalable, reliable and secure connectivity to vehicles regardless of location,” said Alex Sinclair, Chief Technology Officer, GSMA.

“This approach will help car manufacturers offer any type of in-car connected service through a single SIM, which can be provisioned with the profile of a mobile operator once the car is shipped, as well as at the end of a contract, without the SIM needing to be changed.”

The connected car market is set for exponential growth. Gartner Research has forecast that one in five vehicles will have some form of wireless network connection by 2020, equating to more than 250 million connected vehicles in service.

Additionally, Machina Research estimates that the total number of connections in the connected car market will grow at a CAGR of 31 per cent from 182 million in 2015 to 693 million in 20202.

Analyst house Berg Insight also notes that in-vehicle embedded telematics systems shipped 1.9 million units in 2014, a figure that is expected to reach 15 million by 20203.

“Jaguar Land Rover is putting connectivity at the heart of its vehicles to deliver a range of safety, security, convenience and infotainment features for our customers. The GSMA Embedded SIM Specification allows Jaguar Land Rover to reduce manufacturing complexity, adapt to changing regulatory frameworks and work with the best mobile operators, on a country-specific or regional basis, improving the customer offering to deliver the next generation of connected services over the lifetime of our vehicles,” commented Mike Bell, Global Connected Car Director, Jaguar Land Rover.

“The GSMA Embedded SIM Specification solves a number of fundamental issues in auto manufacturing principally in-market localisation and lifecycle management that enable us to provide an efficient, robust and global product,” said Fredrik Callenryd, Senior Business Strategy Manager, Scania CV AB.

“The Renault – Nissan Alliance is a global industry innovator for technology for mainstream and mass-market consumers. Supporting the GSMA Embedded SIM Specification will help sustain our innovations by enforcing a reliable and stabilized solution and enable us to offer more flexible and agile solutions. We will be able to offer our customers ease of use and a high quality of service which are Renault – Nissan’s main objectives,” commented Alexandre Corjon, Renault-Nissan Alliance Global VP, Electrics Electronics & Systems Engineering.

To date, 22 mobile operators worldwide have commercially launched solutions based on the GSMA Embedded SIM Specification.

New operators to launch commercial solutions include AIS, América Móvil, KPN, MTN, Rogers Wireless, Swisscom, Taiwan Mobile, Telenor, TIM as well as members of the Bridge Alliance and the Global M2M Association.

The adoption of an interoperable specification will reduce fragmentation and help the industry to take advantage of the Internet of Things, an addressable market estimated to be worth US$1.1 trillion by 2020 according to Machina Research4. AT&T, Bell Canada, Deutsche Telekom, Etisalat, Indosat, NTT DOCOMO, Orange, Tele2, Telefónica Brasil, Telefónica Group, TeliaSonera and Vodafone have already made commercial solutions available to the market.

GSMA Intelligence research highlights that 76 per cent of global M2M connections are now serviced by mobile operators that are deploying or are committed to the GSMA solution, underscoring the momentum behind the specification5. For more information on the GSMA’s Embedded SIM please go to: http://www.gsma.com/connectedliving/connected-living-mobilising-the-internet-of-things.


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How Zabira is Empowering the Next Generation of Entrepreneurs

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Financial independence is no longer a distant dream but a daily reality, especially for young entrepreneurs cashing out weekly through innovative platforms like Zabira.

From trading gift cards to paying bills with crypto-converted naira, Zabira is proving to be more than just a fintech app; it’s a complete digital marketplace designed to fuel the ambitions of the next generation of hustlers.

With users reportedly earning up to ₦150,000 weekly from ongoing campaigns, Zabira has become a go-to platform for side income and full-time digital entrepreneurship.

Its frequent cashback campaigns reward both new and existing users, allowing them to earn 2% cashback on their first crypto trade and 3% on their first gift card trade, a simple but powerful incentive that reduces entry barriers for young people stepping into digital finance.

But Zabira isn’t just about trading; it’s about everyday life. In a move to deepen its utility and promote seamless living, the platform has expanded its bill payment business unit. Users can now pay for airtime, data, electricity (PHCN), TV subscriptions, and even fund wallets for platforms like Bet9ja, all within the Zabira App.

Zabira allows users to make utility and other payments directly using crypto. For added flexibility, users can also instantly convert their crypto to naira, removing any limitations and ensuring seamless transactions without bank delays or downtime.

This subtle integration of crypto into daily transactions is a major leap forward in digital financial inclusion. It not only helps normalise the use of digital assets but also provides practical avenues for users to derive real-world value from their crypto holdings.

Zabira also understands the frustrations of online subscriptions, especially when traditional bank cards fail. Through its robust gift card marketplace, users can buy and use cards for platforms like Netflix, Spotify, Google Play, Apple, Amazon, and more.

These cards offer a reliable alternative for accessing services that are increasingly essential for both work and leisure and are especially helpful for digital creatives, remote workers, and students.

Beyond utility, the platform keeps the entrepreneurial spirit alive with bonus campaigns on first-time gift card trades, creating more reasons for users to engage and earn. With every trade, Zabira positions itself not just as a service provider but as a digital enabler supporting users on their financial journey.

In a country where access to financial tools can often feel like a privilege, Zabira is leveling the playing field. Whether you’re a student looking to subscribe to an online course, a freelancer paying for tools, or a small business owner funding your daily operations, Zabira is building the infrastructure that turns these goals into everyday wins.

To get started using Zabira, users can download the app on Android and iOS devices.


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Driving Digital Inclusion: Anambra’s Mobile Tech Hub Brings Free WiFi to the People

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The Geeks & Founders Alliance for Soludo (GEFAS) has taken another bold step in supporting Governor Charles Chukwuma Soludo’s vision of a smart, connected Anambra with the official launch of its Mobile Tech Hub- a custom-built bus bringing free WiFi directly to the people.

Fully equipped with high-speed internet, voice and data services, and backup power, the GEFAS Mobile Tech Hub can connect up to 3,000 people at rallies, campaign grounds, and public spaces: expanding the Solution WiFi initiative already live at over 26 locations across Anambra.

The Deputy Governor of Anambra State, Dr. Onyekachukwu Ibezim, flagged off the Mobile Tech Hub at a brief ceremony held on Thursday, 24th July 2025, at the Tower of Light, Emeka Anyaoku Boulevard, Awka.

He was joined by the Secretary to the State Government, Prof. Solo Chukwulobelu; the Deputy Chief of Staff/Chief Protocol to the Governor, Chief Chinedu Nwoye; other senior government officials; the media; and the GEFAS community.

Dr. Ibezim, visibly excited as he inspected the hub’s features, described it as an initiative perfectly aligned with what the Governor is doing in the state.

“We don’t expect anything less from Agbata, who is a guru in this field: exactly why the Governor puts square pegs in square holes,” he said, pointing to the sophistication of the project and the Governor’s deliberate choices.

“I hear wherever this vehicle parks, people can connect freely, in line with our mantra of making Anambra a place to live, invest, work, relax, and enjoy

“I thank Agbata for this great feat and assure our government’s support to make Anambra the smart mega city we all desire

He further emphasized that this will not be a one-off.

“Mr. Governor is also working to make this permanent. We are not just going to leave you with one vehicle. So I encourage everyone: wherever you see this bus parked, connect to the free WiFi and get your job done.” he concluded.

Earlier in his remarks, Chukwuemeka Fred Agbata, CFA, GEFAS Convener and MD/CEO of the Anambra State ICT Agency, said:

“We are here to celebrate innovation made possible by Mr. Governor’s forward-thinking policies, like waiving Right of Way (RoW) charges, which opened up fibre optic expansion and connectivity across Anambra.

“Today, various public places, student lodges, and even four higher institutions in the state already enjoy free WiFi, just as Governor Soludo promised in his People’s Manifesto.

“Now, with this Mobile Tech Hub, wherever the Governor goes during the campaign period, people can enjoy free connectivity and high-speed internet.

“All over the world, we know that when broadband expands, the economy grows.

He added, “Data is expensive these days, so this bus will bring relief to Ndi Anambra.

“Wherever you see it passing through your neighborhood, you can hop online for free- maybe download a movie, a song, or do whatever you like.

It’s a practical solution that the Solution Government is delivering. So, vote Governor Soludo, and let the Solution continue” Agbata concluded.

The bus is set to hit the road in the coming days, following Governor Soludo to campaign grounds and reaching far more neighborhoods in earnest.

With this milestone, GEFAS reaffirms its commitment to helping Anambra become the smart, connected, and prosperous state that every citizen can proudly call home.


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MTN Media Innovation Programme Fellows Gain Insight into Nigeria’s Connectivity Backbone

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L-R: Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Yahaya Ibrahim, Chief Technical Officer, MTN Nigeria; Rebecca Edun, Social Director, MTN MIP Cohort 4 and Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the MTN Plaza, Ikoyi, recently.
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Fellows of the MTN Media Innovation Programme (MIP) embarked on an intensive industry tour recently, gaining firsthand experience of MTN Nigeria’s infrastructure and learning how technology is shaping the future of connectivity and storytelling.

L-R: Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Yahaya Ibrahim, Chief Technical Officer, MTN Nigeria; Rebecca Edun, Social Director, MTN MIP Cohort 4 and Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the MTN Plaza, Ikoyi, recently.

The day began with a visit to the MTN Cable Landing Station, where the Fellows explored the facility that serves as a gateway for international data traffic. The tour provided insights into the network that powers Nigeria’s digital ecosystem.

At the MTN Switch in Aromire, the group observed key operations ensuring seamless connectivity across the country. They were guided through the processes that keep millions of Nigerians connected daily.

Later at MTN’s Head Office in Falomo, the Fellows engaged in two sessions with the company’s executives.

Onyinye Ikenna-Emeka, Chief Marketing Officer, discussed the role of 5G and IoT in driving innovation and storytelling in the media. “5G is not just about speed; it’s an enabler of experiences,” she said. “With ultra-low latency and massive device connectivity, we can deliver high-definition content production, virtual reality experiences and cloud-native workflows that redefine how journalists create and audiences consume media.”

The CMO also noted that MTN’s leadership in 5G since 2022 has opened doors for industries such as healthcare, education, and entertainment to innovate.

In a session on network innovation and digital transformation, MTN’s Chief Technical Officer, Yahaya Ibrahim, shared how the company is leveraging artificial intelligence for demand planning and network optimisation. “AI allows us to predict faults, automate maintenance and plan smarter for Nigeria’s unique needs,” he said.

He also highlighted the technical challenges of maintaining network stability. “From seamless handovers between base stations to combating fibre cuts and vandalism, we work around the clock because connectivity is critical to the economy and to people’s lives,” Ibrahim said.

The day provided Fellows with a comprehensive understanding of MTN’s infrastructure and the technologies shaping Nigeria’s digital future, reinforcing the programme’s goal of empowering media professionals to tell richer, more informed stories about the industry.


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