The ancient Awgu Hills in Enugu State will host the search for the lost chronicle in the fifth edition of the Nigeria Breweries Plc sponsored TV adventure, Gulder Ultimate Search, organizers of the programme said.
In this year’s show, the daily highlights will be telecast from July 19th – August 9th, 2008 for Nigerian TV viewers and the International audience who for 21 days, will be treated to the best in entertainment.
‘The Ultimate Man or Woman who finds the treasure would exchange it for a cash prize of N7million, a wardrobe allowance of N500, 000 and a brand new SUV’, said Ageni Yusuf, corporate affairs adviser, Nigeria Breweries Plc, at a press briefing in Lagos to announce the show.
‘Other prizes include N2.5m and N1.5m for the first and second runner up respectively. The 4th placed contestant would go home with N750, 000 while the 5th placed contestant would end his or search with N700, 000. The 6th, 7th, 8th, 9th and 10th placed contestants win N650,000, N600,000, N550,000, N500,000 and N450,000 respectively and the "Last Woman Standing" gets N1,000,000.’
Yusuf said that the contestants are expected to go through an exciting and rewarding search in the very challenging terrain of Awgu Hills; a terrain that is characterized by wildlife, co-existing with nature in an environment with breath taking scenery and series of harmonized tasks will lead to the finding of the ‘Lost Chronicle’ which according to him, will banish the tyrant war lord and protect the future.
He recalled the past seasons of the show saying, ‘the search for men with intellect, determination and guts has gone four long seasons. It was first at the mysterious Snake Island and then moved to the meandering cold hills of Obudu. It was also at the very humid forest that houses the Oil Palm Research Institute. The last time, we were searching for men that would find the keys to unlock the ‘Golden Age’. At the end, we indeed found one and that season of plenty was unveiled at a colourful ceremony in Lagos. As you may be aware, this kind of voyage could be a long and arduous one which only men with intellect, determination and guts can surmount.’
‘As a result of the challenging nature of the search location; Safety, Health and Security will be of the highest standards possible, he added. ‘The following facilities will be put in place throughout the duration of the search: A fully equipped and well-trained medical team; a world-class security team; a comprehensive insurance cover, with one of the country’s most reputable insurance companies for the Searchers Crew and equipment; Modern communication gadgets to ensure minute-by-minute monitoring of all involved.’
However, there will be screening of contestants in five regions of the country namely; Kaduna, Enugu, Lagos, Benin and Owerri and aspiring contestants will be put through series of rigorous physicals.
Netflix Moves Against Showmax with Cheaper Mobile only Subscription
Netflix Inc, American Technology and Media service giant, has concluded plans to introduce cheaper, mobile-only subscription in Nigeria and the rest of Africa in order to strengthen its presence in the country and the region as a whole.
This is seen as a move targeted at Showmax’s dominance in the continent.
This is in addition to commissioning more locally produced contents and shows that depict the cultures and experiences of ordinary Africans.
Netflix Inc. became the world’s largest subscription-streaming service by flooding the market with popular content that’s cheaper than the competition.
However, five years after it got introduced in Africa, the US company is struggling to grow beyond the wealthiest segment of the population, in a continent held back by poverty, piracy and limited access to broadband.
This is expected to greatly increase the competition for the African market with Showmax, the Multichoice subsidiary, which seems to be clearly ahead and has the majority of the market share because of its more local and African content.
It could also help increase its presence in the continent where it is struggling and is still a relatively small player.
According to Digital TV Research, the streaming service firm has only 1.4 million subscribers when compared to about 20 million customers that have been signed up to Multichoice Group Ltd, the leading African pay-TV firm.
With the rapid expansion of 4G mobile networks, the streaming service is given a new channel to get to audiences especially in a country like Nigeria, sub-Saharan Africa’s biggest economy and the heart of its TV industry.
Netflix plans to expand the mobile-only contracts permanently if the trials, which began in South Africa and Egypt, becomes a success.
It agreed to deals with South African wireless carriers to add subscriptions to people’s phone bills and offers pre-paid vouchers for those without bank accounts.
This is similar to the services that have been adopted by ShowMax, MultiChoice’s streaming service.
Netflix is offering subscribers N1,200 ($2.65) a month for its mobile-only service, well below the N2,900 it’s been charging for its most basic account. However, the offer is still more expensive than the N250 per month charged by Iroko TV, a streaming platform that has the largest online catalogue of Nigerian Nollywood content giving access to over 5,000 of such movies.
But the income from Iroko’s low-price plans hasn’t been enough to cover its costs and the company is now scaling back its African operation to focus on wealthier viewers in the diaspora.
Netflix’s has moved to avoid the low production values found in a lot of Nollywood output and channel the continent’s best talent to develop slickly-made shows across every genre just like its deal with well-funded producers like Nigeria’s EbonyLife TV.
TStv Lures Subscribers with N5 Daily Subscription
TStv, a local satellite television network, has said that it will on October 1, roll out pay-per-view services in 18 states to mark the country’s independence on October 1.
Dr. Bright Echefu, managing director of the company, who said this on Tuesday in Abuja, said that the company had surmounted the challenges it encountered after its launch in October 2017 and was better positioned to deliver quality services to Nigerians.
He said that the pay-per-view entails the minimum of N3 and maximum of N5 daily subscription per channel.
According to him, the company since 2017 went back to the drawing board to address all lapses to give Nigerians value for money and that while services will begin in 18 states on October 1, the remaining states will enjoy services from October 10.
“While we were off the radar, we properly studied the business and we have created a model to fit every Nigerian’s desire. We have created the pay as you view model where Nigerians will pay only for the channels they want to watch.
“Nigerians will be able to choose their bouquet by themselves, by choosing only those channels that they want to watch and pay for with a minimal amount per pay; 108 channels are available on our platform and more than 80 of them are High Definition (HD),” he said.
Echefu also said that as a gift to Nigerians for their steadfastness and understanding, the company had made the Grande Sports Extra Channel and some other local channels free to all Nigerians for one year.
While saying that Nigerians would be able to enjoy the ability to pause the decoder when not in use for a long period, he however, said that to safeguard against abuse, genuine reasons must be given for pausing the services.
He also commended the Federal Government for giving the company the desired support to start again after the challenges that led to its failure when it was first launched.
UBA Launches ‘RED Radio’, New Online Entertainment Platform
United Bank for Africa, (UBA Plc), Pan- African financial institution, has continued to lead in innovation with the launch of its dynamic and creative Online Radio channel – RED Radio.
RED Radio, powered by UBA is a lifestyle web platform that has been set up to inform, educate, entertain and to bring to the fore, the best of Africa.
Much like its sister platform, REDTV, RED Radio is expected to showcase the best in lifestyle, entertainment, music, news, comedy and fashion.
Speaking on the launch of RED Radio, Tony O. Elumelu, group chairman of UBA, applauded the creative initiative, emphasising that UBA is a financial institution always ready to support creativity and entrepreneurship. The 2020 Time 100 most influential person in the world who has committed USD100 million to empowering young entrepreneurs across Africa said about RED Radio, “Creativity and innovation are a powerful combination and every detail in an art piece is important and meaningful. This applies to growing businesses and budding entrepreneurs. You will encounter challenges, like I did, but each experience is a lesson that brings you closer to your goal. That is the beauty of creativity.”
Continuing, Elumelu remarked, “There are many ways to make something beautiful, to make a sound interesting or to bring a story to life. You can define your expression, and today, as UBA’s RED Radio launches, I wish Bola Atta and her enterprising team many successes through this beautiful medium of expression.”
In appreciation of the support of UBA Group Chairman for the exciting creative initiative, Bola Atta, UBA’s group head, Corporate Communications, said ‘just like, REDTV which is Africa’s leading online entertainment network, RED Radio is positioned to fast become the foremost online radio platform in Africa’.
Also expressing his delight, UBA’s Brand Ambassador and star boy, Wizkid, said, “I am never too busy for my UBA family as he granted an exclusive interview on one of the station’s flagship shows ‘On the Street’ where he spoke extensively about his upcoming album and what his fans should expect from him in the coming weeks.
RED Radio promises to bring rich and engaging content that will keep its audience coming back constantly for vibrant and robust entertainment. Listeners can tune in to www.itsredio.com 24/7.
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