General News
Balancing act between digital innovation and customer trust crucial in Africa – Harvard Business Review
A new report from Harvard Business Review Analytic Services with Mastercard details the importance for businesses across Africa to balance digital innovation and customer trust. The study explores the current business landscape through the lens of an increasingly young population, filled with consumers who prioritize brands with shared values and digital experiences that make them feel safe and secure. It highlights trust as an important lever for customer loyalty, business sustainability, and innovation.
Around 60% of Africa’s population is younger than 25. Their embrace of a digital world that is purpose-driven and built on connection bodes well for businesses in a region that prioritizes innovation. However, with economic activity increasing online, security and privacy are emerging as foundational not just for trust but also for innovation.
Over 70% of businesses in Africa recognize that service reliability and availability are paramount. However, less than half (42%) realize the importance of data security and privacy to customers, especially as digital tools and experiences become ubiquitous. To safeguard the trust of consumers and earn a license to innovate in the future, businesses need to recognize that innovation requires flexibility and commitment.
Businesses are faced with the challenge of innovating to satisfy consumer demand for richer, more satisfying experiences while maintaining consumer trust. However, consumers in the region are also quicker than their global peers to punish businesses for adverse events by withdrawing their trust, which raises the stakes for businesses.
The report notes that 80% of African consumers are eager to embrace digital benefits but will not buy from businesses or brands they don’t trust. Businesses in the region understand the importance of trust for their own sustainability, with more than three-quarters saying trust improves customer loyalty and more than half saying it provides a competitive advantage.
“Africa has seen extraordinary digital transformation over the past decade, and with each new milestone in digital inclusion, Africa’s young digital natives and early adopters present companies with an opportunity to reconsider their innovation priorities in line with the elements their consumers value. Trust is essential for innovation—it is the currency that underpins it.
“When consumers can trust businesses, it gives businesses the space and security to innovate, and that innovation can unlock prosperity across Africa for all Africans,” said Amnah Ajmal, Executive Vice President for Market Development, Eastern Europe, Middle East, and Africa, Mastercard.
African consumers are more sensitive than their global peers to factors that damage trust in brands, and data security is a top concern. Around 60% of consumers in the region said incidents in which consumer data has been mismanaged would damage their trust.
Consumers in Africa have also underlined the importance of strong values, with 80% saying they prioritized buying from businesses that act on causes they care about, a far higher proportion than the global average of 63%. This includes the environment, supporting small businesses, women’s economic empowerment, disaster relief, and aid.
The report further explores how businesses in the region are digitizing their processes and embedding innovation while ensuring that they continue to meet their customers’ and stakeholders’ expectations for reliable, secure systems and maintain their trust, through best practices such as:
· Build security into products and be transparent when issues arise. Customers expect secure, reliable, appropriate systems they can trust to keep their personal data safe.
· Communicate the company’s vision and values. Consumers in Africa prioritize buying from brands that support their values.
· Make innovation part of the company culture. A considered 360-degree approach to innovation will benefit large companies with legacy infrastructure and set processes.
· Partner with like-minded companies to boost innovation. The report lifts out the fintech partnerships of South-African based Standard Bank, and MTN’s collaboration to make cross-border transactions a reality.
HM Queen Wa Arian Simone, CEO of the Fearless Fund and founder of Fearless Freedom, joined women leaders at the Women Allying Women (WAW) Conference on Thursday last week in Cape Coast.
The annual gathering, convened by Her Royal Majesty Olori Atuwatse III (Queen Consort, Warri Kingdom, Nigeria), carried the theme “Collective Power, Lasting Impact: Women Leading Ghana’s Sustainable Transformation.”
She participated in a panel session “From the Crown to the Boardroom: Transgenerational Wisdom for Ghana’s Transformation,” alongside eminent women leaders who shared perspectives on how tradition, governance, and intergenerational wisdom can shape the future of Ghana and Africa at large.
“As an African Queen committed to women’s empowerment and fair access to capital, being part of Women Allying Women is not only purposeful, but it is also a divine alignment. This is more than a gathering; it is a diasporic and royal bridge rooted in legacy and destiny. I count it a privilege to do God’s work in the earth, together and in fellowship,” said HM Queen Wa Arian Simone, expressing her delight at being part of the conference
The conference featured an exceptional lineup of women leaders, including Ambassador Elsie Appau-Ku Essi, Technical Adviser at the Ministry of Foreign Affairs and Regional Integration, Ghana; Mrs. Maame Efua Houadjeto, CEO of Ehub Ghana; Ms. Hayat Asckhar, lawyer and Managing Partner at Ethereal Limited; Mrs. Baaba Ankrah, CEO of GIBS Café; Petra Aba Asamoah, General Manager at Media General Ghana; Angela Bamford, media personality and entrepreneur; Ms. Arabba Koomson, journalist and life coach; and Stephanie Busari, journalist and CNN Bureau Head, Lagos.
HM Queen Arian Simone’s participation reaffirms Fearless Freedom’s global mission to stop economic inequality and support economic freedom, champion financial inclusion, amplify voices and opportunities for all across the continent and beyond.
Tripoint Travels has taken the bold first step in addressing one of Nigeria’s most pressing challenges: Youth unemployment, unemployability and underemployment. Through its newly launched Tripoint Academy Internship Programme, the organisation is pioneering a model that trains young Nigerians to be truly employable, while also offering them real job opportunities.
The first cohort of the six-month programme graduated this weekend in Lagos. Out of seven interns, three have already been offered jobs at Tripoint Travels, while partner organisations are considering others.
Mrs Shuhda Muhammed, Managing Director of Tripoint Travels and founder of Tripoint Academy, described the programme as a prototype designed to prove that Nigerian Youths, when given the right skills and guidance, can become assets to any industry.
“I came to the realisation, being an entrepreneur myself and running Tripoint Travels, that we need to have good employees. What that means is, we need intrapreneurs in our organisations for us to be able to grow, scale up and thrive in any industry. And one of the challenges we’ve been facing as entrepreneurs is employment, employability, because most of the youths out there are already educated.” She said.
The MD of Tripoint Travels has referred to this programme as more than an internship – but as the start of a movement. Mrs Muhammed hopes to see more organisations adopt this model and has urged them to grow talents to grow a workforce of employable young Nigerians who are ready to stay, work and thrive in Nigeria.
The Tripoint Academy Internship Programme combines hands-on business training with personal development, designed to turn graduates into Intrapreneurs who bring creativity, responsibility and growth mindsets into the workplace.
Industry stakeholders lauded the initiative. Dr. Olawale Anifowose, Managing Director of the Global Entrepreneurship Network (Nigeria), praised Tripoint’s bold step; he said that “Tripoint Travels has confronted one of the biggest challenges businesses face, which is talent management and finding the right people to work within their company. By equipping young people with practical skills, they are setting an example other organisations should follow”.
One of the graduates, Taiwo Fapohunda, echoed the impact of the programme, and said, “ It has been an eye-opener that has shifted me to become a better person. With the skills and confidence I have gained, I know I can grow and contribute meaningfully in the world of aviation and beyond”
Tripoint Travels is calling on entrepreneurs, organisations and institutions to replicate this model, scale it up and help curb unemployment across the country.
“This is just the beginning”, Mrs Muhammed added. “This is the first trial, and it came out amazing. We’ve shown that it can work, now imagine the impact on the economy if a greater number of organisations across Nigeria can adopt this approach”
General News
Nigerian Entrepreneurs Are the Architects of the Digital Future, Says Lagos Deputy Governor at GITEX Nigeria 2025
The inaugural GITEX NIGERIA concluded in a tremendous fashion this Thursday in Lagos, as West Africa’s largest tech, AI, and startup show cast a spotlight on the influence of emerging local and regional entrepreneurs.
Held under the patronage of H.E. Bola Ahmed Tinubu GCFR, President of the Federal Republic of Nigeria, GITEX NIGERIA took place across Abuja and Lagos from 1-4 September. Supported by the Federal Ministry of Communications, Innovation and Digital Economy with the National Information Technology Development Agency (NITDA), the event was endorsed by Lagos State Government and organised by KAOUN International, global producer of GITEX events.
Taking place in Nigeria’s commercial and innovation capital, the GITEX NIGERIA Startup Festival showcased the strength and depth of an ecosystem through which talent development pathways and digital infrastructure projects are accelerating Nigeria’s US$1 trillion economy ambition.
Deputy Governor of Lagos State, H.E. Dr. Kadri Obafemi Hamzat, hailed its immediate impact at the national level, declaring: “GITEX NIGERIA sends an inspirational message to every Nigerian: that many positive things are transpiring across our country and opportunities are here. For every attendee at the GITEX NIGERIA Startup Festival, this has been immediately apparent.
“We see many young citizens and entrepreneurs, with enormous innovative minds, making a real difference – generating interest, raising capital, and overcoming challenges by bringing their ideas to life and delivering tangible impact. Such outcomes are crucial because they show that, as the world evolves, so too does Nigeria – as a nation of leaders, innovators, and architects of digital future we envisage.”
Central to Nigeria – and Africa’s – digital sovereignty is upskilling and expanding grassroots talent and organisations. As the largest regional showcase of its kind and a convergence point for local and international stakeholders embracing digital transformation, the GITEX NIGERIA Startup Festival was perfectly timed to support this mandate.
Over 650 startups from 27+ countries and 29 different industries participated with a shared vision of co-creating tech architecture across multiple sectors undergoing continent-wide digitisation. Its strategic programme included Nigeria’s most globally diverse investor programme, innovation hub showcases, and curated meetings between startups, investors, corporates, governments, industry leaders, and prospective partners.
Speaking after the recent announcement of funding 75 new research projects for startups, researchers, corporates and Nigerian diaspora for digital innovation, the Hon. Bosun Tijani, Minister of Communications, Innovation and Digital Economy of the Federal Republic of Nigeria said: “The opportunity and responsibility lies with all of us to build a resilient, innovative, and globally connected ecosystem, one that ensures that Nigeria not only keeps pace with the digital future but also shapes it. To all enterprises, corporates, startups, academia, and partners, we offer a transparent and accelerated path to collaboration, investment, and cooperation with Nigeria. Let us accelerate the development of the digital economy not only for Nigeria, but for Africa and the world.”
Supporting the multi-sector disruption ranging from education and agriculture through manufacturing and energy, startup participation was bolstered by hundreds of organisations brought by local engagement and international innovation hub partnerships.
Within Nigeria, NITDA, Lagos State, FATE Foundation, Co-creation Hub Africa (CcHUB), and Orange Corners were among the partners, while internationally, the United Nations Development Programme (UNDP), American Business Council (ABC) contributed.
Mr. Kashifu Inuwa Abdullahi, Director General/CEO, NITDA, said: “Across Africa and around the globe, future-oriented partnerships are the lifeblood of thriving startup ecosystems and digital economies. By uniting ambitious organisations from instrumental sectors in the emerging digital economy, we demonstrate how collaboration fuels innovation, accelerates transformation, and empowers Nigerians and Africans to shape their digital future.”
Universally recognised as the world’s leading pitch competition for early-stage companies and emerging entrepreneurs, the Supernova Challenge made its regional debut at West Africa’s largest tech, AI, and startup show – culminating in action-packed Thursday final.
Across two days in Nigeria’s innovation capital, the continent’s brightest and boldest disruptors joined Nigeria’s most visionary startups in competing for a US$22,000 total prize pool across six categories – showcasing game-changing solutions transforming agritech, cybersecurity, edtech, e-commerce, healthtech, telecom, and more.
Following the semi-finals 24 hours prior, the remaining contestants battled it out for valuable cash prizes and unprecedented visibility as regional and international investors watched on.
Abdul-Jabbar Momoh, VP, from Nigerian startup Curacel – revolutionising health insurance with AI-driven solutions – emerged as the most outstanding finalist among the expert judging panel and was awarded the US$10,000 first prize for its AI-driven health insurance solution.
Reflecting on the at GITEX NIGERIA, Momoh said: “Placing first at the GITEX NIGERIA Supernova Challenge gives us more visibility and fuel our expansion across Europe, Middle East and Africa, as well as North America. Most importantly we are going to keep on impacting lives in Africa and around the world by deploying solutions to move health insurance distribution.”
The winners across each Supernova Challenge category were as follows:
- Overall Supernova Champion (US$10,000): Curacel
- AI category (US$2,000): Build Africa
- Digital Finance category (US$2,000): InCash
- Creative Economy & Martech (US$2,000): Hadiya
- Agritech & Energy (US$2,000): Acecore
- Mobility & Smart Cities (US$2,000): Kara
- Disruptor Award (US$2,000): HiPrep
For more information, news and updates on GITEX NIGERIA, please visit gitexnigeria.ng.
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