General News
Balancing act between digital innovation and customer trust crucial in Africa – Harvard Business Review

A new report from Harvard Business Review Analytic Services with Mastercard details the importance for businesses across Africa to balance digital innovation and customer trust. The study explores the current business landscape through the lens of an increasingly young population, filled with consumers who prioritize brands with shared values and digital experiences that make them feel safe and secure. It highlights trust as an important lever for customer loyalty, business sustainability, and innovation.

Around 60% of Africa’s population is younger than 25. Their embrace of a digital world that is purpose-driven and built on connection bodes well for businesses in a region that prioritizes innovation. However, with economic activity increasing online, security and privacy are emerging as foundational not just for trust but also for innovation.
Over 70% of businesses in Africa recognize that service reliability and availability are paramount. However, less than half (42%) realize the importance of data security and privacy to customers, especially as digital tools and experiences become ubiquitous. To safeguard the trust of consumers and earn a license to innovate in the future, businesses need to recognize that innovation requires flexibility and commitment.
Businesses are faced with the challenge of innovating to satisfy consumer demand for richer, more satisfying experiences while maintaining consumer trust. However, consumers in the region are also quicker than their global peers to punish businesses for adverse events by withdrawing their trust, which raises the stakes for businesses.
The report notes that 80% of African consumers are eager to embrace digital benefits but will not buy from businesses or brands they don’t trust. Businesses in the region understand the importance of trust for their own sustainability, with more than three-quarters saying trust improves customer loyalty and more than half saying it provides a competitive advantage.
“Africa has seen extraordinary digital transformation over the past decade, and with each new milestone in digital inclusion, Africa’s young digital natives and early adopters present companies with an opportunity to reconsider their innovation priorities in line with the elements their consumers value. Trust is essential for innovation—it is the currency that underpins it.
“When consumers can trust businesses, it gives businesses the space and security to innovate, and that innovation can unlock prosperity across Africa for all Africans,” said Amnah Ajmal, Executive Vice President for Market Development, Eastern Europe, Middle East, and Africa, Mastercard.
African consumers are more sensitive than their global peers to factors that damage trust in brands, and data security is a top concern. Around 60% of consumers in the region said incidents in which consumer data has been mismanaged would damage their trust.
Consumers in Africa have also underlined the importance of strong values, with 80% saying they prioritized buying from businesses that act on causes they care about, a far higher proportion than the global average of 63%. This includes the environment, supporting small businesses, women’s economic empowerment, disaster relief, and aid.
The report further explores how businesses in the region are digitizing their processes and embedding innovation while ensuring that they continue to meet their customers’ and stakeholders’ expectations for reliable, secure systems and maintain their trust, through best practices such as:
· Build security into products and be transparent when issues arise. Customers expect secure, reliable, appropriate systems they can trust to keep their personal data safe.
· Communicate the company’s vision and values. Consumers in Africa prioritize buying from brands that support their values.
· Make innovation part of the company culture. A considered 360-degree approach to innovation will benefit large companies with legacy infrastructure and set processes.
· Partner with like-minded companies to boost innovation. The report lifts out the fintech partnerships of South-African based Standard Bank, and MTN’s collaboration to make cross-border transactions a reality.
General News
FG Launches NERD to Combat Certificate Fraud

Federal government has taken a significant step to enhance the integrity of Nigeria’s education system by deploying the Nigeria Education Repository and Data Bank (NERD), a national digital platform that secures, digitizes, and authenticates academic records across all tertiary institutions.

Forgery
Maruf Tunji Alausa, minister of Education, unveiled the initiative during the National Capacity Building Programme for institutional representatives, underscoring NERD’s importance as a critical national infrastructure for safeguarding academic credentials and strengthening education data governance.
“NERD is essential to our reform agenda under the leadership of President Bola Ahmed Tinubu,” Alausa stated.
“It ensures reliable digital preservation and verification of academic records, which is vital for maintaining the credibility of our education system.”
According to Alausa, in the brief span of four months since its implementation, NERD has made remarkable progress, successfully preserving nearly 100,000 digital student submissions and integrating over 250 tertiary institutions.
The platform has also enrolled more than 133,000 students and 6,800 lecturers, significantly enhancing the academic record-keeping process.
Alausa highlighted that the initiative is a proactive measure against certificate fraud, noting recent investigations that revealed cases involving fraudulent foreign credentials procured from unaccredited institutions.
This underscores the urgency of protecting the integrity of academic qualifications in Nigeria.
Furthermore, the Ministry announced that participation in the NERD system will soon become a prerequisite for either participation in or exemption from the National Youth Service Corps scheme, reinforcing the initiative’s impact on the educational landscape.
The Federal Government remains committed to building a transparent, digitally verifiable, and globally respected education system, ensuring that the integrity of academic records is upheld across the nation.
General News
Goodnews Naija Launches ‘Building in Nigeria’ Series on Entrepreneurs, Real Sector Builders

Goodnews Naija Podcast, a digital platform dedicated to highlighting positive, uplifting stories and innovations from Nigeria, has launched Building in Nigeria, a documentary-style series aimed at spotlighting entrepreneurs and businesses contributing to economic activity and job creation across the country.

The series explores the realities of running and scaling businesses in Nigeria, featuring founders, operators, and innovators across sectors including manufacturing, services, agriculture, and sustainability.
Through interviews and on-ground visuals from workshops, markets, factories, and small offices, the programme examines the operational discipline, challenges, and execution processes required to build viable enterprises in a complex business environment.
Damilola Kehinde, host of the series, said the programme focuses on entrepreneurs whose contributions to economic progress often receive limited visibility.
According to the producer, Memunat Oladepo, the series seeks to move beyond surface narratives by providing practical insights into how Nigerian businesses are started, sustained, and grown despite infrastructure gaps, funding constraints, and market volatility.
The organisers said Building in Nigeria is targeted at entrepreneurs, investors, and policy-interested audiences seeking grounded perspectives on enterprise development in the country.
The first season is scheduled to premiere on March 11, 2026, across Goodnews Naija’s YouTube channel, social media platforms, and podcast platforms, where it recorded over 24 hours of viewership within the first day of release.
General News
FCCPC Bans Lagos ‘No Refund’ Policy, Vows Fines and Shutdowns for Traders

Federal Competition and Consumer Protection Commission (FCCPC) has warned Lagos traders against enforcing the unlawful “no return, no refund” policy, declaring it illegal under the Federal Competition and Consumer Protection Act (FCCPA) 2018.

FCCPC
Dr Olubunmi Otti, FCCPC Southwest Zonal Coordinator, issued the directive during the inauguration of new executives of the Phone and Allied Products Dealers Association (PAPDA) on Wednesday, stressing consumer education as the strongest defence against market exploitation.
“There is no such thing as ‘no return, no refund’. If a product does not fulfil its intended purpose, the consumer has the right to return it,” Otti declared, adding the commission mediates complaints for refunds, replacements, or exchanges.
Non-compliant businesses face fines, product withdrawals, seizures, prosecutions, or shutdowns. Otti noted thousands of monthly complaints via the FCCPC portal in the Southwest alone, with sensitisation expanding to Alaba Market and Trade Fair Complex.
She urged consumers: “When your rights are violated, do not just say, ‘You give it to God.’ Bring your complaints to the FCCPC. The law empowers us to protect you,” while calling for traders’ collective responsibility to ensure quality products and services.
General News2 days agoFCCPC Bans Lagos ‘No Refund’ Policy, Vows Fines and Shutdowns for Traders
E-Financial2 days agoSenate Targets Fintech Overreach, Vows Ponzi Crackdown After ₦1.3trn CBEX Scam
E-Business1 day agoPolice Says Victims Enable Cyber Attacks Out of Ignorance
Telecom2 days agoGoogle Adds Yorùbá, Hausa to AI Search, Boosting Access for Millions of Nigerians
E-Financial1 day agoQuest Merchant Bank Achieves CBN Regulatory Recapitalisation Milestone
E-Financial2 days agoSmartCash Launches ‘No Be Cho Cho Cho’ Campaign to Boost Digital Banking in Nigeria
Telecom2 days agoMTN Nigeria Non-Executive Director Mazen Mroue Quits to Focus on Group Role
Telecom2 days agoNativeID Launches Free Digital Identity Platform to Shield Nigerian SMEs from Scammers

















