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BBM Thrives in Nigeria, SA with 380m Messages Sent Daily

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Africa is clearly a mobile-first market, with the majority of people accessing the internet from mobile rather than desktop devices. According to BlackBerry, with many people coming online for the first time in recent years, BBM has seen quite a bit of growth.

South Africa and Nigeria are two of the biggest African markets where BBM continues to be a strong messaging tool across Android, iOS, BlackBerry 10 and BBO, with over 22 million registered customers in Africa and over 380 million messages being sent daily, Nigeria CommunicationsWeek gathered. 

With the latest developments BBM has the local content and value-added services like payments to keep consumers engaged and attract advertisers.

It is quickly turning these ingredients into a thriving platform for communication and commerce.

Matthew Talbot, senior vice president, Emerging Solutions at BlackBerry, in a blog post, detailed the latest developments and growth of BBM in the African market and why big-name brands such as KFC, Levi’s, Datsun, First National Bank and Lenovo move onto the platform each week.

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On why BBM is thriving in Nigeria and South Africa, Talbot, recalls, “Back in August, I visited South Africa and spent some time with a number of BlackBerry’s mobile operator partners, BBM’s advertising and content partners and some payment providers we were considering for partnership opportunities. Having spent many years working with South African mobile operators and banks in past roles, I have always been amazed at the potential of the market there. But on this trip, I learned something new about the value of the BlackBerry and BBM brands both in South Africa in particular and across the entire continent in general. It’s big. That’s particularly exciting because of all the growth we’ve been seeing in this market in the last few years”.

BBM Grows in Leaps and Bounds

“Africa is clearly a mobile-first market, with the majority of people accessing the internet from mobile rather than desktop devices. We’re also seeing many people coming online for the first time in recent years, so BBM has seen quite a bit of growth.

“Today, we have over 22 million registered customers in Africa, so it continues to be a strong market for us. Nigeria and South Africa are our two top markets in Africa (as I blogged about earlier this year here and here), and we continue to see strength in our user base across Android, iOS, BlackBerry 10 and BBOS. On iOS and Android, we see over half a million new users install BBM every single month. That growth rate continues to accelerate as network effects take root in several markets across the continent, ” he added.

He said that with close to 10 million visits to the BBM Shop per month, and now over 26 million ad requests per day, Africa is also now starting to become a key market for rolling out BBM monetization strategy. “We have recently put our first ad sales representative on the ground, and I’m confident there will be more to follow”.

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Local Traffic in the BBM Shop

In Africa, the BBM Shop gets over 20 million views each month and has tallied 60 million total stickers sent and received.

The Shop features more than 25 sticker packs tailored to the African market, like Naija Slang. This focus on local and relevant content helps drive the high numbers.

BBM Payment Options in the Works

“We’re excited to announce we’ll be expanding our mobile payment initiatives into Africa, commencing in Nigeria. BlackBerry has partnered with Interswitch Ltd, Nigeria’s largest payment processor, to enable any Nigerian to transfer money or airtime within BBM, as simply as they transfer photos or files.

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Two African Men Mobile Shopping On Tablet

“Separately, we are also expanding BBM Shop payment options. We’ll soon include the Firstmonie mobile wallet, which is provided by Nigeria’s largest bank, First Bank of Nigeria Limited. We’re also teaming up with Mobile Media Info Tech (MMIT), a Nigerian company working to revolutionize mobile payments, to bring secure payments to the BBM Shop.

“Over the coming weeks, we will also be announcing other exciting developments in South Africa. Coupled with our Indonesian BBM Money and PayPal initiatives, we’re quickly establishing BBM as a leading messaging platform for mobile payments.

Great Ad Performance

He said that the advertising markets in South Africa and Nigeria represent two of our biggest global opportunities.

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According to Talbot, both markets generate substantial daily ad requests, which is reflected in the pricing and performance of the ad units.

“Although both are seen as developing economies, they are some of our top revenue-generating markets. Additionally, our average click-through rates of 5% are among the highest we’ve seen anywhere in the world.

“Big-name brands such as KFC, Levi’s, Datsun, First National Bank and Lenovo move onto the platform each week. We currently onboard an average of 50 individual advertiser campaigns each month across this vibrant and exciting market”.

He added that in the two biggest African markets, BBM has the local content and value-added services like payments to keep consumers engaged and attract advertisers.

 

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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Airtel Africa to Connect 5,000 Schools to Free Internet by 2027

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Airtel Africa’s CEO, Sunil Taldar, has announced the telco’s commitment to connecting 5,000 schools across its operating countries in Africa to the internet by 2027 through its philanthropic arm, Airtel Africa Foundation, in partnership with the United Nations Children’s Fund (UNICEF).

So far, the $57m partnership, which was launched in 2021, has cumulatively connected 3,296 schools and provided access to over 2 million learners and about 40,000 teachers. 64 digital learning platforms have been zero-rated thereby enabling more than 11m users to access educational content at no cost.

Speaking during a visit to St. Monica’s Girls School in Lusaka, which is one of the 300 schools already connected to the internet in Zambia, the Airtel Africa CEO stated that the initiative is having a profound impact on the quality of education by expanding access to digital learning resources for African children, in collaboration with governments.

Mr Taldar added: “Students are accessing best-in-class education from the curriculum developed by UNICEF in partnership with various Ministries of Education and provided through Airtel’s connectivity.

“We are also training teachers, so that they deliver digital education effectively. We aim to continue deepening meaningful connectivity in schools by providing free internet access, zero‑rated platforms and training teachers across the continent”.

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Expressing her appreciation, the Headmistress of St. Monica’s Girls’ School, Sr Matilda Soloko said: “Being among the first schools connected in the initial stage, our learners have been able to study using the learning portal and their studies have been intensified. We remain grateful to Airtel and UNICEF.”

UNICEF’s Country Representative for Zambia, Dr Saja Farooq Abdullah said: “What this partnership has brought is really bridging the equality gap and the digital divide. It is making sure that every child learns wherever they are. It was exciting and interesting to see and hear from the girls how they can learn at their own pace, how they can review the materials, and how they do their homework with comfort.

The Director of Secondary Education in Zambia’s Ministry of Education, Yvonne Mwemba Chuulu lauded UNICEF and Airtel for the partnership saying: “At the Ministry of Education, we cannot do it alone, and we are grateful for the partnership that we have today.

“Our children are able to learn in a blended fashion, where we have a teacher who is also employing digital devices. We have also heard from the learners that they are able to access the portal when they are at home, which is a good thing because our learners continue to learn in the comfort of their homes”.

The School Connection programme is expanding digital learning to learners in 13 countries: Chad, Congo, Democratic Republic of Congo, Gabon, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Tanzania, Uganda, and Zambia. By equipping these schools with internet connectivity and training teachers on using the digital tools, it is providing children, particularly in underserved and remote regions, with the digital tools and skills they need to thrive.

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Airtel Africa Foundation is advancing inclusive development across four strategic pillars, Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion.

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DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

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MultiChoice has officially become a wholly owned subsidiary of French media company Canal+, marking the completion of one of the largest acquisitions in Africa’s media and entertainment industry.

DStv, GOtv Owner MultiChoice Officially Joins Canal+ Group

The integration brings the South Africa-based pay television operator under the full ownership of Canal+, a global media group with operations in 70 countries.

Announcing the completion of the transaction on Thursday, Chief Executive Officer of Canal+ Africa and MultiChoice, David Mignot, described the development as the beginning of a new phase of growth for the broadcaster.

“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries.

“The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mignot said.

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The acquisition combines Canal+’s international operations with MultiChoice’s extensive footprint across sub-Saharan Africa, where it serves millions of households through its DStv and GOtv platforms, as well as the Showmax streaming service.

According to Canal+, the integration will strengthen MultiChoice’s competitive position by giving it access to broader financial resources, technology, content partnerships and operational expertise.

The company said the combined business would increase investment in local content production, sports broadcasting and streaming services as competition intensifies from global platforms such as Netflix, Amazon Prime Video and Disney+.

The transaction is also expected to provide MultiChoice with greater access to international markets at a time when traditional pay television operators are adapting to changing consumer viewing habits and the rapid growth of digital streaming platforms.

Canal+ has expanded steadily across Africa over the past decade and now assumes full control of a business operating in more than 45 African countries, further strengthening its position in the continent’s media and entertainment sector.

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The acquisition followed Canal+’s gradual increase in its shareholding in MultiChoice, which began in 2024.

After exceeding the regulatory threshold, the company launched a mandatory offer in April 2024 to acquire the remaining shares of the Johannesburg-listed broadcaster.

Following regulatory approvals and shareholder acceptance, Canal+ secured control of MultiChoice in 2025 before completing the process that has now made the company a wholly owned subsidiary.

Industry observers describe the acquisition as one of the most significant media transactions involving an African company, reflecting a broader trend of consolidation as global entertainment firms seek greater scale to compete in the streaming era.

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Fixed Wired Internet Market Lags as Mobile Gains Ground

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Nigeria has exactly 156,662 active fixed wired internet subscriptions as of mid-2026.

Fixed Wired Internet Market Lags as Mobile Gains Ground

This is a tiny fraction compared to mobile GSM networks, which dominate the market with over 154 million subscribers.

The fixed wired market primarily consists of homes and offices using direct physical cables like fiber optics.

Fixed wired services use physical cables, like glass fiber or copper wire, to bring internet directly into a building.

It is like  a dedicated, private water pipe for your home. It provides very fast speeds, unlimited data, and is reliable.

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In contrast, mobile GSM uses radio waves transmitted from tall towers to phones, acting more like a sprinkler that sprays a signal across an entire neighborhood.

Because laying physical cables across cities is expensive and hard to do, these subscriptions are very rare.

However, the market has seen recent growth, driven largely by Fiber-to-the-Home (FTTH) services.

The top players are: MTN FibreX with 110,564 subscribers, which is roughly 88.7 per cent of the entire market.

SWIFTNG accounts for about 13,945 connections.

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The others are  ipNX and 21st Century Technologies which make up the number.

 

 

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