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Bellafricana.com Relaunches, Focuses on Afrocentric Products

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As part of her quest to bridge the gap between artisans, manufacturers of Afrocentric products and their consumers, Bellafricana, a company that promotes the beauty of Africa relaunches an online platform showcasing unique businesses of products and services made in Nigeria (Africa).

The online platform is now (www.bellafricana.com) launched to showcase, promote and celebrate local creative artisans and small business owners of Afrocentric brands in Africa. Starting with Nigeria her home-land, the plan is to take it one African Country at a time.

Speaking with new relaunched platform, Bukky Asehinde, CEO, Bellafricana explained that there has been a vast increase in the number of unique businesses who are maximising raw materials in Nigeria (Africa) and providing employment for local talents in the country.

She said, however, the major challenge is that these businesses fail to know the essence of Marketing, which is the heart of any business. Without marketing, a brand will not be visible.

Asehinde also the etymology of the word ‘Afrocentric’ means; originated, derived, made in Africa.

She said “To a large extent, it’s not as if Nigerians don’t want to patronize products made in Nigeria, but they aren’t aware of most of these brands with good quality standard”.

“The only difference”, she said, between an imported product and a local one, take for instance a gift item is the quality and durability of the products. You would also notice that, majority of Afrocentric businesses are raising their standards and quality to be globally competitive.

“There is however, a huge difference between a product that is made by hand and a product that is made with machines; the time, creative thoughts put into it and so much more. This is why only a few people that value Intellectual Property can truly put a price to such products and services.

Bellafricana will be starting with 3 main categories; Arts and Crafts, Fashion, Home and Living, and look to expand as she grows.

According to Bukky, any business that will be listed on Bellafricana goes through a verification process whereby checks are done on the products to attest to the standard and quality.

As much as we would like to help everybody, we are also selective of the brands that are listed and only want people that; understand the essence of good quality standards, are passionate about sharing their crafts with the world and are ready to expand their business and grow their revenue.

“We will help these Afrocentric businesses get to their target market mostly via digital marketing, which enables a wider reach of audience both Locally and Internationally, also through strategic collaborations”- She said.

Based on a research conducted on potential buyers of Afrocentric products by Bellafricana, it showed that 6 out of 10 people are willing to buy Nigerian made, however 4 out of 10 would rather not patronize Nigerian/African brands based on past experience. Experiences related to pricing, good quality standard, good customer service to name a few.

“With these past experiences, whether direct or indirect, we acknowledge that this is one of the challenges we are likely to face, sensitizing the public to patronize more brands.

“However, there has been a great improvement in the economy of brands that have very good and acceptable quality, but lack the essence of marketing.

“Hence, we are working towards eradicating the doubts of the target market towards buying Nigerian/African brands and working with these sellers on how to make their products more credible in the Nigerian market if they have intentions to be sustainable and expand,” she said.

Another research conducted on sellers of Afrocentric products by Bellafricana, showed that 8 out of 10 people that make Afrocentric products are focusing on the Internationally market before capturing the larger local Market, whilst 2 out of 10 have their focus on marketing locally and reach a larger target audience.

“Contrary to what a lot of people might think, with regards to the extent of the target market locally, we believe, why create a brand today and look at making it acceptable globally if one isn’t even able to make it acceptable locally.

“Our vision at Bellafricana, is to make Afrocentric products and services globally accessible. But as you know, Rome wasn’t built in a day.

“We are here to get manufacturers of Afrocentric products, recyclers of waste to unique products, made in Nigeria manufacturers, handcrafters, artisans with brands that have good quality standard in the forefront of the market while helping others to focus on building a quality brand and grow their standards.

“We already have over 10 brands listed; MitiMeth, Jewellery by Itoro Okon, Beautifully Nappy, Delavi Couture, Catyna Designs, Ty Tys Designs, Belle and Grace, Ion Jewelry and many more,” she explained.

The Bellafricana.com CEO added that by stating that Bellafricana is working really hard to ensure the Afrocentric manufacturers and artisans are improving their quality standards to a point that is acceptable, hence why we encourage Nigerians to patronize them so as to boost the economic growth during this downturn.


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E-Business

FG Bans Use of Gmail, Other Personal Emails for Civil Service Operations

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Federal government has banned  the use of personal email accounts, such as Gmail, Yahoo Mail, or Hotmail, for official public-sector transactions, mandating that civil servants transition to a secure, institutional digital platform.

FG Bans Use of Gmail, Other Personal Emails for Civil Service Operations

This ban requires all government officials to use secure institutional platforms with the approved .gov.ng domain to safeguard sensitive data.

The announcement was made in Abuja by Didi Esther Walson-Jack, head, the Civil Service of the Federation, during a digital transformation summit held to celebrate the 20th anniversary of Galaxy Backbone.

According to Walson-Jack, the government has activated more than 115,000 official GovMail accounts to ensure that communication within the federal civil service remains secure, professional, and easy to track.

She said government activities should no longer rely on personal email services or informal channels that make record-keeping difficult.

The Head of service explained that official information must remain within government systems even when an officer leaves a position.

This, she said, will help preserve important records and prevent the loss of government information tied to individual workers.

The Head of Service also disclosed that the Federal Government achieved a major target by completing the digitalisation of work processes across all 38 federal ministries and extra-ministerial departments before the end of December 2025.

She described the development as proof that reforms can succeed when there is clear leadership and commitment from government institutions.

According to her, the achievement shows that the civil service is capable of adapting to modern methods of operation.

Walson-Jack recalled that in the past, government files could easily be delayed, misplaced, or trapped in lengthy approval processes.

She said the shift to digital systems now makes it easier to monitor documents, improve accountability, and measure progress in government operations.

Walson-Jack added that the paperless civil service initiative is aimed at making government work more efficient by cutting delays, reducing unnecessary bureaucracy, improving transparency, and allowing records to be retrieved and processed faster.

 


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Payaza Launches AI-powered Storefront Platform to Drive Cross-border Commerce

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Payaza Africa Limited has launched Shopaza, an artificial intelligence-powered e-commerce platform designed to help African businesses and merchants sell products and receive payments more efficiently across multiple markets.

The platform, unveiled in Lagos, is aimed at simplifying cross-border commerce by providing merchants with integrated payment infrastructure, AI-enabled business tools and access to international markets through a single platform.

According to the company, Shopaza is available across 23 countries in Africa, North America and Europe, where Payaza currently operates, offering businesses a scalable platform to manage online sales and payments.

Speaking at the launch, Seyi Ebenezer, Chief Executive Officer of Payaza Africa, described Shopaza as a major step toward unlocking Africa’s commerce potential.

“Africa’s commerce potential has always been there. What was missing was the infrastructure to unlock it.

“At Payaza, we have spent years building the payments backbone that businesses across this continent rely on. Shopaza is the natural next step, taking everything we have built and putting it directly in the hands of merchants who deserve better tools, better access, and better opportunities.

“Today, we are not just launching a product. We are making a statement that African businesses can compete and win on a global scale. Shopaza is live in 23 countries. The infrastructure is ready, the vision is clear, and we are just getting started,” he said.

Also speaking, Sola Ashiru, Group Head of Marketing and Communications at Payaza Africa, said the platform was developed after a comprehensive assessment of the African e-commerce landscape.

“We studied the African e-commerce ecosystem carefully and identified three critical gaps holding merchants back: limited access to AI-powered tools, weak payments infrastructure, and a broken settlement process. Shopaza was built specifically to close those gaps.

“This is not a rushed product; it is a well-thought-out solution to the most persistent pain points in African commerce today. While we are launching in Nigeria, our operational footprint already spans Africa, North America, and Europe.

“We have also established partnerships with local entities across key markets to drive grassroots adoption. Ultimately, we have solved an African problem, and Africans need to know about it,” he said.

Ashiru further explained that Shopaza offers an all-in-one solution designed to simplify selling and accelerate business growth for merchants.

“The platform features AI-powered onboarding and smart selling tools that enable users to set up quickly, manage storefronts with ease, and optimise pricing and product listings for improved performance.

“Shopaza also provides free, integrated marketing tools to boost visibility and help merchants attract and retain customers without additional costs,” Ashiru noted.


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NIPOST Plans Digital Postcodes for Every Building in Nigeria

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Nigerian Postal Service (NIPOST) has reaffirmed its commitment to implementing a National Digital Postcode System to assign a unique digital address to every addressable building across the country.

NIPOST Plans Digital Postcodes for Every Building in Nigeria

Speaking at the unveiling of the Post Code Delineation Model Validation 2026 in Abuja, Tola Odeyemi, postmaster general and chief executive officer, NIPOST, said the initiative would establish a machine-readable standard location-address framework for buildings nationwide.

“Postcode is basically a framework used to have a machine-readable standard location address for every addressable building in Nigeria,” Odeyemi said.

She explained that the project would place Nigeria among the first countries in Africa to develop a postcode system down to the unit level, ensuring that each standing building is assigned a unique code.

According to her, the digital postcode system is expected to enhance service delivery, logistics operations, emergency response, and national planning by improving the identification of locations across the country.

Odeyemi noted that the diversity of Nigeria’s geography necessitated different approaches to address mapping and postcode allocation.

“Nigeria is a large country. We have all the way from the top of Nigeria, which is almost like the Sahel, to the Savannah, to the Middle Belt, to the tropical South and even to the riverine areas.

“The logic that will work for Jigawa is not the same logic that will work for Bayelsa because they have completely different geographical expressions, density of buildings, population distribution, and topography,” she said.

She said the postcode delineation process was designed to ensure that postcode boundaries align with existing administrative structures and do not overlap local government boundaries.

“Delineation has to make sure the postcode does not pass administrative boundaries, and it must not go across two local government areas,” Odeyemi stated.

The NIPOST boss further explained that the validation exercise involves testing aerially mapped polygons against actual settlement patterns and geographical realities in different parts of the country.

“To test the polygons we have drawn aerially, we must ensure they accurately reflect realities on the ground. For example, the density of buildings in Lagos, particularly in Mushin, is very different from the density of buildings in Abuja. We are making sure that density maps and topographical features are properly captured for each state in Nigeria,” she said.

She described the Post Code Delineation Model Validation exercise as a critical stage in the agency’s broader digital addressing initiative, which seeks to create a comprehensive and standardised postcode framework for the country.

Nigeria has long grappled with an inefficient addressing system, making it difficult to accurately identify locations for postal services, logistics, emergency response, and public planning.

NIPOST’s National Digital Postcode System is part of efforts to create a standardised and technology-driven addressing framework that assigns a unique code to every addressable building in the country.


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