E-Business
Better Digital Payments Infrastructure is Facilitating Access to New Markets for Enterprise
By Doreen Lukandwa, Head, Commercial Strategy at Onafriq
Saying that small and medium-sized enterprises (SMEs) are the backbone of economies in East Africa is an understatement. SMEs make up the largest part of all registered entities in nearly every industry and sector in most East African countries, averaging between 60% to 90%, including micro-enterprises.
As the region continues to experience significant progress and development, the SME ecosystem plays a crucial role in creating employment opportunities, encouraging innovation and entrepreneurship, and diversifying economies.
However, only a few of these SMEs will grow into larger-sized firms or expand their reach into markets beyond the area they operate. This is mainly due to the constraints they face that limit their ability to expand and scale their business, such as inadequate financing and access to investment and financial services and insufficient integration into international capital markets.
Historically, the finance sector in East Africa has shown a preference for traditional banks, which have been restricted in terms of geographical reach and other factors. This has resulted in limited access to financial services for many merchants in the region, hindering economic growth and development. But this is changing.
The emergence of an increasingly robust digital payments infrastructure in East Africa presents an incredible opportunity for businesses to scale by opening up access to new markets in the region, across the continent, and around the globe.
Expanding the global footprint of enterprise
Africa accounts for 70% of the world’s $1 trillion in mobile money value, mainly due to the boom in digital instant payment solutions and inclusive interoperable payment systems across the continent. East Africa makes up the largest mobile money market on the continent, with transaction values worth $491 billion for 390 million registered accounts in 2022.
These booming, secure, efficient, and interconnected digital payment systems are transforming the business landscape by breaking down geographical barriers and broadening enterprises’ ability to collect and make payments to and from anywhere in the world.
Trailblazing fintech firms are revolutionising the digital payments space and helping enterprises solve their revenue collection and payments challenges, reducing operational costs and leaving them free to focus on operational efficiency.
Now, SMEs can scale their existing services into new African and global markets by capitalising on the growing digital payment infrastructure without the need to build their payment infrastructure or platforms. With just the right payment partner, businesses can expand into new territories by establishing a virtual financial presence, helping duplicate their services in the new market.
By leveraging the shared infrastructure and resources from their payment partner, enterprises can now mitigate risks while gaining access to local knowledge and networks.
Enabling enterprise to meet its full potential
The increased access to new markets for enterprises, facilitated by the digital payments space, enables their ability to scale up, compete with larger firms, and increase their growth potential.
By scaling effectively, East African SMEs can keep up with customer and market demands, improve their efficiencies and find new avenues of revenue growth without being held back by a lack of resources or infrastructure. It encourages innovation, which could see the development of new products and services, increase sales opportunities, and further their ability to serve more customers and expand into new markets.
As the rapid growth of digital payments technology continues, we can expect to see more enterprises take advantage of the increased access to new markets, resulting in the growth of SMEs across the region and subsequently driving the creation of better-paid jobs, economic growth and ensuring more competitive economies.
Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.
The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).
This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.
The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.
The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.
With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.
This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.
Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.
These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.
Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.
The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.
Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.
Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.
Bosun Tijani, minister of Communications, Innovation and Digital Economy
The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.
He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.
Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.
He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.
“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.
Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.
According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.
“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.
Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.
Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.
A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.
The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
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