News
BHM Bags Best Innovation In PR Practice @ NIPR Awards

BlackHouse Media (BHM) Limited, a strategic media and multi-dimensional marketing communications consultancy, received The Best Innovation In PR Practice Award from the Nigerian Institute Of Public Relations (NIPR) Lagos Chapter.
The prestigious award was presented at the Lagos PR Industry Gala and Awards (LaPRIGA) event on the 19th of December 2019, at the Civic Centre, Victoria Island, Lagos.
The Lagos PR Industry Gala and Awards (LaPRIGA) event was established by the Nigerian Institute Of Public Relations to recognise excellence in public relations practices and celebrate practitioners in a bow-tie dinner setting.
Olusegun McMedal, chairman, Lagos NIPR, stated that the selection came as a result of surveys that scored BlackHouse Media high on a wide range of parameters.
They include; creativity, bespoke approach in service delivery, processes and usage of technology for a variety of communication briefs.
The recognition comes as a result of BHM’s inventive processes and cutting-edge approach towards its service delivery.
BHM houses some of the industry’s most sought-after content developers, information syndicate, image consultants, publicity experts and perception managers.
The reputable consultancy was declared Agency of the Year and The Best Agency to Work in 2017 by NIPR Lagos Chapter.
Since its inception, the company has risen to become one of Nigeria’s top public relations consultancy destinations and its efforts towards pushing the envelope are responsible for exquisite results across multiple platforms. These efforts have also been recognised on multiple occasions.
BHM received the award for The Best Agency Using New Media in 2018 from NIPR Lagos Chapter and the award for Proficiency in the use of New Media, 2018 from NIPR Lagos Chapter.
Info Digital Africa (ID Africa), innovative marketing, media and technology company and sister company to BHM was also recognised for its unique approach and outstanding performance in the digital space.
ID Africa was awarded the Best Digital PR Agency by the Nigerian Institute of Public Relations (NIPR) Lagos Chapter for the second consecutive year.
Speaking on the award, Ayeni Adekunle, founder and CEO, said, “We are sincerely delighted with this award.
“Our practices are born out of an intense belief that the future of our industry rests on the willingness to use inventive approaches towards solving problems.
“Everyone at Bhm shares this belief and I am proud of the work we have been able to do. Much of the praise goes to our staff as well as our clients.
“We are able to develop and implement these processes as a result of the great relationship we all have. I hope that practices such as these propel our industry towards enhanced global recognition.”
The consultancy has spearheaded several projects with the intention of promoting the Nigerian PR ecosystem, such as the launch of Nigeria PR Report: the first and only annual report chronicling development, collating data, monitoring trends, perceptions, challenges, and prospects in the Public Relations industry in Africa’s biggest market.
These projects have seen BHM become an authority in the Public Relations, typified by its award for Public Relations Agency of 2018, presented at The Brandcom Awards.
The 360-degree traditional and digital PR Consultancy is dedicated to providing unbeatable solutions for clients and stakeholders. Its team of young professionals who have access to the most influential persons and platforms in Africa works tirelessly for brands in order to build world-class reputations and promote the Nigeria PR industry as a whole.
News
ARCON to Crackdown on AI-Generated Fake Ads

Advertising Regulatory Council of Nigeria (ARCON) has issued a stern warning to marketers, content creators, and social media influencers amid an alarming rise in fraudulent, AI-generated advertisements circulating across digital platforms.
Dr. Olalekan Fadolapo, director-general, ARCON, during a press briefing at its Lagos headquarters, decried the “porous” state of Nigeria’s online ad ecosystem and pledged to prosecute offenders to the fullest extent of the law.
Dr. Fadolapo opened the media parley by highlighting how easily unscrupulous operators deploy artificial intelligence tools to produce convincing—but entirely fabricated—advertisements.
“Our social media space has become so porous that people now freely post fake adverts, some of which claim outrageous and bogus benefits,” he remarked.
According to the Director-General, these deceptive campaigns often promise “miraculous cures” or “guaranteed returns” without any credible data or verifiable sources to back them.
Among the most alarming examples cited was an herbal remedy advertisement alleging to cure over 200 ailments—ranging from HIV to cancer—through a single “miracle” concoction.
“Imagine an advert claiming that a single herbal drug could cure HIV, cancer, and more than 200 other diseases,” Dr. Fadolapo said.
ARCON’s DG emphasized that such misleading advertisements not only jeopardize public health—by luring vulnerable individuals into purchasing untested or harmful products—but also undermine consumer confidence in legitimate businesses operating within advertising guidelines.
Dr. Fadolapo pointed to the regulatory vacuum that allows bad actors to exploit the anonymity of social media.
Unlike traditional broadcast or print media—where advertisements must pass through editorial or legal vetting—online platforms can be manipulated with minimal oversight.
Creating an ad using AI-powered design and voice generators, he warned, takes only minutes, making it difficult for regulators to identify the original perpetrators.
“The CBEX case is a painful reminder of what can happen when digital platforms are left unchecked,” Dr. Fadolapo said, explaining that the scheme purportedly defrauded unsuspecting Nigerians of nearly $2 trillion through slick, unregulated social media promotions.
He described how the CBEX promoters used AI-generated video testimonials, falsified financial statements, and cloned websites to entice victims with promises of triple-digit returns on cryptocurrency trades.
News
Microsoft Sacks 300 Staff as Job Cut Hits 6,300

Microsoft has laid off over 300 employees as part of a fresh round of job cuts.
The latest layoffs, disclosed through a notice filed in Washington state, affected several hundred positions across various departments.
However, the tech company did not specify which units were impacted, the publication said.
Citing a notice, the report said a spokesperson for Microsoft described the move as a “recalibration” in response to shifting business priorities and a fast-changing tech landscape.
“We continue to implement organisational changes necessary to best position the company for success in a dynamic marketplace,” the spokesperson said.
News
FG, UNICEF Partner to Train 20m Youths on Digital Skills

Vice President Kashim Shettima on Tuesday, said the Federal Government has renewed its strategic partnership with the United Nations International Children’s Emergency Fund (UNICEF) to train and empower 20 million young Nigerians with digital skills by 2030.
This is just as the Vice President has accepted to chair the board of Generation Unlimited Nigeria (GenU 9JA), a public-private-youth partnership platform constituted to help young Nigerians between the ages of 10 and 24 transition from learning to earning through digital connectivity.
Shettima, while speaking during a meeting with Mohammed Fall, the United Nations Resident and Humanitarian Coordinator; Rownak Khan, UNICEF Deputy Representative and Celine Lafoucriere, Chief of the UNICEF Lagos Field Office, at the President Villa, Abuja, warned that Nigeria’s rapidly growing population, currently estimated at over 230 million with an average age of 17, presents both a challenge and an opportunity.
Shettima described his invitation to serve as Chair of the Generation Unlimited (GenU 9JA), as a great honour, adding that ” This platform provides a vista of opportunities for our young people. Beyond rhetoric, if we want to survive and thrive, we must empower our youth through digital means. That’s the only way forward,” the Vice President said.
The GenU 9JA initiative aligns with the Federal Government’s Renewed Hope Agenda, which prioritises inclusive development, digital innovation, and youth empowerment as tools for national transformation.
Shettima stressed that Nigeria is not seeking handouts but sustainable, equitable partnerships. “We are not looking for charity. We want a mutually beneficial relationship—one based on respect and shared interests. This is why I’m very passionate about the digital initiative. Beyond leadership in our enlightened self-interest, if we want to live in this part of the world, we have to involve them, we have to empower them,” he said.
He described the initiative as a beautiful programme that would enable the Nigerian youths trade their skills in the global market, saying “from earning to learning is a beautiful initiative and more than any other platform, the digital space gives us the easiest window to get the youth engaged effortlessly.
“They can trade their skills in the global market. I know of a lot of young Nigerians who are working for global firms from the comfort of their homes,” he added.
Fall had in his remarks earlier, praised Nigeria’s leadership under President Bola Tinubu, noting that the GenU platform is central to addressing youth unemployment, educational inequality, and digital exclusion.
“Under the Renewed Hope Agenda, youth-focused initiatives—skills, digital access, and employment—are critical. And GenU is helping to drive those priorities,” Fall said.
Also, Khan, in his remarks, revealed that the GenU 9JA is one of UNICEF’s most successful global youth empowerment programmes, with Nigeria showcased as a model.
“We’ve seen incredible results from Nigeria. Few countries globally have recorded the level of youth impact that GenU 9JA has achieved,” she said.
According to Khan, the programme is built on three pillars: digital connectivity, pathways from learning to earning, and youth engagement and empowerment—all designed to prepare Nigerian youth for today’s job market.
On her part, Celine Lafoucriere, noted that since its launch in 2022, GenU 9JA has impacted over 10 million young people, with 1,500 job linkages already secured.
“To reach our target of 20 million youth by 2030, we must now strengthen coordination among partners and align even more closely with national policy,” Lafoucriere said.
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