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Big Brother Naija; Tobi Bakre, Cee-C, Uriel’s Journey To Stardom

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Season 4 of the hugely popular Big Brother Naija reality TV show is due back on our screens this year according to organizers of the show, MultiChoice Nigeria.

In just three months since this was revealed, the show – and all that it represents – has generated a lot of excitement and frenzy among viewers who are anticipating the next stars that will emerge from this competition.

Speaking about stars: no matter what side of the divide you sit on, you will admit that BBNaija is a great talent factory where stars are made.

By just becoming one of the housemates on the show, you can be propelled to heights unimagined and unlock doors to many opportunities.

With the help of a ‘Big Brother’, ex-housemates achieve a boost in their career trajectories which would have hitherto taken years to achieve.

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For instance, pre BBNaija season 3 Double Wahala, Tobi Bakre wasn’t a household name. It was in fact his older brother Femi Bakre, the founder of Kraks, a comedy brand with over 2 million followers across social media platforms, who had some level of popularity.

Tobi was a low-key guy who worked in a bank and took up photography as a ‘side hustle’.
He was about your average Nigerian youth who had dreams of making it big and making his mark in the creative industry.

Those hopes and dreams took a big leap when he went into the BBNaija house. Although he did not win, emerging second runner-up was in no way a small feat.

He has since risen to become one of the most liked personalities in the Nigerian social media space recording a spike in followership by 450% since the show ended, as he revealed in an interview with The Guardian.

In real life, his new-found fame fetched him some mouth-watering deals with big consumer brands including Unilever, Amstel Malta and Jumia.

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He has also taken up some acting gigs and is currently the star of one of Africa Magic’s shows, Hustle.

Speaking on his time on Big Brother Naija, Tobi says it helped him discover some skills he was oblivious of such as being able to create things with his hands.

“It (BBNaija) helped me recognize some of my talents actually not just to myself, but to the ever-growing audience. That kind of sets you on the path already”, he was quoted to have said in an interview.

When Cynthia Nwadiora aka Cee-C stepped on stage and made her way into the BBNaija Double Wahala house, no one envisaged the firebrand she would be! Cee-C was unarguably the most controversial of the lot and she didn’t care whose ox was gored as she made known her views and opinions on subject matters – and fellow housemates.

After 85 eventful days in the house, she came in second place, missing the number one spot by a few votes. Cee-C, a lawyer, worked as an outdoor advertising practitioner and was relatively unknown before going into the BBNaija house.

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Today, not only does she have 1.4million followers (and counting) on Instagram, she has become a fashion influencer and has worked with brands like Nairabet, Amstel Malta, Huawei Mobile and House of Lunettes.

She recently launched her sportswear line, Cegar, which has so far been a major hit among her fanbase.

Hate her or love her, you cannot deny her presence in the social media influencer space. She reportedly charges an average of N500,000 to advertise for brands on social media and her followers which she refers to as ‘spartans’ make a good study of celebrity fan love and loyalty.

She is forever grateful to the platform BBNaija presented because according to her, “I probably would have never gotten elsewhere!”

In 2017, Uriel Oputa was an upcoming musician who needed the big platform that Big Brother Naija presented. During her time in the BBNaija See Gobbe house, Uriel was popular for her melodramatic yet entertaining diary sessions.

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After finishing in 9th position, Uriel bagged several endorsements and hosting gigs for some big brands such as Maggi, PayPorte, Pedini – Bosch Nigeria, Peak Milk etc.

She currently has over 800 thousand followers on Instagram, a thriving wig business and is still a force to be reckoned with in the entertainment industry.

Perhaps the most fascinating thing about these ex-housemates is that none took the prize money home.

They all dropped out of the competition at different stages and yet are celebrated successes in today’s pop culture.

It goes without saying that the BBNaija platform is one that offers a plethora of opportunities. How well you maximize it is entirely your call!

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NBC Files Fresh Appeal against Judgment Barring it from Imposing Fines on Broadcast Stations

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National Broadcasting Commission (NBC) has filed an application seeking the permission of the court of appeal to file a fresh appeal against the judgement of the federal high court in Abuja barring it from imposing fines on erring broadcast stations.

NBC Files Fresh Appeal against Judgment Barring it from Imposing Fines on Broadcast Stations

In the application filed at the court of appeal in Abuja by Dapo Akinosun, counsel to the NBC, the commission argued sanity in Nigeria’s broadcasting sector is under threat and that the public interest would be better served if the court grants the application.

On January 17, 2024, Rita Ofili-Ajumogobia, a judge at the federal high court in Abuja, restrained the NBC from imposing a N5 million fine on broadcast stations sanctioned in 2022 over allegations of “undermining Nigeria’s national security by broadcasting documentaries on banditry in Nigeria”.

The affected broadcast stations were Multichoice Nigeria Limited, owners of DSTV; TelCom Satellite Limited (TSTV); Trust-TV Network Limited; and NTA StarTimes Limited.

The suit was filed by Media Rights Agenda (MRA).

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Dissatisfied with the ruling, the NBC appealed the judgement filed an appeal at the court of appeal in Abuja.

In June, the court of appeal dismissed the commission’s appeal, holding that it was “fundamentally defective” and incompetent.

Jane Inyang, lead judge of the panel, held that the parties before the lower court were identified as “Incorporated Trustees of Media Rights Agenda (as applicant) and National Broadcasting Commission (as respondent)” but in the notice of appeal the purported appellant was described as the “Nigerian Broadcasting Commission”,

The judge held that the discrepancy was significant and that the court lacked jurisdiction to entertain the commission’s appeal.

In the application, the NBC urged the court to grant it leave to raise and argue a fresh issue on appeal relating to the legal capacity of MRA to institute and maintain the original suit before the lower court.

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The commission argued that the defect in the earlier notice of appeal, which resulted in the dismissal of its appeal, arose “solely from an inadvertent misdescription” of its name by its lawyer.

The NBC told the court that the subsisting judgement raises questions on the commission’s statutory powers to regulate broadcasting and enforce compliance with broadcasting standards in Nigeria.

The commission argued that the subsisting judgment is capable of creating uncertainty regarding its regulatory powers if it is allowed to stand.

The NBC also argued that without the pronouncement by the appellate court on the issues raised in the appeal, its regulatory framework would be weakened.

“A weakened regulatory framework may embolden non-compliance with established broadcasting standards, thereby increasing the dissemination of false, misleading and unverified information capable of causing unnecessary public anxiety, panic and social unrest,” the NBC said.

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“Absence of effective regulatory oversight may further encourage irresponsible broadcasting practices and the misuse of broadcast and digital media platforms by persons who deliberately publish sensational, inaccurate or inflammatory content to intimidate, harass or unduly influence individuals, institutions and public discourse.”

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Davido Shares Past Suicidal Thoughts, Drops Oriadé Album

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David Adedeji Adeleke, known professionally as Davido, has shared his past suicidal thoughts as he dropped Oriadé,  his sixth studio album yesterday.

Davido Shares Past Suicidal Thoughts, Drops Oriadé Album

Davido

Davido said he chose the date on purpose as it marks exactly 15 years since he began his professional music career.

Oriadé is a Yoruba word combining “Ori,” meaning destiny, and “Adé,” meaning crown.

It translates to “the crowned head.” The album has 13 tracks and features Black Sherif, Aya Nakamura, Leon Thomas, Mayorkun, and Llona.

It follows his 2025 project, 5ive, which reached number two on the Billboard World Albums chart.

Davido also announced an international tour to support the new record.

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In the days leading up to the release, Davido gave interviews that revealed personal details about his past and his current life.

Speaking to Vibe Magazine on Thursday, he described a 2014 incident in Ghana that left him feeling suicidal.

He said he invited a woman back to his hotel room after a show, and she later posted a photo of him sleeping online.

He said the fallout overwhelmed him.

“My daddy was calling me. My sisters were calling me. If I saw the balcony that day, I would have jumped,” he said.

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He said he was young at the time and did not fully understand the consequences of his actions.

He described the experience as a turning point that changed how he thinks about privacy and fame.

In the same interview, he explained why he often dresses down in public despite his wealth.

He recalled a trip to the South of France where he went out in shorts and slippers without his watch.

“I’ve been on jets, I’ve been flying, I’ve been in all these places since I was a baby. I’ve been seeing money since I was a baby. So all these things don’t really excite me,” he said.

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He added that he sometimes prefers to drive a Toyota to the supermarket in Atlanta instead of one of his luxury cars.

In a separate livestream with Davrel, Davido spoke about how his life has changed since marrying his wife, Chioma, and becoming a father.

He said his home no longer holds the large crowds it once did.

“I can no longer have 100 people in my house like before,” he said.

He said he speaks to Chioma every day regardless of his schedule.

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He also disclosed that he spends between $200,000 and $300,000 a month on himself, not including costs for his wife, children, jewelry and cars.

He said the amount is lower when he is in the United States, where he described his lifestyle as quieter.

 

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Africa Prudential Posts N1.59bn Profit in H1 2026, Reaffirms Digital Growth Strategy

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Africa Prudential Plc has reaffirmed its commitment to digital transformation, revenue diversification and sustainable growth after reporting a strong financial performance for the first half of 2026.

Africa Prudential Posts N1.59bn Profit in H1 2026, Reaffirms Digital Growth Strategy

Dr Catherine Nwosu

The company made this known during its H1 2026 Investor Call, which brought together institutional investors, shareholders, investment analysts, regulators and other stakeholders to review its financial performance and strategic outlook.

Dr Catherine Nwosu, managing director and Chief Executive Officer of Africa Prudential, said the company’s performance reflected the resilience of its business model and the effectiveness of its long-term growth strategy despite prevailing macroeconomic challenges.

According to the company’s financial results, gross earnings rose by 27 per cent year-on-year to N4.28 billion, from N3.34 billion recorded in the corresponding period of 2025.

Profit before tax increased by 22 per cent to N2.41 billion, while profit after tax grew by 18 per cent to N1.59 billion.

The company also reported a 27 per cent rise in net operating income to N4.21 billion, while total assets increased by 13 per cent to N46.53 billion.

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Shareholders’ funds equally rose by 13 per cent to N12.52 billion, reflecting continued financial strength.

Management attributed the performance to sustained growth in its core registrar business, increased corporate action activities in the Nigerian capital market, improved treasury earnings and rising adoption of its technology-driven solutions.

The company said it was steadily transforming from a traditional share registrar into a broader technology and business solutions provider serving Nigeria’s capital market ecosystem.

During the interactive session, investors sought clarification on the sustainability of earnings, particularly as interest rates are expected to moderate.

Responding, Nwosu said the company was deliberately expanding its recurring fee-based revenue streams to reduce dependence on treasury income.

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“Interest rates influence our treasury income positively, but that is why we are deliberately diversifying our revenue streams.

“Our strategy is to grow recurring fee-based business lines such as our digital solutions, Know Your Customer (KYC) services, Annual General Meeting (AGM) technology, probate services and the SabiVest mobile app.

“Over time, this will reduce our reliance on interest income and create a more balanced and resilient earnings mix,” she said.

Nwosu noted that increasing capital market activities had created stronger demand for seamless digital investor experiences, improved operational efficiency and enhanced compliance solutions.

She said the company would continue investing in technology-enabled products capable of delivering long-term value to shareholders while strengthening its competitive position.

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According to her, Africa Prudential has identified five strategic priorities for the second half of 2026.

The priorities include driving sustainable growth across its core registrar and emerging business lines, accelerating technology-led product innovation, strengthening brand leadership, investing in talent development and deepening corporate governance.

She said the investor engagement demonstrated the company’s commitment to transparency, accountability and regular engagement with shareholders and the investment community.

Africa Prudential reaffirmed its commitment to leveraging innovation, operational excellence and sound financial management to sustain growth and strengthen its leadership position in Nigeria’s capital market.

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