Broadcasting
Big Brother Naija; Tobi Bakre, Cee-C, Uriel’s Journey To Stardom
Season 4 of the hugely popular Big Brother Naija reality TV show is due back on our screens this year according to organizers of the show, MultiChoice Nigeria.
In just three months since this was revealed, the show – and all that it represents – has generated a lot of excitement and frenzy among viewers who are anticipating the next stars that will emerge from this competition.
Speaking about stars: no matter what side of the divide you sit on, you will admit that BBNaija is a great talent factory where stars are made.
By just becoming one of the housemates on the show, you can be propelled to heights unimagined and unlock doors to many opportunities.
With the help of a ‘Big Brother’, ex-housemates achieve a boost in their career trajectories which would have hitherto taken years to achieve.
For instance, pre BBNaija season 3 Double Wahala, Tobi Bakre wasn’t a household name. It was in fact his older brother Femi Bakre, the founder of Kraks, a comedy brand with over 2 million followers across social media platforms, who had some level of popularity.
Tobi was a low-key guy who worked in a bank and took up photography as a ‘side hustle’.
He was about your average Nigerian youth who had dreams of making it big and making his mark in the creative industry.
Those hopes and dreams took a big leap when he went into the BBNaija house. Although he did not win, emerging second runner-up was in no way a small feat.
He has since risen to become one of the most liked personalities in the Nigerian social media space recording a spike in followership by 450% since the show ended, as he revealed in an interview with The Guardian.
In real life, his new-found fame fetched him some mouth-watering deals with big consumer brands including Unilever, Amstel Malta and Jumia.
He has also taken up some acting gigs and is currently the star of one of Africa Magic’s shows, Hustle.
Speaking on his time on Big Brother Naija, Tobi says it helped him discover some skills he was oblivious of such as being able to create things with his hands.
“It (BBNaija) helped me recognize some of my talents actually not just to myself, but to the ever-growing audience. That kind of sets you on the path already”, he was quoted to have said in an interview.
When Cynthia Nwadiora aka Cee-C stepped on stage and made her way into the BBNaija Double Wahala house, no one envisaged the firebrand she would be! Cee-C was unarguably the most controversial of the lot and she didn’t care whose ox was gored as she made known her views and opinions on subject matters – and fellow housemates.
After 85 eventful days in the house, she came in second place, missing the number one spot by a few votes. Cee-C, a lawyer, worked as an outdoor advertising practitioner and was relatively unknown before going into the BBNaija house.
Today, not only does she have 1.4million followers (and counting) on Instagram, she has become a fashion influencer and has worked with brands like Nairabet, Amstel Malta, Huawei Mobile and House of Lunettes.
She recently launched her sportswear line, Cegar, which has so far been a major hit among her fanbase.
Hate her or love her, you cannot deny her presence in the social media influencer space. She reportedly charges an average of N500,000 to advertise for brands on social media and her followers which she refers to as ‘spartans’ make a good study of celebrity fan love and loyalty.
She is forever grateful to the platform BBNaija presented because according to her, “I probably would have never gotten elsewhere!”
In 2017, Uriel Oputa was an upcoming musician who needed the big platform that Big Brother Naija presented. During her time in the BBNaija See Gobbe house, Uriel was popular for her melodramatic yet entertaining diary sessions.
After finishing in 9th position, Uriel bagged several endorsements and hosting gigs for some big brands such as Maggi, PayPorte, Pedini – Bosch Nigeria, Peak Milk etc.
She currently has over 800 thousand followers on Instagram, a thriving wig business and is still a force to be reckoned with in the entertainment industry.
Perhaps the most fascinating thing about these ex-housemates is that none took the prize money home.
They all dropped out of the competition at different stages and yet are celebrated successes in today’s pop culture.
It goes without saying that the BBNaija platform is one that offers a plethora of opportunities. How well you maximize it is entirely your call!
Broadcasting
Why Multichoice Hiked Subscriptions for DStv and GOtv Packages- FCCPC
Dr. Adamu Abdullahi, acting Executive vice chairman, Federal Competition and Consumer Protection Commission (FCCPC), has disclosed that Multichoice submitted a four-page letter detailing the reasons for the price hikes in their cable services, GOtv and DStv.
FCCPC is responsible for protecting market competition and promoting consumer protection.
In an interview with Channels TV, Sunday, Abdullahi stated that the company cited the cost of electricity, generator operations and poor access to dollars as some of the reasons for the price increase.
He said the commission will review the reasons identified by Multichoice, noting that the agency will involve regulatory bodies such as the National Broadcasting Commission (NBC) and the Nigerian Communications Commission (NCC) in the process.
According to Abdullahi, the commission will not hesitate to sanction the firm if it discovers that their prices are arbitrary or it is in any way manipulating the market.
“We got a four-page letter from Multichoice, telling us the reason that led to this price increase. What we need to do is to bring in NCC and maybe NBC and Multichoice, sit down and look at all these variables that they claim caused the rise in prices.
“At a glance, we saw things like the cost of electricity, running generators, the cost of dollars for spare parts and so on. We’ll go through these items individually and find out how they have affected their operations.
“By and large, that’s the claim of what they are doing because they are a dominant player in this market. People have no choice but to go to them for Cable television, so that’s why they are doing what they are doing.
“If by any chance we find out or we can confirm that that’s what they are doing, again we go back to the law and do what we are supposed to do,” Abdullahi said.
Recall that the Multichoice Nigeria recently increased tariff or its DStv and GOtv packages by at least 25 per cent.
The increase, second in five months will be effective May 1.
Broadcasting
How to Beat DStv Price Increase with ‘Price Lock’ Feature
In today’s fast-paced world, where every penny counts, finding ways to save on essential services is more important than ever. And as part of its commitment to customer satisfaction, DStv has reiterated its “Price Lock” feature.
This is in response to the upcoming tariff increase, which the company understands may impose some financial strain on its valued customers.
What exactly does the “Price Lock” feature entail? The “Price Lock” feature offers customers the opportunity to retain their subscriptions at the current rate for 12 months.
To use the “Price Lock” feature, customers simply need to renew their subscriptions before the due date each month, ensuring uninterrupted access to their favourite DStv content at the current rate for the next 12 months.
But here’s the catch: only customers with an active subscription by the 30th of April qualify for this offer, when the tariff adjustment comes into effect.
Make sure you don’t miss the price lock offer! Simply download the MyDStv or MyGOtv app or dial *288# to subscribe, upgrade, or set up Auto-Renewal.
Broadcasting
OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content
Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.
The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.
Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.
The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.
The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.
“These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.
“We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.
“We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.
“It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.
“It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.
“We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.
The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.
He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.
Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.
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