News
BlackHouse Media Launches Plaqad A Global Communications Platform

BlackHouse Media (BHM), one of the most successful PR companies to come out of Africa, is launching Plaqad, a global automated communications platform that looks to help brands, agencies and individuals run end-to-end social and web campaigns.
Plaqad is the first solution in the world to offer a one-stop-shop for all things needed to implement a successful marketing campaign.
Earlier in June, the company, Plaqad, launched its initial offering, SocialCred, a free influencer and social media ranking tool that leverages non-traditional metrics to measure influence on Twitter, LinkedIn and Facebook.
SocialCred provides social media users with actionable insights to grow their influence, while providing brands with sufficient data on influencers to make informed decisions on which creator to partner with. The tool, by downplaying traditional metrics like reach and impressions, also helps to counter influencer fraud and measure real engagement.
“Plaqad, a contorted way of spelling the word ‘placard,’ is a protest against the norm; the traditional forms of communication that disenfranchise brands and individuals from effectively making their voices heard because of budget, location or size,” said BlackHouse Media and Plaqad Founder, Ayeni Adekunle.
“As the first marketing software company from Africa launching on a global stage, we understand and recognize the importance of being heard, hence our mantra, ‘Make your voice heard’.”
Ayeni founded BlackHouse Media over 14 years ago, building up a roster of top-tier clients such as Coca-Cola, Heineken, MultiChoice, ViacomCBS, MTN and Reckitt Benckiser, and a workforce of nearly 100. “We conceived the idea for Plaqad to help democratize an important aspect of modern communications,” said Adekunle.
End-to-End Communications Platform
Plaqad integrates the features of an online freelance marketplace and a robust social media tracking analytics platform to help brands seamlessly connect with their target audience. It provides them with the people, platforms and tools they need to succeed, eliminating the need for expensive third-party tools.
“Our platform gives every individual and brand a voice in the marketplace by opening up access to quality talent and tools and automating the entire process of executing PR and marketing campaigns,” said Plaqad CEO Gbenga Sogbaike. “Plaqad levels the playing field, giving SMBs the ability to connect to quality service providers regardless of budget, while also tracking their campaigns realtime right in one place.”
Plaqad provides a seamless talent solution and analytics platform for individuals and brands who want to run data-driven and cost-effective social and web campaigns in record time.
Ranking Influence
SocialCred is Plaqad’s response to the mushrooming issue of influencer fraud and fake news. Its algorithm measures real influence and minimizes influencer fraud by downplaying traditional metrics like follower count, reach and impressions, focusing instead on engagement rate, audience sentiments (positive, neutral or negative), content quality and the creators’ ratio of original to shared posts within a 30-day window.
While designed as a tool for influencers and the brands that want to engage with them, the free app is available to all social media users. Individuals are awarded badges – titled A-Lister, Big Shot, Socialite, Trend Setter, JJC, Superstar, and Learner – based on their rankings.
Beyond the fun factor, SocialCred’s badges serve an important function, helping brands assess and select influencers based on their influence quotient across Instagram, Twitter and YouTube. The platform makes it easier for brands to find genuine influencers who can drive real actions.
It also helps influencers to get better – and acquire bigger and better badges – by offering tips and tools to boost their visibility and social credibility.
“We have a fake news problem across Africa and the world, and Plaqad is here to distinguish the real from the fake,” says Plaqad CEO Gbenga Sogbaike. “SocialCred, our first tool, does just that, promoting transparency in influencer marketing and helping to counter influencer fraud. SocialCred separates real influencers from those simply faking it.”
The Plaqad marketplace and analytics platform will be in full release beginning November 30. From November 30 through December 15, Plaqad is offering brands, agencies and individuals the opportunity to test drive the game-changing platform at no cost. For more information, visit plaqad.com.
News
FRC, ICPC Seal Anti-corruption Alliance

The Fiscal Responsibility Commission (FRC) and the Independent Corrupt Practices and Other Related Offences Commission (ICPC) have signed a memorandum of understanding (MoU) to enhance institutional synergy and accountability in public finance management.

The partnership is also to deepen transparency and strengthen the fight against corruption in Nigeria.
The Executive Chairman of the FRC, Mr. Victor Muruako, and the Executive Chairman of the ICPC, Dr. Musa Adamu Aliyu, expressed profound satisfaction over the partnership, describing the signing as timely and symbolic, coming on a day dedicated globally to integrity, transparency, and the fight against corruption.
Speaking at the ceremony, both chairmen reaffirmed their agency’s shared commitment to prudent management of Nigeria’s resources, fiscal discipline, and the coordinated strategies to confront corruption and financial mismanagement.
Under the MoU, both agencies will collaborate extensively in capacity building, joint investigations, information sharing, asset recovery, and enforcement operations.
The ICPC, through its Anti-Corruption Academy of Nigeria (ACAN), will provide specialised training to FRC staff in forensic investigations, financial crime detection, digital evidence recovery, and prosecution strategies. In turn, both agencies will exchange resource persons for workshops and public enlightenment programmes.
The agreement further empowers both institutions to conduct joint investigations and coordinated operations where violations cut across the mandates of both the Fiscal Responsibility Act, 2007 and the ICPC Act, 2000. It also establishes a framework for mutual assistance in tracing, freezing, confiscating, and recovering stolen public funds.
On information sharing, the MoU guarantees the confidential exchange of intelligence, financial records, and technical data, while upholding strict ethical standards and full compliance with all applicable laws.
According to the parties, the collaboration will significantly enhance Nigeria’s anti-corruption architecture by eliminating institutional silos and strengthening enforcement outcomes.
The Memorandum of Understanding, which can be terminated with a 30-day notice by either party, marks a renewed and expanded phase of cooperation between the two key integrity institutions.
The signing ceremony concluded with both chairmen reaffirming their resolve to work tirelessly to promote accountability, transparency, and sustainable national development in line with the Constitution of the Federal Republic of Nigeria and existing anti-corruption laws.
Meanwhile, the Chairman of the FRC, Victor Muruako, has commended the ICPC Chairman, Dr. Musa Adamu Aliyu, and his team for sustaining the Commission’s legacy as one of Nigeria’s frontline anti-corruption institutions. Muruako particularly highlighted the signing of the MoU between the two agencies, describing it as a major step toward strengthening inter-agency collaboration in tackling corruption at all levels of government.
According to him, both agencies have, in recent months, intensified joint efforts to enhance accountability and prevent corruption at the local government level. These efforts, he noted, focus on improved budget preparation, prudent management of public funds, and the modernisation of tax, financial and asset administration systems.
He emphasised that where acts of corruption are detected, the law must take its full course to deter future offenders.
News
Debt Rises in AI Data Centre Boom

As AI fever has propelled global stocks to record highs, the data centres needed to power the technology are increasingly being financed with debt, adding to concerns about the risks.

A UBS report last month said AI data centre and project financing deals surged to $125 billion so far this year, from $15 billion in the same period in 2024, with more supply from the sector expected to be pivotal for credit markets in 2026.
“Public and private credit seems to have become a major source of funding for AI investments, and its rapid growth raised some concerns,” said Anton Dombrovskiy, fixed income portfolio specialist at T. Rowe Price.
“Although up until now an increase in supply has been met with relatively healthy demand, this is the area to watch especially taking into account large financing needs estimates,” Dombrovskiy added.
The Bank of England warned last week that the growing role of debt in the AI infrastructure boom could heighten potential financial stability risks if valuations correct.
Christopher Kramer, portfolio manager and senior trader on Investment Grade Credit team at Neuberger told Reuters that the market has seen a structural shift as the largest technology companies finance their AI infrastructure ambitions.
“They really haven’t been focal points in our market from a debt issuance standpoint, and that’s obviously shifting really dramatically … anytime you have that, it creates a lot of opportunity,” he said on November 28.
“We’re excited just from the standpoint that the market’s changing. You’re going to have a different dynamic, it creates an opportunity to take risks and create value for our investors,” Kramer added.
News
FG to Use Digital Economy Initiatives to Curb Corruption Among Youth

Lateef Fagbemi (SAN), the Attorney-General of the Federation and Minister of Justice, has said that Federal Government is intensifying its use of digital-economy initiatives to curb corruption among young Nigerians.

Speaking at the commemoration of the 2025 International Anti-Corruption Day held on Tuesday in Abuja, the AGF said the administration of President Bola Ahmed Tinubu has deliberately positioned technology, innovation training, and digital-skills development at the heart of its anti-corruption strategy for young people.
The event, organized by Technical Unit on Governance and Anti-Corruption Reforms (TUGAR) domiciled at the Nigeria Extractive Industries Transparency Initiative (NEITI) had the theme: “Uniting with Youth Against Corruption: Shaping Tomorrow’s Integrity”.
Fagbemi, who delivered the keynote address, said the government believes that empowered, skilled and economically engaged youths are less vulnerable to corrupt influences.
According to him, programmes such as the 3 Million Technical Talents Programme (3MTT) and the recently launched Nigerian Youth Academy (NiYA) are already equipping millions of young Nigerians with ICT and digital-innovation skills, reducing their dependence on patronage systems that fuel corrupt practices.
“A hopeful youth is harder to corrupt; an engaged youth is harder to mislead; and an empowered youth is a powerful force for national transformation,” Fagbemi said.
He explained that by investing in digital literacy, tech entrepreneurship and innovation-driven training, the Tinubu administration aims to create a generation of young Nigerians who are globally competitive and resistant to corruption.
Beyond digital skills, the AGF pointed at several government efforts to expand educational access through the Nigeria Education Loan Fund (NELFUND), and support youth entrepreneurship via the Nigeria Youth Investment Fund (NYIF) and the iDICE programme, providing funding, training and mentorship for young innovators in tech, entertainment, agriculture and design.
Fagbemi added that the inclusion of young people in governance, through appointments and expanded civic-engagement platforms, was another strategic tool to strengthen integrity and transparency in public life.
He urged stakeholders to deepen efforts to integrate anti-corruption values into school curricula, establish integrity clubs, mentor young leaders, and leverage ICT tools to promote transparency, whistleblowing and public accountability.
Earlier, the Head of TUGAR, Mrs Jane Onwumere said the gathering was especially meaningful because it reflected a shared truth: that tomorrow’s integrity rests significantly in the hands of the youth.
“The theme therefore, is not just a slogan but a call to action and a reminder that young people are not only beneficiaries of good governance, they are co-architects of it.
“Corruption has affected lives and the economy negatively in many ways. One of such is the “japa wave” which has seen young Nigerians leave the country in droves in search of greener pastures. This syndrome has drained the country of resources and human capital. It has in many situations split the family unit, a critical foundation for anti-corruption efforts”, Onwumere, added.
In his speech, the Executive Secretary, NEITI, Hon. Musa Sarkin Adar expressed the agency’s commitment to empowering young Nigerians not only as advocates for accountability but also as active partners in shaping the future of integrity in the extractive industries and beyond.
“At NEITI, we recognize that corruption undermines opportunities for growth, distorts resource governance, and deepens inequality. We also know that a united, informed, and courageous generation can dismantle these barriers.
“This is why NEITI will continue to expand civic education, strengthen our reporting mechanisms, support youth-led innovation, and create more platforms for constructive engagement with young professionals, students, and entrepreneurs”, he added.
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