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BlackHouse Media Nominated for 2021 Africa Consultancy of the Year Award

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PRovoke, organisers of one of the world’s largest and most sought after Public Relations Awards, SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA and the Asia-Pacific region has nominated BHM in this year’s Africa Consultancies of the Year category.

PRovoke’s “Agency of the Year” honours are considered the ultimate benchmark of PR firm performance, and are celebrated at its SABRE Awards shows.

Decisions are made by PRovoke editors, based on an exhaustive research process, reviewing the performance of more than 400 firms worldwide.

Speaking on the nomination, Ayeni Adekunle, ceo of BHM Group said, “This is a big deal, whether we win or not, so I’m going to appropriate this nod as an actual win.

“And I thank everyone who has worked with us past and present for making it happen. It’s a long journey, and still many marathons ahead, but I thank everyone for every step, and for every win”.

Highlighting BHM’s history, PRovoke Media revisits how Ayeni Adekunle, who was a journalist, ‘launched Nigeria’s Black House Media in 2016, with the goal of building Africa’s first truly global ‘PR firm by leveraging insights into different markets, relationships, industry expertise and technology.

Since then, BHM has grown into a £1.9 million operation offering clients a range of services — reputation management and corporate comms, media relations and training, research, and social media among others.’’

According to the PRovoke website, while much of the world was hunkering down, BHM used 2020 to grow its business through bold moves like launching Plaqad, the world’s first end-to-end talent and campaign analytics platform; publishing the fifth edition of the Nigeria PR Report; and is also investing in BHM Qomms – the firm’s new UK project that will offer services in training, hiring, measurement and collaboration. 2020 also saw BHM celebrate the inaugural edition of the Global Day of Influence – a day to discuss, interrogate and celebrate the concept, principles, and impact of influence in today’s world. This year, BHM grew geographically, too, with a UK launch in March.

Known for innovative Public Relations and creative communication campaigns, BHM has been named Agency of the Year and The Best Agency to Work in 2017 by NIPR Lagos Chapter, The Best Agency Using New Media in 2018 by NIPR Lagos Chapter, The Best Agency Using New Media in 2018 from NIPR Lagos Chapter, the award for Innovation in PR Practice from NIPR Lagos Chapter in 2019 and Public Relations Agency of the Year at the Brandcom Awards 2018 & 2020.

Paul Holmes, who chaired the SABRE jury said, “we saw tremendous work from across the African continent in 2020, despite difficult conditions in a year when public relations professionals—and the businesses it serves—were impacted by the COVID-19 pandemic.

It was particularly exciting to see the work from across the continent, and from Eastern and Western African nations in particular.”

The Sabre Awards which will hold on June 9, 2021 features notable nominees such as BCW Africa, Clockwork, South Africa, Edelman (DJE Holdings) and Image Merchants.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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