Connect with us

Uncategorized

Brand Values of Tecno/MTN Partnership

Published

on

Kindly share this post

In the world of marketing brand value is synonymous as brand name, based on the idea that the owner of a well-known brand name can leverage on that to generate more money from product aligned to the brand than from products with a less well known name.

Perhaps, consumers seem to believe that a product with a well-known name is better than products with less well known names.

Researches have also acknowledged that celebrated brand forms the most valuable asset a company can boost. The yardsticks used in valuating brand value include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers’ perceptions of quality and other relevant brand values.

Invariably, the duo of TECNO Telecom Limited, Africa’s leading mobile phone brand and MTN, a force to recur with in Nigeria’s telecommunications sector, started their cooperation with a favorable offer campaign in the country.

 Analysts believe the partnership will further enhance the acceptability of both the product and service rendered by the brands. Of course business has only two functions – marketing and innovation, implying that the innovative venture will pay-off.

For instance, MTN recently emerged dominant operator in Nigeria’s telecommunications market with 50 per cent market share. MTN at the end of 2011 garnered 41.6 million subscribers.

Nigerian Communications Commission (NCC) had in 2005 released a barometer towards determining a dominant operator. The document relates that a dominant operator is one who controls from 48-50 per market share and may likely pose a threat and hinder smaller operators who don’t have large subscriber base, capital and reach in the same market.

However, Wale Goodluck, Corporate Services Executive, MTN, swiftly responded to that saying the company’s dominance of the mobile market would not pose any threat to the market as it was open to working with the regulator and other operators in making the industry a better place.

He said MTN’s submarine cable from the West African Cable System (WACS) is an open access cable and would be available to all players on pay-per-use basis.

Same time, Techno leads Dual SIM Phone market in Nigeria. Chidi Okonkwo, deputy general manager of Tecno Telecom Limited, described Tecno phones as one of the strongest brands in the world of mobile phones with Nigeria as one of its strong holds particularly in the dual SIM range.

Okonkwo said that Tecno is playing a significant role in the low and middle segment range with dominance in the dual SIM range. The company, he continued, started operations in Nigeria about six years ago and has witnessed a tremendous patronage from Nigerians. Presently, the company has opened service centres in eight cities in Nigeria including several other collection centers.

Referring to a clamped- down on its office by officials of NCC, Okonkwo said it was as a result of inadequate information which led to slow processing of the Type Approval which is required by Nigerian Communication Commission(NCC) before commencement of products  sale.

He however assured its customers that all issues have been resolved and business resumes at its Olowu, Ikeja service center.

He said, “We would like to thank our business partners, distributors and other customers for their understanding and support within the period and pledge our commitment to providing top quality mobile communication products to the Nigerian market.
 
As a responsible company, we are aware of the need to continually ensure compliance with the tenets and laws governing the establishment and operations of business in Nigeria.

It is in the light of this that we assure our customers of our commitment to ensuring full compliance with the requirement of all governing/regulatory bodies including the Nigeria Communication Commission.”

He further explained that Tecno will continue to meet market expectation and demand through well tailored research and market intelligence/customer feedback mechanism; which underscores the need for the duo to brazen up the trail in awareness creation about the new born partnership.

 Because consumers’ knowledge about a brand reflects how manufacturers and advertisers market the brand. For emphasis sake, brand value or equity is hyped through strategic investments in communication channels and market education.

According to TECNO, its contribution to the join effort will be through her outstanding and distinctive Opera Mini phone, TECNO T638, favorable offer campaign, while MTN provides six wonderful Internet bundles.

Generally, the Techno/MTN strategic investments will over time appreciate and deliver a return on investment. Brand equity is strategically crucial, but famously difficult to quantify.

Nevertheless, the cooperation between these two giants benefits not only themselves by improving their brand equity, but also customers by providing them with favorable service.

Currently, many mobile phone brands and operators are seeking cooperation with each other while they are careful to choose their partners, for the collaboration is crucial to their images.

After a paranomic view, ICT Brand believes it is a wise choice for both TECNO and MTN to choose each other as a cooperative partner following their respective impressive market position in Nigeria.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

Uncategorized

Sterling One Foundation Partners UNIDO, Others to Launch ESG Series

Published

on

Kindly share this post

The Sterling One Foundation, a non-profit organization dedicated to sustainable development and empowering professionals to drive social impact across Africa, has partnered with Price Waterhouse Coopers Nigeria, UNIDO-Investment Technology Promotion Office, Nigeria, Lagos Business School Sustainability Center, Sterling Bank, NGX Group, the Nigeria Employers Consultative Association and the Lagos Chamber of Commerce & Industry to unveil  the first edition of its Environmental, Social, and Governance (ESG) Series.

The partnership aims to support professionals in understanding, implementing, and reporting sustainability progress, in alignment with global standards.

According to a signed statement by the Foundation, the ESG Series was birthed following a workshop held at the 2023 edition of the Africa Social Impact Summit (ASIS) where it was discovered that there was a significant knowledge gap on the subject within the African development ecosystem as well as the private sector.

They commended all the excellent partners who have made the series possible noting that their commitment will strengthen professionals’ competencies in integrating ESG principles into organizational frameworks, and drive positive change while advancing the adoption of ESG principles and increased investment into the economy from local and global investors.

Over the years, Environmental, Social, and Governance (ESG) considerations have evolved from optional to essential for organizations, making the significance of incorporating ESG principles into business plans to enhance sustainability and corporate responsibility, for organizations an increased priority. Statistics indicate that ESG-focused institutional investments are projected to reach $33.9 trillion by 2026.

Through this series, the Foundation said it aims to demystify ESG concepts among the private, public, and development sectors in Nigeria and Africa while highlighting their tangible business benefits, to equip professionals with the knowledge and tools necessary for successful ESG integration in their organizations.

The one-day virtual event gives insight through in-depth sessions featuring thought leaders from private sector impact makers, development partners, international non-governmental organizations, and government agencies.


Kindly share this post
Continue Reading

Uncategorized

Uche Ikejimba Secures Sixth Consecutive AMVCA Nomination With Best Unscripted M-Net Original Nod

Published

on

Kindly share this post

Uche Ikejimba, Award-winning producer, has secured her sixth consecutive Africa Magic Viewers Choice Award nod. The organizers made the nomination announcements on Sunday, March 24, 2024, across all Africa Magic channels. It saw Ikejimba clinch a nom in the ‘Best Unscripted M-Net Original’ category for What Will People Say.

In 2022, Ikejimba received two nominations for ‘Best Africa Magic Original Drama Series’ for Unmarried and Dilemma. She secured two other nominations in 2023 in ‘Best Unscripted Original’ for Come Play Naija and ‘Best Original Drama Series’ category for Unmarried.

Speaking about her latest nomination, Ikejimba said, “I’m very humbled and beyond grateful to be receiving my sixth consecutive AMVCA nomination. Anyone who knows me will acknowledge that I often put my blood, sweat and tears into the shows I produce. After Truth won its nomination in 2020, I’ve been holding on patiently for a second win and I hope this is the year. So, here’s my hearty congratulations to my fellow nominees and a huge thank you to the AMVCAs organisers for honoring me.”

Ikejimba is one of Africa’s most-sought after serial producers, and has earned herself the title, ‘Reality TV Series Savant’, with work on 100% Naija, Vodafone Icons, Naija Sings, Calabar Festival Diaries, Big Brother Reunion, Shoot Your Shot, What Will People Say, Come Play Naija, and the more recently airing Husband Material and Overall Best.

She came into the world of Television production as an associate producer on Moments with Mo, the first and only syndicated daily talk show in Africa at the time. However, she has also proven that her talents go beyond producing reality shows or unscripted serials, and she can run with the best in producing original drama series.

In 2016, she landed her first commissioned project with Africa Magic titled Hustle. The series about a young man’s first time in Lagos became an instant hit and ran for three seasons, with 360 episodes. She created, wrote and produced Blink’s original 26-episode drama series titled Truth. The show won an AMVCA for ‘Best TV Series’ in 2020. That same year, she produced and wrote the hit series, Unmarried. The show ran for four seasons and ended on a high.

Off the success of these drama series, she produced Africa Magic’s Dilemma, a 260-episode telenovela. She produced Shallow and the recent Africa Magic fanfavourite original, Manfriend. The show follows the women of the King family and their dysfunctional relationship with the men in their lives. She also produced Showmax’s first original law limited series, AGU in 2023. Her first feature length film, Phantom is a co-production and is also nominated for several awards such as the Toronto International Nollywood Film Festival (TINFF).

Uche Ikejimba has beaten many odds to become a producer and remained steadfast in her commitment to producing the best shows Africa has ever seen. As the continent prepares for the milestone 10th AMVCA, the Reality TV Series Savant and producer extraordinaire is content to celebrate her sixth consecutive nomination. Find out if she clinches her second AMVCA win when the awards air live across all Africa Magic channels on May 11, 2024.


Kindly share this post
Continue Reading

Uncategorized

Banks Close 2m Accounts over BVN, NIN, Others

Published

on

Kindly share this post

Commercial banks in Nigeria closed 2.021 million bank accounts in the first quarter of 2024, Q1’24, to clean their books of questionable accounts and comply with regulatory orders on the linkage of bank accounts to the National Identity Number (NIN).

Banks Close 2m Accounts over BVN, NIN, Others

This is contained in a report by the Nigerian Interbank Settlement System (NIBSS), which also indicated that the number of inactive bank accounts grew month-on-month, MoM, by four million or 2.0 per cent to 19.7 million in March 2024 from 19.3 million in the previous month, February.

A bank account is classified inactive when it records zero transactions including deposits, withdrawals, transfers or point-of-sale transactions for six months.

However, details of the “Industry Bank Account Database”, a monthly data reported by banks, and compiled by the Nigerian Interbank Settlement System, NIBSS, also indicated that the number of active bank accounts grew by 6.62 million or 3.0 per cent to 219.64 million from 213.02 million in February.

Recall that in December 2023, the CBN issued a directive to all commercial banks in the country to restrict tier-1 accounts without proper Biometric Verification Number (BVN), and National Identity Number, NIN, that are not linked by Thursday, March 1st, 2024.

According to NIBSS data on BVN enrollment count, 61.6 million Nigerians have BVN as of April 2024.

 

Credit: Vanguard

 

 


Kindly share this post
Continue Reading

Trending