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Brands Can Now Advertise on Jumia’s Platforms to Reach a Wider, More Targeted Audience – Martins

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Jumia, Nigeria’s leading e-commerce platform has opened up its e-commerce platform to brands and corporate organisations to advertise.

Olusegun Martins, head of Growth & Partnerships, Jumia Nigeria, made the disclosure recently during an exclusive chat with newsmen.

He said: “Our platform is one of the most visited in Nigeria and Africa. We are in 12 countries of Africa, and in each country, we serve consumers absolutely everywhere.

“We are much more than “e-commerce”, we have hotels, flights, restaurants, classifieds portals, and many more platforms, which give us even more data and more ability to target the right audience for brands looking to reach a wider and more targeted audience.”

In 2018, page views on the Jumia website reached over 700 million, but now averaging over 90 million views per month.

“We have bespoke solutions for various needs. We can help brands build awareness, consideration, engagement, sales, even multiple products to tap into.

“We can segment users in a very unique way based on their real shopping interest at the most granular level.

“We help brands to target users geographically in the most effective way. We have run very successful campaigns in multiple countries and advertisers who choose Jumia can decide to allocate recurring budgets to our platform,” Martins continued.

Martins further disclosed that Jumia digital advertising platform is growing very fast. Every day, more users access Jumia and use it as a source of research, inspiration and shopping. “No other platform is growing faster,” he said.

Its campaign reporting tools are objective and independent. Jumia is adapting the model of the leading e-commerce platform in the US, Amazon.

“We have an online shopping audience. Amazon Advertising is growing very fast because brands and advertisers see it as a great alternative for other advertising channels, “he added.

Martins informed that the decision by Jumia to veer into the advertising business space arose out of the popular demand by various customers of the company who had long been yearning to have an advertising platform owned by Jumia to expose their services and brands.

According to him, “over the last seven years, Jumia had remained one of the top 10 most visible websites in Nigeria, adding that the clamour by customers for an advertising platform from Jumia was on the increase, hence the decision by the company to give it a try this year.

“We decided to open our platform starting from last month (October). There is a huge opportunity for brands to showcase their services and products to our audience and that is why we opened our platform.

“The way we want the brands to look at it is to think of Jumia as a search engine. The perception is that people come to Jumia to buy only. This is not entirely the case. A large chunk of people that come to Jumia come to make informed decisions; at that point when they are searching, their minds are receptive to whatever communication is available.  So, people need to look at Jumia as a search engine,” Martins said.

Throwing further light on who are the target audience for the new advertising platform, the Jumia boss observed that every brand that aims to reach Nigerians was a possible target.

According to him, Jumia has already established a close working relationship with a few strategic agencies who have indicated long term interests in partnering with the company over the new advertising platform.

Martins continued: “We have always made it possible for sellers on Jumia to be able to advertise and all our vendors know this.

“But over the last couple of years, we have been getting inquiries from banks, insurance companies, telcos and different sectors of brands who don’t necessarily sell on Jumia but are interested in reaching their targets by placing an Ad on our platform.

We want to enable brands to reach out to people we call “quality audience” because the people that are coming to shop on Jumia are not just there to look around.

“They are at an advanced stage of the purchase funnel. They are in an active mode of purchase and at that point in time, they are receptive to communication.”

 

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Digital Economy is Most Promising – Obaseki

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Mr Godwin Obaseki, governor, Edo State, has called for the adoption of smart Information and Communications Technology tools and solutions as an alternative to oil in diversifying the Nigerian economy.

Digital Economy is Most Promising – Obaseki

Mr Godwin Obaseki

He warned that the country would not develop if the bulk of the savings remained tied to buying foreign exchange for importation.

The governor spoke at the Edo State Annual Banker’s Dinner held in Benin City, according to a statement by the state government.

He said, the growth of the digital economy was vital in providing the ICT-driven solutions to everyday problems.

Obaseki added that the sector was the most potent in mobilising other sectors to align with the Economic Recovery and Growth Plan of the Federal Government.

He said for Nigeria to develop, the citizens must utilise deposits and savings effectively to drive growth and advancement.

“Nobody will bring their savings here as capital for your development; we have to do it ourselves,” Obaseki said.

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EdTech Sector to Witness Radical Disruptions in 2020, says Wowbii CEO

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Mrs Terae Onyeje, the Co-Founder and Chief Executive Officer of Wowbii Interactive, has said that 2020 will witness continued technology disruption in the Enterprise space, and even more so in EdTech .

According to Wowbii Interactive CEO, the EdTech landscape is bringing radical transformation to the traditional models of learning. “In Nigeria, we are seeing a more aggressive push towards the emergence of a digital economy, which will lift the impetus for educational institutions, enterprises, policy formulators and decision makers to explore technologies that will transform learning”, Mrs Onyeje says.

Nigeria, which is not left out of the wave of digitisation sweeping across the global economy, has taken the major initiative to rename the Federal Ministry of Communications to Federal Ministry of Communications and Digital Economy, to underscore the strategic vision towards a knowledge-based economy, according to Wowbii Interactive CEO.

According to her, “these initiatives will directly impact the EdTech sector and will see policy makers and the whole ecosystem of gatekeepers to knowledge radically refocusing a range of technologies to support learning and teaching.”

Mrs Onyeje made the announcement in Lagos in the Wowbii Interactive CEO EdTech Outlook for 2020, explaining the previous years have witnessed the rising awareness, refocusing and deployment of EdTech solutions across public and private institutions.

WOWBII Interactive is Africa’s first original equipment manufacturer (OEM) of interactive flat panels (IFPD). With a mission to ‘transform the way Africa works and learns’, Wowbii delivers application bundles on their IFPDs in the enterprise and education to achieve end-to-end 21st century communications solutions.

“To give Africa her pride of place at the forefront of learning technology, Wowbii is enabling Educators and Learners leapfrog to the fore of global learning best practice. We are delivering an explosive combination of lifelong learning by layering interactive learning applications and curricula using the native tool of the youth (tap n swipe hardware).

‘Our front-of-classroom devices and all-in-one desktops give educators creative options to manage learning areas; completing the robust interactive experience.

“Today, we are proudly motivating learners to deliver improved outcomes; empowering educators with immersive experiences that make them love teaching again and enabling institutions transform the education ecosystem”, according Wowbii Interactive CEO.

According to her, “to effectively deliver 21 st Century learning, the interactive learning experience we offer must reach the schools in the lower income bracket, where about 80 per cent of the Nigeria’s learners are.

We are therefore really excited about our new solution that brings affordable interactivity to the classroom – reinforcing our success in offering open, futuristic technology that connect legacy learning technologies. We plan to announce the new addition to our stable of solutions this quarter.”

Mrs Onyeje adds that increased workplace mobility is leading to the redesign of today’s enterprise workspaces. As the Enterprise seek expansion of legacy unified communications solutions, affordability, effortless legacy systems compatibility and ease-of-use are premium requirements.

She further explains that, “in the Enterprise, we are transforming business workspaces to 21st Century environments; creating immersive engagements by seamlessly connecting our technology to legacy Unified Communications systems.

Easy-to-use technology that delivers phenomenal collaboration and communication options for the modern business are some of the reasons why large enterprise businesses prefer the Wowbii experience.

“MTN, Nigeria’s largest telecoms company, was an early tech adopter as they were keen to test the Wowbudd at a showcase in 2017. A first unit was purchased for an executive boardroom. Fully satisfied with functionality and performance, MTN expanded their footprint the following year by equipping executive meeting rooms and offices with the updated solution. In 2019, they updated major offices across the country with the Wowbudd.”

According to key infrastructure users, “Prior to the deployment of Wowbii solution, we needed the help of IT Personnel support meetings that required the use of technology but now, everyone is able to initiate meetings with ease.”

Today, MTN staff “can seamlessly collaborate across locations via video with crisp sound quality, sharing multimedia content with ease”. The solution also allows us to analyze data with remote staff fully engaged with high quality video. Wowbii’s Interactive Telepresence comes to life with the large 4k screens.”

She adds that in education, major learning transformations are underway in Charles Dales School, Port Harcourt and Greensprings School, Lagos. Greensprings, a forerunner private school with three campuses catering to Primary and Secondary, has deployed Wowbii education solutions to their Ikoyi Campus.”

According to her, “with projectors going end of life, the transition to interactive flat panel displays is an inevitable transition education stakeholders worry about. Greensprings, The Thinking School, was an early adopter – familiar with typical challenges technology may come with the infusion of technology, Greensprings was cautious in making the 21 st Century classroom adoption. Key pain points the school needed to address was content, classroom management, hardware reliability and support. Beginning with the Ikoyi Campus in 2018, Wowbii actively engaged tutors to drive adoption.

“As a tech-savvy school, the users were very excited to use technology that enhanced their school ethos. Using the train-the-trainer method because the Wowbudds were not installed across campus, all teachers were converts in less than 12 months.

The interactive applications are changing the way the children respond to teaching and learning. It is a joy to see how well Greenspring has layered interactive technologies on their blended curriculum. Today, our learning solutions are across Greenspring Schools campuses in Lekki, Anthony and Ikoyi” according to Mrs Onyeje.

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MTV Base Features 2Baba on The Second Episode Of Behind The Story Season II 

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The second episode of the MTV Base Behind The Story season II will air on Tuesday, 28th of January and will see the host, Sammy Walsh delve into the personal life of the legendary Innocent Idibia, popularly known as 2baba.

 

In the episode, Sammy Walsh will dig into the superstar’s past and present, discover what makes him tick and how he has been able to overcome the various challenges he has encountered over the years.

 

 

2Baba will be sharing deep insight about his past, his struggles with how his personal life has been heavily scrutinized and criticized by the public, as well as a couple of other never-before-shared truths.

 

 

Speaking on what the last decade was like for him, the legend said, “It wasn’t easy. Some people focused on my belle matter more than they did on me, there was so much negative press and negative representation of me. I had to re-convince people that I’m more than that.”

 

 

Last week, Teni the Entertainer was on Behind The Story being very candid about her experience so far in the limelight and the challenges that have come with it.

 

 

This season of Behind The Story promises to be insightful and entertaining with the biggest acts in Nigeria sharing some of their deepest truths.

 

MTV Base Behind The Story season 2 continues Tuesday, January 28, 2020 on MTV Base channel 322 on DStv and channel 72 on GOtv.

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