News
Brands Can Now Advertise on Jumia’s Platforms to Reach a Wider, More Targeted Audience – Martins

Jumia, Nigeria’s leading e-commerce platform has opened up its e-commerce platform to brands and corporate organisations to advertise.
Olusegun Martins, head of Growth & Partnerships, Jumia Nigeria, made the disclosure recently during an exclusive chat with newsmen.
He said: “Our platform is one of the most visited in Nigeria and Africa. We are in 12 countries of Africa, and in each country, we serve consumers absolutely everywhere.
“We are much more than “e-commerce”, we have hotels, flights, restaurants, classifieds portals, and many more platforms, which give us even more data and more ability to target the right audience for brands looking to reach a wider and more targeted audience.”
In 2018, page views on the Jumia website reached over 700 million, but now averaging over 90 million views per month.
“We have bespoke solutions for various needs. We can help brands build awareness, consideration, engagement, sales, even multiple products to tap into.
“We can segment users in a very unique way based on their real shopping interest at the most granular level.
“We help brands to target users geographically in the most effective way. We have run very successful campaigns in multiple countries and advertisers who choose Jumia can decide to allocate recurring budgets to our platform,” Martins continued.
Martins further disclosed that Jumia digital advertising platform is growing very fast. Every day, more users access Jumia and use it as a source of research, inspiration and shopping. “No other platform is growing faster,” he said.
Its campaign reporting tools are objective and independent. Jumia is adapting the model of the leading e-commerce platform in the US, Amazon.
“We have an online shopping audience. Amazon Advertising is growing very fast because brands and advertisers see it as a great alternative for other advertising channels, “he added.
Martins informed that the decision by Jumia to veer into the advertising business space arose out of the popular demand by various customers of the company who had long been yearning to have an advertising platform owned by Jumia to expose their services and brands.
According to him, “over the last seven years, Jumia had remained one of the top 10 most visible websites in Nigeria, adding that the clamour by customers for an advertising platform from Jumia was on the increase, hence the decision by the company to give it a try this year.
“We decided to open our platform starting from last month (October). There is a huge opportunity for brands to showcase their services and products to our audience and that is why we opened our platform.
“The way we want the brands to look at it is to think of Jumia as a search engine. The perception is that people come to Jumia to buy only. This is not entirely the case. A large chunk of people that come to Jumia come to make informed decisions; at that point when they are searching, their minds are receptive to whatever communication is available. So, people need to look at Jumia as a search engine,” Martins said.
Throwing further light on who are the target audience for the new advertising platform, the Jumia boss observed that every brand that aims to reach Nigerians was a possible target.
According to him, Jumia has already established a close working relationship with a few strategic agencies who have indicated long term interests in partnering with the company over the new advertising platform.
Martins continued: “We have always made it possible for sellers on Jumia to be able to advertise and all our vendors know this.
“But over the last couple of years, we have been getting inquiries from banks, insurance companies, telcos and different sectors of brands who don’t necessarily sell on Jumia but are interested in reaching their targets by placing an Ad on our platform.
“We want to enable brands to reach out to people we call “quality audience” because the people that are coming to shop on Jumia are not just there to look around.
“They are at an advanced stage of the purchase funnel. They are in an active mode of purchase and at that point in time, they are receptive to communication.”
News
PalmPay MD Seeks Stronger Infrastructure, Access to Finance for SMEs @ Digital Pay Expo 2026

PalmPay has called for stronger infrastructure and better access to finance for small businesses as essential to the next phase of financial inclusion and economic growth in Nigeria.

This position was shared by Chika Nwosu, Managing Director of PalmPay Nigeria, during a panel session at Digital Pay Expo 2026, where regulators, fintech leaders, payment operators and other key ecosystem stakeholders gather to discuss the future of digital payments in Africa.
Speaking during a session focussed on advancing financial inclusion and SME growth, Nwosu said that while the micro, small, and medium enterprises remain central to economic activity, many still face real barriers around access to credit, reliable payment infrastructure, and the relevant digital tools needed to grow sustainably.
According to him, meaningful financial inclusion must go beyond onboarding more users into the formal financial rail. It must also address the structural issues that limit how small businesses participate, transact, and scale.
“SMEs contribute 40 per cent of the country’s GDP. For us in PalmPay, Financial inclusion is not just about enabling transactions. It is also about helping businesses access the tools and support they need to expand, build resilience, and create jobs.
He also highlighted the importance of digital literacy, noting that as digital tools and AI become more embedded in financial services, business owners must be equipped to use them effectively and responsibly.
For PalmPay, the future of inclusion will depend not only on innovation, but on how well the ecosystem reduces friction for small businesses and provides the infrastructure and financial support they need to grow.
Discussions at the event also pointed to the need for stronger collaboration across the ecosystem and more practical approaches to helping SMEs move from awareness to adoption of digital financial services.
PalmPay’s MD noted that unlocking the full potential of Nigeria’s SMEs will require a combination of accessible finance, financial education, trusted platforms, and coordinated ecosystem support.
News
Kaspersky Identifies over 336 Unique Domains Impersonating the Official World Cup Website

The World Cup 2026 kicked off on June 11 and alongside it the number of scammers attempting to exploit fan excitement has also increased. According to Kaspersky, at least 336 unique domains mimicking official World Cup resources have been detected. In addition, cybercriminals are actively exploiting growing interest in match streaming and sports betting.

Fake broadcasting schemes
Since the start of the tournament, millions of viewers worldwide have been tuning in across TVs and other devices to watch matches live. At the same time, fraudsters have been creating websites offering “online streaming” of the championship.
The scam works as follows: attackers set up fake websites that claim to provide free access to World Cup broadcasts. After clicking “Watch now,” users are prompted to register to gain access. They are then asked to pay a cryptocurrency fee for “lifetime tournament access.” The danger of this scheme lies in the potential loss of both registration data and cryptocurrency funds.
Betting traps: When the wager is already lost
Another trap targeting football fans involves fraudulent betting and match prediction platforms. For instance, a Spanish-language website was found requesting extensive personal information, including first and last name, email address, phone number and more, under the guise of account creation.
Such schemes expose users to credential theft, particularly if they reuse the same password across multiple services, as well as to potential financial loss.
“Since the start of the tournament, scammers have increasingly focused on the ways fans engage with the event online, as watching matches today requires only an Internet connection and a device.
As a result, criminal activity continues to grow, as reflected in the fraudulent websites we observe offering streaming and betting services in multiple languages. We recommend that users stick to official broadcasts to help protect their data and finances,” says Olga Altukhova, Senior Web Content Analyst at Kaspersky.
You’ve got mail: (Un)real predictions
Another attack scenario involves emails in which attackers attempt to trick users into sending money or clicking phishing links. To increase engagement, these messages often use compelling subject lines and persuasive wording.
In one observed case, fans received emails advertising football analytics services and match winner predictions. A notable feature is the sense of urgency, asking recipients to act quickly, which is one of the common indicators of a possible scam email.
In this case, users are asked to pay a $200 fee to access football analytics. While the offer targets fans interested in betting, paying for such “services” can potentially result in irreversible financial loss.
News
CredibleVoteNG Opens Free Access to all Polling Units in Nigeria after INEC Demanded N1.Bn for Register

CredibleVoteNG, a citizen-built, open-access platform is hosting precise, verified information for all 37 states (including the FCT), 774 Local Government Areas (LGAs), and 176,846 individual polling units for free.

This is coming months after the Independent National Electoral Commission (INEC) placed a N1.5 billion price tag on requests for Nigeria’s complete polling unit register under the Freedom of Information (FOI) Act.
But CredibleVoteNG, being promoted by two Nigerian technology enthusiasts have built a platform that provides the same information free of charge.
The platform, offers structured digital access to all 176,846 polling units across Nigeria’s 36 states and the Federal Capital Territory, covering the country’s 774 local government areas and 8,809 electoral wards.
The initiative emerged against the backdrop of a public controversy that followed INEC’s October 2025 response to an FOI request by a Nigerian law firm seeking the commission’s polling unit database.
In its reply, the electoral body estimated that providing the information would cost N1,505,901,750, citing the need to print more than six million pages at N250 per page.
The response triggered widespread criticism from lawyers, civil society organisations and transparency advocates, who argued that electoral information critical to democratic participation should be readily accessible to citizens.
While the debate continued, Kelly Omobude, software developer and Uzoanya Grant, product owner, quietly worked on what would become CredibleVoteNG, a free and open-source platform designed to make electoral data available to everyone.
Accessible online through a public Application Programming Interface (API), the platform requires no registration, subscription or API key.
Developers, journalists, election observers, political parties and ordinary citizens can access the data without charge.
According to the founders, the project was inspired by the belief that credible elections depend on unrestricted access to reliable information.
“Independent observation requires independent data. If every organisation is working from the same verified, open baseline — that is the foundation for credible accountability. That is what we are trying to provide,” they said.
The platform enables users to navigate Nigeria’s electoral structure from the national level down to states, local government areas, wards and individual polling units through nine dedicated API endpoints. Information is delivered in a structured format within seconds, making it useful for both technical and non-technical users.
To broaden accessibility, the developers incorporated a Swagger-based interface that allows users with no coding experience to search and explore electoral data through a standard web browser.
Omobude, who designed the platform’s technical architecture, database infrastructure and cloud-hosting environment, said the project has been developed and maintained using personal resources since March 2023.
Grant, who led product design and user experience development, described the initiative as a civic intervention intended to bridge longstanding information gaps within Nigeria’s electoral ecosystem.
For election observers and civil society organisations, access to comprehensive polling unit data has often posed significant operational challenges.
Many monitoring groups spend weeks assembling information from multiple sources before deploying field personnel.
CredibleVoteNG seeks to eliminate that burden by providing a standardised and verified dataset that can be used simultaneously by multiple organisations.
Election monitoring experts say such access is particularly important for Parallel Vote Tabulation (PVT), a globally recognised methodology used to independently verify election outcomes through polling unit-level data collection and analysis.
The platform’s creators argue that a common and publicly accessible electoral dataset can improve consistency among observer groups and strengthen confidence in election monitoring efforts.
The database may also prove valuable to journalists and media organisations, enabling them to verify polling unit distributions, scrutinise electoral claims and undertake data-driven reporting on voter access and representation.
The platform further highlights variations in polling unit distribution across the country. Lagos State has 13,325 polling units, Kano 11,222 and Kaduna 8,012, while Bayelsa has 2,244 and Ekiti 2,445.
Analysts say access to such information could encourage deeper discussions around voter accessibility, electoral logistics and resource allocation.
Political parties are also expected to benefit, as accurate ward and polling unit data are essential for deploying agents, monitoring election-day activities and identifying organisational gaps during campaigns.
Although the project has attracted limited publicity since its launch in March 2026, the founders say adoption has continued to grow through referrals and online searches.
Hosted on cloud infrastructure and verified across all states and the FCT, CredibleVoteNG is increasingly being viewed by election stakeholders as a practical contribution to transparency, civic participation and electoral accountability ahead of the 2027 general elections.
As preparations intensify for another election cycle, the emergence of a citizen-built platform providing free access to one of Nigeria’s most important democratic datasets underscores the role innovation can play in advancing transparency and strengthening public trust in the electoral process.
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