Connect with us

E-Business

Brands Need More than Social Media Presence to Survive-Malik

Published

on

Kindly share this post

Daniel Malik, chief executive officer, Tradersball, online brand communications agency based in Lagos, has urged companies with different brands not to depend solely on social media as vital tools to reaching out to their customers.

Speaking with Nigeria CommunicationsWeek on telephone, Malik said that social media have prospects of registering any company’s brand presence in the customers’ domain, especially through interactions.

He dismissed claims by some marketers that they are driving customers’ loyalty to a brand through bulk short message system (SMS).

He said:  “I am sure you get emails where marketers claim to sell you bulk emails in order to boost your brand, SMS to broadcast you or perhaps marketing your brand on social media. Sure they can and will get you the number of mails you want  and even send hundreds of thousands of them for you, including sms and hype on their blogs but my question is do you get your desired results, do you see the promise they made to you manifest?”

The Tradersball boss highlighted that as much as the earth is now online with over 1billion people on Facebook, close to 300 million linkedin users, “some users on Twitter even have tens of millions of followers, Google plus, Pinterst etc Brands truly needs social media presence with strong engagement; but I must say that It is not by emailing, neither is it by sms nor Facebook or Twitter hype, but a creative strategic online marketing strategy, that will generate undeniable results”.

He added that, to attract attention to a particular product of service, cutting across telecommunications, media houses, boutique, estate management companies, fashion designers, schools, health care organizations, financial institution or any kind, it requires the services of the right social media agency.

“Let no one fool or trick you with figures and sweet talks …it’s all about getting results,” he advised

He explained that Tradersball is concerned with unlocking true business potentials, adding to companies’ online brand and increase sales by avoiding common online marketing mistakes.

He listed some of the tips to include: “Tap in to a pool of creative talent to make your online marketing more exciting and above all, far more effective; save time by working with one company that has the experience you need in print, web, digital and social media; save money with discounts of up to 30 percent on Africa’s best wholesale online pricing and manage and grow your business with online marketing software, brand strategy and marketing workshops.

“Tradersball is a social media agency that provides first-class social media management and marketing services. Our hub skills are social media management, social media advertising, social media marketing, social media training, consulting, creative designs on landing pages, Search engine optimization, web design and mobile marketing.

“We are experts at creating mind blowing ideas for brands. From social media for marketing to website design and development, brand design to brand management, creative marketing services to innovative video production – your brand should be driven by an effective strategy to ensure you remain the market leaders”.

He said that time has passed when companies doubt the potentials of the social media in growing their presence, as social media are great ways to drive business and to attract new customers. 

 

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Comments

E-Business

Millions of Cyber Attacks Launched on Nigeria, Others- Reports

Published

on

Kindly share this post

There were 3.8 million malware attacks and 16.8 million Potentially Unwanted Applications (PUA) detections over a 7-month period in Nigeria, according to Kaspersky security solutions.

Millions of Cyber Attacks Launched on Nigeria, Others- Reports

Elsewhere in South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections, showing the growing desperation of the attacks.

The company reported on 28 million malware attacks in 2020 and 102 million detections of potentially unwanted programs (pornware, adware etc.) accounted for by the beginning of August 2020.

These numbers show that it’s not only the malware that attacks users but also the “grey zone” programmes that grow in popularity and disturb their experiences, while users might not even know it is there.

Potentially unwanted applications (PUAs) are programmes that are usually not considered to be malicious by themselves.

However, they are generally influencing user experience in a negative way. For instance, adware fills user device with ads; aggressive monetising software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

calculating interim results of threat landscape activity in African countries, Kaspersky researchers noticed that PUAs attack users almost four times more often than traditional malware.

They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in 7-months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the programme is detected, its creators won’t be considered to be cybercriminals. The problem with them is that users are not always aware they consented to the installation of such programmes on their device and that in some cases, such programmes are exploited or used as a disguise for malware downloads,” said Denis Parinov, a security researcher at Kaspersky.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware.

Evaluating results over the same 7-month period in Nigeria, there were 3.8 million malware attacks and 16.8 million PUA detections – which is four times as much.

Kenyan and South African threat landscapes have been more intense. In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections.

Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances, Kaspersky said.


Kindly share this post
Continue Reading

E-Business

Tech Giants Strike Deal with Advertisers over Hate Speech

Published

on

Kindly share this post

Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.

Tech Giants Strike Deal with Advertisers over Hate Speech

The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.

In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.

And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.

The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”

The alliance was founded by the WFA and includes other major trade bodies.

According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.

The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.

“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.

Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.

He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”

Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.

On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”

 


Kindly share this post
Continue Reading

E-Business

Nigeria, Others Facing ‘Millions of Cyber Attacks’ in 2020

Published

on

Kindly share this post

Nigeria, Kenya and South Africa, continues to fall victim to millions of malware attacks and Potentially Unwanted Applications (PUAs), according to the latest research from Kaspersky.

The IT security firm says its security solutions have reported on 28 million malware attacks in 2020 and 102 million detections of PUA (including pornware, adware) accounted for by the beginning of August 2020.

PUAs are programs that are usually not considered to be malicious by themselves, Kaspersky explains. However, they are generally influencing user experience in a negative way.

For instance, adware fills user device with ads; aggressive monetizing software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware, according to Kaspersky.

“Evaluating results over the same seven-month period in Nigeria, there were 3,8 million malware attacks and 16,8 million PUA detections – which is four times as much. Kenyan and South African threat landscapes have been more intense.

In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections. Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances,” the company adds.

These numbers show that it’s not only the malware that attacks users but also the ‘grey zone’ programs that grow in popularity and disturb their experiences, while users might not even know it is there.

While calculating interim results of threat landscape activity in African countries, the researchers noticed that PUAs attack users almost four times more often than traditional malware. They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in seven months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the program is detected, its creators won’t be considered to be cybercriminals.

“The problem with them is that users are not always aware they consented to the installation of such programs on their device and that in some cases, such programs are exploited or used as a disguise for malware downloads. This is why many security solutions, including ours, flags such programs to make sure users are aware of its presence, influence on their device and activity,” says Denis Parinov, a security researcher at Kaspersky.


Kindly share this post
Continue Reading
Advertisement

Social

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

Trending