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Building a Strong Brand in Courier Service

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Having a strong brand in courier business is an essential component of the business. Brand names evoke some kind of psychological feelings when you try to associate names with products they represent. Building a brand entails looking at your brand with fresh eyes considering where you are coming from, where you are at the moment are where you are headed..
A brand is a long-term profitable bond between an offering and a customer. This relationship is based on economic, emotional and/or experiential value, backed by everyday operational excellence and consistently measured for accountability, usually by customer profitability
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day in the lucrative courier business in Nigeria.  It’s important to spend time investing in research, defining, and building your brand. After all your entire brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without. But, like people too, the more you know about a brand, the more it seems to have its own individual personality.
One may wonder why some courier firms continue to dominate the market irrespective of the fact that other courier firms have sprung up and can actually deliver quality service. Brands are nurtured like babies and companies which have broken even still wield their powers to sustain their brands. Up coming courier companies that have not made name in the industry have to distinguish themselves with the quality of service they offer and make efforts to attract customers.
Two factors drive consumer choice: word-of-mouth and operational excellence. Every research study underscores the point that word-of-mouth is by far the most powerful force in driving or discouraging sales. If your best friend says a particular brand  is effective and delivers promptly , are you going to patronize the brand , no matter what the company says about it?  Operational excellence is absolutely critical, especially for those selling to other businesses. It makes no difference, for example, how cheap or pretty or how well advertised an offering is, if the product is not delivered when you need it. Even for consumers, operational excellence is key. How do you feel when you go into a retail store and can’t find a service clerk?
In the course of my duty as correspondent  , I have come to observe how deficient and unprofessional  some staff of courier companies could be .You won’t be surprised to walk into a courier firm and find  the receivung clertk either sleeping or engaged in a discussion with  a colleague and hardly have time for  a client who has come to patronize the company .This affects the image of the company  and  it clearly contrasts with the way those successful courier companies’ staff attend to their clients . There is need for  courier companies to engage their staff in training involving all cadres of the administration  from the gate man to the manging director  to improve overall business communication so as to clerly and effectively communicate the essence of the company.

 


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Broadcasting

FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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General News

FG New Approves Biometric Passenger Verification System for Airports Security

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Federal government has signed a concession agreement for the deployment of a contactless biometric passenger verification system across Nigeria’s domestic airports.

FG New Approves Biometric Passenger Verification System for Airports Security

The initiative, known as VPASS, is designed to strengthen aviation security, improve data integrity and boost revenue generation.

Festus Keyamo, minister of Aviation and Aerospace Development, said the agreement followed the concurrence of the Infrastructure Concession Regulatory Commission, the Attorney-General of the Federation and approval by the Federal Executive Council.

 

Keyamo said the system will eliminate discrepancies in passenger records, curb unauthorized boarding and ensure all domestic air travellers are properly identified, closing existing gaps in standard identification procedures.

 


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General News

STBMAN, NBC Bicker over Alleged Due Process Breaches

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Association of Licensed Set-Top Box Manufacturers of Nigeria (STBMAN) has waxed worriedly over the National Broadcasting Commission’s (NBC) repeated violations of due process in managing the country’s Digital Switch Over (DSO) project.

STBMAN, NBC Bicker over Alleged Due Process Breaches

In a statement released in Abuja, Sir Godfrey Ohuabunwa, chairman,  STBMAN, stated that the NBC’s actions are slowing down Nigeria’s transition from analogue to digital broadcasting and discouraging local investors who have committed resources to the project.

Ohuabunwa noted that Nigeria began serious discussions on DSO in 2008, yet 17 years later, the country has made little progress, while nations that once sought Nigeria’s assistance have completed their own transitions.

“STBMAN has repeatedly called for the protection of local manufacturers, strict compliance with the federal government’s White Paper on DSO, and full respect for the rule of law, but these calls have been ignored,” Ohuabunwa said.

The NBC’s alleged plan to import hybrid set-top boxes from China has been criticized by STBMAN, which says this move disregards the heavy investments already made by licensed Nigerian manufacturers and contradicts the President’s directive to prioritize locally made products.

“The manufacturers have invested in equipment, technology upgrades, and workforce training, expecting government support and policy stability,”he added.


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