Connect with us

General News

Bulk SMS is Unexploited Gold-Mine -Akintayo

Published

on

Stephen Akintayo, chief executive officer of Gileadbalm Group
Kindly share this post

Stephen Akintayo, chief executive officer of Gileadbalm Group, is an inspirational speaker, youth leader, entrepreneur, a digital marketing consultant with account of 10 of multi-nationals in Nigeria.
His company’s product and services span from Information Technology, Telecom, Marketing Consulting, Real Estate, Oil and Gas and Agriculture.
Akintayo also has a Vision of helping in the establishment and growth of 20,000 businesses by the year 2025 with his CEOProtege project.
In this interview with peter ugwu, he listed Bulk Short Message System as a platform yet to be fully exploited in the Nigerian telecom sector.

Gileadbalm’s Areas of Interest
We are focusing majorly on online and Mobile Services because it is not just viable but even develop countries see it as the future.
It is through online that you can start a company and in 6 years you are a Billionaire given facebook as a case study.
Africa is not there yet but soon we will be and that is why a smart entrepreneur will take position now.

Why?
It is easier to build online business than off line business and its cost effective. In the 70’s and 80’s when US economy had several challenges, online related was businesses were such that people like Bill Gate, Micheal Dell, Steve Jobs and other tech giants delved into’ surprisingly, that helped increase the GDP of the United States.
In a country like ours, where unemployment is over 40%, we need people who will build software instead of CV, business plans instead of profiles. I want to influence the establishment and strengthening of 20,000 businesses between now and 2025.

Technpreneurs Motivating Factors
To succeed as a Techprenenur, be ready to celebrate your small beginning. Life is in phases, Men are in sizes, live your size per time.
Like I often say that Techpreneurs are not big boys rather those who have monthly salary that are big boys because ego sells, “eno” sells, salary must be paid.
But as an entrepreneur, you must work hard else your business will not stand five years talk more of 50 years. In simple words, be patient, consistent and determine never to quit.

Potentials of Bulk SMS Sector
Bulk Short Message System (SMS) is an area Gileadbalm has been doing very great. Some people have asked why should a company, for instance, use that medium to reach out to its customers hence there are many channels available today.
Yes, text messaging is over 5billion naira industry that is far more valuable for small entrepreneurs than any other aspect of Telecom industry.
With just N35,000 you can start a bulk SMS business and if you are a skillful marketer you can grow that to multi-million business in less than three years.
It is a gold mine smart individuals should start their techpreneur from bulk SMS but don’t stay there. Any business that brings money on a daily bases is a business you cannot under-estimate.

Bulk SMS and Technological Know-How
Bulk SMS is not that technical. I studied microbiology and earn from online today. The challenge is that some get reseller website with a wrong company that uses Indian gateways that don’t deliver text message sent on their platform on time.
Under 30 seconds when you send message on our platform, it delivers hence we are indispensable. We are not cheap but reliable and the best. That is our goal and that should be the goal of anyone going into this industry.

Adoption Rate
The adoption rate is high. The same way every aspect of digital marketing is being embarrassed, is how bulk SMS thrives, because conventional Media is no longer at the reach of some companies, particularly those looking for measurable and effective platform for marketing. 98% of bulk SMS is open.
That is a massive rate. What is the issue however is getting accurate data to send advert SMS to and that is why we deal with sales of targeted GSM and email data.

Regulation
Some have suggested that bulk SMS should be regulated as NCC regulates the telecom SMS, but I think otherwise.
At least not really, because it is a saturated market and price is not the issue. Bulk SMS is lesser than N4 which is the normal price for sending through your telecom provider.
Still Bulk SMS can be customized, you can send to hundreds of thousands of people at the same time. Regulation should come in the form of enforcing quality service, checkmating fraudsters who use bulk SMS for scam purposes as well as other social devices.

Difference between Bulk SMS & eMail
First of all, note that not all the SMS you receive from MTN or GLO or Airtel is directly from them. We call some short code business, where you partner with the provider to provide services like quotes, sport scores and updates, health tips and people subscribe with N30 or N50.
That is another business under messaging. Targeted Bulk SMS is to send messages to your existing clients or potential clients to buy your products and services. We offer both services.

Increasing Unsolicited eMails and Privacy
There are two types. There are the fraudulent ones from people claiming to be your bank or that you have containers or won a gift etc.
The second type is now the legal ones and its rented email campaign whereby you send email to email ID that you bought from those whom the owner of such ID subscribe. For example, I can start a campaign online as I give certain services and ask people to subscribe and I may choose to sell those emails to a client so that he or she sends campaign of his or her services to such individuals. However, you can always unsubscribe from such mail.
eMail marketing is new to Nigeria but it is proving to be a very effective form of marketing since the advent of smartphone, where people now, instantly, get alert.
The best form however is to build your own list which we help companies build and we train cooperate bodies on this.
The bottom-line is that marketing techniques have change from online and conventional media to digital media and everyone must come on board or be left behind.

 

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

General News

FG Plans N50m STEEM Grant to Support Student Innovation in August

Published

on

Kindly share this post

In a giant stride to support innovation, entrepreneurship and economic transformation, the Federal Government is set to unveil a N50 million grant for Science, Technology, Engineering, Mathematics and Medical Sciences (STEEM) students in Nigeria’s tertiary institutions.

The project, which is referred to as the Student Venture Capital Grant (S-VCG), is a pioneering initiative designed to empower the students towards building the next generation of scalable, job-creating ventures.

According to a statement by the Director of Press and Public Relations in the Ministry of Education, Folashade Boriowo, Friday, the initiative will be formally unveiled in August by the Minister of Education, Dr. Tunji Alausa.

Boriowo stated that the minister made the disclosure during a stakeholders’ engagement session held in Abuja in the presence of vice-chancellors, provosts, rectors, student leaders, academic staff, and development partners, and will chart a collective course for nurturing student-led innovation.

The statement noted that the grant targets full-time undergraduate students in STEMM disciplines (Science, Technology, Engineering, Mathematics and Medical Sciences), specifically those in 300 level and above.

“Each selected student-led project will be eligible to receive startup funding of up to N50 million, along with access to mentorship, incubation services and business development support.

“The initiative will be implemented in partnership with the Bank of Industry (BoI) to ensure financial transparency, impact measurement and effective project execution.

“S-VCG is not just a grant. It’s a launchpad for bold, young innovators to lead Nigeria’s industrial and technological transformation,” said Alausa.

Speaking at the session, the Minister of State for Education, Prof. Suwaiba Sa’id Ahmad, described the grant as a strategic investment in Nigeria’s knowledge economy.

“We’re building a stronger, more competitive future by supporting innovation from the ground up,” she said, adding that the programme’s design was informed by months of consultation with students, faculty and institutional leaders.

Participants at the event welcomed the STEMM-Up Grant as a timely, strategic and high-impact initiative that will drive youth innovation, tackle graduate unemployment, and position Nigeria as a hub for student-led entrepreneurship in Africa.

 


Kindly share this post
Continue Reading

General News

UK Businesses Look to Africa As Strategic Growth Partners

Published

on

Kindly share this post

New research by UK-based Strategy Management Partners reveals that a growing number of British businesses are identifying Africa as a key strategic growth region – drawn by structural reforms, demographic momentum, and rapid digital transformation across the continent.

The research, based on a survey of senior decision-makers from 250 large UK-based companies, finds that 50% are already active in African markets and planning to expand further.

An additional 28% are considering entry, signalling a clear uptick in long-term interest from international businesses with the resources to scale regionally.

The findings challenge outdated perceptions of Africa as a high-risk or secondary market. Instead, they highlight key drivers behind renewed commercial interest: • 61 per cent of UK leaders cited Africa’s large and growing consumer markets as a major draw. • 61 per cent pointed to the continent’s rapid pace of digital and technological adoption. • 50 per cent highlighted the potential of Africa’s young, skilled, and digitally native population.

The study also suggests that Africa is no longer viewed simply as a market for philanthropic initiatives or shortterm gain. Only 20 per cent of respondents cited philanthropic motives, while most are focused on building commercially viable, long-term operations.

Initiatives like the African Continental Free Trade Area (AfCFTA), are also laying the groundwork for significant economic growth.

With 23 countries already implementing preferential tariffs, the framework is expected to facilitate smoother intra-regional trade, enable market scale, and support more efficient supply chains.

These structural improvements are making Africa more attractive to global firms with the ambition to operate at scale.

However, despite rising optimism, significant operational and policy challenges remain. The top four barriers to investment cited by UK business leaders were: political and country risk (68%); safety and security issues 66.4%); regulatory barriers and tariffs (60.4%); and the complexity of cross-border transactions (60%).

Addressing these issues will be crucial to unlocking Africa’s full potential for UK investment. UK companies are showing the most interest in sectors that align with Africa’s core strengths, such as natural resources, agriculture, a young and expanding population, and infrastructure development.

These areas are seen as the backbone for long-term commercial growth, offering opportunities to build local supply chains, expand digital services, scale manufacturing, and meet rising consumer demand.

However, for companies looking to invest or expand into Africa, success also depends on key enabling conditions. According to business leaders surveyed, the top factors supporting investment are: • The size of market and consumer demand (49.6%) • Reliable and consistent energy supply (48.4%) • Access to affordable, educated and capable talent (44.8%) • Efficient transportation networks, such as roads, ports, airports (38%) • A favourable macroeconomic environment: low interest rates, low inflation, stable exchange rates, and seamless cross-border transactions and repatriation of earnings(38%).

“UK businesses are increasingly seeing Africa as a strategic growth market, driven by structural reforms, digital adoption, and the momentum behind the African Continental Free Trade Area (AfCFTA),” says Muibat Ijaiya, Partner at Strategy Management Partners.

“But real progress will depend on practical cooperation with African governments. The AfCFTAis a pivotal step forward – what’s needed now is a deeper alignment between public policy and private investment to address trade, regulatory and infrastructure barriers, and unlock long-term, sustainable growth.”

 


Kindly share this post
Continue Reading

General News

Experts Champion Sustainability at Lagos Green Economy Forum

Published

on

Kindly share this post

Lagos State’s transition to a greener economy is gaining momentum, with female leaders from top corporations taking the lead and the state government beginning to record early wins from its plastic bag policy.

At the Lagos Green Economy Forum held on July 23, senior executives from MTN Nigeria, IHS Towers, TechnoServe, and other large organisations highlighted the role of corporate innovation in advancing sustainability.

The all-female panel also emphasised the urgent need to integrate Nigeria’s thousands of small and medium enterprises (SMEs) into the country’s green transition.

“We’re not just here to share strategies,” said Temilade Olabanji, Senior Manager, Sustainability and Shared Value, MTN Nigeria. “We are here to build local resilience. Our Project Zero is not only helping us cut emissions but also equipping our suppliers with the knowledge to do the same.”

MTN’s Project Zero aims for net-zero emissions by 2040, with a 50% reduction target by 2030. The company is already powering base stations and data centres with renewables, while training suppliers to understand carbon footprints and adopt circular practices. MTN has pledged that by 2026, 80% of its top suppliers will align with its sustainability goals.

Titilope Oguntuga, Director of Sustainability, IHS Towers, reinforced this approach, noting that the company’s Project Green is decarbonising its over 16,000 tower sites across Nigeria by switching to renewable energy. “Project Green is enabling all sites to run effectively with more renewable sources of energy rather than the typical fossil fuels,” she said. IHS also runs Clinic Without Walls, a free micro-health insurance scheme for underserved communities.

From the nonprofit sector, Juliet Ezeani, Senior Business Advisor of TechnoServe, explained how the organisation supports vendors through environmental impact assessments, sustainability training, and responsible procurement.“For all our projects, we look at how the project runs and especially how it affects the environment,” she said.

Meanwhile, the Lagos State Government provided an update on its green policy efforts, especially the plastic bag ban introduced two months ago.

“All of what we have done so far is towards making the economy of Lagos or the quality of life of the average Lagosian much better,” said Dr. Babatunde Ajayi, General Manager of the Lagos Environmental Protection Agency (LASEPA), who represented the Honourable Commissioner, Mr. Tokunbo Wahab.

On the plastic bag ban, he added: “What that [the ban] has also done is to free up our drainage from the plastic waste. In some way, we have reduced flooding, reduced pollution, and reduced the headache and the cost of maintaining drainages and labourers.”

Dr. Ajayi emphasised that green transition is not just a compliance issue for SMEs but an economic opportunity. “It helps them drive their engines, their entire businesses in a more sustainable manner.”

As Lagos accounts for nearly 30% of Nigeria’s GDP, the increasing alignment between corporate leaders and public policy towards a greener economy is positioning the state as a model for inclusive, environmentally responsible development.


Kindly share this post
Continue Reading

Trending