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Business Today, Disrupt or Die (Part 3)

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Tony Ajah, Business Growth Strategist and Director of Nigeria Innovation Summit
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Today, disruptive companies are the fastest-growing in history. In reality, they are movers and shakers in the business world today.

They came and smoothly disrupted the business ecosystem. They rolled their products and services that approached their market in a way that changed everything by offering products or services that lowered prices, approached their markets in unheard-of-ways, and eventually created scintillatingand agile markets. This has resulted into rebellious creativity of innovative products and out-of-this-world services.

These disruptions are flying on the wings of technology i.e. technological innovations with internet technology at the base of it. From rough estimation, there are over 2 billion smart phones on the planet.

That changes every single IT model planet. As at last count, there are nearly 3 billion people online. That means that every single enterprise is changing how they are going to reach or give their own products to their target customers.

It has been observed by experts that internet and digital technology have brought significant change and occasionally, death to many industries. For instance, internet and globalisation promote digital disruption in media, higher education (through online courses and programmes), TV and cable industry, banking industry, publishing, and the list can go on and on.

The publishing industry is undergoing significant disruption. For instance, Amazon with its digital infrastructure has altered that tradition way of publishing, pushing down book prices and controlling point of sale. The likes of Google, Apple, Netflix, Skype, WhatsApp, Uber, are doing the same thing in their respective industries.

In reality, customers are embracing mobile and internet technologies as their preferred means of doing business, and the number is growing each year even here in Nigeria.Internet of Business (IoB) is a new trend of using technology to promote ones business, and connect to customers on global scale.

In the words of Strive Masiyiwa, the Executive Chairman of Econet Wireless, ‘Most of the fastest growing businesses in the world are businesses that have ‘re-imagined’ well established business areas by introducing innovations based on the internet and mobile phone technologies. By simply re-imagining, any business can be disrupted. Disruption creates greater business value to both the creator and the end users’.

You can take any industry you want and zoom into it and say, what are the underlying online technological factor(s) that are going to change the business model for the next couple of years? Enterprises are not going to be able to survive in the future if they do not get good at internet and other types of technologies. Like someone rightly observed, ‘The most successful businesses today (big or small) are those that see themselves as technology companies, irrespective of what business they are in.’

In the words of Peter Diamandis, ‘You either disrupt your company or someone else will’. That’s the truth. Let’s take a look at Uber’s story: Uber has already disrupted the entire cab and car sharing market with their model.

They are now disrupting themselves with self-driving car, which has the potential to save millions of lives and improve quality of life for people around the world.

We can’t deny the fact that the present disruption comes with new growth opportunities. Like I have pointed earlier, businesses must reimagine their content and business models if they must remain relevant in the medium to long term, and tap from it.

How can you re-imaginedyour business on the Internet or using a mobile app?This is how renowned companies like Alibaba, Tencent, Airbnb, Facebook, Twitter, Instagram,Instacart,IrokoTv, Konga, Jumia, Shypmate, Yudala, Wakanowand otherscame into existence.  They came and change the way we buy, sell and live.

You have to look for new enabling technologies, or major trends, like fundamental trends that create a wide gap between how things are done and how they can be done.

What was impossible, because of either economic feasibility or technical feasibility ten to fifteen years ago is now possible with the aid of internet technology.

The best way to disrupt and keep disrupting is to live in the future. Imagine what could be missing, and create it. Constantly spot technological tends relating to your business.Then learn, adopt, and keep repeating the process.

Adopt entrepreneurial approach in your disruptive drives as soon as you spot new opportunities, and continue to create more value chain in ways that the customer would not have known how to ask for. Welcome to the world of endless disruption! To remain in it, you must continue to disrupt or die!

Tony Ajah is a Business Growth Strategist and the Director of Nigeria Innovation Summit. tonyajah@gmail.com

 

 


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Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

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Mr Adeoye Oludamilola, managing director, Zequence Digital, a digital agency,  has said strong enforcement of Intellectual Property (IP) laws , protection of Nigeria’s software industry against piracy will encourage innovation and investment.

Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

Adeoye told reporters lately in Lagos that software piracy and the unauthorised use of proprietary technology are widespread in the country.

According to report Intellectual Property (IP) laws in software refers to the legal rights that protect the creations of the mind used in software development.

These rights, which include copyrights, patents, trade secrets, and trademarks, grant developers exclusive control over their software and related assets, preventing unauthorised use or reproduction.

Adeoye said that many startups do not protect their innovations, due to a lack of knowledge and the cumbersome legal processes involved.

“IP registration and litigation are expensive and time-consuming, which further discourages developers from protecting their work,” Adeoye said.

He added that the lack of awareness among developers about their IP rights contributed to the problem.

To address these challenges, Adeoye stressed the need for the formation of an IP Protection Consortium, comprising tech firms, legal experts, and regulators, to advocate for stronger IP enforcement.

He also suggested collaborating with legal tech startups to create simplified platforms for fast-tracked IP registration.

The managing director further called for joint initiatives between legal bodies and tech communities to launch IP rights education campaigns.

This, he said, would equip developers with the knowledge they needed to protect their innovations and grow their businesses.

Adeoye emphasised the need for the government and stakeholders to create an ecosystem for development and inclusivity by proactively engaging with regulators.

According to him, this will help ensure that policies are created with the input of concerned agencies and industry experts.

 

 


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PalmPay Partners AXA Mansard Health to Make Digital Insurance Accessible, Affordable

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L-r: Oluwatoyin Alao, Head, Emerging Customers & Project Management, AXA Mansard Insurance Plc; Tope Adeniyi, CEO AXA Mansard Health Limited; Habib Kowontan, Head of Wealth Product, PalmPay; Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance Plc; Olorunfemi Hanson, Head of Marketing & Communications, PalmPay.
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PalmPay, a leading fintech platform and full-stack digital neobank for emerging markets, has partnered with Nigeria’s biggest Health Insurance Company, AXA Mansard Health a member of the globally trusted AXA Group, to provide millions of Nigerians with affordable, accessible digital health insurance.

This strategic partnership enables PalmPay users to seamlessly access a range of health insurance packages from AXA Mansard directly within the PalmPay app. With plans starting as low as N500 per month, users can now choose from flexible insurance options tailored to fit their everyday needs.

The plans are designed to meet a wide range of needs; for example, the AXA Digital Health plan offers access to telemedicine consultations with doctors, N5,000 worth of medications, and up to N40,000 in surgical coverage. Users can also opt for the AXA Mansard MicroHealth plan at N1,000 per month, which provides unlimited diagnostic tests and funeral benefits. Additionally, the AXA Mansard Accident plan, available for N500 monthly, offers comprehensive death cover for both accidental and non-accidental cases.

Speaking on the partnership, Habib Kowontan, Head of Wealth Product at PalmPay, said: “Insurance is a key pillar of financial security, yet millions of Nigerians remain underserved. Our partnership with AXA Mansard Health breaks down long-standing barriers by placing reliable and affordable insurance solutions right at our users’ fingertips.”

In her remarks, Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance said that the partnership with Palmpay presents the AXA with another opportunity to improve health and productivity of Nigerians. “Through partnerships like this, we are covering over 1.8 million Nigerians and ensuring that healthcare is accessible, available and affordable.

“So we are excited about joining forces with a brand like Palmpay to compliment the range of financial possibilities they offer their customers with health plans. It fits well with our mission and our purpose of acting for human progress by protecting what matters, and we are looking forward to doing even more with Palmpay”, she explained.

This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.

This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.


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Artificial Intelligence: The Indispensable Catalyst for Nigeria’s Agricultural Revolution

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By Diana Tenebe, Chief Operating Officer, Foodstuff Store

Nigeria’s agricultural sector, a cornerstone of its economy, faces a critical crossroads. While employing a staggering 40% of the population and holding over 84 million hectares of arable land, the industry is hobbled by deep-seated challenges. Low productivity, a fragmented supply chain, poor infrastructure, and a lack of access to financial services are just a few of the hurdles that prevent the sector from reaching its full potential. Coupled with the unpredictable and severe shocks of climate change—from prolonged droughts to devastating floods—these issues threaten the food security of a rapidly growing population.

Diana Tenebe

To truly transform this vital sector, a new approach is needed, one that moves beyond traditional methods and embraces the power of technology. Artificial Intelligence (AI) is not just a futuristic buzzword; it is the imperative for Nigeria’s agricultural revolution. AI holds the key to unlocking higher yields, building resilience, and fostering an inclusive and sustainable food system that can feed a nation and drive economic growth.

The most immediate impact of AI is in the area of precision farming. By integrating AI with technologies like Internet of Things (IoT) sensors, drones, and satellite imagery, farmers can gain an unprecedented understanding of their land. AI-powered systems can analyse real-time data on soil moisture, nutrient levels, and plant health, providing actionable insights for targeted interventions. For instance, smart irrigation systems can optimize water usage, a critical resource in a country facing increasing water scarcity. AI-enabled drones can survey vast farmlands in minutes, identifying early signs of pests or disease and allowing for precise application of pesticides, reducing chemical use and cost. Early trials of these technologies in Nigeria have already demonstrated significant gains, with some reports showing a remarkable 60-70% increase in crop yields.

Climate adaptation is another area where AI’s role is indispensable. Nigeria’s farmers are on the front lines of climate change, enduring erratic rainfall and extreme weather events. AI can provide a shield against this volatility. By analyzing historical weather data and real-time forecasts, AI models can offer accurate, localized predictions. This allows farmers to proactively adjust their planting schedules, select climate-resilient crop varieties, and plan for potential risks, effectively mitigating the devastating impact of droughts and floods.

The economic benefits extend far beyond the farm gate. A significant portion of Nigeria’s agricultural produce is lost due to an inefficient and fragmented supply chain. AI can streamline logistics, optimize transportation routes, and enhance inventory management. By reducing spoilage and waste, AI ensures that more of what is harvested reaches the market, thereby boosting the incomes of farmers and providing a more stable supply of food for consumers. The success of Nigerian agritech companies like Crop2Cash, which has reportedly helped over 500,000 farmers increase their income by up to 70%, demonstrates the tangible economic impact of these technologies.

AI is a powerful tool for promoting financial inclusion and education. Millions of smallholder farmers, who form the backbone of Nigerian agriculture, are often excluded from formal financial systems due to a lack of collateral and credit history. AI-driven fintech solutions can bridge this gap by assessing creditworthiness using alternative data, making it easier for farmers to access the loans and insurance they need to scale their operations. AI-powered mobile apps and chatbots can also serve as virtual extension agents, providing personalized advice on best farming practices, pest control, and crop management, democratizing knowledge and empowering farmers to make better decisions.

Despite this immense potential, the journey towards widespread AI adoption is not without its hurdles. High upfront costs for AI-enabled equipment, a general lack of understanding and experience with these tools, and a preference for traditional methods are all significant barriers. Furthermore, infrastructural gaps, including poor roads and inadequate storage facilities, hinder the seamless implementation of these technologies. Data availability and computational capacity are also key challenges that need to be addressed.

However, the Nigerian government and a burgeoning ecosystem of agritech startups are already paving the way forward. The government’s vision is articulated in initiatives like the National AI Strategy, which aims to establish AI research centers and support R&D. Programs such as the Nigeria Artificial Intelligence Research Scheme (NAIRS) and the NITDA AI Developers Group are building the necessary skills among entrepreneurs and farmers. Strategic partnerships between government bodies, financial institutions, and innovative startups are creating localized solutions that are tailored to the unique conditions of Nigerian agriculture.

Ultimately, AI is not a luxury but an imperative for Nigeria to unlock its agricultural potential. Its successful integration will transform the role of the farmer from a manual laborer to a strategic planner and overseer of a smart, efficient, and sustainable food system.

By investing in infrastructure, fostering strategic partnerships, and prioritizing education and capacity building, Nigeria can harness the power of AI to feed its people, drive economic prosperity, and secure its place as a leader in the African agricultural revolution.


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