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Business Today, Disrupt or Die (Part 3)

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Tony Ajah, Business Growth Strategist and Director of Nigeria Innovation Summit
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Today, disruptive companies are the fastest-growing in history. In reality, they are movers and shakers in the business world today.

They came and smoothly disrupted the business ecosystem. They rolled their products and services that approached their market in a way that changed everything by offering products or services that lowered prices, approached their markets in unheard-of-ways, and eventually created scintillatingand agile markets. This has resulted into rebellious creativity of innovative products and out-of-this-world services.

These disruptions are flying on the wings of technology i.e. technological innovations with internet technology at the base of it. From rough estimation, there are over 2 billion smart phones on the planet.

That changes every single IT model planet. As at last count, there are nearly 3 billion people online. That means that every single enterprise is changing how they are going to reach or give their own products to their target customers.

It has been observed by experts that internet and digital technology have brought significant change and occasionally, death to many industries. For instance, internet and globalisation promote digital disruption in media, higher education (through online courses and programmes), TV and cable industry, banking industry, publishing, and the list can go on and on.

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The publishing industry is undergoing significant disruption. For instance, Amazon with its digital infrastructure has altered that tradition way of publishing, pushing down book prices and controlling point of sale. The likes of Google, Apple, Netflix, Skype, WhatsApp, Uber, are doing the same thing in their respective industries.

In reality, customers are embracing mobile and internet technologies as their preferred means of doing business, and the number is growing each year even here in Nigeria.Internet of Business (IoB) is a new trend of using technology to promote ones business, and connect to customers on global scale.

In the words of Strive Masiyiwa, the Executive Chairman of Econet Wireless, ‘Most of the fastest growing businesses in the world are businesses that have ‘re-imagined’ well established business areas by introducing innovations based on the internet and mobile phone technologies. By simply re-imagining, any business can be disrupted. Disruption creates greater business value to both the creator and the end users’.

You can take any industry you want and zoom into it and say, what are the underlying online technological factor(s) that are going to change the business model for the next couple of years? Enterprises are not going to be able to survive in the future if they do not get good at internet and other types of technologies. Like someone rightly observed, ‘The most successful businesses today (big or small) are those that see themselves as technology companies, irrespective of what business they are in.’

In the words of Peter Diamandis, ‘You either disrupt your company or someone else will’. That’s the truth. Let’s take a look at Uber’s story: Uber has already disrupted the entire cab and car sharing market with their model.

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They are now disrupting themselves with self-driving car, which has the potential to save millions of lives and improve quality of life for people around the world.

We can’t deny the fact that the present disruption comes with new growth opportunities. Like I have pointed earlier, businesses must reimagine their content and business models if they must remain relevant in the medium to long term, and tap from it.

How can you re-imaginedyour business on the Internet or using a mobile app?This is how renowned companies like Alibaba, Tencent, Airbnb, Facebook, Twitter, Instagram,Instacart,IrokoTv, Konga, Jumia, Shypmate, Yudala, Wakanowand otherscame into existence.  They came and change the way we buy, sell and live.

You have to look for new enabling technologies, or major trends, like fundamental trends that create a wide gap between how things are done and how they can be done.

What was impossible, because of either economic feasibility or technical feasibility ten to fifteen years ago is now possible with the aid of internet technology.

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The best way to disrupt and keep disrupting is to live in the future. Imagine what could be missing, and create it. Constantly spot technological tends relating to your business.Then learn, adopt, and keep repeating the process.

Adopt entrepreneurial approach in your disruptive drives as soon as you spot new opportunities, and continue to create more value chain in ways that the customer would not have known how to ask for. Welcome to the world of endless disruption! To remain in it, you must continue to disrupt or die!

Tony Ajah is a Business Growth Strategist and the Director of Nigeria Innovation Summit. [email protected]

 

 

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E-Business

HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

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Human Rights Writers Association of Nigeria (HURIWA) has opposed a bill seeking to compel major global social media companies to establish physical offices in Nigeria.

HURIWA, CLO Protests Bill Asking Social Media Firms’ to Open Shops Nigeria

The rights advocacy group urged the National Assembly to discard the proposed legislation, warning that it could become a tool for censorship and undermine citizens’ constitutional right to freedom of expression, despite being presented as a measure to strengthen Nigeria’s digital economy and improve corporate accountability.

The position was contained in a presentation submitted yesterday by Emmanuel Onwubiko, national coordinator, HURIWA, to the chairman of the Senate Committee on ICT and Cyber Security.

The bill, sponsored by Senator Ned Munir Nwoko, has already passed second reading in the Senate and is before the committee for further legislative consideration.

HURIWA said it carefully reviewed the proposed legislation and concluded that compelling global technology companies to establish offices in Nigeria was unnecessary and potentially counterproductive.

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The organisation argued that while the firms generate substantial revenue from Nigeria’s vast digital market, they already engage Nigerians through existing structures, including paying eligible content creators, working with local technology professionals and participating in legal proceedings whenever required.

According to the group, appointing local representatives where necessary would adequately address concerns about engagement with regulators and users without forcing the companies to maintain physical offices.

It also dismissed claims that mandatory country offices would significantly improve consumer complaint resolution, technology transfer or employment generation.

HURIWA maintained that the platforms already have effective feedback mechanisms for resolving users’ complaints and routinely appear before Nigerian courts through their representatives whenever litigation arises.

The group, however, said its greatest concern was the potential for the proposed law to be used as an instrument for restricting freedom of expression.

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It argued that establishing local offices could expose global social media companies to pressure from government authorities to remove online content considered critical of those in power.

According to the rights group, the presence of social media companies in Nigeria could become an avenue for authorities to pressure them into abandoning internationally recognised digital rights standards in favour of politically motivated content moderation.

It recalled previous attempts to regulate social media in Nigeria that generated widespread concerns over possible restrictions on free speech, stressing that any legislation affecting the digital space must contain clear safeguards against abuse.

The organisation warned that the proposed law should never become “a backdoor mechanism for government surveillance, arbitrary content removal or political censorship.

 

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Nigeria Leads Africa in Online Gambling Regulation – GCI

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Nigeria has emerged as one of Africa’s most regulated online gambling markets, even as illegal operators continue to dominate the continent, according to a new report by Gaming Compliance International (GCI).

Nigeria Leads Africa in Online Gambling Regulation - GCI

The report, the first comprehensive assessment of online gambling across all 54 African countries, showed that Africa’s online gambling Gross Gaming Revenue (GGR) reached $23 billion in 2025.

However, only $5.2 billion (23 per cent) was generated by licensed operators, while $17.8 billion (77 per cent) remained in the unregulated market.

In West Africa, total online gambling revenue rose to $4.8 billion in 2025 from $4.3 billion in 2024. Of the 2025 figure, regulated operators accounted for $1.5 billion (31 per cent), while $3.3 billion (69 per cent) flowed to unlicensed platforms, highlighting the region’s persistent enforcement challenges.

Nigeria stood out as the region’s strongest performer, recording the lowest unregulated market share at 56 per cent, compared with the West African average of 69 per cent and the African average of 77 per cent.

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The study also found that online gambling participation across Africa increased from 198 million people (13 per cent of the population) in 2024 to 215 million (14 per cent) in 2025.

Despite this growth, GCI estimated that illegal operators deprived African governments of about $3.55 billion in tax revenue in 2025. The number of unlicensed gambling platforms targeting African consumers also rose to 4,129, up from 3,644 in 2024.

Commenting on the findings, Matt Holt, chief executive officer, GCI, said the report provides regulators with the first continent-wide benchmark for strengthening oversight and consumer protection.

Ismail Vali, president, GCI, urged governments to develop competitive and well-regulated markets that encourage consumers to patronise licensed operators, boost public revenue and attract greater investment.

Online gambling in Nigeria is regulated by the Nation Lottery Regulatory Commission.

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Kaspersky Warns Mobile‑data Buyers about Scammers Posing as Telecoms Operators

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At the height of the Northern Hemisphere tourist season, demand for communications and mobile Internet services rises sharply. Kaspersky’s security experts have uncovered scams that target anyone purchasing mobile connections or SIM cards worldwide.

Fraudsters create counterfeit websites that look like the portals of major regional and international telecom providers to trick users into revealing their phone numbers, personal details or banking information.

Kaspersky is sharing several examples of these fake login pages that mimic legitimate telecom operator sites and giving recommendations on how not to be deceived.

In the first case, scammers exploit the brand name of an international telecommunications company operating services in Asia, Africa and Europe. Fake authentication pages encourage users to put in their phone number and credentials.

While the first example shows the different design, the second scam site closely mimics the original log in page, making it hard for users to tell the difference and spot a fake. Entering authentication or payment data on fraudulent web sites may result in money or data loss and become a reason for more frequent spam and fraudulent calls.

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Another example is a scam page which poses as another international communications company, working in North Africa, the Middle East and Southeast Asia. In this scheme scammers encourage users to top up their mobile data/Internet plans by entering their personal information and bank cards details.

Kaspersky experts have also identified a scam when cyber criminals suggest users enter their personal data to check and pay a bill inquiry. Such scam schemes are usually aimed at gaining victims’ personal data for further fraud or account hacking and stealing money.

“Because of the active use of AI, scammers can now create fake pages with ever increasing accuracy and speed, targeting the most popular user interest areas. We constantly see scams revolving around sports events, music concerts, seasonal sales and holidays. Unfortunately, the telecoms industry is no exception.

To keep your data and money safe, be vigilant when purchasing mobile or Internet plans online. Using an eSIM – purchased through an official app – is one way to avoid fake telecom sites, as it eliminates the need to enter personal details on questionable web pages.

If you’re unsure about a site’s legitimacy, search for the brand name directly in a search engine and enable a security solution that blocks phishing links for you,” comments Tatyana Kulikova, cybersecurity expert at Kaspersky.

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