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Cautious Optimisms Greet TSTV

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“Too early to celebrate I must tell you! Wait a bit until it starts operations and then judge. Etisalat is a cautionary tale” a reader identified as ‘Ned’ writes while calling for caution among other readers over the proposed TSTV launch.

 

TSTV which stands for Telcom Satellite TV, has since expressed battle ready to wrestle market share from DSTV. It is coming prepared with “Pay-As-You-Consume” plan which every other operator said was not possible in Nigeria before now.

 

“Pay-As-You-Consume” plan already praised for its simplicity will allow subscribers of TSTV pay for only programmes watched.

 

DSTV, no doubt, has served Nigerians for a very long period of time. But, TSTV’s entrance is a test of strength and will prove if DSTV has been receptive to the yearnings of subscribers.

 

DSTV shows live English Premier League matches, which gave it mirage in the market over the years, TSTV has promised to deliver same too. You can also enjoy Live La Liga and Champions League matches on TSTV.

 

TSTV is partnering Europe-based television station, ABS Global, to launch into the Nigerian Broadcasting Service a Direct-to-Home (DTH) satellite TV from October 1, 2017, with a message centered on ‘Buy Naija and Grow the Naira’ and pay as you use (PAYU) subscription plan.

 

When fully launched, the pay TV satellite would cover all sub-Saharan African countries and would provide over 200 TV channels to their audience.

 

According to reader- Peter Fisher, TSTV’s challenge is welcome in the market. Here are his reasons: “DSTV suffers from the same problem most South African entities do in Nigeria. They think they had brought Water to a desert and that they would able to determine and control the market.

 

“MTN came in and said per second billing was not possible (they were billing per minute in the early days), until GLO entered the market with per second billing. Nigeria (& Nigerians for that matter) is a different ball game from the rest of Africa. We are amongst the most intelligent and capable people on this planet. DSTV thought that this land would be theirs to plunder for eternity. Nigerians will never allow that…. there have been complaints about DSTV for years. Their response has been to increase prices.

 

“Their refusal to trade-in decoders when upgrading has been a long standing problem. They do not understand that if embrace the needs of the people in Nigeria, no one will bother you, but if you do not, someone will come along who will, and they will be Nigerian!!!

 

But, ‘Mao1’ would blame perceived problems in the market on those in the collider or powers for their failure to protect indigenous players through policy making. “The biggest problem we have in Nigeria is self interest of those in government.

 

“There is a lack of understanding that any foreign entrants into our markets are not doing us any favours. The South African economy was near saturation and had nowhere to grow before entering Nigeria. They need us more than we need them!!! We then let them in, with no holds barred, and let them do what they like without any restriction, not understanding that South Africans are amongst the more corrupt businessmen in Africa.

 

“For example, Shoprite in South Africa only exists in the lower class areas (our equivalent would be in Ajegunle and the like). Shoprite is on the lowest rung of the retail ladder in SA (the top of that ladder includes ‘Game’, Checkers). Shoprite tried to enter Kenya. They were soundly beaten out by a local competitor called ‘Nakumat’, and they had to leave….)

 

“Unfortunately self interest just keeps killing our potential. How much is enough for these people, who seem not to understand, that if they create the right enabling environment in Nigeria, all (including them) will benefit greatly, and Nigeria will rise to significance globally,” Mao1 said.

 

‘Ned’ believes that “while the new TV will give DSTV some competition,” however, “ it will be a far cry from real quality and contractual deals reached over period for DSTV to broadcast certain programmes. I was bullish on HiTV and a number of other channels. I was also bullish on Etislat but a friend who was in Airtel told me to give it time. Glo made MTN up its game but has not dethroned it”.

 

Peter Fisher nods in agreement, adding that “There is one thing that foreign entities in business in Nigeria have, that we are yet to learn…. That is what it takes to grow and ensure the longevity of their product(s). One has to take a wait and see stance with TSTV… DSTV have not spread across Africa because there was no one there… They know how to deliver their products to market. Complacency is their crime… thinking that no one else in Africa could do this.

 

“I have looked at TSTV’s list of channels, and there is not much to tempt me personally, but it is early days. If their presence does nothing more, than get a better deal for the existing consumer-base in Nigeria (with the pay-as u-use service), that in itself may be considered an achievement. GOTV and AfricaMagic consumers seem to be their primary target for now on the cable TV side…

 

“But if TSTV up their data capacity offering to say 100Gb+ monthly with the bundled Cable/Data service, this maybe where they will have a winner, giving SMILE, & SWIFT a run for their money as well… Internet-based offerings from NETFlix and other similar services could make up the difference to what TSTV maybe lacking. But for this to happen, 20Gb monthly is nowhere near enough…”

 

For Tajudeen Adigun, it is let the ‘party’ begin. “That is great! Can not wait any longer to get rid of DSTV! But I hope TSTV will not go the way of HITV”, Adigun writes.

 

Emeka Okereke even perceived the new entrants as would be the best to happen in the market at the moment. “This will be one of the best things that is happening to Dstv subscribers like me, who have been complaining of price hikes by Dstv at will. Thank God! Let Oct come! I will be the first to migrate; wishing TSTV a very successful entry into Nigerian market. Just maintain quality service/price, friendly strategy as you have said and you have the market. God bless you!”

 

Franco Byoma is among those excited about the news- “Absolutely fabulous, after 20+ years we have a new entrant champion TStv. Good bye DStv”

 

But ‘ned has a message for Franco Byoma. He relied thus, “Too early to celebrate I must tell you! Wait a bit until it starts operations and then judge. Etisalat is a cautionary tale”.

 

Meanwhile, Bright Echefu, managing director of TSTV, during the signing of the multi-transponder agreement with their ABS partner disclosed that their services would offer viewers the experience of HD and SD video, internet services, broadband, TV and radio at a very affordable rate.

 

According to him, “what makes the project unique is that it would start with 100 channels of local, regional and international in Yoruba, Igbo Hausa, Ghanaian, Sierra Leonean, Liberian Languages among others. It would also provide news, entertainment, education content”.

 

Highlighting on the technology, Echefu said that the station is based on the HBB TV tech, which is a combination of satellite and internet service for TV service.

 

TSTv will run on 4.5g network every subscriber will get 20G of data for N3,000 monthly, the data can also be used for video calls conferences with camera and wifi.

 

Certainly, Nigerians are anxiously waiting for October 1, 2017, the due date for TSTV launch. It could be a big bang in the market.

 

 

 

 

 

 

 


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ARISE News Channel Goes Live in SA, 9 Other Southern African Countries

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ARISE News Channel, Africa’s premier broadcaster, has announced its expansion into South Africa and nine other Southern African countries.

ARISE News Channel Goes Live in SA, 9 Other Southern African Countries

The channel is now available on Multichoice/DSTV Channel 416 in South Africa, Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia, and Zimbabwe.

With this expansion, ARISE News Channel is now live in 54 African countries, including Kenya, Tanzania, Rwanda, Uganda, Cameroon, Sudan, Ghana, Senegal, and Cote d’Ivoire, among others.

Celebrating its 11th anniversary on January 31, ARISE News Channel continues to showcase Africa’s diversity in business, politics, technology, commerce, science, sports, show business, and fashion, while projecting the best of Africa and its cultures globally.

Nduka Obaigbena, chairman and editor-in-chief of ARISE News Channel,, expressed determination to launch the channel in all countries worldwide, stating, “The move to Southern Africa reaffirms ARISE News Channel’s position as the leading broadcaster in Africa with independence and clear thinking. We are determined to celebrate the best of Africa and tell the African story in the global marketplace.”

He added, “We shall continually showcase the emerging African century where Nigeria and other African countries will be some of the leading economies around the world. This is a marathon and not a dash: we will do for Nigeria and Africa what the CNN, the BBCs, and Aljazeeras have done for their nations and regions. In the emerging African AI- driven new information highway, no one will shape your narrative better than you.”


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Simi to Feature on Glo Sponsored African Voices

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This week, the incredible talents of Nigerian singer, songwriter, and actress Simisola Bolatito Kosoko, better known by her stage name, Simi, will be highlighted on African Voices Changemakers, an interview program sponsored by Globacom on Cable News Network (CNN).

Simi began her career initially as a gospel singer. Her debut studio album, “Ogaju”, was released in 2008. After she got a record deal with X3M Music in 2014, she released the album “Tiff,” which was nominated for a 2015 Headies Best Alternative Song award.

Her debut studio album, “Omo Charlie Champagne”, Vol. 1, was released to mark her 31st birthday on April 19, 2019, and her second album, “Simisola”, was also released the same year. She became the CEO of her own label, Studio Brat, which she launched in June 2019.

Simi was one of the judges of the Season 7 of the Nigerian idol TV show in 2022.

Mother of a girl named Dejare, Simi married popular musician, Adekunle Gold in 2019 having graduated from Covenant University in Ota, Ogun State. Some of her works include “Joromi”, “Know You”, “Jericho”, and “Duduke”.

On Saturday at 8.30 a.m., the 30-minute magazine show will air on the global channel. Reruns can be seen on Saturday at noon, Sunday at 4.30 a.m., and Sunday at 7:00 p.m. Another rerun will air at 4 a.m. on Monday of the following week, 8.30 a.m. and 12 p.m. on Saturday, and 7 p.m. and 9.30 p.m. on Sunday.


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Canal+ Offer for MultiChoice Gains Shareholders’ Support

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Some MultiChoice shareholders have expressed relief at the offer by Canal+ to buy Africa’s pay TV giant for $2.9 billion, essentially viewing the potential deal as a vehicle for them to be rescued from an investment that has turned sour.

Canal+ Offer for MultiChoice Gains Shareholders’ Support

On April 8,, the deal inched closer to being cemented when the board of MultiChoice agreed to cooperate with Canal+, a sign that it was warming to a tie-up with France’s broadcasting conglomerate.

The board initially rejected the offer by Canal+ to buy the MultiChoice shares that it does not already own for R105 each, saying it was too low and undervalued the company’s growth prospects.

But MultiChoice has been convinced to reconsider its position after Canal+ improved the offer to R125 per share. Canal+ already owns 40.01% of MultiChoice shares on the JSE and wants to pay R35-billion to buy the rest of the company and take control of it.

The next big test is whether MultiChoice shareholders will support or reject Canal+’s offer, which requires support from 90% of shareholders to get the multibillion-rand deal over the line.

Daily Maverick canvassed the views of MultiChoice shareholders and industry players about the merits of the deal and whether they planned to throw their weight behind it when it comes up for a vote in the coming months.

Early indications are that some shareholders view the deal as a blessing and an opportunity to bail out from their investment in MultiChoice.

Before Canal+ made a move on MultiChoice, the latter’s share price had been down by 22% as its operations came under pressure from declining DStv subscriber numbers and intense competition from streaming services such as Netflix, Amazon Prime and Disney+.

Its earnings have also taken a hit of billions of rands because of the depreciation of African currencies against the US dollar, especially the Nigerian naira.

MultiChoice also had a run-in with regulators; in Nigeria, it ran into problems relating to outstanding tax payments. In South Africa, competitors including the SABC and eMedia (the owner of e.tv) have complained to regulators, accusing MultiChoice of anti-competitive behaviour and using its dominant position to restrict access to its broadcasting platforms and dictating restrictive licensing agreements.

The investment community response

Anthony Sedgwick, the cofounder of Abax Investments, was withering in his assessment of MultiChoice’s investment prospects. “Put frankly, we were relieved to see Canal+ finally step up and bail us out of the position,” he said.

According to MultiChoice’s latest annual report, Abax Investments held 0.34% of its shares. But Abax recently sold those shares, taking advantage of MultiChoice’s 25% share price jump since Canal+ initially tabled its buyout offer in February.

“We think Multichoice is a great business that produces an incredible variety of content, creates opportunities for so many talented people, supports a huge variety of good causes and is a real South African business champion.

“But it operates in unfriendly regulatory countries … and faces some headwinds from hard currency priced content and broadcast costs,” Sedgwick said.

Asief Mohamed, the chief investment officer of Aeon Investment Management, shared Sedgwick’s concerns about MultiChoice.

“My guess is that the other shareholders will likely accept the R125 offer. Governance has for a long time been a concern of some shareholders, including ourselves,” Mohamed told Daily Maverick.

MultiChoice’s latest annual report puts Aeon’s shareholding in it at 0.43%.

Merits of the deal

Canal+ has argued that the aim of buying MultiChoice would be to combine both businesses to create an entertainment giant that can survive a market facing intense competition and declining advertising revenue.

A combined Canal+ and MultiChoice will boast media businesses in many African countries, from South Africa and Nigeria to Senegal and Cameroon.

Not all investors are pessimistic about MultiChoice, its business fundamentals and investment prospects. In fact, when MultiChoice ran into tax troubles in Nigeria in July 2021, which precipitated a steep decline in its share price (to a low of R115), Argon Asset Management saw it as a buying opportunity. It bought MultiChoice shares and has since maintained its holding in the company to about 0.41%.

Asked why Argon remained bullish about MultiChoice, the asset management firm’s equity analyst, Richard Court, said: “Simplistically, there are two parts to MCG [MultiChoice Group]. There is the mature South African business, which, for the most part, was highly profitable and cash-generative.

“Then there is the business that MCG is building in the rest of Africa, which was actually a drag on profitability, and it was still quite small in the life of MCG from a bottom-line perspective. Nigeria takes up a lot of the bandwidth.

“We think the market was overly pessimistic on the prospects of the rest-of-Africa segment. We thought the market was overreacting to the possibility of a tax penalty coming out of Nigeria. The share price fell back and we just took the buying opportunity. We thought that MCG share was worth more than the levels at the time.”

Court said MultiChoice had managed to defend its premium TV segment (consumers who subscribe to DSTV premium packages) despite the arrival of international streaming services in South Africa.

“It did quite well in the lower segment and in the lower-cost offerings by growing subscriptions in those markets. Management was doing the right thing strategically and executing quite well on that strategy,” he said.

MultiChoice’s investments into Showmax strengthened its defence position, he said.

Argon’s house view is that Canal+’s R125 offer undervalues MultiChoice and its growth prospects.

“At the moment, we are unlikely to accept at R125. In a few years from now, if they’re able to build Showmax and if Nigeria stabilises, which we can’t say when, then I think the outlook for MCG is going to be a lot rosier than what it is now. I think the market would recognise that and that should reflect in the share price,” Court said. He was unwilling to comment on what he thought would be a fair offer from Canal+.

Canal+ said the media industry in which MultiChoice was operating “is becoming increasingly globalised and competitive, with regional media companies having to compete with the firepower of global media titans, with enormous resources to invest in content, marketing and technology…”

With a customer base of 22 million, MultiChoice’s growth strategy involves investing in local and international content for its streaming service, Showmax, and Canal+ is likely to provide capital to fund the growth.

Peter Takaendesa, the head of equities at Mergence Investment Managers, has argued that only companies with scale and a strong balance sheet are likely to survive changes in the entertainment industry.

“Canal+ and MultiChoice can leverage content and financial strength. However, there is still no guarantee of success, as the fight against global streaming giants is intense.”

Other large MultiChoice shareholders are yet to opine on the deal. They include the Public Investment Corporation (PIC), which holds 13%, M&G Investments (more than 7%) and Allan Gray (6%). Allan Gray declined to comment to Daily Maverick, and M&G and the PIC were not available to do so.

Another MultiChoice shareholder that is not ready to express its view on the Canal+ deal is Sanlam Investments, which has a 1.9% interest in the broadcasting company. Sanlam said it opted not to express its stance or intentions “considering the sensitive nature of ongoing negotiations” pertaining to the deal.

“While we understand the importance of transparency and accountability, we believe it is essential to maintain confidentiality and prudence when dealing with such matters,” Sanlam said.

The MultiChoice-Canal+ deal is likely to take two years to be completed, as it still requires regulatory approval.

Credit: Daily Maverick

 

 

 


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