Broadcasting
CBN’s N75 Trillion Credit Milestone to Private Sector Falls Flat as Productivity Crisis Deepens

By Blaise Udunze
Nigeria’s financial system is flashing red, and not because of a scarcity of money. Ironically, the Central Bank of Nigeria (CBN) and the nation’s banking proudly tout a historic rise in private-sector credit, announcing figures hovering around N75 trillion throughout 2024-2025. On paper, this looks like a funding boom, a sign that businesses are borrowing, investing, expanding, and building. But on the ground, the country’s real sector tells a very different story.

Manufacturers that are the backbone of industrial output have withdrawn en masse from bank loans, their loan books collapsing by an alarming 20.3 percent within a single year. SMEs, which constitute over 90 percent of Nigeria’s businesses and nearly half of the national GDP, remain shut out of formal credit. Banks themselves are quietly battling rising non-performing loans (NPLs), with several institutions breaching the CBN’s 5 percent regulatory threshold. Meanwhile, the official “N75 trillion” credit figure hangs in the air like an illusion that appeared to be big, impressive, but dangerously misleading. This feature unpacks the contradiction. If credit is indeed booming, where did the money go? And why is the real economy shrinking away from bank financing at a time when it should be expanding?
The financial statements of Nigeria’s top manufacturers for the first nine months of 2025 show a coordinated withdrawal from bank credit. Their aggregate bank borrowings plunged from N2.526 trillion in 2024 to N2.014 trillion in 2025, a dramatic 20.3 percent drop. The details are striking:
– BUA Foods fell from N1.559 trillion to N1.105 trillion;
– Nestlé Nigeria from N653.7 billion to N521.01 billion;
– Nigerian Breweries from N204.17 billion to N162.17 billion.
– NASCON’s borrowings dropped 98percent, from N3.3 billion to N67 million.
– Others: Dangote Cement, Dangote Sugar, Guinness, and International Breweries took no new loans.
These are not marginal firms but some of the most capital-intensive, employment-generating entities in the country. Their exodus from bank borrowing is a referendum on Nigeria’s brutal credit environment, where the Monetary Policy Rate of 27-27.5 percent has pushed effective lending rates well above 30 percent, making loans unaffordable even for working capital.
The retreat has slashed their financing costs by 52.8 percent, from N1.4 trillion to N662 billion. This is not because interest rates fell; they didn’t. Businesses simply stopped borrowing.
Finance expert David Adonri describes it bluntly: “Borrowers shun bank credit… lending rates have not come down materially. Banks’ income may fall below expectations.”
But the bigger concern is not banks’ income, it is the economy’s ability to invest and grow.
This is the question that unsettles economists, industry players, and SMEs alike.
If manufacturers pull back, SMEs remain excluded, and retail borrowing is suppressed; who receives the N75 trillion? What did it finance?
The answer reveals that Nigeria’s credit allocation remains opaque; however, historical patterns and recent financial data point in three directions. Even more concerning are recent claims that the modest loan growth recorded in 2024-2025 is not commensurate with the explosive expansion of banks’ balance sheets.
This suggests that the system is growing with deposits rising, assets swelling, FX revaluation inflating balance sheets, but actual lending to the productive economy is barely moving.
The credit growth being celebrated is therefore not only concentrated but also superficial and disconnected from balance sheet realities.
1. Lending concentration in big corporate and government entities
For decades, banks have preferred lending to large corporations and government-linked entities like:
– Oil & Gas
– Conglomerates and trading groups
– Government contractors
– Financial market operators
– Large borrowers with FX exposure
Even CBN’s earlier research shows that only 5-6 percent of total bank credit historically reaches SMEs.
Given the lack of detailed public data, it is reasonable to infer that the bulk of the N75 trillion still flows to:
– Large corporations
– Treasury operations
– Prime customers
– Big-ticket borrowers with government-linked contracts.
Experts warn that this reflects a financial system drifting away from the real economy, a trend Muda Yusuf describes as “worrisome and dangerous.”
2. Banks are also parking funds in government securities.
Commercial banks prioritized lending to the government by investing in T-bills, FGN Bonds, and OMO instruments, where returns are high and risk-free. Over the past two years, Nigerian banks have channeled N20.4 trillion into treasury bills, bonds, and other fixed-income instruments, reaping risk-free returns rather than funding productive ventures. This “securities trap” is profitable for banks but disastrous for the economy.
A government-backed 19–22 percent yield is more attractive than lending to an SME at 27-35 percent with a high probability of default.
3. FX revaluation effects and rollovers
Portions of the N75 trillion may not be new lending in the real sense but the result of regulatory reclassifications, rollovers, FX revaluation on foreign-currency loans, and large concentrated credit exposures. This creates the illusion of expanded credit without tangible productivity gains.
However, SMEs, which contribute 46.3 percent of GDP and employ millions, remain locked out of the credit system due to punitive interest rates, high collateral demands, lack of financial documentation, bureaucratic processes, and weak credit-scoring systems. Despite accounting for 97 percent of businesses and nearly 90 percent of informal jobs, SMEs receive only 5 percent of commercial bank lending. This is a structural failure. SMEs remain almost entirely disconnected from Nigeria’s celebrated “N75 trillion credit boom.”
Manufacturers’ 2025 results show turnover up 37.9 percent and profit swinging from a N116 billion loss to N2.5 trillion gain. But experts like Muda Yusuf and Clifford Egbomeade warn that these improvements are driven primarily by:
– Inflationary pricing adjustments, not increased production.
– Gains are also supported by exchange-rate stability.
– Reduced debt burden, not operational efficiency.
Nigeria risks mistaking nominal growth for real productivity.
Meanwhile, rising non-performing loans fueled by high interest rates, inflation, weakened consumer demand, and FX volatility have pushed some banks above the CBN’s 5 percent NPL ceiling, further restricting their willingness to lend, especially to SMEs.
Even the private-sector credit trend contradicts the headline figure. Throughout 2025, credit levels have shown repeated declines:
– February’s N77.3 trillion dropped to N76.3 trillion,
– N75.9 trillion in March,
– Followed by a temporary rebound to N78.1 trillion in April,
– May-August declined to N75.8 trillion.
These repeated drops reflect weakened appetite for borrowing, tighter bank lending, liquidity pressures, and borrower distress. A true credit boom does not move in this direction.
The Human Cost of an Economy without Productivity
The consequences of weak productivity are not abstract. They show up in hunger, jobs, poverty, life expectancy, and living standards. Below is where Nigeria’s crisis becomes undeniable.
– It is Not Just Rising, it is deepening
– According to the World Bank, 139 million Nigerians now live in poverty. That is six in ten Nigerians. No country with this scale of poverty can claim real economic progress.
SBM Intelligence, in a scathing review of the government’s economic reforms, noted that this administration of government has failed to lift Nigerians’ living standards, despite the loud claims of macroeconomic stability.
Life Expectancy in Nigeria Is Now the Lowest in the World
The UN’s 2025 Global Health Report ranked Nigeria’s life expectancy at 54.9 years, the worst globally, far below the world average of 73.7 years. This decline is attributed to:
– Insecurity
– Poor healthcare access
– Rising poverty
– Nutritional deficiencies
– Weak social welfare
A productive economy increases life expectancy; a collapsing one shortens it.
Hunger Is the Real Inflation Index
While official inflation reports show “stabilisation,” the lived reality says otherwise.
In the kitchens of Lagos, in the cries of hungry children, and in the struggles of market women, a harsher truth is spoken daily: Empty pots do not lie, and hunger, not percentages, is Nigeria’s real inflation index.
Debt Explosion Is Eroding Nigeria’s Future
Since President Bola Ahmed Tinubu took office in 2023:
– Nigeria’s public debt surged from N33.3 trillion-N152.4 trillion. A staggering 348.6 percent increase in less than two years
Economies don’t collapse overnight; they deteriorate gradually. Nigeria is flashing every warning signal.
Unemployment Appears “Stable,” But Youth Joblessness Is Rising
The International Labour Organisation (ILO) reports that while Nigeria’s headline unemployment rate has fallen to 4.3 percent, youth unemployment has risen to 6.5 percent. A youthful population with no jobs is a time bomb for the economy.
Financial System Delinking from the Real Economy
Nigeria’s financial system appears to be delinking from the real economy. High interest rates make loans too expensive, manufacturers cut borrowing, SMEs are excluded, banks channel funds into T-bills, NPLs rise, banks tighten further, and private-sector growth slows. This feedback loop is dangerous.
Monetary authorities have prioritised stabilization, achieving a firmer naira, temporary FX calm, and reduced speculative pressure, but at the cost of choking credit, suppressing investment, weakening job creation, and widening the disconnect between banks and the productive economy. The recovery, as Egbomeade notes, is “fragile and easily reversible.”
To reverse the trend, Nigeria must rebuild the credit pipeline. To break the cycle, three urgent reforms are needed:
1. The CBN should publish transparent, disaggregated credit data.
This must show credit allocation by firm size, region, sector, and performance.
2. Expand targeted credit guarantees for SMEs and manufacturers.
Deposit money banks and the government must strengthen SME and manufacturing credit channels through expanded guarantees.
3. Reduced collateral barriers and adopted alternative credit scoring, stronger BOI pipelines.
4. Incentives for real-sector lending through tax breaks and prudential relief.
5. Most importantly, interest rates must gradually fall to levels that support investment and production while maintaining FX stability. Credit cannot revive with 30-35 lending rates.
Nigeria’s N75 trillion private-sector credit figures may look impressive, but manufacturers have withdrawn, SMEs have little access, banks are risk-averse, NPLs are rising, the real sector is struggling, debt is exploding, Life expectancy is collapsing, hunger is spreading, productivity remains weak, and credit levels are trending downward. The real question is no longer how large the number is but who actually received it, what it financed, and what it produced. Until credit flows to production, industry, SMEs, and innovation, Nigeria will continue celebrating large numbers while the real economy gasps for oxygen. It is time to stop counting the trillions and start counting the impact.
Blaise, a journalist and PR professional, writes from Lagos, can be reached via: [email protected]
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
Broadcasting
INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

Prof. Joash Amupitan, chairman, Independent National Electoral Commission (INEC), has urged broadcast organisations in Nigeria to exercise greater responsibility in the dissemination of information as the country prepares for the 2027 general elections.

Amupitan made the call on Wednesday, while addressing participants at the 81st General Assembly of the Broadcasting Organisations of Nigeria (BON), where he highlighted the growing influence of the media in shaping electoral processes.
He noted that the information environment has become increasingly significant in modern elections, warning that the spread of false or misleading information through broadcast channels could undermine public confidence in the electoral system.
According to the INEC chairman, media organisations must ensure strict compliance with the provisions of the Electoral Act 2026, particularly those relating to political broadcasting. Politics
He explained that the law requires equitable access to broadcast platforms for all registered political parties, stressing that fairness in media coverage is essential to maintaining a level playing field during elections.
“With 22 registered political parties, fairness in airtime allocation and coverage is a legal obligation,” Amupitan said.
The INEC chairman also cautioned broadcasters against airing content that contains abusive, inflammatory, or divisive language capable of inciting ethnic, religious, or sectional tensions.
Such broadcasts, he said, could threaten national unity and disrupt the electoral process if not properly managed.
Amupitan further reminded media organisations about the 24-hour cooling-off period mandated by law before election day, during which all political campaigns and advertisements must cease.
He explained that the measure is intended to provide voters with time to reflect on their choices without being influenced by last-minute campaign messaging.
While acknowledging the constitutional guarantee of freedom of expression, Amupitan emphasised that the right must be exercised within the limits of the law.
He noted that the airwaves are a public resource and must therefore be used responsibly to ensure fairness, balance, and equal access for all political actors.
The INEC chairman also pointed to the collaborative roles of INEC and the National Broadcasting Commission (NBC) in regulating political broadcasting, although he acknowledged that certain challenges persist.
These challenges, he said, include regulatory overlaps, gaps in enforcement, and the increasing convergence of traditional broadcast media with digital platforms, which has made monitoring political communication more complex.
Amupitan also expressed concern over perceived incumbency advantages in state-owned broadcast stations and the growing commercialisation of political airtime, warning that these practices could disadvantage smaller political parties. Politics
To address these concerns, he called for stronger collaboration between regulatory agencies, clearer guidelines on equal access to media platforms, and improved systems for fact-checking and verification.
He also advocated increased transparency in political advertising, including the disclosure of sponsorship and pricing structures.
Amupitan urged broadcasters to prioritise accuracy and professionalism in their operations, encouraging them to verify information before dissemination and play an active role in combating fake news.
He also called on the media to contribute to voter education and civic mobilisation, noting that public participation is vital to strengthening Nigeria’s democratic process.
Reaffirming the commission’s commitment to transparency, the INEC chairman advised media organisations to rely on official INEC communication channels for verified electoral information.
He added that the credibility of the 2027 general elections would depend not only on electoral logistics and technology but also on the integrity of the country’s information environment.
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