Telecom
Celtel to Zain, Unification Rebranding
The recent rebranding of Celtel
Celtel International was not originally owned by MTC group, it acquired 85% of equity in the then leader is cellular operation in sub-Saharan
MTC’s acquisition of Celtel has helped it achieved a big part of its ambitious vision of becoming a global cellular operator, opened up many promising markets and secured leadership for MTC in sub-Sahara telecom market.
“MTC has built on Celtel’s expertise in sub-Sahara markets to continue its expansion plan in emerging
It is pertinent to note that, the underlining cause of these rebranding to Celtel was as a result of change of ownership, which distinguished the recent rebranding from Celtel to Zain. The recent rebranding is precipitated by the desire of the parent company then MTC of Kuwait to change its name to Zain in September 2007; this led to
Owners of the telecommunication giant felt that there is need to unify its brand required for harmonious operation, and good quality of service that led to rebranding of all Zain operations in Africa to Zain which as well affected its
To some industry watches the rebranding of Celtel to Zain is a good opportunity for the company to change the battered image of GSM operators, if it will match it with actions by improving on its quality of service.
Presently, GSM operators are facing with quality of service issues where many are expecting that the new entrant Etisalat will do the magic by offering them better quality of service. The rebranding and trading with a new name will make most uninformed people to believe that it is a new GSM operator. For instance, this writer had an encounter with some people who were in a hot argument about the emergence of another GSM operator with the name Zain, they are five in number three are arguing that Zain is a new GSM operator that president Yar’adua brought from Arab country to change the face of GSM that is saddle with poor quality of service while the other two more informed, argued in the opposite that it is Celtel that has changed its name to Zain. It took this write a lot of explanation to convince these three gentle men that it is their own Celtel
To mark the launch of its new colourful identity across Africa, Zain also announced the creation of the world’s first cross-continental borderless network, extending and linking its ‘One Network’ service between Africa and the
According to Al-Barrak, ‘this truly is a defining moment in the history of global telecommunications. The connecting of One Network across two continents demonstrates how under one brand, Zain is able to offer enhanced mobile telephony services. Going forward it will now be easier and more affordable for people to keep in touch and support cross-continent trade and enterprise. This is the essence of the Zain brand promise to create ‘A wonderful world’.
This allows all Zain customers (pre-paid and post-paid) in Africa and the
Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile groups in the world by 2011.
Zain was established in 1983 in
Since 2003, it has grown significantly becoming the 4th largest telecommunications company in the world in terms of geographic presence with a footprint in 22 countries spread across the Middle East and
In Africa, Zain now operates in 15 sub-Saharan African countries namely:
In the Middle East, Zain operates in:
Zain is renowned for its pioneering role in bringing technical innovations and modern telecommunication services to the markets it serves. For instance, the launch of its ‘One Network’ service in September 2006 offering Zain customers’ affordable and effective cross-border communications was a world first. Zain also launched the world’s first nationwide 3G and WiMAX network in
It promised to continue to pioneer ‘One Network’, the world’s first borderless network, which has already broken new ground as it is now available for the first time across two continents – Africa and the
Corporate Social Responsibility continues to be high on Zain’s agenda, given its historic role in supporting the communities it serves. Zain is committed to helping to open up an exciting world of new possibilities and opportunities, in culture, health and education, and acting responsibly in the communities where it operates. Zain has pioneered a range of education-based initiatives across
The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange (Stock ticker: ZAIN). The company had a market capitalization of US$ 25 billion on 30 June 2008. Financial results for H1 2008 are available on www.zain.com.
Samsung Electronics has laid off hundreds of employees in its United States consumer electronics business as part of a headquarters relocation from New Jersey to Texas, amid mounting pressure on its mobile and home appliance divisions.
The South Korean technology giant said Samsung Electronics America (SEA) would relocate its headquarters to Texas, a move affecting 739 positions in Englewood Cliffs, New Jersey.
The company said most affected employees had been offered relocation packages, while others were laid off.
In Plano, Texas, about 100 employees, including workers in Samsung’s mobile division, were also dismissed, according to a source familiar with the development.
Samsung said the relocation could lead to workforce changes involving employees unable to relocate and the restructuring of certain functions to align with business priorities.
Documents cited by Reuters indicated that affected employees were informed on June 30 of an enterprise-wide workforce reduction that would have a significant impact on staff.
Several employees also disclosed their departures through posts on LinkedIn, including senior sales and marketing executives based in Texas and New Jersey.
The layoffs come despite Samsung’s semiconductor division recording strong growth driven by rising global demand for artificial intelligence (AI) chips.
The company recently projected a 19-fold increase in second-quarter profit, supported by booming AI-related chip sales, and announced plans to invest hundreds of billions of dollars in expanding chip manufacturing.
However, Samsung’s consumer electronics business continues to struggle with higher semiconductor costs and increasing competition.
Its mobile division is expected to record its first-ever operating loss as it faces stiff competition from Apple, while Chinese brands, including TCL and Hisense, continue to gain market share in the television and home appliance segments.
Industry observers say the contrasting performance highlights Samsung’s growing reliance on its semiconductor business as consumer electronics revenues weaken.
Samsung denied reports of a broader global restructuring, insisting there was no company-wide overhaul of its consumer products division.
According to the company, relocating its U.S. headquarters is intended to improve collaboration and strengthen operations within Texas’ expanding technology and AI ecosystem.
Texas has increasingly attracted major technology companies due to its lower taxes and business-friendly environment, with firms such as Tesla and Oracle also relocating significant operations to the state.
Samsung already operates semiconductor manufacturing facilities in Texas, alongside its mobile operations hub in Plano.
As of the end of 2025, Samsung Electronics employed about 11,770 workers across the United States, including staff in its semiconductor business.
Meanwhile, Samsung SDS America, the company’s IT services affiliate, has also notified authorities that 179 positions could be affected by the relocation of its North American headquarters, although Samsung said the move was unrelated to layoffs or corporate restructuring.
Telecom
NCC Urges African Unity Ahead of ITU 2026 Conference, Calls for Stronger Telecom Collaboration
Nigerian Communications Commission has urged African countries to adopt a unified and technically coordinated position ahead of the 2026 International Telecommunication Union Conference, saying stronger regional collaboration is essential for the continent to influence global telecommunications and digital economy policies.
The Executive Vice-Chairman of the NCC, Dr Aminu Maida, made the call on Monday in Abuja while declaring open the African Telecommunications Union Conference Preparatory Committee meeting.
Maida said Africa must strengthen cooperation to shape global telecommunications and digital economy policies, noting that the two-day meeting was expected to produce greater continental alignment ahead of ITU 2026, establish practical collaboration mechanisms between conferences and sustain Africa’s technical participation in ITU processes.
“Preparation is not a procedural step; it is the place where coherence is built,” he said. “Africa must prepare together, work together and arrive at global forums with solutions that are both coherent and technically compliant.”
He said the committee would review the ATU’s activities between 2023 and 2026 and prepare agenda items, resolutions, decisions and recommendations for the 18th Conference of the Union.
According to him, while the forthcoming ATU conference will determine the direction of the continental body, the ITU conference will shape global telecommunications leadership and priorities.
Maida stressed that Africa’s influence at international forums would depend less on the size of its delegations than on the quality of its preparation, the coherence of its positions and consistency in advancing them.
He identified spectrum management, artificial intelligence governance, data protection, universal access, cybersecurity and digital infrastructure development as priority areas requiring stronger collaboration among African countries.
“No administration can address these challenges effectively in isolation. Our regulatory cooperation must therefore become more continuous, more technical and more institutionalised,” he said.
The NCC boss also called for greater support for African experts to participate actively in technical discussions where international standards and frameworks are developed.
“Our objective in Africa is not to resist global standards. It is to help shape standards that are globally sound and sufficiently informed by African realities,” he added.
He commended the leadership of the African Telecommunications Union for strengthening the coordination of Africa’s positions at the ITU and other international platforms.
Maida reaffirmed Nigeria’s commitment to supporting the ITU process through technical expertise, regulatory experience sharing and peer learning among African administrations.
Earlier, the Permanent Secretary of the Federal Ministry of Communications, Innovation and Digital Economy, Nadungu Gagare, described the meeting as critical to advancing Africa’s digital transformation agenda.
He said the committee’s recommendations would provide the foundation for decisions at the forthcoming ATU Conference of Plenipotentiaries and expressed confidence that the deliberations would strengthen the union’s capacity to promote inclusive and sustainable digital development across the continent.
“As we navigate an era of rapid technological advancement and digital innovation, the importance of collaboration among member states has never been greater,” Gagare said.
Also speaking, the Secretary-General of the ATU, John Omo, said the Conference Preparatory Committee plays a vital role in processing documents and proposals ahead of the main conference to enable member states to adopt common positions.
Omo disclosed that the union’s membership had increased from 49 to 52 countries, while associate membership had risen from 50 to 56, with 18 African academic institutions now participating in its activities.
He said the ATU had recorded progress in broadband development, satellite communications, spectrum coordination, internet governance, rural broadband, standardisation and digital infrastructure resilience.
However, he expressed concern over irregular financial contributions by some member states, warning that predictable funding remained essential for implementing the union’s programmes effectively.
Omo added that the forthcoming conference would elect members of the Administrative Council and a Secretary-General for the 2027–2031 tenure.
He commended the Federal Government, the NCC and the Ministry of Communications, Innovation and Digital Economy for hosting the preparatory meeting, which brought together representatives of African countries, academia, sector members and development partners to discuss the continent’s telecommunications and digital future.
News
NITDA Communications Director Hadiza Umar Named in 2026 PR Power List, Graces Glazia Magazine Cover
Mrs. Hadiza Umar, Director of the Corporate Communications and Media Relations Department at the National Information Technology Development Agency (NITDA), has been officially recognised as one of Nigeria’s top public relations professionals in the prestigious 2026 PR Power List.
The definitive annual list, compiled by GLG Communications in partnership with The Guardian, was unveiled to commemorate World PR Day.
It celebrates 50 outstanding professionals within Nigeria and the diaspora whose strategic communication strategies have significantly shaped organisations, influenced public discourse, and advanced the profession over the past 12 months.
Adding to the momentous milestone, Mrs. Umar was hit with a major surprise at the exclusive PR Power List Soirée and Awards ceremony held at the Alliance Française in Ikoyi, Lagos, where she was unveiled as a front-cover personality for the Glazia Magazine PR Power List Special Issue.
The double recognition highlights her exceptional distinction and impact in public sector communications and narrative management.
Speaking on the dual achievement, Mrs. Umar expressed profound gratitude for the honours, describing the magazine cover appearance as a breathtaking surprise.
“I am deeply humbled and honored to be recognized on the 2026 PR Power List and to feature on the cover of Glazia Magazine alongside other exceptional industry titans,” Umar said.
“This milestone is a testament to the enabling environment and visionary leadership of the Director General of NITDA, Kashifu Inuwa Abdullahi, CCIE, which has allowed us to strategically drive the narrative of Nigeria’s digital economy and technological innovation.”
Mrs. Umar, a highly respected corporate communications strategist, holds professional fellowships in the Nigerian Institute of Public Relations (Chartered), the African Public Relations Association (APRA), and the Institute of Corporate Administration (CICA).
Under her supervisory role, NITDA’s media relations have consistently projected national information technology frameworks, start-up support frameworks, and digital literacy initiatives, to position Nigeria competitively on the global stage.
The 2026 PR Power List selection process involved a rigorous, independent evaluation led by a distinguished international jury.
The organisers noted that the class of 2026 represents professionals raising the standard of strategic communications and introducing new ideas to the industry.
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