Telecom
Celtel to Zain, Unification Rebranding
The recent rebranding of Celtel
Celtel International was not originally owned by MTC group, it acquired 85% of equity in the then leader is cellular operation in sub-Saharan
MTC’s acquisition of Celtel has helped it achieved a big part of its ambitious vision of becoming a global cellular operator, opened up many promising markets and secured leadership for MTC in sub-Sahara telecom market.
“MTC has built on Celtel’s expertise in sub-Sahara markets to continue its expansion plan in emerging
It is pertinent to note that, the underlining cause of these rebranding to Celtel was as a result of change of ownership, which distinguished the recent rebranding from Celtel to Zain. The recent rebranding is precipitated by the desire of the parent company then MTC of Kuwait to change its name to Zain in September 2007; this led to
Owners of the telecommunication giant felt that there is need to unify its brand required for harmonious operation, and good quality of service that led to rebranding of all Zain operations in Africa to Zain which as well affected its
To some industry watches the rebranding of Celtel to Zain is a good opportunity for the company to change the battered image of GSM operators, if it will match it with actions by improving on its quality of service.
Presently, GSM operators are facing with quality of service issues where many are expecting that the new entrant Etisalat will do the magic by offering them better quality of service. The rebranding and trading with a new name will make most uninformed people to believe that it is a new GSM operator. For instance, this writer had an encounter with some people who were in a hot argument about the emergence of another GSM operator with the name Zain, they are five in number three are arguing that Zain is a new GSM operator that president Yar’adua brought from Arab country to change the face of GSM that is saddle with poor quality of service while the other two more informed, argued in the opposite that it is Celtel that has changed its name to Zain. It took this write a lot of explanation to convince these three gentle men that it is their own Celtel
To mark the launch of its new colourful identity across Africa, Zain also announced the creation of the world’s first cross-continental borderless network, extending and linking its ‘One Network’ service between Africa and the
According to Al-Barrak, ‘this truly is a defining moment in the history of global telecommunications. The connecting of One Network across two continents demonstrates how under one brand, Zain is able to offer enhanced mobile telephony services. Going forward it will now be easier and more affordable for people to keep in touch and support cross-continent trade and enterprise. This is the essence of the Zain brand promise to create ‘A wonderful world’.
This allows all Zain customers (pre-paid and post-paid) in Africa and the
Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile groups in the world by 2011.
Zain was established in 1983 in
Since 2003, it has grown significantly becoming the 4th largest telecommunications company in the world in terms of geographic presence with a footprint in 22 countries spread across the Middle East and
In Africa, Zain now operates in 15 sub-Saharan African countries namely:
In the Middle East, Zain operates in:
Zain is renowned for its pioneering role in bringing technical innovations and modern telecommunication services to the markets it serves. For instance, the launch of its ‘One Network’ service in September 2006 offering Zain customers’ affordable and effective cross-border communications was a world first. Zain also launched the world’s first nationwide 3G and WiMAX network in
It promised to continue to pioneer ‘One Network’, the world’s first borderless network, which has already broken new ground as it is now available for the first time across two continents – Africa and the
Corporate Social Responsibility continues to be high on Zain’s agenda, given its historic role in supporting the communities it serves. Zain is committed to helping to open up an exciting world of new possibilities and opportunities, in culture, health and education, and acting responsibly in the communities where it operates. Zain has pioneered a range of education-based initiatives across
The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange (Stock ticker: ZAIN). The company had a market capitalization of US$ 25 billion on 30 June 2008. Financial results for H1 2008 are available on www.zain.com.
Nigerian Communications Commission (NCC) and Rural Electrification Agency (REA) have teamed up to develop an initiative that will reduce the $350 million annual spending on diesel by telecom operators in Nigeria.
According to a press statement by Nnenna Ukoha, acting had of Public Affairs, NCC, this collaboration will focus on deploying renewable energy solutions to support telecom infrastructure, particularly in rural and underserved areas.
To that end, the two agencies have inaugurated what they called NCC–REA Collaboration Committee, aimed at deploying renewable energy solutions to power telecom infrastructure across the country.
According to the State of Africa’s Infrastructure Report 2025 by the Africa Finance Corporation, telecom operators in Nigeria consume more than 40 million litres of diesel every month, costing them over $350 million annually.
The statement read, “The Nigerian Communications Commission has formally inaugurated the NCC–REA Collaboration Committee, marking a pivotal step towards advancing Nigeria’s digital and energy inclusion objectives by developing modalities for the deployment of renewable energy to support telecom infrastructure in Nigeria.”
The inauguration ceremony, held on Friday, at the NCC Headquarters in Abuja, was presided over by Dr Aminu Maida, executive vice chairman and chief executive officer, NCC.
Maida was joined by Abba Aliyu, managing director of the REA, along with senior executives and committee members from both organisations.
Speaking at the event, Maida described the collaboration as a timely and strategic alignment of national priorities.
He noted that bridging the connectivity and power gaps in rural areas remains critical for Nigeria’s growth and development.
He highlighted that the demand for digital services and connected communities creates an opportunity for renewable energy to play a crucial role.
Maida further emphasised that the partnership goes beyond infrastructure; it is aimed at driving inclusion, reducing inequalities, and fostering shared prosperity.
“Whether it is powering a base station or enabling a child to access digital learning, this partnership has the potential to transform realities and bring opportunity closer to the people.
“This initiative is about more than infrastructure, it is about driving inclusion, bridging inequalities and creating the conditions for shared prosperity,” he was quoted in the statement.
He also noted that the initiative aligns with President Bola Tinubu’s Renewed Hope Agenda, which aims to ensure no community is left behind in Nigeria’s energy and digital transformation.
Aliyu, representing REA, expressed confidence in the transformative potential of the collaboration.
“This partnership will unlock sustainable development opportunities for millions of Nigerians, especially those in areas lacking traditional infrastructure,” he said.
He further emphasised that the collaboration would address both energy and connectivity gaps, benefiting those who are currently underserved.
The newly established NCC-REA Collaboration Committee will work to co-develop and implement integrated solutions that leverage renewable energy to power telecom sites.
The statement noted that the committee will also focus on sharing geospatial data to improve planning, aligning funding frameworks, and tracking the socio-economic impact of the project through clear performance indicators.
MTN Nigeria Communications Plc has announced the execution of a national roaming agreement with Emerging Markets Telecommunications Services Limited (9Mobile), a move that signals a major milestone in Nigeria’s telecommunications landscape.
The Nigerian Communications Commission (NCC), the industry’s regulatory authority, has approved the three-year deal, which allows 9Mobile subscribers to roam seamlessly on MTN Nigeria’s extensive network infrastructure across the country.
The agreement, effective immediately, will significantly enhance connectivity and user experience for 9Mobile customers, particularly in areas where its network coverage is limited.
By leveraging MTN’s expansive infrastructure, 9Mobile can now offer improved service reach and reliability, without duplicating capital-intensive investments in network deployment.
In a notice to the Nigerian Exchange Limited and the investing public, MTN Nigeria described the arrangement as a strategic collaboration that underscores its leadership in fostering innovation, industry cooperation, and operational efficiency.
The company emphasized that the initiative aligns with the NCC’s broader objective of promoting infrastructure sharing to improve telecommunications services nationwide.
“This agreement represents a significant step in our commitment to driving industry collaboration, improving customer experience, and supporting the NCC’s vision of a fully connected Nigeria,” said Karl Toriola, chief executive officer, MTN Nigeria.
“Delivering the scale required for telecommunications services in Nigeria requires strong collaboration between the private sector, public sector, and long-term investors. This agreement demonstrates what we can achieve when we collaborate, and we are delighted to announce it today after months of groundwork.”The national roaming deal enables subscribers from 9Mobile to access voice and data services through MTN’s network in areas where the former lacks adequate coverage.
This marks the first such large-scale, cross-network roaming arrangement between two major operators in Nigeria, setting a precedent for future cooperative efforts in the telecom industry.
MTN Nigeria highlighted that the agreement contributes to more effective use of telecommunications resources, reduces infrastructure duplication, and accelerates the expansion of mobile broadband access across underserved regions.
It also supports both operators’ sustainability objectives by maximizing existing investments and reducing the environmental impact of deploying overlapping network facilities.
“This strategic collaboration is yet another first in the country by MTN Nigeria and marks a significant milestone for the sustainability of the telecommunications industry,” the company stated.
“By enabling national roaming, MTN Nigeria is contributing to a more effective use of telecommunications resources and accelerating efforts to expand connectivity across the country.”
The agreement is expected to benefit not just subscribers and operators but also regulators and investors who have consistently advocated for policies that promote shared infrastructure and efficient capital utilization in Nigeria’s digital economy.
Uto Ukpanah, company secretary, MTN Nigeria, affirmed the company’s ongoing dedication to initiatives that create shared value.
“MTN remains committed to fostering innovation and partnerships that create sustainable value for all stakeholders while promoting digital and financial inclusion nationwide,” she noted.
With the successful rollout of this agreement, the telecoms industry is expected to see improved service delivery and expanded access to quality mobile services, especially in rural and semi-urban communities. The collaboration sets a benchmark for future inter-operator partnerships and reinforces the importance of regulatory support in advancing national connectivity goals.
Association of Licensed Telecommunications Operators of Nigeria (ALTON) has announced a temporary disruption in SIM-related services across all mobile networks in the country.
The disruption, according to a statement on Wednesday, follows a directive from the National Identity Management Commission (NIMC), mandating mobile network operators (MNOs) to migrate to a new identity verification platform.
ALTON said the transition had triggered unforeseen technical challenges, affecting services such as SIM registration, replacement, and mobile number portability.
“While the new platform is intended to enhance the integrity and efficiency of identity management in Nigeria, unfortunately, the transition has temporarily impacted service delivery,” the association stated.
It added that MNOs would not be able to support SIM swaps, new activations, and related services until the issues are resolved.
ALTON noted that its members are working closely with the Nigerian Communications Commission (NCC), NIMC, and other stakeholders to restore normalcy.
The association appealed for public understanding and urged subscribers to delay visits to service centers for SIM-related matters.
“We sincerely apologise for the inconvenience and will continue to provide timely updates,” the statement read.
ALTON reaffirmed its commitment to delivering secure and quality telecommunications services to Nigerians.
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