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CFC Screens Environmental Films for Earth Day

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Communicating for Change (CFC) recently screened two provocative environmental films on climate change to commemorate Earth Day 2009.
The film screening was organised in partnership with GreenLinks Foundation, a dynamic local environmental group, and was attended by 100 students and their parents from ten schools across the Lagos metropolis.
The film screening, part of CFC’s work to use the media to create awareness and empower African audiences  towards environmental and social action, highlighted the importance of adopting sustainable environmental practices to combat climate change and reach the 7th Millennium Development Goal, which focuses on environmental sustainability. The films encouraged the youth to recognize that even small actions undertaken collectively, can make a big difference to our environment.
Earth Day, a global initiative established in 1969, is based on the belief that all people, regardless of race, gender, income or geography, have a right to a healthy and sustainable environment. This is especially significant for children growing up in a mega city like Lagos where people are negatively affected by pollution, whether from traffic, rubbish dumping or poor drainage facilities. 
The two films screened were called Climate Change: Gathering Storm and Tena Kebena: Gardens from Dust. The Gathering Storm focused on the humanitarian impact of climate change in Africa, covering issues such as creeping deserts, escaping floods, highland malaria and drip irrigation, to show the adverse effects of climate change on people’s lives. The second film, Gardens from Dust, looked at the collective efforts of youth groups and child volunteers to clean up rubbish dumpsites around cities and then work to rehabilitate and beautify their neighbourhoods through the planting of trees. Both films were produced by TVE, CFC’s international production partner, as part of the United Nations campaign, Unite to Combat Climate Change, which seeks to encourage civil society and communities around the world to unite and act now to combat climate change.
Sandra Obiago, executive Ddrector, CFC said: “CFC is committed to supporting global efforts to combat climate change by partnering with GreenLinks Foundation’s youth program.  It is paramount that we reduce the emission of greenhouse gases globally while raising Africans’ awareness of the risks of climate change including drought, erosion, and flooding, resulting in water shortages, dwindling agriculture, increased food prices, and greater poverty across the continent. Youth growing up in the congested mega city of Lagos, must mobilize with youth around the world in campaigning for the global reduction in carbon emissions, while we tackle and reverse the effects of climate change at the local level.”
Iniobong Abiola-Awe, programme initiator, GreenLinks Foundation, commented: ‘The yearly Eco Fun Fair is an important part of our youth program informing children  on a range of conservation issues, from climate change, to the need to protect endangered species through to the importance of recycling. Through our activities we see that students feel empowered towards advocacy and local action, and to share what they have learnt with friends and family members.”
CFC will be distributing the two environmental films, Climate Change: Gathering Storm and Tena Kebena: Gardens from Dust to all Nigerian broadcast stations, free of charge, ahead of World Environment Day on 5th June 2009.

 

 


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Netflix Moves Against Showmax with Cheaper Mobile only Subscription

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Netflix Inc, American Technology and Media service giant, has concluded plans to introduce cheaper, mobile-only subscription in Nigeria and the rest of Africa in order to strengthen its presence in the country and the region as a whole.

Netflix Moves Against Showmax with Cheaper Mobile only Subscription

This is seen as a move targeted at Showmax’s dominance in the continent.

This is in addition to commissioning more locally produced contents and shows that depict the cultures and experiences of ordinary Africans.

Netflix Inc. became the world’s largest subscription-streaming service by flooding the market with popular content that’s cheaper than the competition.

However, five years after it got introduced in Africa, the US company is struggling to grow beyond the wealthiest segment of the population, in a continent held back by poverty, piracy and limited access to broadband.

This is expected to greatly increase the competition for the African market with Showmax, the Multichoice subsidiary, which seems to be clearly ahead and has the majority of the market share because of its more local and African content.

It could also help increase its presence in the continent where it is struggling and is still a relatively small player.

According to Digital TV Research, the streaming service firm has only 1.4 million subscribers when compared to about 20 million customers that have been signed up to Multichoice Group Ltd, the leading African pay-TV firm.

With the rapid expansion of 4G mobile networks, the streaming service is given a new channel to get to audiences especially in a country like Nigeria, sub-Saharan Africa’s biggest economy and the heart of its TV industry.

Netflix plans to expand the mobile-only contracts permanently if the trials, which began in South Africa and Egypt, becomes a success.

It agreed to deals with South African wireless carriers to add subscriptions to people’s phone bills and offers pre-paid vouchers for those without bank accounts.

This is similar to the services that have been adopted by ShowMax, MultiChoice’s streaming service.

Netflix is offering subscribers N1,200 ($2.65) a month for its mobile-only service, well below the N2,900 it’s been charging for its most basic account. However, the offer is still more expensive than the N250 per month charged by Iroko TV, a streaming platform that has the largest online catalogue of Nigerian Nollywood content giving access to over 5,000 of such movies.

But the income from Iroko’s low-price plans hasn’t been enough to cover its costs and the company is now scaling back its African operation to focus on wealthier viewers in the diaspora.

Netflix’s has moved to avoid the low production values found in a lot of Nollywood output and channel the continent’s best talent to develop slickly-made shows across every genre just like its deal with well-funded producers like Nigeria’s EbonyLife TV.

 

 

 

 


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TStv Lures Subscribers with N5 Daily Subscription

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TStv, a local satellite television network, has said that it will on October 1, roll out pay-per-view services in 18 states to mark the country’s independence on October 1.

TStv Lures Subscribers with N5 Daily Subscription

Dr. Bright Echefu, managing director of the company, who said this on Tuesday in Abuja, said that the company had surmounted the challenges it encountered after its launch in October 2017 and was better positioned to deliver quality services to Nigerians.

He said that the pay-per-view entails the minimum of N3 and maximum of N5 daily subscription per channel.

According to him, the company since 2017 went back to the drawing board to address all lapses to give Nigerians value for money and that while services will begin in 18 states on October 1, the remaining states will enjoy services from October 10.

“While we were off the radar, we properly studied the business and we have created a model to fit every Nigerian’s desire. We have created the pay as you view model where Nigerians will pay only for the channels they want to watch.

“Nigerians will be able to choose their bouquet by themselves, by choosing only those channels that they want to watch and pay for with a minimal amount per pay; 108 channels are available on our platform and more than 80 of them are High Definition (HD),” he said.

Echefu also said that as a gift to Nigerians for their steadfastness and understanding, the company had made the Grande Sports Extra Channel and some other local channels free to all Nigerians for one year.

While saying that Nigerians would be able to enjoy the ability to pause the decoder when not in use for a long period, he however, said that to safeguard against abuse, genuine reasons must be given for pausing the services.

He also commended the Federal Government for giving the company the desired support to start again after the challenges that led to its failure when it was first launched.


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UBA Launches ‘RED Radio’, New Online Entertainment Platform

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United Bank for Africa, (UBA Plc), Pan- African financial institution, has continued to lead in innovation with the launch of its dynamic and creative Online Radio channel – RED Radio.

UBA Launches ‘RED Radio’, New Online Entertainment Platform

RED Radio, powered by UBA is a lifestyle web platform that has been set up to inform, educate, entertain and to bring to the fore, the best of Africa.

Much like its sister platform, REDTV, RED Radio is expected to showcase the best in lifestyle, entertainment, music, news, comedy and fashion.

Speaking on the launch of RED Radio, Tony O. Elumelu, group chairman of UBA,  applauded the creative initiative, emphasising that UBA is a financial institution always ready to support  creativity and entrepreneurship. The 2020 Time 100 most influential person in the world who has committed USD100 million to empowering young entrepreneurs across Africa said about RED Radio, “Creativity and innovation are a powerful combination and every detail in an art piece is important and meaningful. This applies to growing businesses and budding entrepreneurs. You will encounter challenges, like I did, but each experience is a lesson that brings you closer to your goal. That is the beauty of creativity.”

Continuing, Elumelu remarked, “There are many ways to make something beautiful, to make a sound interesting or to bring a story to life. You can define your expression, and today, as UBA’s RED Radio launches, I wish Bola Atta and her enterprising team many successes through this beautiful medium of expression.”

In appreciation of the support of UBA Group Chairman for the exciting creative initiative, Bola Atta, UBA’s group head, Corporate Communications, said ‘just like, REDTV which is Africa’s leading  online entertainment network, RED Radio is positioned to fast become the foremost online radio platform in Africa’.

Also expressing his delight, UBA’s Brand Ambassador and star boy, Wizkid, said, “I am never too busy for my UBA family as he granted an exclusive interview on one of the station’s flagship shows ‘On the Street’ where he spoke extensively about his upcoming album and what his fans should expect from him in the coming weeks.

RED Radio promises to bring rich and engaging content that will keep its audience coming back constantly for vibrant and robust entertainment. Listeners can tune in to www.itsredio.com 24/7.

 

 


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