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Chika Ekeji Unpacks MTN Ambition 2025

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L-r: Funso Aina, Senior Manager, External Relations at MTN Nigeria Plc., Mike Okwoche, Senior Anchor at TVC NEWS and President, MTN –MIP Fellows 1; Chika Ekeji, Group Chief Strategy & Transformation Officer, MTN; Isaac – Ogugua Ezechukwu, the Director, Professional Programmes, School of Media and Communications (SMC), Pan-Atlantic University (PAU); Lakinbofa Goodluck, Public Relations Manager, MTN Nigeria, and Elsie Godwin, Marketing Manager, Cassava Network and Vice President, MTN –MIP Fellows 1, during the Fellows visit to MTN Innovation Centre in South Africa.
L-R: Funso Aina, Senior Manager, External Relations at MTN Nigeria Plc., Mike Okwoche, Senior Anchor at TVC NEWS and President, MTN –MIP Fellows 1; Chika Ekeji, Group Chief Strategy & Transformation Officer, MTN; Isaac – Ogugua Ezechukwu, the Director, Professional Programmes, School of Media and Communications (SMC), Pan-Atlantic University (PAU); Lakinbofa Goodluck, Public Relations Manager, MTN Nigeria, and Elsie Godwin, Marketing Manager, Cassava Network and Vice President, MTN –MIP Fellows 1, during the Fellows visit to MTN Innovation Centre in South Africa.
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Chika Ekeji, Chief Strategy & Transformation Officer of MTN Group, has reiterated the company’s commitment to become the largest, most valuable business platform in the African continent through it ‘Ambition 2025’ strategy.

He disclosed this recently when members of MTN Media Innovation Programme (MTN-MIP Fellows) visited the group as part of their study-trip to University of Witswatersrand, Johannesburg, South Africa.

Ekeji who represented Ralph Mupita, President & CEO of MTN Group, stated that the group’s commitment is being fueled by the believe that “everybody in the continent of Africa deserves the benefits of a modern, connected life.”

It would be recalled that in 2020 MTN announced a new repositioning strategy that will accelerate growth and unlock the value of its infrastructure assets and platforms in the continent.

While providing more insights on the company’s Ambition 2025 plan, Ekeji said that the Company’s strategy is anchored in building the largest and most valuable platform business with a clear focus on Africa.

According to him, “We’ve the belief that everybody on the continent deserves the benefits of a modern connected life. Not just for those who can or can’t afford it but for everybody across the African continent.

“We believe that we should play a role in boosting inclusive economic growth on the continent.

“We want to build the largest and most valuable platforms through partnerships to accelerate inclusive growth by 2025.

“Also, our strategic priorities are to create shared value by driving broad-based ownership and inclusion across markets.”

He further disclosed that the telco has modernized its technologies so as to create the enabling environment for partnerships through its API platforms.

Through Ambition 2025, MTN aims to drive efficiencies and performance while reducing network complexity in order to better manage network operations and deliver digital services to meet the evolving demands of customers.

Some of the next-generation services that MTN is delivering include network as a service (NaaS), fintech solutions, Enterprise services, Digital services and CHENOSIS (an API marketplace).

 

 


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ATCON Commends FG for $2Bn “Project Bridge”, Pledges Support

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Association of Telecommunication Companies of Nigeria (ATCON) on Monday commended the Federal Ministry of Communication, Innovation, and Digital Economy (FMCIDE) for spearheading a new initiative known as ‘Project Bridge’.

ATCON Commends FG for $2Bn "Project Bridge", Pledges Support

Tony Emoekpere, president, ATCON, stated in an interview with NAN in Lagos that the initiative aimed to create a robust and resilient telecommunications backbone across Nigeria.

Emoekpere stated that the project was an ambitious public-private partnership designed to connect all 36 states and Abuja, as well as LGAs, via fiber optic cables.

According to him, the initiative is not meant to replace existing infrastructure but to complement it, creating a more resilient network.

“Right now, most of the networks that we have are linear in nature. ’Just imagine, if there’s only one road from Lagos to Ibadan; if anything happens to that road, you would not get to Ibadan.

‘’This project will create alternative routes,” he said.

The ATCON boss stated that the project was modeled after the successful PPP framework in the energy sector, with the government contributing a certain percentage to the Special Purpose Vehicle and the private sector providing the remaining funding.

He stated that the project’s goal was to establish alternative, redundant connections, thereby ensuring that services remained uninterrupted even if one part of the network was compromised.

The president expressed the full support of telcos, noting that the project would enable members to deliver services more effectively in locations where infrastructure was currently a significant challenge.

“With this project, we will have multiple options,” he said.

Project BRIDGE involves building a nationwide fiber optic network to expand digital infrastructure and connectivity, rather than a physical bridge, as part of Nigeria’s National Broadband Plan.

The project is a public-private partnership ($2 billion cost) using an SPV to deploy 90,000km of fiber-optic cable to enhance education, healthcare, and the digital economy.

 

 

 


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MTN Restores Services After Planned Network Maintenance in Parts of Adamawa, Borno, and Kano

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MTN Nigeria has successfully completed a scheduled network maintenance operation that affected 101 sites across 15 Local Government Areas (LGAs) in Adamawa, Borno, and Kano States.

The restoration marks a significant step in the company’s ongoing efforts to enhance service reliability in the Northeast region, amidst multiple fibre cuts and vandalism.

The maintenance, which took place on Sunday, August 24, involved the cutover of traffic to a newly installed fiber span along the AFCOT–Bawo Village route in Adamawa State.

This upgrade was necessary to replace a previously damaged section of the network infrastructure. All service maintenance was done within timeframe and restorations before 1 PM on Sunday August 24th.

We can confirm that all impacted sites have been fully restored, and services are now operating normally. We appreciate our subscribers’ patience and sincerely apologize for any inconvenience caused during the downtime.

The affected services included 2G, 3G, 4G, and enterprise connectivity, with temporary disruptions experienced in LGAs such as Girei, Song, Mubi North, Hong, and Michika in Adamawa; Askira/Uba and Shani in Borno; and Nasarawa in Kano.

The work was scheduled during daylight hours to ensure the safety of field engineers, given the linear and unprotected nature of the route.

This restoration is part of MTN’s broader strategy to strengthen its infrastructure in underserved regions and ensure consistent service delivery across Nigeria, amidst constant fibre cuts and vandalism.


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TikTok Unveils Artist Insights Platform in Nigeria

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TikTok has launched its music insights platform, TikTok for Artists, in Nigeria to support artist growth and fan engagement across the country’s vibrant music industry.

The platform, which debuted globally earlier this year, provides artists, labels, and management teams with access to daily-updated dashboards and analytics tools to track music performance, audience demographics, and fan interactions.

Toyin Mustapha, Head of Music Partnerships for the UK, Ireland, and Sub-Saharan Africa at TikTok, said the initiative was part of the company’s commitment to empowering African creators.

“With the launch of TikTok for Artists in Nigeria, we’re giving artists and their teams access to insights that can help them engage their fans in more meaningful ways and grow their careers globally,” Mustapha said.

The platform offers detailed song performance metrics, including views, posts, and creator engagements per track. It also provides granular post-level data such as likes, comments, shares, and completion rates, alongside demographic breakdowns by gender, age, and language.

In addition to analytics, TikTok for Artists includes educational resources and step-by-step guides to help artists build sustainable careers.

A key feature of the platform is the Pre-Release tool, which allows artists to launch campaigns for upcoming albums and enables fans to pre-save tracks on streaming platforms like Spotify and Apple Music.

British artist Jordan Adetunji described the platform as a “game changer,” noting its value in helping artists and their teams plan effective campaigns.

TikTok said the rollout reaffirms its investment in Africa’s creative economy and aims to foster deeper connections between artists and fans across the continent.

The platform is now available to all certified TikTok Artist Accounts, with access also extendable to managers and label teams.


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