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Chooya, Aba Startup Receives $950,000 in Cash and Programme Support from EWC, Others

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Chooya, an Aba-based eCommerce Startup digitizing word-of-mouth marketing for African businesses and consumers, today announced funding of $950,000 in cash and programme support from Entrepreneurship World Cup (EWC).

Chooya, Aba Startup Receives $950,000 in Cash and Programme Support from EWC, Others

As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, Chooya benefits from the over $75M service support from Misk Global Forum, Global Entrepreneurship Network (GEN), and other world-class partners.

Chooya will plow the resources into product development, marketing and human resources to reach businesses (local and online) struggling with new customer acquisition to help them digitize word-of-mouth marketing and grow their sales.

By default, for any business to reach new customers and grow their sales they have to engage in marketing.

Unfortunately, currently available channels do not provide an easy or budget friendly way to automate word-of-mouth marketing which by research is the most effective type of marketing.

Chooya’s word-of-mouth mobile solution called “addds” plans to target 5,000 businesses by Q3, 2022 and help them boost sales by 3x.

Chooya was founded in 2019 as a “search engine for African traditional markets”.

Chooya has been bootstrapped since its inception.

Chooya has previously received recognition and awards from Alibaba Business School and African Leadership University (2020).

Igwe Uguru the Founder and CEO of Chooya, is also the co-founder of RAD5 Tech Hub, an innovation hub focused on venture building.

The Entrepreneurship World Cup is more than just a pitch competition. It gives everyone who enters access to the knowledge, networks and for some, the capital they need to start and scale a company.

Chooya received a $100,000 national and $850,000 global prize from the EWC.

“I was inspired to digitize word-of-mouth marketing by my experience helping my 72-year-old father at his local business. Without any form of paid commercial or social media ads, I watched the customers grow every single month through word-of-mouth marketing and helped my father train all his five children in the high institution. We are very excited about Chooya’s future and the impact we are set to make considering the impact of the COVID-19 crisis, especially on small businesses.”  Igwe Uguru, founder and CEO of Chooya

“As one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, we are excited to have Chooya join this community of promising founders. Through the Club, GEN Starters access global connections with experienced entrepreneurs, mentors and investors within the Global Entrepreneurship Network and our partners – as well as year-round opportunities for additional support and visibility through curated networking opportunities at special events and learning experiences through GEN Accelerates – our training platform.” Jonathan Ortmans, president, Global Entrepreneurship Network

 


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E-Business

Konga, CeraVe Ink MoU for Exclusive Launch of L’Oreal Product in Nigeria

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At long last, relief is here for the skincare enthusiasts in Nigeria! Konga Health, Nigeria’s premier digital healthcare distribution company, has sealed an exclusive partnership with CeraVe, a leading global skincare brand under the L’Oréal umbrella, to launch its product in the country. L’Oréal is the world leader in beauty: makeup, cosmetics, haircare and perfume in terms of quality, efficacy and safety.

Konga Health

Through Konga Health, a technology-driven healthcare solutions company focused on revolutionizing the healthcare value chain and a member of the Konga Group, this exclusive collaboration will debut with the renowned CeraVe line, offering unbeatable prices and free delivery to some locations Nationwide.

This enhanced partnership empowers Konga Health to onboard pharmacists, physicians, and other healthcare providers Nationwide to support the distribution of CeraVe’s product line. This initiative includes opportunities for recruitment, partnerships, and collaboration to ensure that high-quality skincare solutions are accessible to all nationwide.

This strategic alliance ensures that genuine CeraVe products reach Nigerian consumers swiftly and conveniently, leveraging Konga’s extensive e-commerce infrastructure. Concerns about counterfeit items that often plague the beauty and skincare market are now a thing of the past, as Konga becomes CeraVe’s official distributor in Nigeria.

CeraVe now boasts a dedicated official shop-in-shop (SIS) on Konga.com, serving as a one-stop destination for all authentic CeraVe products. Shoppers can directly access top-tier skincare solutions identical to those available globally.

Starting Monday, July 15th, CeraVe’s flagship products, such as the Cerave’s Hydrating Cleanser, Foaming Cleanser, SA Smoothing Cleanser, Fragrance-Free Moisturizer with 3 Essential Ceramides & Hyaluronic Acid, Barrier-Reinforcing Moisturizing Cream, Night Cream with Niacinamide, Exfoliating Salicylic Acid Foot Cream, Retinol Serum, Eye Repair Cream, Facial Moisturizers, Hyaluronic, and Vitamin C Serums, will be readily available on the Konga Health and Konga.com platforms, offering customers a seamless and convenient shopping experience.

Nnenna Emenyonu, Senior Vice President of Konga Health, expressed her excitement about the partnership, stating, “We are thrilled to partner with CeraVe, a brand synonymous with quality and scientific excellence in skincare. This collaboration allows our customers access to top-tier skincare products that are dermatologically tested and proven effective.”

Rabah Deroueche, LID LDB SSA and Business Development Director at L’Oreal, shared similar sentiments, noting, “Our partnership with Konga marks a significant milestone for CeraVe in Nigeria. By leveraging our commitment to quality skincare products and Konga’s platform, CeraVe can reach a wider audience and address the skincare needs of Nigerian consumers. This collaboration ensures Nigerian consumers can easily access our products and experience the benefits of our dermatologist-developed formulations.”

CeraVe has earned its stellar reputation globally through scientifically backed formulations. Developed in close collaboration with dermatologists, CeraVe products meet the highest standards of skincare and are celebrated for using essential ingredients that ensure optimal skin health.

The partnership between Konga and L’Oreal establishes Konga’s standing as a trusted e-commerce platform offering only high-quality products. As the official distributor of CeraVe, Konga is dedicated to maintaining the brand’s integrity by providing shoppers with authentic products that meet their skincare needs.


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TD Africa Partners CISCO on Tech-Skills Development in Africa

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In its continuous drive to bridge the widening skills gap in Africa’s technology sector, TD Africa, Africa’s largest technology distribution company, has partnered with Cisco on its month-long inaugural training program.

TD-CISCO

The program, the first of its kind in the TD Academy training series, was aimed at empowering young minds with technical skills and professional exposure.

The initiative, titled “Introduction to Cisco Networking Solutions and Workplace Professional Skills,” exemplifies TD Africa’s comprehensive and futuristic approach to technology education and professional development, empowering individuals and businesses to thrive in the digital age.

This innovative series of pooled training aims to equip the participants with the foundational knowledge of Cisco networking solutions, which is critical for building and managing robust IT infrastructure and workplace professional skills, recognizing the importance of soft skills in today’s dynamic work environment.

This combined focus on technical competence and professional development aligns with TD Africa’s robust approach towards impacting appropriate skills set into young people.

Cisco’s extensive portfolio for this first leg of TD Academy encompasses carefully curated programs in cybersecurity, data analysis, and Artificial Intelligence (AI) to address the most sought-after skills in the African technology market.

For Mrs. Chioma Ekeh, CEO of TD Africa, the company’s dedication to bridging the skills gap is not a one-off training program nor limited to knowledge transfer.

Her words: “We understand the critical need for a skilled workforce to propel Africa’s digital transformation. Through our collaborative training programs with industry leaders like Cisco, we are committed to equipping individuals with the right tools and knowledge to succeed in this exciting field.”

Amblessed Ubong, one of the beneficiaries of the training program, said, “I recently completed a four-week training at the TD Academy; it was enriching and transformative.

“The sessions were thought-provoking, the trainers were passionate, and the environment was highly supportive. Collaborative projects enhanced my teamwork skills and made learning enjoyable.

“I left the TD Academy with a wealth of knowledge and a renewed enthusiasm for my career.”

Impressed by the exceptional talent emerging from the program, Africa’s number one tech distribution company immediately recruited some of the top graduates who participated in the training program.

This commitment to recognizing and nurturing talent further strengthens the technology ecosystem in Africa, creating a pipeline of skilled professionals for the future.

By empowering individuals and businesses with the necessary skills and knowledge, TD Africa is further stamping its foot in the sand of time, playing a pivotal role in Africa’s digital renaissance.


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Davido Launches Chatter, Own Social Media App

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David Adeleke, Nigerian musician well known as Davido, has launched Chatter, a new social media application.

Davido Launches Chatter, Own Social Media App

Chatter is a social audiovisual utility platform designed to help amplify the voice of content creators and connect them with a vibrant community.

However, the app’s usage goes beyond content creators; business-minded individuals, as well as people looking to connect, have a place on it.

The musician used his social media accounts to announce the app’s release.

He gave a brief history of the development of the software and its features with his friend.

The well-known musician from Nigeria stated that he and Sir Banko, his close friend  are the owners of the app.

The music icon posted information about Chatter, a social audiovisual utility platform that connects content creators to a lively community and helps them magnify their voices.

In the past eight months, Davido has undertaken three internet projects.

Recall that the musician introduced his cryptocurrency.

However, the $DAVIDO coin fell a few days after it launched, prompting some cryptocurrency fans to call it a scam and a rug-pull.

 

 


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