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CMC Connect Burson-Marsteller Clinches Premium Steel PR Account

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Yomi Badejo-Okusanya, MD, CMC Connect
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CMC Connect Burson-Marstellerhas clinched the PR account of Nigerian integrated steel manufacturing giant, Premium Steel & Mines Limited (PSML), following a pitch process which lasted two months.

Premium Steel and Mines Limited is an integrated steel manufacturing company, with stated objectives of becoming a market leader in the sub-Saharan African steel industry.

Reacting to the success of the account, Mr. Yomi Badejo-Okusanya, group managing director, CMC Connect Limited, said the appointment of his agency as the public relations consultants to Premium Steel, a key player in the steel sector, is an addition to the organization’s impressive portfolio.

He noted that the agency is tasked with the responsibility of managing the corporate PR activities of the steel giant, which include, reputation management, media management, CSR leveraging and strategic communication.

“We are glad to be connected with a brand like Premium Steel. Their drive to become a notable contributor to the diversification of the Nigerian economy aligns with Federal Government’s current focus. Our goal is to ensure a partnership that delivers on the seamless resumption of operations, that guarantees efficient delivery and support the brand’s business objectives with strategic and innovative PR ideas. We are very happy with the appointment and our appreciation goes to the team for their diligence and confidence in winning the account,” Badejo-Okusanya noted.

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In his reaction to CMC Connect clinching the lucrative account, Mr. Mishra Prasanta, managing director, Premium Steel, expressed delight at the new partnership between the two iconic brands. “We are excited to work with an experienced PR firm such as CMC Connect Burson-Marsteller, which stands out among other communications consultants in the industry. We strongly believe that working with CMC Connect will help us in achieving our overall objectives.”

Premium Steel reiterated its confidence in CMC Connect’s expertise, noting that the firm will strategically help Premium Steel in delivering its mandate to add value to the Nigerian economy. With the new communications consultant on board, the organization will be positioned in line with the current government’s desire to diversify the economy and create new streams of revenue for government.

Premium Steel and Mines Limited is a subsidiary of the Stallion Group and have recently taken over the assets of the former Delta Steel Company located in Ovwian-Aladja, Delta State. Premium Steel has its technical partners MECON Steel of India.

CMC Connect had earlier this year won the PR business for FBNQuest Limited, the Investment Banking and Asset Management business of FBN Holdings Plc, a key player in the financial sector of the Nigerian economy.

The core responsibilities include providing strategic communications, advisory and media management services, corporate communications, financial communications, brand PR, digital PR and monitoring, among several other services.

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CMC Connect is a strategic communications consultancy firm that started in 1992 with the mission to deliver cutting-edge, strategy-driven perception solutions that add intrinsic value to its clients’ businesses, utilising the best talent resources, in the best traditions of work excellence and creativity.

The firm has become a holding company under the group’s new business structure with four other firms namely; Tangalo Africa, I-Octane, Re-Ignite Public Affairs, and CMC Connect Burson-Marsteller, the flagship business.

 

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IMF Sees 4% AI Growth Boost for Africa

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Accelerating artificial intelligence (AI) adoption could increase Africa’s GDP by up to 4% over the next decade, according to the International Monetary Fund (IMF).

In a report released on Tuesday, titled Africa Can Grow Faster With AI—If It Moves Now, economists from the IMF’s Africa Department say current levels of AI adoption and utilisation are expected to contribute just 0.2% to the region’s GDP over the next 10 years.

However, the report says stronger adoption, supported by the right infrastructure and policies, could raise the economic impact to about 4% by extending AI beyond today’s digitally connected firms.

Martin Schindler and other IMF economists say: “AI adoption in sub-Saharan Africa currently lags well behind every other region. If richer economies race ahead while African firms and governments lag, the productivity gap between the region and the rest of the world will only widen.”

Early signs of AI adoption are emerging across Africa, with countries including Zimbabwe, Kenya, Egypt and Nigeria developing AI strategies.

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Telecommunications operators, including Vodacom, Econet, Africell and MTN, are also integrating AI into their operations and networks.

Other examples include chatbots supporting teaching and learning in Nigeria and the South African Revenue Service’s use of data analytics for targeted tax audits.

However, the IMF says AI adoption must extend beyond these early use cases to deliver meaningful economic benefits.

“For the region, AI’s main promise is not about replacing office workers, but boosting productivity across the economy—helping informal firms manage inventory, enabling farmers to increase yields, and supporting mid-sized firms to transition to formality and export readiness,” the report reads.

The IMF is urging governments to prioritise investment in reliable electricity, affordable broadband, data infrastructure and digital skills to support wider AI adoption.

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Many African countries, including Zimbabwe, Kenya, Ghana, Nigeria and Cameroon, continue to face electricity shortages, while broadband services remain costly and coverage is uneven.

The Fund believes stronger investment in power, connectivity, regional data infrastructure and digital skills would help unlock AI’s economic potential.

 

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NPC Opens Nationwide Digital Birth, Death Registration Platform

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National Population Commission (NPC) has commenced the nationwide digital registration of births and deaths under the Electronic Civil Registration and Vital Statistics (E-CRVS) system to strengthen legal identity management and improve demographic data.

NPC Opens Nationwide Digital Birth, Death Registration Platform

Speaking at a press briefing in Lokoja on Tuesday, Mr Afolabi Yori, federal commissioner representing Kogi, said the initiative became operational nationwide on July 1, through the VitalReg platform.

Yori described the development as a landmark in Nigeria’s civil registration system, noting that it would modernise birth and death registration through a technology-driven platform that meets international standards.

He said the digital platform would improve service delivery, strengthen data integrity and ensure that every birth and death occurring in Nigeria was accurately documented and securely stored.

According to him, civil registration is more than an administrative process, as it provides reliable statistics that support public policy formulation, resource allocation and national development planning.

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“Nigeria records an estimated five million births annually, yet millions of births and deaths remain unregistered.

“Birth registration coverage currently stands at about 57 per cent nationwide, while death registration remains below 20 per cent,” he said.

The commissioner said that the commission had established 4,011 functional registration centres across the country’s 774 local government areas and was working to expand the number to about 8,000.

He added that the commission was strengthening collaboration with stakeholders to improve the capacity of registration personnel and ensure prompt documentation of vital events through the VitalReg platform.

Yori said the platform would provide faster registration services, 24-hour online access, digital certificate issuance where applicable, and reduce paperwork, waiting time and unnecessary travel.

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He disclosed that the platform was being operated under a Public-Private Partnership with Barnks-forte Technologies Ltd. as the commission’s technical partner to ensure system availability, cybersecurity and continuous technological improvement.

He called on parents, healthcare institutions, traditional and religious leaders, civil society organisations, development partners and the media to support the initiative by encouraging the prompt registration of births and deaths.

Earlier, Samuel Omonakpeme, director in Kogi, NPC State, described the commencement of the digital registration system as another milestone in efforts to strengthen Nigeria’s Civil Registration and Vital Statistics system.

Omonakpeme stated that the initiative aligns with the Federal Government’s digital transformation agenda and the Sustainable Development Goals, particularly Goal 16.9, which seeks to provide legal identity for all.

He appreciated the Federal Government, the leadership of the commission, UNICEF and other development partners for supporting the implementation of the initiative.

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The state director also urged parents, guardians, health institutions, community leaders, religious organisations and the media to mobilise public support for the timely registration of all births and deaths.

The News Agency of Nigeria (NAN) reported that ICT personnel of the commission, led by Ehimoni Kolawole, conducted a live demonstration of the digital birth registration process using the VitalReg platform.

The demonstration showed that the registration process captures the biodata of both parents, while at least one parent must possess a valid National Identification Number (NIN) to complete the registration of a newborn.

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YEDC Warns Customers, Says 20 Percent Electricity Bonus is Scam

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Yola Electricity Distribution Company (YEDC) has alerted its customers to a fraudulent message circulating on social media, falsely claiming that electricity consumers can receive an additional 20 per cent bonus units when recharging their prepaid meters through unofficial channels.

YEDC Warns Customers, Says 20 Percent Electricity Bonus is Scam

In a statement issued by the company’s management on Monday, YEDC described the claim as false and urged customers to disregard the misleading information, stressing that it did not originate from the company.

According to the statement, YEDC does not offer bonus electricity units through individuals, agents, personal bank accounts, phone numbers, or social media contacts.

The company advised customers to purchase electricity tokens only through approved cashless payment platforms, including the YEDC Pay App, OPay, Interswitch, and other authorised vending channels, or to visit the nearest YEDC office for assistance.

YEDC also cautioned customers against sharing their meter details or personal information, or making payments to unauthorised persons claiming to represent the company.

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The company further urged customers to rely exclusively on information disseminated through its official communication channels to avoid falling victim to fraud.

The management thanked customers for their continued cooperation and reaffirmed its commitment to serving them.

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