Broadcasting
‘CNN Marketplace Africa’ Explores Nigerian Music Industry

This week, ‘CNN Marketplace Africa’ explores the Nigerian music industry, which is increasingly generating both revenue and recognition worldwide.
By 2019, Pricewaterhouse Coopers predicts that Nigeria’s entertainment and music industry is predicted to surpass $8 billion.
This year, the South by Southwest conference in Austin, Texas, included a panel on the Nigerian music industry for the first time.
At the conference, ‘Marketplace Africa’ met with artists and industry insiders to learn what makes Nigeria such an appealing market, and to hear what they believe can be done to assure that Nigerian musicians and artists will generate revenue and recognition for years to come.
Sony are the first major record label to operate in Nigeria, indicating a more global direction for the country’s music scene.
‘Marketplace Africa’ speaks to the General Manager of Sony Music in West Africa, Michael Ugwu, who reveals what their involvement signifies: “It’s a big deal for Sony, it’s a big deal because it says we are taking this market seriously. Not just by talk or rhetoric… it’s let’s get functional, physical offices with a physical manager running a business in West Africa.”
Sony have already signalled their intent by signing several Nigerian musicians to their new label, including one of Nigeria’s most popular artists, Davido.
Ugwu explains to ‘Marketplace Africa’ how this new deal can help artists like Davido become a more global figures in the industry: “Davido sells out stadiums. 60-70,000 people. You know as big as you get in Africa, it’s hard to now cross territories, and that’s where we come in. We’re going to help him scale up and create more impact globally.”
Whilst other Nigerian artists such as WizKid, D-Banj and P-Square have also found success by reproducing a classic Nigerian afrobeat sound for to a global audience, ‘Marketplace Africa’ learns how this is not the case for many upcoming artists in the country, who are struggling to support their art.
DJ Cuppy, who spoke on the SXSW panel, explains to the programme: “As an artist it is very challenging. Nigeria doesn’t have the infrastructure to pay out royalties or give artists the right publishing arrangement, so artists are having to depend on endorsements and shows to keep their creative going.”
Born in Lagos, DJ Cuppy now travels around the world mixing Afrobeat with other international sounds. With the ever-increasing importance of mobile technology to the global music industry, DJ Cuppy is not the only one who senses reform coming to Nigeria.
According to Bloomberg, mobile music sales generate $150 million annually for Nigerian artists, as well as offering the largest distribution platform for digital music and world music.
‘Marketplace Africa’ hears from Ademola Ogundele, the Co-Owner and CEO of one of Nigeria’s most popular music sites, NotJustOk.com, on how mobile technology is influencing upcoming artists: “With a growing digital environment artists are now becoming more informed with what they do. They’re learning that actually – ‘I should be getting royalties, I should have a publishing deal’… so people are realising their skills and their talent is worth something.”
As the Nigerian music industry evolves further, Michael Ugwu explains some of the other challenges on the horizon to ‘Marketplace Africa’: “A lot of artists tend to write their own music. We haven’t built up an ecosystem of songwriters… As big as Beyoncé is, she needs songwriters, as big as Sam Smith is he needs song writers… so we need to get that right.”
‘Marketplace Africa’ also hears from the Co-Founder of Mixerpot, Rab Bakari, who represents young African musicians, on the direction he believes Nigerian music needs to take: “We need collaborations where Nigerian artists are writing songs for American based artists or actually producing for American based artists.”
‘Marketplace Africa’ asks Ugwu for his predictions on how the Nigerian music industry will develop in the next five years.
Ugwu explains: “I think five years from now, people are going to be paid a lot more from this industry. 100 percent I believe that is going to happen. That’s the trend. People are going to consume music and they are going to pay to consume that music because it’s going to be convenient to consume world class, top quality local and international music.”
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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