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Cokodeal Targets SMEs to Reduce Cost of Marketing, Staffing

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It is imperative to understand the role technology has forced on us all, as we transition from an analogue system of trade to digital, forcing out old methods and creating new ones we have to adapt with.

It was published in the media recently; “Online shopping booms, states and businesses lose revenues”. This is as a result of a progressive shift in the way trade is carried out.

The electronic trade has got us familiar with new terms like e-shop, e-store, storefront and marketplace.

These are terms that represent a virtual setup of ones store on the internet that can be open for trade 24hour with ease of access through mobile phones, apps and desktop using the internet.

In recent times we have seen development that e-companies like Dealdey has brought to the online industry by driving huge volumes of customers to sellers through a discount pricing system, which helps the seller to reach interested individuals with their product offering, saving cost of marketing for small businesses.

Also getting familiar with terms like affiliate, that is more common to sites like Konga and Jumia, they host thousands of small scale businesses that sell hundreds of goods through their platform, which helps to drive sales for the business owners.

In the recent black Friday hosted by the platforms, sales generated by these platforms for business owner were in volumes that wouldn’t have been possible by the brick and mortar physical shops.

Furthermore, marketplace like cokodeal.com that helps manufacturers and exporters’ drive their growth to intra Africa trade, this saves huge advertising cost,  by creating market linkage to new emerging markets for manufacturers and local producers in Nigeria.

Cokodeal.com has successfully helped manufacturers link with interested buyers out of the shores of Nigeria, making such businesses capable of more international trade.

As explained by Mr Yusuf Auta, an economist with the Kaduna state Ministry of Budget and planning, states that in spite of the risk associated with online shopping, government could still tap from its huge revenue potentials.

For instance cokodeal.com partnerships with SMEs, exporters and government agencies in helping them to promote locally sourced goods to a global market has huge potential of driving revenues from other countries and boosting the economy of the nation.

In the turn of the table, business owners need not see online trading as a hindrance to their growth instead see it as a means to save marketing, advertising and staffing costs. As their business can now be accessed globally when registered on these platforms for free.

To highlight some of the cost these means of trading saves such businesses; the technical requirement and cost to setup a website, the search engine optimisation that enables easy search of product through the internet, and the ease of communication between buyers and sellers securely has been covered.

All that is required of the business is to register for free and abide by the agreement policy of the platform, upload business and product details and then sales begin to roll in.

This can be achieved in minutes and the opportunities for SME businesses are unending.

It is obvious that innovation and creativity of the online space is taking over and the world is becoming a global village, therefore SME’s must see online market place as the next big space to tap into instead of seeing it as a threat.

If businesses do not take advantage of the huge benefits now, they may be left behind.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Kaspersky Discovers New Phishing Campaign Exploiting Google Tasks Notifications to Steal Corporate Credentials

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Kaspersky has uncovered a new phishing scheme that abuses legitimate Google Tasks notifications to trick corporate users into revealing corporate login credentials.

By leveraging Google’s trusted @google.com email domain and notification system, attackers bypass traditional email security filters and exploit users’ trust in familiar services.

In this campaign, victims receive an authentic-looking notification from Google Tasks with the subject line “You have a new task.” The message creates the illusion that the recipient’s company has adopted Google’s task management tool, pressuring them to act quickly. The notification often includes elements of urgency, such as a high-priority flag and a tight deadline, to prompt the victim’s immediate response.

Upon clicking the embedded link, users are directed to a fraudulent form disguised as an “employee verification” page, where they are asked to enter their corporate credentials under the pretense of confirming their status. These stolen credentials can then be used for unauthorised access to company systems, data theft, or further attacks.

“Google’s vast ecosystem of services gets exploited by scammers. The scheme with Google Tasks is part of a broader trend observed before and continuing into 2026, where cybercriminals misuse legitimate platforms to distribute scams and phishing.

Notifications originating from legitimate domains naturally evade many spam and phishing filters, while the social engineering aspect – making it seem like an internal company process – lowers the victim’s guard,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 


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esentry 2025 Report Shows Healthcare, Financial Services and Telecoms as Staging Grounds for Increased Cyberattacks in Africa

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Cyber adversaries targeting African organisations are increasingly shifting away from opportunistic attacks toward deliberate, sector-specific campaigns aimed at the continent’s most critical digital infrastructures, according to the esentry 2025 Annual Report released by esentry, Lagos-based Africa’s leading indigenous Managed Security Service Provider (MSSP).

The report identifies healthcare, financial services, and telecommunications as the primary staging grounds for high-velocity cyberattacks, reflecting a growing focus on sectors that underpin economic stability, public welfare, and digital connectivity across Africa.

The findings are drawn from one of the largest cybersecurity datasets analysed in the region. Over the course of 2025, esentry processed more than 31 billion security events, generating 3.5 million alerts and successfully blocking over 15,000 malicious attempts. This monitoring scale shows that, while traditional financial institutions remain a core target, the threat landscape has expanded to include digital lending platforms, healthcare systems that store sensitive personal data, and telecom operators responsible for national and regional connectivity.

Within the healthcare sector, the report highlights ransomware as the most acute risk, with attackers frequently exploiting exposed Remote Desktop Protocol (RDP) services to compromise patient data and disrupt essential medical operations. In financial services, organisations are facing a surge in credential abuse, insider-related threats, and info-stealer malware designed to enable fraud and unauthorised access. Telecommunications providers are increasingly targeted by highly tailored phishing campaigns and attacks on exposed web services, which aim to harvest credentials and compromise customer data.

Commenting on the findings, Gbolabo Awelewa, Chief Business Officer at esentry, said the nature of cyber threats across Africa has evolved significantly. “The threats we are seeing today are deliberate, informed, and carefully tailored to local enterprises. Attackers are exploiting trusted access and moving quietly within networks, which makes early detection critical. Our coordinated cybersecurity model, spanning Defence, Intelligence, Offence, and Security Engineering, allows us to combine scale, speed, and deep contextual insight to detect and neutralise threats before they escalate,” Awelewa said.

A defining trend identified in the report is the shift from overt system exploitation to the abuse of legitimate access. By leveraging compromised credentials and ‘living-off-the-land’ techniques, attackers can blend into routine enterprise operations and significantly delay detection. This approach has compressed the attack lifecycle, enabling adversaries to move from initial access to full operational impact in fewer than 15 days.

To counter this acceleration, the report emphasises the importance of early detection and automated response. esentry says it currently contains low-complexity incidents in under 90 seconds, using a combination of structured threat hunting and centralised telemetry to anticipate and absorb attacker pressure rather than reacting after damage has occurred.

As African organisations continue to digitise, the esentry 2025 Annual Report positions itself as a critical reference point for understanding the continent’s evolving cyber threat environment. The report concludes that protecting Africa’s digital trust will require a shift away from fragmented security tools toward disciplined, coordinated defence frameworks, what esentry describes as a unified Phalanx formation.


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AfDB, UNDP Launch $10Bn AI Initiative for Africa

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The African Development Bank Group (AfDB) and the United Nations Development Programme (UNDP) have launched an ambitious $10 billion project to support the adoption of Artificial Intelligence (AI) across the continent.

The 10 Billion Initiative intends to accelerate ethical AI adoption and inclusive digital economic growth in Africa.

The initiative follows the Nairobi AI Forum, which took place earlier this month in Kenya and brought together governments, private sector leaders, development partners, and tech innovators to define pathways for impactful AI adoption.

According to the organisations, the strategy is a co-designed collaboration between the Bank Group, UNDP, and commercial partners that aims to raise up to $10 billion by 2035.

The resources will be used to create up to 40 million new jobs across the continent by 2035, through targeted investments that provide the groundwork for AI and accelerate widespread adoption in everything from entrepreneurship and regional data infrastructure to policy frameworks and skill development.

Nicholas Williams, AfDB Group ICT operations division manager, commented: “As a leading multilateral development institution, the bank is leveraging its comparative advantage to ensure Africa is not left behind in the AI era.

“The AI 10 Billion Initiative paves the way for expanded partnerships and sustained investments that will accelerate AI entrepreneurship, strengthen data and infrastructure ecosystems, and support inclusive growth across the continent.”

 


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