Connect with us

E-Business

Communicating in Africa, trends to watch out in 2018

Published

on

Nonye Mpho Omotola is Business Director, Africa at Vuma Reputation Management
Kindly share this post

By Nonye Mpho Omotola

Africa for Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition “Africans for Africans by Africans” has become a dominant force with young people in Africa.

It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.

The continent has so many resources, and is blessed with young entrepreneurs and professionals. They are the hope for future generations, and they want to be considered, governed responsibly and provided with opportunities.

Africa is not a Country

Every country in Africa is different. The continent is made up of 55 countries,each with its own government, currency, cultures and legacies. So, when communicating in Africa, brands should ensure that they are aware of local cultures and ways of doing business.

There are now several countries that offer a visa on arrival, the opportunity of opening a bank account in 24 hours, or even the chance of registering a new business promptly.

Where businesses have a presence across the continent, messaging should be varied according to a particular country’s regulatory environment and language(s). Respect for local content and local people will continue to be key.

Authenticity

Damage to reputation has emerged as the main risk facing companies worldwide. Authenticity rules when communicating brands. Brands that refuse to adhere will be damaged, as evidenced not just on the corporate front, but in political spheresand even with personal brands.

Ethical behaviour and corporate governance are critical in defining reputation:what you do must be aligned with what you stand for. Everyone wants a relationship that they can trust, so when a brand betrays this, it ultimately affects the bottom line and ruins the relationship, usually irreparably.

2018 will bring an even greater demand for brand reputation management and crisis communications services as companies look to protect brand equity from possible reputational risks.

Online Reputation and Social Media

With the ongoing penetration by social media – blogging, influencer posts, videos, twitter, Facebook – online Reputation management and the influence of social media will continue to go hand in hand.

Most people have more than one phone, with access to different networks, platforms, groups and communities. WhatsApp, for instance, is the number one messaging platform in South Africa, Nigeria and Kenya.

As we know good news travels fast, but unfortunately bad news spreads even faster.There have been several instances of a viral campaign initiated in one region/country and adapted immediately in another. Crisis management plans should be reset for the digital age and companies must adapt to allegations or developments in real time.With digital and online media becoming more accessible on the continent, it is projected there will be a gradual decline in print. An online communications strategy is integral to any communications mix.

Creating Shared Value

Other than brands operating for profitability, creating shared value will continue to be critical for business strategy, especially when communicating in Africa.

For a continent struggling to ensure it delivers the pillars of sustainable development, businesses can use their competitive advantage for social good, addressing societal needs such as skills development and technology, energy,education and health initiatives.

Integrated communications

Africa is evolving at a rapid pace, with both technology and consumer behaviour at the forefront of this evolution. It is important that communication and brand specialists adopt an integrated approach to communications in order to remain relevant. Speak to the right audience in the right language in the right way, and media will be a powerful tool for driving change in Africa!

Nonye Mpho Omotola is Business Director, Africa at Vuma Reputation Management. She has over 15 years brand communication experience gained from the UK, Nigeria and South Africa and is passionate about the development of the continent.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

E-Business

NOTAP to Commercialise University Research, Expands Patent Drive

Published

on

Kindly share this post

National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

NOTAP to Commercialise University Research, Expands Patent Drive

Dr. Obiageli Amadiobi, director general of NOTAP

Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.

Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.

“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.

“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.

“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.

“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.

On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.

“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.

“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.


Kindly share this post
Continue Reading

E-Business

FG Unveils Digital Postcode System for MDAs

Published

on

Kindly share this post

Federal government has launched a drive to standardise operations across all Ministries, Departments, and Agencies (MDAs) through the nationwide adoption of the new National Digital Alphanumeric Postcode System.

FG Unveils Digital Postcode System for MDAs

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, launched the initiative at a high-level stakeholder workshop on Thursday in Abuja.

The conference, themed “Embedding the Nigerian Digital Postcode in Public Service Delivery,” brought together key stakeholders to discuss the adoption of the system across government institutions.

Represented by Nadungu Gagare, permanent secretary of the Ministry,  declared that the initiative was a critical pillar for the country’s economic and security framework.

“The Nigerian Digital Postcode represents far more than an improvement to postal services. It is a strategic national asset. Without accurate location intelligence, governments struggle to plan effectively, emergency responders lose valuable time, and financial institutions face verification challenges,” he said.

Tijani said the Alphanumeric digital postcode system was a pathway and a defining moment for Nigeria’s digital transformation under the Renewed Hope Agenda of President Bola Tinubu.

He said an accurate national addressing system would enable government agencies to plan better, improve emergency response, support credible census and elections, expand financial inclusion and ensure citizens were not excluded from essential services because of poor location data.

The Minister commended NIPOST for leading the initiative and urged MDAs and state governments to integrate the system into their operations, stressing that its success would depend on collaboration, interoperability, and nationwide adoption.

Omotola Odeyemi, postmaster general and chief executive officer, Nigerian Postal Service (NIPOST), explained that the digital postcode system creates a “common language of location” for the entire government.

She urged federal and subnational entities to integrate the infrastructure into their daily operations to maximise its value.

“Just as digital identity has helped to establish who a citizen is, this National Digital Postcode helps us to determine where services, opportunities, and interventions should be delivered. Its success will not be measured by the number of postcodes that we generate but by the lives that we improve,” the NIPOST boss explained.

Mrs Didi Esther Walson-Jack, head of the Civil Service of the Federation, represented by Dr Abdul Sule Garba, permanent Secretary of the Service Welfare Office, pledged full administrative backing for the rollout.

She noted that the civil service would be properly equipped to adapt to the data-driven system.

“The operationalisation of the Nigerian digital postcode is a strategic initiative that has the potential to significantly improve public administration, service delivery, and digital governance across the country,” Mrs Walson-Jack added.

The workshop featured live demonstrations and technical panel sessions focused on linking the new digital postcode system directly into national healthcare, social protection, education, and electoral planning.

 

 


Kindly share this post
Continue Reading

E-Business

Kaspersky Warns of a Large-scale Campaign using Fake Free Software to Deploy a RAT via ScreenConnect

Published

on

Kindly share this post

A remote admin tool ScreenConnect is being distributed through fake websites designed to mimic the official pages of well-known software products.

In total, researchers identified more than 90 domains spanning 10 languages, including English, Arabic, Spanish, Chinese, German, Portuguese, and Russian, enabling the attackers to reach a wide range of victims worldwide. The campaign targets both individual users and organisations using Windows.

After detecting an incident through its Managed Detection and Response, Kaspersky uncovered a large-scale campaign in which attackers used fake websites to spread installer archives disguised as popular software, including OBS Studio, DNS Jumper, DS4Windows, Glary Utilities and Bandicam.

To drive traffic to these pages, the threat actor also used search engine optimisation techniques to place them high in search results.

Across more than 90 identified fraudulent software sites, the same tactic was observed: victims who downloaded what appeared to be legitimate software instead received a hidden ScreenConnect remote administration tool, which gave the attackers persistent access to compromised devices and allowed them to deploy AsyncRAT, an open-source trojan capable of giving them full control over infected systems.

Domain registrations linked to this campaign peaked in February 2026; in 2025, the same attacker had used fake websites to disguise malicious installers as games.

Infection occurs through malicious archives containing a legitimate, signed Microsoft file, install.exe, alongside the install.res.1033.dll library. The DLL is loaded onto the device via a DLL sideloading technique and deploys a ScreenConnect service that awaits further instructions from the attackers.

“The campaign targets both users downloading free utilities from the Internet and corporate networks, where remote access tools are often allowlisted and granted elevated privileges.

“Its danger lies in its potential to facilitate large-scale credential theft and unauthorised access to systems, with the stolen data typically later resold on dark web forums,” says Denis Kulik, lead SOC Analyst at Kaspersky.

 


Kindly share this post
Continue Reading

Trending