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Communicating in Africa, trends to watch out in 2018



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By Nonye Mpho Omotola

Africa for Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition “Africans for Africans by Africans” has become a dominant force with young people in Africa.

It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.

The continent has so many resources, and is blessed with young entrepreneurs and professionals. They are the hope for future generations, and they want to be considered, governed responsibly and provided with opportunities.

Africa is not a Country

Every country in Africa is different. The continent is made up of 55 countries,each with its own government, currency, cultures and legacies. So, when communicating in Africa, brands should ensure that they are aware of local cultures and ways of doing business.

There are now several countries that offer a visa on arrival, the opportunity of opening a bank account in 24 hours, or even the chance of registering a new business promptly.

Where businesses have a presence across the continent, messaging should be varied according to a particular country’s regulatory environment and language(s). Respect for local content and local people will continue to be key.


Damage to reputation has emerged as the main risk facing companies worldwide. Authenticity rules when communicating brands. Brands that refuse to adhere will be damaged, as evidenced not just on the corporate front, but in political spheresand even with personal brands.

Ethical behaviour and corporate governance are critical in defining reputation:what you do must be aligned with what you stand for. Everyone wants a relationship that they can trust, so when a brand betrays this, it ultimately affects the bottom line and ruins the relationship, usually irreparably.

2018 will bring an even greater demand for brand reputation management and crisis communications services as companies look to protect brand equity from possible reputational risks.

Online Reputation and Social Media

With the ongoing penetration by social media – blogging, influencer posts, videos, twitter, Facebook – online Reputation management and the influence of social media will continue to go hand in hand.

Most people have more than one phone, with access to different networks, platforms, groups and communities. WhatsApp, for instance, is the number one messaging platform in South Africa, Nigeria and Kenya.

As we know good news travels fast, but unfortunately bad news spreads even faster.There have been several instances of a viral campaign initiated in one region/country and adapted immediately in another. Crisis management plans should be reset for the digital age and companies must adapt to allegations or developments in real time.With digital and online media becoming more accessible on the continent, it is projected there will be a gradual decline in print. An online communications strategy is integral to any communications mix.

Creating Shared Value

Other than brands operating for profitability, creating shared value will continue to be critical for business strategy, especially when communicating in Africa.

For a continent struggling to ensure it delivers the pillars of sustainable development, businesses can use their competitive advantage for social good, addressing societal needs such as skills development and technology, energy,education and health initiatives.

Integrated communications

Africa is evolving at a rapid pace, with both technology and consumer behaviour at the forefront of this evolution. It is important that communication and brand specialists adopt an integrated approach to communications in order to remain relevant. Speak to the right audience in the right language in the right way, and media will be a powerful tool for driving change in Africa!

Nonye Mpho Omotola is Business Director, Africa at Vuma Reputation Management. She has over 15 years brand communication experience gained from the UK, Nigeria and South Africa and is passionate about the development of the continent.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Cloud Market Poised for Adoption in Nigeria



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COVID-19 has exposed Nigeria’s market to the advantages that cloud can offer a business, and there is a shift in mindset to embrace the cloud operating model (including from on-premise to colocation), with security now front-of-mind for organisations and businesses.

This is according to Laurel Onumonu, AGM & Head Cloud Business Unit at Lagos-based Cyberspace Limited.

Onumonu spoke during VMworld 2020, hosted recently and virtually by VMware, and said Nigeria’s cloud landscape is opening up and gaining momentum, with more interest from businesses in leveraging the technology.

VMware executives said from a broad market perspective, while the overall response to cloud services and adoption does depend on the size of the business and region, the general objective is to become cloud ready.

At VMworld 2020, the company unveiled Virtual Cloud Network innovations that it believes will help customers create a modern network that better supports current and future business initiatives.

“With advancements across the VMware networking and security portfolio, customers will be able to more effectively manage the rapid shift to remote work, deliver traditional and modern applications faster and more securely, and reduce the cost and complexity of connecting and protecting the distributed enterprise,” the company added.

According to VMware businesses today, and the IT and application development teams supporting them, are racing to adapt to a new normal. Application architectures are more modern and cloud native; on premises datacentres are extending to include multi-cloud and edge compute environments; and the work environment is no longer a single campus or branch, but rather anywhere an employee can connect to the Internet.

This new reality introduces complexity that the network of the past 20 years was not designed to address.

“Customers tell us they want the same level of automation they have in the public cloud across their entire environment. But while they can automate some parts of their network, other parts such as firewalls and load balancers still require manual tickets for provisioning. That’s why partial automation is an oxymoron; it’s a half-built bridge that does nothing to get customers to where they want to be,” said Rajiv Ramaswami, chief operating officer, products and cloud services, VMware.

“The VMware Virtual Cloud Network delivers the automation and economics of the public cloud across every element of the network and spanning the entire distributed enterprise at a time when agility and cost matter more than ever.”

VMware will deliver new Virtual Cloud Network innovations across three areas – automation that enables the public cloud experience; modern application connectivity and security services; and solutions that re-imagine what’s possible in network security.

The company also announced Project Monterey—a technology preview focused on evolving its architecture for the datacentre, cloud and edge to address the changing requirements of next-generation applications, including AI, machine learning and 5G applications.

VMware is also announcing that it is collaborating with ecosystem partners to deliver solutions based on Project Monterey including Intel, NVIDIA and Pensando Systems and system companies Dell Technologies, Hewlett Packard Enterprise(HPE)and Lenovo.

“Organisations are introducing increasingly sophisticated applications from cloud-native to machine learning to streaming apps that are distributed and data intensive,” said Ramaswami. “We’re announcing Project Monterey to help customers address the shifting requirements of next-gen apps. By re-imagining the architecture of the datacentre, cloud and edge, we expect to offer customers the freedom to run these apps in the best environment.

According to the Cloud in Africa 2020 Report, released in early September by World Wide Worx, in partnership with F5, Dell Technologies, Digicloud Africa, and Intel, COVID-19 has pushed cloud computing to the front of decision-makers minds.

The study maps out latest cloud trends across continent, including South Africa, Nigeria, Kenya, Zambia, Zimbabwe, Namibia, Botswana and Malawi.

It showed that 91% of surveyed respondents deemed cloud computing to be “important” in helping with business’ response to the crisis.

Furthermore, eight out of ten respondents (80%) believe that cloud computing has made a significant contribution to governments’ efforts in dealing with the pandemic.

The most common uses by governments were remote working (69%), public communications (55%), and crisis coordination (50%).

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RexPay Drives Advancement in E-commerce and Online Payments



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At the turn of every new decade, there is always a groundbreaking technology that comes to define that era. With the creation of social media platforms like Facebook and Twitter in the 2000s, our world was never going to be the same again.

The addition of Instagram, Snapchat, Tinder, TikTok and the wholesale embracement of WhatsApp as a primary platform for communication and business in the 2010s meant that so many barriers in business had finally been removed, especially in developing countries, and with specific emphasis on Nigeria.

Anyone who might have visited Lagos, the economic capital of Nigeria, some ten years ago, would have noticed how retailers were doing everything to scale the hurdles that confronted them daily.

Overpriced shops, outrageous advertising budgets and several regulatory considerations that seemed to stifle their chances at business success were short-circuited or completely bypassed by the innovative spirit of these traders. The trunk and bonnets of cars became pseudo-shops for displaying their wares instead of renting shops that cost more than any profit they could ever have hoped to make. For marketing, word-of-mouth advertising came in handy. Anything that stood in their way of survival had to give way somehow.

As social media became commonplace and people began exploring all the possibilities that lay therein, these retailers were not left out too. They soon discovered that they did not actually need to display their wares on their cars anymore, as social media surely offered a better alternative for reaching even more people, and without the usual stress associated with screaming at the top of their voices on streets and in marketplaces.

By just posting their items on social media, they could get people to indicate interest in those items and then close out the sales offline or via DMs.

But in all of these, there seemed to be a missing piece in the online sales puzzle – the issue of payments. While some retailers made do with transfers, a number of them still insisted on collecting cash from their customers because of the perceived lack of trust with that option of payment.

RexPay, an online payment gateway by Global Accelerex, has just been launched to fix that problem. It is a platform that helps social media sellers receive payments in a fast, convenient and secure manner. The interesting thing is that they do not need to own a website for this to happen.

Customers also get to enjoy the freedom to choose between multiple payment options – card, account transfers (internet banking), USSD or QR. This means people can go with their preferred mode of payment and pay seamlessly from the comfort of their homes or offices rather than being boxed into one option only.

Custom-built with the sole objective of bridging the gap between online businesses and their customers, any seller can easily sign up to the RexPay platform in less than five minutes, then begin to receive payments immediately. This is a significant departure from the practice of keeping sellers waiting till the next day before their accounts can be activated.

The safety of the platform guarantees peace of mind to customers who choose to pay with their cards, because there is no chance that their card details will ever be compromised. When considered alongside its quick sign-up process and ease of use, signing up to RexPay becomes a no-brainer for entrepreneurs who intend to scale their businesses in the shortest possible time.

For small businesses that have not grown to the point of hiring accountants, RexPay assists them with easy financial reporting, as all their payments can be simply viewed either on their mobile or desktop devices. With this in place, it is easier for sellers to gain business insight from the reporting tool, which will further help them with planning and forecasting. This, together with the other highlighted features, makes the payment product every online retailer’s best friend.

Big businesses like airlines, e-commerce platforms, revenue-collecting agencies, power distribution companies; educational institutions like schools and vocational centers; and religious organizations like churches and mosques are not left out. End users can easily buy tickets online, settle bills, pay taxes and fees, and also make donations to worthy causes, using this payment gateway.

With RexPay, online sales have come full cycle. A new vista of opportunities is now within reach for online businesses who were hitherto faced with limitations around receiving payments and balancing of books. This new payment gateway by Global Accelerex takes away all that trouble and gives them the liberty to focus on what is most important: scaling their businesses in this rapidly evolving times.

For more information, visit Sign up here. To learn more about Global Accelerex, visit

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Samsung Launches the Incredible Crystal UHD TV



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TV has become a massive part of our lives from those must-watch series to the sports matches that have us glued to the screen. World-renowned for pioneering innovation in this popular category of technology, Samsung has now launched Crystal UHD TV.

Featuring Samsung’s cutting-edge Crystal Display, the new Crystal UHD TV will bring high-resolution content to life in a whole new way, delivering a viewing experience like never before in a mainstream UHD TV.

Controling all function with Voice Assistant and enjoying multiple contents on one screen with Multi View are just some of the welcome advancements on this incredible TV.

“Samsung TV has been constantly paving the path for technological innovations by offering consumers a new TV experience and a future for global TV industry. This is the core driving force that makes Samsung No. 1 TV for 14 consecutive years. Crystal UHD builds on this success in ways that people will truly love.” said Dudu Mokholo, Chief Marketing Officer at Samsung Central Africa.

Crystal UHD is the purest form of picture quality with 1 billion rich and vibrant colours with guaranteed crisp and vivid images time over time. Its features include:

Real 4K UHD Resolution – 4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. See it like you’re really in the scene.

Lifelike colour expression – Immerse yourself in the picture with a wider range of colour. Dynamic Crystal Display delivers lifelike variations so you can see every subtlety.

Crystal Processor 4K – Experience picture quality that moves you, made possible by a single chip that orchestrates colour, optimises high contrast ratio, and masters HDR.

See the picture, not the TV – A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless that sets new standards. You will see only the most immersive cinematic experience ever.

Get what you want just by speaking up – Everything is so much easier with voice control. Now you can quickly access favourite content, get answers, and even control your TV and other connected devices around your home. Just tell it what you want.

See multiple contents at the same time – Multi View splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.

Get gaming faster – Get into the game faster with Game Enhancer, which optimises your screen so you have more control with barely noticeable input lag. Experience smooth gaming in its most impressive form without motion blur and judder.

Decorate your space with your favourite photos  – When you project your favourite photos onto the TV screen, the TV itself blends into your décor elegantly. You can lay out multiple photos in a beautiful collage or place them in a slide show for to keep the visual fresh and on point.

Clean up the clutter – Samsung UHD offers a neat solution for keeping all your TV cables tidy, hiding them away right in the stand. This helps you reduce your clutter so you can fully enjoy your TV’s beautiful design.

Samsung Crystal UHD clearly does what many TVs cannot, in the most amazing ways.

The Crystal UHD TV is now available at various retailer stores and retailer online pages. For extra peace of mind, Crystal UHD TV comes with a 24 month warranty.

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