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Connect Market CEO tells Nigeria’s Tech Market Leaders to ‘Think Big’

Mr. Tunji Adeyinka, Chief Executive Officer Connect Marketing Services Limited has challenged business owners in Ikeja Computer Village, Nigeria’s largest technology market cluster to start thinking out of the box, if they hope to scale up in today’s competitive business landscape.
According to the CEO of Connect Marketing, business leaders in Ikeja Computer Village, popularly called “Otigba”, have to start thinking out of the box if they still want to remain relevant in the technology business.
Mr. Adeyinka, the CEO of Connect Marketing, gave the advice in a thought leadership keynote presentation, “Small is Unsafe” delivered at Technology Times Breakfast Meeting, which was attended by business leaders from Ikeja Computer Village.
The event also witnessed the official unveiling of Computer Village Expo 2015 (CVE ‘15); an annual showcase event of Nigeria’s largest technology market inspired by Technology Times to connect buyers and sellers of consumer technology under one roof on December 9-12, 2015.
To illustrate his point to in his thought leadership keynote, the CEO of Connect Marketing began by playing a short video clip of how a wildlife chase in which a bigger carnivore devoured its prey because of its advantage of size.
In explaining how the competition in the jungle relates to the real-life business terrain, Adeyinka says that, ‘’our life is wildlife and the kind of market where we participate in is like wildlife where the big players devour the smaller ones.
According to the CEO of Connect Marketing, “no matter how small or big the market we operate in, there is always a fight where the big always overpower the small.’’
According to Mr. Adeyinka, “it is important for business people to have a conceptual framework for competition where you devise a market strategy on how best you can compete in your market space.’’
He advised the business owners to look beyond the now and tap into the harvest of opportunities that abound especially in this tech-driven age where virtually most businesses are now online.
“You are competing with a virtual market and an organized brick and mortar shop like the shopping malls, big plazas and you are dealing with a large percentage of consumers who are willing to pay for convenience, so it’s better you start thinking big now.’’
According to Mr. Adeyinka, “a lot of us operating in this market operate as a retail channel, so we need to think out of the box. The fear of operating in this channel is that the risk I see like a market in Computer Village is that in the next three years, that market will consolidate and about 70 per cent of the businesses there will be eaten up.’’
The CEO of Connect Marketing told attendees at the event that, “if your presence is only limited to Computer Village alone, then your risk is 80 per cent. That is why increasingly, we need to think start thinking big.’’
He adds that, “we need to start looking at various options moving forward and one of such options is collaboration. The future is about partnership and collaboration. We need o start looking out for people who have competence in our business areas and synergize with them. That way, we would achieve more.’’
Complementing the suggestion by Mr. Adeyinka’s keynote presentation, Mr. Tunji Balogun, the Managing Director of Brian Integrated System, also underscored the need for more collaboration among the business leaders in the market.
Mr. Balogun, who is also the immediate past President of Computer and Allied Product Dealers Association (CAPDAN), the umbrella association of the Computer Village said that, “it is about time for us to start trusting each other and you can’t do business on your own. Even if you are not merging, you can have consortium of companies where you put your force together and go after the market.’’
According to the ex-CAPDAN President, “I was one of those that started Computer Village and I saw the risk and but the empowerment for us right now is to come together to think out of the box and to start adding value to what we do.’’
Also speaking at the event, Mr. Shina Badaru, Founder and CEO of Technology Times, told attendees that the CVE ’15 Expo was inspired by a shared commitment to work together with business owners in Computer Village to promotes the nation’s largest technology market cluster.
‘’Over the last couple of years, Technology Times has been collaborating with the leadership of the market associations to explore opportunities and initiative that we can collaborate on in to foster growth in the market”, he told the forum.
According to the CEO of Technology Times, “we envision the CVE ’15 Expo to be the first of its kind, a showcase event that will bring showcase the very best of Computer Village and connect consumer technology buyers and sellers.’’
CVE ’15 scheduled to hold December 8-9, 2015, at the Haven Event Centre in Ikeja GRA, promises to leave an unforgettable experience for participants, Badaru said noting that, “we have picked a location that will be convenient for buyer and sellers to meet together”, Mr. Badaru told attendees at the official announcement of CVE 2015.
“Our vision is to make CVE ’15 be the most important event that will gather business leaders in Nigeria tech market cluster and our projection is to attract over 2 million visitors in the country to the show and another 20 million cyber visitors”, added Mr. Badaru, who confirmed that there will be daily live video feeds of the event on the Internet.
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NRS Chairman Outlines Ways Nigeria can Move from Potential to Economic Prosperity

Zacch Adedeji, chairman of the Nigeria Revenue Service (NRS) has called for a paradigm shift in dependence on raw material exports to one that embrace ideas, innovation and the production of complex products as a pathway to sustainable economic growth and national prosperity.

Adedeji made the submission while delivering the maiden distinguished personality lecture of the Faculty of Administration, Obafemi Awolowo University (OAU), Ile-Ife, Osun State, on Thursday.
A statement by his Special Adviser on Media, Dare Adekanmbi, said Adedeji, in the lecture entitled, ‘From Potential to Prosperity: Export-led Economy’, stressed the need to rethink growth through the lens of complexity by not just producing more of the same stuff.
He lamented that Nigeria possesses a high-tech oil sector and low-productivity informal sector as well as lacking “the vibrant, labour-absorbing industrial base that serves as a bridge to higher complexity.”
The NRS boss stated that Nigeria witnessed stagnation in its exportation drive for three decades between 1998 to 2023, and only added six new products in its export basket list between 2008 and 2023.
“Because of our current position, the Harvard Atlas concluded that we are positioned to take advantage of very few opportunities to diversify using what we already know.”
Adedeji urged Nigeria to learn from the world by comparative study of success and failure like Vietnam, Bangladesh, Indonesia, South Africa and Brazil.
“We are not just looking at numbers in a vacuum; we are looking at the strategic choices made by nations like Vietnam, Indonesia, Bangladesh, Brazil, and South Africa over the same twenty-five-year period. While there are many ways to under perform, the path to success is remarkably consistent: it is defined by a clear strategy to build economic complexity.
“When we put these stories together, the divergence is clear. Vietnam used global trade to build a resilient, complex economy, while the others remained dependent on natural resources or a single low-tech niche.
“There are three big lessons here for us in Nigeria as we think about our roadmap. First, avoiding the resource curse is necessary, but it is not enough. You need a proactive strategy to build productive capabilities.
“Vietnam’s success came from integrating itself into Global Value Chains (GVCs). They positioned themselves as the assembly hub for the world’s electronics, importing high-tech parts and exporting finished products.
“This allowed them to “borrow” technology and management skills from abroad to build their own know-how.
“Nigeria, on the other hand, remains a supplier of raw materials to these chains, not an active participant within them. We must realise that productive capabilities are not permanent. The examples of South Africa and Brazil show us that you can actually lose your industrial edge if you are not careful. Over-reliance on the easy path of resource extraction creates economic and political incentives that crowd out the difficult, long-term work of building an industrial base.”
He added that for Nigeria, which is at an even earlier stage of development and even less diversified than these nations, the warning is stark.
“Relying solely on our natural endowments isn’t just a path to stagnation; it’s a path to regression. The global economy increasingly rewards knowledge and complexity, not just what you can dig out of the ground. If we want to move from potential to prosperity, we must stop being just a source of raw materials and start being a source of ideas, innovation, and complex products.
He added that President Bola Tinubu has already begun the difficult work of rebuilding the economy to ensure collective knowledge to innovate, produce and build a resilient economy.
“The journey from potential to prosperity is not a short one, but with the right map and the right resolve, it is a journey we can finally complete,’ he added.
News
CIoD, NIPSS Partner to Deepen Governance, Leadership Standards

The Chartered Institute of Directors Nigeria (CIoD Nigeria) and the National Institute for Policy and Strategic Studies (NIPSS) have signed a memorandum of understanding (MoU) on capacity building, governance advocacy and leadership development across the public and private sectors.

The move, the institutes said, is aimed at deepening ethical leadership, policy coherence and corporate governance excellence in Nigeria.
Both institutions are expected to leverage their combined expertise, resources, and national influence to strengthen the quality of leadership and governance practices that underpin sustainable national development.
The MoU was signed by the Director-General of NIPSS, Kuru, Prof. Ayo Omotayo, and the Director-General/Chief Executive Officer of CIoD Nigeria, Dr Taiwo Nolas-Alausa.
Under the MoU, the parties will jointly design and deliver training programmes, seminars, workshops, and conferences focused on corporate governance, ethical leadership, and strategic decision-making.
A major highlight of the collaboration is the customisation and delivery of CIoD Nigeria’s Company Direction Course 1 (CDC 1) for top-level technocrats, policy initiators, and executors undergoing short courses at NIPSS—providing a structured pathway into professional membership of CIoD Nigeria and the development of chartered directors.
The collaboration also provides a framework for knowledge exchange, with CIoD Nigeria sharing policy insights, research findings, and sectoral recommendations to enrich NIPSS’ policy research and national development discourse, while NIPSS mobilises its institutional goodwill and networks to promote governance education across Nigeria’s public and private sectors.
Speaking on the significance of the MoU, both institutions reaffirmed their shared belief that strong institutions, ethical leadership, and sound governance practices are critical to solving Nigeria’s complex development challenges and positioning the country for long-term growth.
The partnership, which takes effect upon execution, reflects a shared commitment to nurturing leaders of competence, character, and conscience—leaders equipped not only to manage organisations, but to shape policies and institutions that serve the national interest.
News
Leadway Assurance Commences Use of Fintech in Insurance Product Distribution

Leadway Assurance has entered into strategic partnership with Paga, the fintech company behind the Doroki merchant platform for the distribution of insurance products.

In the partnership, Paga will use its technology to deliver comprehensive insurance solutions designed specifically for Doroki merchants. The collaboration aims to help merchants safeguard their businesses against everyday risks and recover quickly from unforeseen events. Speaking on the partnership, the General Manager, Doroki Merchants, Arike Okwunowo, said the development meant that its merchants could focus on growing their businesses with peace of mind due to insurance protection.
“At Doroki, we see our merchants as partners in driving economic activity across Nigeria’s retail landscape. This partnership with Leadway, an insurer with decades of experience and a strong reputation for reliability, means our merchants can focus on growing their businesses with the peace of mind that they’re protected,”
Also commenting on the development, Head of Digital Business, Leadway, Diana Mulili reiterated Leadway’s commitment to expanding access to financial security for every Nigerian, saying, “At Leadway, we believe insurance should integrate seamlessly into the everyday realities of people and businesses.
“By partnering with Doroki, we are embedding practical, easy-to-understand insurance solutions into a platform—helping them protect their income, assets, and livelihoods while continuing to grow with confidence.”
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